Drift’s website visitor identification software brings together data from your marketing automation, CRM, sales, and ABM tools. We then enrich this data using Clearbit, 6sense, ZoomInfo, and Crunchbase. With this augmented intelligence, you know more than ever about who each visitor is, how they’ve interacted with your marketing materials and when and how they’ve engaged with sales.
As a bonus, questions asked and answers given by customers in a conversation on your website also get pushed back into your marketing automation and CRM, so data about their interests and stage in the buyer’s journey update the marketing lists they’re on, and the campaigns you include them in. Every piece of your marketing machine gets smarter.
