Demandbase

About Demandbase

Demandbase is the leader in account-based marketing (ABM). The comprehensive ABM platform lets customers identify target accounts based on intent, and then attract, engage, convert, and measure the performance of those accounts.

In this day and age, prospects and customers expect to be treated with personalized messaging. It’s not okay to assume one-size-fits all anymore. So if you have the data in another system you own, it’s really important to tie those together to really understand the person visiting your site.

Dan Ahmadi, VP of International Marketing and Demand Generation at Branch

Demandbase and Drift

Demandbase’s ABM platform includes a targeting solution, which helps B2B marketers execute account-based advertising campaigns to reach and influence the key decision makers at your target accounts. By combining Demandbase and Drift, you can move prospects and customers from a highly-targeted ad to a personalized conversation with sales in a single click — shortening your sales cycle, increasing ROI, and creating a better experience for your customers.

You’ll benefit from Demandbases’s account data (firmographics, technographics, first party, predictive scores, account segments such as customer status, journey stage and more) to personalize Drift chat experiences for both known and anonymous site visitors to increase engagement and sales velocity. The time from engagement to conversation to pipeline has never been faster.