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With Drift Video, our reply rates moved from 3-4% to 10-12%, with half of the replies being generated by videos. Adding this level of personalization dramatically increased the quality of conversations we began to have with our prospects. And on top of that, we managed to double the conversion rate from MQL to SQL. Now our whole sales team in France, the UK, and the U.S. are using Drift Video.
Pierre Touzeau
VP of Marketing at 360Learning