Legal Disclaimer: ROI Calculator projections are estimates for illustrative purposes only and do not guarantee future results. Projections are based on site visitor data inputs, the assumptions of 80% site coverage and a 5% year over year traffic session growth rate, Drift’s average (50th percentile) customer data, and allowing time within the first year for proper onboarding and chatbot optimization at the outset. Actual ROI will vary based on individual business circumstances.