Google Analytics

About Google Analytics

Google Analytics lets you measure your website ROI and visitor activities.

Google Analytics and Drift

Drift’s integration with Google Analytics allows Drift events to automatically send to Google Analytics so that you can track your visitors’ interactions with the bot and gain a better understanding of your website traffic. You can even set measurable goals in Google Analytics that include events captured from Drift — you’ll see how well your site + Drift fulfills your target objectives.

Once you’ve connected the integration, you can select which Drift events you want to send over to Google Analytics.