get schooled on conversational marketing

Alright marketers, grab your freshly sharpened No. 2 pencil and Lisa Frank notebook. Your buyers want personalized experiences at every stage of their journey — and we’ve got just what you need to deliver the goods.

HIT THE BOOKS. THEN HIT THE GROUND WINNING.

We did our homework and compiled the best marketing resources for you. Check out your must-read reading list below.

5 Minutes / 10 Minutes / 20 Minutes

5 MIN READ

THE DRIFT BOOK OF HOOKS

First impressions are everything. Like back in 5th grade when it seemed like a good idea to approach a crush for the first time with a fresh anecdote on that day’s cafeteria lunch selection, only to have them run away at that first pre-pubescent ‘hi’. Yep, first impressions matter. The Book of Hooks is a collection of our favorite conversation openers that convert, without sending customers running.

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10 MIN READ

THE ACCOUNT-BASED PERSONALIZATION PLAYBOOK

Digital experiences can be just as warm and fuzzy as the in-person interactions we all know and love. Study up and learn how to build customer relationships that build quality pipeline, and revenue.

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20 MIN READ

AI FOR HUMANS

Pop quiz, what do you know about Conversational AI? If you proudly proclaimed to the screen in front of you that: Conversational AI helps deliver human conversations without limitations, then we’d be incredibly impressed. For those not so in-the-know, we’ve got your study materials — learn how it works, why it works, when to use it, and how to use it to unlock some truly incredible results.

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EXTRA CREDIT, ANYONE?

From courses and books to presentations from the best and brightest, Drift Insider+ is a literal treasure trove of marketing resources. Shhhhh, don’t tell your competition.

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