Conversational AI

AI chatbots enhance website visitors’ experiences throughout the entire buying journey, while also boosting your team’s efficiency and driving business growth. In pre-sales, they respond to visitors 24/7 with personalized messages to proactively engage, qualify, and convert prospects from any page on your website. And post-sale, they serve an extension of your customer service team, empowering visitors to find answers on their own, recommending additional products and services, and deflecting low-level issues so your team can focus on high-priority issues.

Conversational AI chatbots have a variety of use cases, including:

• Website concierge: De-anonymize website traffic to greet prospects and customers with hyper-personalized experiences, product recommendations, and conversations, 24/7.
• Lead nurture: Serve up the right resource based on a website visitor’s company and intent to nurture them down the funnel, book more meetings, and customer lifecycle revenue.
• Self-service: Automatically answer support inquiries by answering questions and jumpstarting actions, like resetting a customer’s password, directly from chat.
• Performance optimization: Uncover conversation trends, topics, and insights all in one place to continually improve your marketing and sales efforts.

The best AI chatbots are relevant, accurate, highly personalized, and maintain context in conversations. They support multiple languages, prioritize data security, scale as your business evolves, and integrate seamlessly with your tech stack for a connected customer experience. Finally, these chatbots provide analytics and transparency to improve your model over time and surface insights that make your business better.

Drift is fully committed to protecting our customer’s data. With DriftxGPT features, we mask PII from being sent to OpenAI and have a contractual agreement that OpenAI cannot store any conversation data from Drift. In addition, we offer context-based prompting and have guardrails to safeguard against hallucination and keep customers in control. Finally, we use OpenAI’s moderation API, which works to prevent GPT output from violating OpenAI’s usage policy.

We reinforce these policies with our philosophy of keeping humans in the loop, so they’re able to review copy before it goes out, and we scrub sensitive personal information before sending data to OpenAI. You can see our full security and privacy protocols here.

The core difference between Drift x GPT and ChatGPT or other generative AI offerings is that Drift’s application of GPT is trained and tailored to each customers’ specific business (products, tone of voice, brand, etc.) and then embedded into their existing workflow. Other generative AI integrations are not specifically trained for a unique business, require more legwork to stand-up, and aren’t targeted to high-traffic use cases, like on a website. Finally, data privacy and security are core to how we built our integration with GPT and these precautions provide an additional layer of protection to customers.

AI chatbots can help businesses big and small build more efficient workflows without draining their team or budget. Drift’s AI supports a range of industries and business functions, including:

• Financial Services: Greet website visitors, get them the resources they need, book meetings, and turn self-service browsing into revenue opportunities.
• Manufacturing: Share materials, direct traffic to the right product pages, answer questions, fast-track target accounts, and convert qualified buyers to leads.
• Professional Services: Provide personalized, timely conversations that boost client satisfaction and loyalty.
• Technology: Start conversations with the right leads and nurture them with the right content at the right time in the right place that drives pipeline and revenue much faster than traditional models.