Drift for Manufacturing

INCREASE LEAD GENERATION AND GROW REVENUE

Drift connects manufacturers with website visitors for real-time conversations that surface content, answer questions, fast-track accounts, and efficiently convert qualified buyers to leads.

See Drift in Action

70% of the Buying Process Is Done Anonymously

The best practices of the past decade aren’t the best practices of today. Buyers won’t stand for completing forms, waiting, and unhelpful or generic follow-up. Identify website visitors and instantly personalize their experiences to generate more quality pipeline, revenue, and lifelong customers.

TRUSTED BY 200+ INNOVATIVE MANUFACTURING BRANDS

CONVERSATIONAL MARKETING

CAPTURE MORE LEADS WITH LESS EFFORT, FASTER

Manufacturers who provide outstanding digital experiences are more than 2x as likely to be selected by buyers. That’s why Drift helps you instantly recognize target accounts, welcome them with personalized messages, answer questions 24/7, and deliver the right information at the right time.

BUILD MORE PIPELINE FROM DIGITAL CHANNELS

Set your business development team up with more quality at-bats. Get actionable insights from the moment visitors land on your website and communication tools, like calendar booking and target account alerts, to help your sellers engage buyers.

CUSTOMER SUCCESS

DRIVE (AND MEASURE) REAL-TIME ROI

Know your customers better than ever with visibility into who is on your site, what they’re discussing, and which activities increase engagement. Plus, our experts have partnered with thousands of customers like Advanced Instruments, 3D Systems, and Mirion Technologies to drive results.

“

In the past four years, Drift has helped us have 55,000 conversations across the globe and uncover more than 2,300 opportunities. We’ve also found that, with a personalized experience, our email capture rate is 3x higher than with a generalized experience.

Jacob Schneider

Global Digital Experience Analytics Manager, STANLEY Security

670 More Reasons Why Drift is the Best in the Business

There are investments, then there’s 670% ROI. How’s that for a safe investment? On average, over three years, Drift customers experience:

return-on-investment (ROI)

avg increase in conversations converted to marketing captured leads

avg increase in sales efficiency

INTEGRATIONS

BETTER AUTOMATION BY CONNECTING TO YOUR FULL TECH STACK

Technology works better together. Use Drift’s open developer API or any of our 50+ integrations to keep an up-to-date view of your customers and drive more conversions.