Formulate a Winning Strategy Across the Buying Journey

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The GTM Lab

THE SCIENCE BEHIND GTM MOTIONS

Take successful go-to-market strategies. Sprinkle in the latest marketing and sales trends. Add a touch of humor and a lot of fun. Shake vigorously.

What do you get? The GTM Lab.

A virtual event unlike any other, The GTM Lab invites you back into the classroom to mix up the perfect sales and marketing formula. Each panel-style session breaks down the elements of a GTM motion, so you can better sync up with your teams and electrify your efforts across the buying journey. We also amp things up with performances that spark excitement and leave you in tears (in a good way).

So up and atom! Watch the recordings below now.

SESSION #1

MARKETING: THE BIG BRAND THEORY

Bazinga!
Marketing gets more and more complex every day. But in every company, there’s one core element to success, one key component to building stronger relationships with your prospects and customers: your brand. Join Drift’s very own “social group” for The Big Brand Theory, a session focused on creating and maintaining an authentic, innovative, and long-standing brand.

 

NINA BUTLER

Sr. Director of Revenue Marketing, Alyce

JON MILLER

CMO, Demandbase

JUSTIN KELLER

VP of Revenue Marketing, Drift

ASHLEY LEVESQUE

VP of Marketing, Banzai

SESSION #2

SALES: IN YOUR ELEMENT: SUPERCHARGE YOUR SELLING

Looking to close deals faster? Prospect Better? Sell smarter?
I mean, what seller isn’t? Join our panel of sales experts for In Your Element: Supercharge Your Selling, where they’ll share their personal selling secrets to help you master the fine art and science of selling, and electrify your sales strategy.

 

WHITNEY MOORE

Sr. Mgr Inbound Sales, Salesloft

ERNEST OWUSU

Sr. Director of Business Development, 6sense

BROOKE FREEDMAN

Sr. Director of Sales | Mid-Market, Drift

DREW WILLS

Sales Leader, GONG

SESSION #3

GTM: IT’S NOT ROCKET SCIENCE: A GTM FORMULA THAT WORKS

You heard it here first: A solid go-to-market strategy isn’t rocket science, but it’s certainly not a walk in the park. Join our panel of marketing leaders for this session on charting and assembling the pieces of a winning GTM formula.

 

LATANÉ CONANT

CMO, 6sense

MONIKA SAHA

CMO, Gainsight

LAUREN VACCARELLO

CMO, Salesloft

KATIE FOOTE

CMO, Drift

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