Personalizing Experiences

Why You Need an Account-Based Approach

Jump head first into account-based experiences as we share how to laser-focus your go-to-market efforts with the resources you already have on hand. Hear tips and tricks for identifying ideal customers and using your current data to craft personalized experiences for them.

You’ll also learn how to leverage your data to drive conversions and measure the success of your targeted approach. If you’re looking for a roadmap for creating an account-based program that delights your customers and drives your business forward, this session is for you.

Data into Dollars

Accelerating the Sales Cycle With Customer Insights

Data isn’t just for the brainiacs over in marketing — join this session to get an easy-to-implement formula that will help your sales team turn data into revenue.

You’ll learn how to effectively collect predictive analytics, analyze it, and make informed decisions about which leads are most likely to convert. You’ll also hear real-world examples of companies that have successfully implemented data-driven sales strategies and leave with genius tips for incorporating data into your process to electrify your team’s closing rate.

Process Makes Perfect

Using Clear Intentions to Drive Operational Success

Operational headaches don’t have to bog you down. Stop them before they ever start, with clearly defined processes. This session outlines the data and workflows to consider before you start measuring success.

Pick up tips and tricks for developing data and reporting guardrails, finding your company’s operating rhythm, and communicating the effectiveness of your tech stack to key stakeholders.

Building Partner Ecosystems

How to Amplify Your GTM Strategy Efforts

Understand the ins and outs of building a partner network to drive better retention and long-term business growth.

You’ll learn how to partner with complementary businesses to reduce overall costs, align goals in a mutually beneficial way, as well as set clear objectives and success metrics. We’ll also share tips for managing conflicts and examples of successful partner ecosystems to help you grow your own.

Charged Up

The Go-to-Market Showdown

Our five-day event heats up one last time as GTM geniuses go head to head in a competition unlike any other. Each expert must come to the virtual stage and formulate a radical GTM strategy on the spot. But their fate is in your hands — the audience gets to decide whether their solution will spark award-winning greatness (and some serious bragging rights) or fizzle out into the ether.