{"id":111743,"date":"2024-02-04T21:21:43","date_gmt":"2024-02-05T02:21:43","guid":{"rendered":"https:\/\/www.drift.com\/?post_type=partner&#038;p=111743"},"modified":"2024-02-07T17:39:09","modified_gmt":"2024-02-07T22:39:09","slug":"inverta","status":"publish","type":"partner","link":"https:\/\/www.drift.com\/partners\/inverta\/","title":{"rendered":"Inverta"},"content":{"rendered":"<h3>About Inverta<\/h3>\n<p>We are a women-owned B2B services firm that meets marketing leaders at the intersection of strategy, technology, and activation. We partner with high-growth, mid-market and enterprise revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue.<\/p>\n<p>We make good strategy happen for Drift customers by providing services in four areas:<\/p>\n<p><strong>Drift Strategy<\/strong> &#8211; <a href=\"https:\/\/go.inverta.com\/do-more-with-drift\">https:\/\/go.inverta.com\/do-more-with-drift<\/a><\/p>\n<ul>\n<li>Create a Drift charter to define and align the organization of the uses and objectives of Drift<\/li>\n<li>Audit the tech and data integrations between Drift and other complementary tech in their stack<\/li>\n<li>Build out use cases and enablement for the various end users within the org<\/li>\n<\/ul>\n<p><strong>Drift Playbook Audit and Optimization<\/strong><\/p>\n<ul>\n<li>Audit of current Drift playbook(s). Audit includes reviewing the overall workflow, logic and scripts<\/li>\n<li>Assessment, Recommendations and Roadmap<\/li>\n<li>Playbook development based on recommendations<\/li>\n<\/ul>\n<p><strong>Technology Audit and Recommendations<\/strong><\/p>\n<ul>\n<li>Assess current tech stack, based on GTM strategy<\/li>\n<li>Recommended tech to achieve desired state of GTM efficacy<\/li>\n<li>Assist with technology evaluations to ensure the right strategy-tech fit<\/li>\n<li>Identify use cases train team to fully leverage tech stack, prove ROI<\/li>\n<\/ul>\n<p><strong>GTM and ABM Strategy<\/strong><\/p>\n<ul>\n<li>Solidify and gain alignment of goals and objectives of Marketing\/Sales GTM<\/li>\n<li>Create gap analysis of current state vs desired state, with related services (Demand Funnel and Lead Scoring building, Campaign Planning process, etc)<\/li>\n<li>Create change management roadmap and timeline, conduct workshops<\/li>\n<\/ul>\n<blockquote><p>Inverta\u2019s technology value is driven by clearly defined priorities and a thorough understanding of the business, technology and skills requirements that drive success.<\/p>\n<p>Jenifer Salzwedel, VP, GTM Technology and Marketing Operations @ Anaplan<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>We are a women-owned B2B services firm that meets marketing leaders at the intersection of strategy, technology, and 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