Drift For Account-Based Marketing

Since ABM is a targeted approach, you’ll focus your resources on high-value accounts that are most likely to convert rather than a broad market. This will not only unify your efforts and boost marketing efficiency across teams, but it’ll also help you create personalized campaigns that lead to better engagement, higher conversion rates, and a smoother sales process.

Drift’s ABM capabilities allow both your sales and marketing teams to hone in on one goal: converting the same list of target accounts. Our platform supports your entire customer lifecycle, giving you a 360-degree view of your VIPs and the ability to create a cohesive account-based strategy across teams.

Drift offers three pricing plans (Premium, Advanced, and Enterprise) for our Conversation Cloud product. The three plans include varying levels of ABM capabilities to provide customers with customizable workflows based on their needs.

Our platform provides comprehensive analytics and reporting to help you measure the effectiveness of your ABM campaigns. These valuable insights allow you to further optimize your marketing and sales efforts to win over your target accounts.

Drift’s Professional Services team helps customers customize Drift to their business needs and ABM strategies. They’ll work with you to identify targeting criteria and personalization opportunities to make sure you get the most out of your ABM campaigns and your tech stack.