{"id":110478,"date":"2023-10-03T06:00:40","date_gmt":"2023-10-03T10:00:40","guid":{"rendered":"https:\/\/www.drift.com\/?post_type=newsroom&p=110478"},"modified":"2023-10-03T04:07:16","modified_gmt":"2023-10-03T08:07:16","slug":"drift-engage-unveiled","status":"publish","type":"newsroom","link":"https:\/\/www.drift.com\/press-releases\/drift-engage-unveiled\/","title":{"rendered":"Drift Introduces Drift Engage to Help Businesses Capitalize on Anonymous Website Traffic"},"content":{"rendered":"

Boston \u2013 October 3, 2023<\/strong> \u2013 Drift<\/a>, the buyer experience and Conversational AI company, today announced Drift Engage<\/a>, a first-to-market product powered by Lift AI<\/a>, that uses machine learning to score visitors\u2019 real-time site behavior, even for visitors who are 100% anonymous. This collaboration with Lift AI<\/a> delivers on a strategic partnership to enhance customers’ experiences, and reinforces Drift\u2019s commitment to delivering cutting-edge AI-driven results.<\/p>\n

With 98% of website traffic labeled as anonymous<\/a>, companies struggle to generate pipeline from all of their website visitors, even after making significant investments to drive traffic to the site. ID Reveal tools help, but they can\u2019t identify all traffic, especially in a remote-working world. Until today, customers using these tools have been missing out on 70% of their website traffic<\/a>, even with data enrichment tools in their tech stack.<\/p>\n

Drift Engage is the only solution that can automatically deliver relevant chat experiences based on real-time buyer intent scoring, which identifies and measures both known and anonymous visitor\u2019s site engagement in real time. It instantly provides the right chat experiences for customers that convert high-intent website visitors into loyal customers, ultimately increasing sales velocity and conversion rate. Since early 2020, top brands like Loopio<\/a> and Intelex<\/a> have used the Lift AI technology behind Drift Engage to generate a dramatic increase in conversions, pipeline, and revenue, and now all Drift customers can leverage this fully integrated technology.<\/p>\n

\u201cToday, we are deepening our strategic partnership with Lift AI to help every Drift customer turn first conversations into enduring relationships with AI-powered personalization,\u201d said Scott Ernst, CEO of Drift. \u201cDrift Engage is perfect for businesses that invest in bringing traffic to their site, but lack the visibility to convert visitors into leads. It helps capture buyers when they\u2019re already shopping, increasing conversions, sales velocity and revenue by fast-tracking high-intent visitors to sales.\u201d<\/p>\n

Features of Drift Engage include:<\/p>\n