{"id":104909,"date":"2023-03-01T09:00:05","date_gmt":"2023-03-01T14:00:05","guid":{"rendered":"https:\/\/www.drift.com\/press-releases\/drift-appoints-matt-tippets-as-svp-of-product-copy\/"},"modified":"2023-02-28T17:36:30","modified_gmt":"2023-02-28T22:36:30","slug":"drift-introduces-gpt-integration","status":"publish","type":"newsroom","link":"https:\/\/www.drift.com\/press-releases\/drift-introduces-gpt-integration\/","title":{"rendered":"Drift Introduces GPT Integration, Advancing AI for B2B Marketers and Sellers"},"content":{"rendered":"

Boston — March 1, 2023 —<\/strong> Drift<\/a>, the Conversation Cloud company, today announced a generative pretrained transformer (GPT) integration using OpenAI’s API, available exclusively to select Drift customers. The initial integration provides artificial intelligence (AI) suggested replies in live chat, allowing sales representatives (reps) to immediately respond to complex customer questions without ever having to leave the conversation.<\/p>\n

The AI will suggest a reply for the sales rep to use based on their company\u2019s website content and marketing materials, the context of that specific conversation and GPT. The sales rep will have the option to customize the suggested reply before sending, or dismiss it and generate a new suggested reply if the first one didn\u2019t meet their needs. The ability to generate suggested replies by repurposing any available content also provides real-time on-the-job training for new sales reps (which currently takes three months<\/a> on average), teaching them how to respond accurately and in the right brand voice. <\/p>\n

Gaps in education and training were cited as the top barrier to AI adoption by 63% of marketers and sales reps polled in Drift\u2019s recent 2022 State of Marketing and Sales AI Report.<\/a> Large language models, like ChatGPT, are helping change that by making AI usable and understandable to everyone. It is one of the first AI technologies made available to the public in a way that non-technical experts can understand and experiment with. <\/p>\n

\u201cThe buzz around ChatGPT, and the widespread experimentation that followed, has only underscored that conversation-based AI is paving the way of the future. But, it needs to be tailored to solve meaningful business challenges,\u201d said Matt Tippets, senior vice president at Drift. \u201cWith Drift\u2019s ability to use Conversational AI to contextualize responses that augment the efforts of human teams, we\u2019ve created a feature that helps sales reps of all experience levels be more productive, particularly relevant now with pressure on during a more difficult economic climate.\u201d<\/p>\n

While B2B sales and marketing professionals are excited by the possibilities of GPT implementations, many are hesitant about potential risks. By combining Drift\u2019s trusted Conversational AI with GPT, marketing and sales reps will be able to more quickly and accurately respond to customers in chat.
\nThis aligns with Drift’s mission to help businesses connect with people at the right time, in the right place, with the right conversation. <\/p>\n

Additional features that will be available later this year within the Drift GPT integration include:<\/p>\n