Innovate to Survive:
A Modern Approach to Marketing for Manufacturing

The rise of B2B digital buying behavior has dramatically shifted the balance between sales and marketing. Today, your sales reps get only 5% of their buyer’s time during their buying journey. This means that now, your marketing efforts matter more than ever before. 

So, how do you build a marketing strategy that covers that other 95% of the marketing journey? That’s what this webinar is all about.

Join Drift’s VP of Sales and Partnerships, Lee Zucker, BOL’s CEO, Thad Khalow, and ISEA’s CEO, Cam Mackey, as they they discuss the do’s and don’ts of a modern digital marketing function. 

Specifically, they’ll cover:

• How to transition a field sales mindset into a digital selling mindset.
• Being aware of the “Random Acts of Marketing”.
• Finding the balance between data-driven marketing activities and trusting your gut.

 
Watch the recording now.