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HubSpot

Connect Drift with HubSpot to capture new leads and automatically deliver a personalized chat experience in less time.

About HubSpot

HubSpot is a CRM platform that provides software and support to help businesses grow better. The platform includes marketing, sales, service, and website management products.

HubSpot and Drift

Starting conversations in real time with every website visitor is powerful. But recognizing website visitors and personalizing conversations automatically is a true differentiator that will save you time and close deals faster. With Drift and HubSpot, you can do just that. When Drift recognizes that a lead in HubSpot is on your website, it can start a tailored conversation and provide reps with information about a visitor’s activity, such as the page being viewed.

Drift then updates your HubSpot database with any Drift chat transcripts, new contact or lead emails, and data that was captured within Drift – expanding your database with new leads and insights you can apply to further your marketing impact. That means you can deliver a great customer experience, while improving your ROI across both Drift and HubSpot. Talk about a win-win.

Use Cases

Deliver personalized experiences every time
Drift recognizes HubSpot leads when they visit your site, so you can engage them automatically with personalized conversations. With context from HubSpot available alongside Drift chat, your sales reps can have smarter conversations, too.
Automatically create and nurture leads in HubSpot
Drift adds new leads into HubSpot for you, and updates both new and old leads with any new information from Drift. You'll never lose track of any leads you capture via conversations, and you can nurture them with targeted, personalized, and relevant HubSpot campaigns.
Make sure email responses get the right follow-up
Drift Email analyzes all of your incoming HubSpot email replies, finding and tagging the real human replies. It syncs contacts and reply data to HubSpot, then automatically routes those emails to the right sales reps so you can book more meetings.
Turn HubSpot into a magical self-cleaning database
Drift Email not only picks out human replies, but it mines the automated ones, too. It recognizes and uses information from bounce-backs, out-of-offices replies, and email signatures to invalidate outdated contacts, enrich your existing leads in HubSpot, and add new ones. You’ll improve email deliverability and database health with every send.
Report on opportunities influenced by Drift conversations
Drift’s Hubspot integration helps you create new leads in HubSpot and understand which Drift playbooks are delivering the biggest impact. Using attributes for targeted reporting, you can easily report on the performance of Drift in HubSpot.

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