{"id":111751,"date":"2024-02-04T21:28:31","date_gmt":"2024-02-05T02:28:31","guid":{"rendered":"https:\/\/www.drift.com\/?post_type=partner&#038;p=111751"},"modified":"2024-02-07T17:38:36","modified_gmt":"2024-02-07T22:38:36","slug":"spear-marketing-group","status":"publish","type":"partner","link":"https:\/\/www.drift.com\/partners\/spear-marketing-group\/","title":{"rendered":"Spear Marketing Group"},"content":{"rendered":"<h3>About Spear Marketing Group<\/h3>\n<p>As a full-service demand generation agency, Spear does more than help companies get up and running with Drift. Our unique combination of strategic expertise, technical know-how, and creative savvy helps Drift customers achieve the highest possible return on their investment. Spear&#8217;s portfolio of services extend beyond implementation to assist clients in leveraging the Drift platform across a range of digital and demand generation initiatives:<\/p>\n<ul>\n<li>Bot strategy\/roadmap based on client objectives, KPIs, sales process<\/li>\n<li>Integration with existing tech stack (CRM, ABM, Marketing Automation)<\/li>\n<li>Custom bot design consistent with client brand, best practice<\/li>\n<li>Lead\/conversation routing and sales team enablement\/training<\/li>\n<li>Workflow\/playbook design, strategy, and copywriting<\/li>\n<li>Audit existing Drift account and identify opportunities for improvement, expansion<\/li>\n<li>Integrate Drift playbooks into existing digital initiatives: SEM, Paid Social, ABM, Lead Nurturing<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a full-service demand generation agency, Spear does more than help companies get up and running with 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