{"id":91166,"date":"2021-11-30T11:25:17","date_gmt":"2021-11-30T16:25:17","guid":{"rendered":"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-getting-started-with-drift-copy\/"},"modified":"2023-08-14T09:05:36","modified_gmt":"2023-08-14T13:05:36","slug":"revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy","status":"publish","type":"trainings","link":"https:\/\/www.drift.com\/training\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/","title":{"rendered":"Revenue Acceleration Guide: Building Your Playbooks and Playbook Strategy"},"author":165,"featured_media":96470,"parent":0,"menu_order":0,"template":"single-training.php","format":"standard","acf":{"hero_title":"Building Your Playbooks and Playbook Strategy","hero_body":"<h4>Revenue Acceleration Guide<\/h4>\n<p>A comprehensive guide on how to create a playbook strategy and build your first playbooks.<\/p>\n","hero_image":{"ID":96468,"id":96468,"title":"Building 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the Guide","button_link":"#revenue-acceleration-learning-marketing-1","bottom_cta":{"cta_title":"Revenue Acceleration Guide: Building Your Playbooks and Playbook Strategy","body":"","button_link":"#revenue-acceleration-learning-marketing-1","button_text":"Download the Guide","button_link_two":"","button_text_two":""},"trainings_super_index":{"image":{"ID":96470,"id":96470,"title":"Building Playbooks unfurl","filename":"Building-Playbooks-unfurl.jpg","filesize":111879,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Playbooks-unfurl.jpg","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Playbooks-unfurl.jpg","alt":"","author":"86","description":"","caption":"","name":"wp-attachment-building-playbooks-unfurl","status":"inherit","uploaded_to":91166,"date":"2022-05-04 15:39:39","modified":"2022-05-04 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class=\"font-20 uppercase bold\">Who is this for:<\/div>\n<ul style=\"list-style: none; margin-left: -30px;\">\n<li><input type=\"checkbox\" \/> Marketing manager<\/li>\n<li><input type=\"checkbox\" \/> Drift Admin<\/li>\n<\/ul>\n<div class=\"font-20 uppercase bold padding-top__xs\">Suggested Prerequisites:<\/div>\n<ul style=\"list-style: none; margin-left: -30px;\">\n<li><input type=\"checkbox\" \/> You have a Drift account<\/li>\n<li><input type=\"checkbox\" \/> You have a <a href=\"https:\/\/insider.drift.com\/\">Drift Insider account<\/a> (100% free)<\/li>\n<li><input type=\"checkbox\" \/> You\u00a0<span style=\"font-weight: 400;\">have read <a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-getting-started-with-drift\/\">Getting Started with Drift<\/a> and completed the learning objectives\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"font-20 uppercase bold padding-top__xs\">After reading this GUIDE you\u2019ll be able to:<\/div>\n<ul style=\"list-style: none; margin-left: -30px;\">\n<li><input type=\"checkbox\" \/> <span style=\"font-weight: 400;\">Explain the benefits of engaging website visitors through bots.<\/span><\/li>\n<li><input type=\"checkbox\" \/> <span style=\"font-weight: 400;\">Create a stage one playbook strategy.<\/span><\/li>\n<li><input type=\"checkbox\" \/> <span style=\"font-weight: 400;\">Identify playbook types and stage one use cases.<\/span><\/li>\n<li><input type=\"checkbox\" \/> <span style=\"font-weight: 400;\">Build stage one bots in Drift.<\/span><\/li>\n<li><input type=\"checkbox\" \/> <span style=\"font-weight: 400;\">Efficiently prioritize and target stage one playbooks.<\/span><\/li>\n<li><input type=\"checkbox\" \/> <span style=\"font-weight: 400;\">Use Drift reporting to assess ROI of stage one playbooks.<\/span><\/li>\n<\/ul>\n"}]},{"chapter_title":"The Conversational Framework for Marketing","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#conversationalframework\">Conversational Framework for Marketing<\/a>\n<ul>\n<li><a href=\"#engage\">Engage<\/a><\/li>\n<li><a href=\"#understand\">Understand<\/a><\/li>\n<li><a href=\"#recommend\">Recommend<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"conversationalframework\">What is the Conversational Framework for Marketing?<\/h3>\n<p><span style=\"font-weight: 400;\">In the first <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-getting-started-with-drift\/\"><span style=\"font-weight: 400;\">Revenue Acceleration Guide, Stage 0: Getting Started with Drift<\/span><\/a><span style=\"font-weight: 400;\">, we reviewed the benefits of Conversational Marketing and how implementing it provides a better buying experience and accelerates revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you actually get started?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Conversational Marketing, you can build and design conversations that make buying more enjoyable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We do that in something called a <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804552789-Playbooks\"><span style=\"font-weight: 400;\">playbook<\/span><\/a><span style=\"font-weight: 400;\">. Playbooks are automated workflows that you create to proactively engage site visitors and connect buyers with your sales team. We\u2019ll review how to build a playbook later in this guide but, before you learn how to make a playbook, you need to understand the framework of a great conversation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Drift, we call this the Conversational Framework and it boils down to three main elements:\u00a0<\/span><\/p>\n<ul>\n<li>Engage<\/li>\n<li>Understand<\/li>\n<li>Recommend<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To put this into context, think about the last time you had a conversation with a sales rep.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you had a bad experience, it was likely because the conversation felt impersonal. As if the sales rep was following a script and wasn\u2019t taking the time to really understand who you were and what you needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it was a great experience, they must have grabbed your attention, personalizing the conversation to fit who you are and the industry or department you work in. Once you were engaged in the conversation, they then acted as a trusted advisor \u2014 someone who understood the needs and challenges of your job. Lastly, they probably recommended an appropriate next step that took your needs into account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to mimic that great experience in all of our playbooks. I\u2019ll walk you through how we do this step by step.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p><span style=\"font-weight: 400;\">If you&#8217;re on the hunt for some playbook inspiration, <\/span><span style=\"font-weight: 400;\">we\u2019ve put together a page to showcase the best chatbots being used by today\u2019s Conversational Marketing and Sales leaders.\u00a0<\/span><\/p>\n","button_text":"View the Examples","button_url":"https:\/\/www.drift.com\/really-good-chatbot-examples\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<h4 id=\"engage\">Engage: Ask and Acknowledge<\/h4>\n<p><span style=\"font-weight: 400;\">Every good conversation starts with a great opener. In the chatbot world, we call that a hook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your hook should be personalized to the buyer and address their needs. It\u2019s important that you recognize who the visitor is and where they are on your website so you can customize the hook accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if, instead of filling out a demo form, there was a chatbot that offered to book you a meeting with a rep instantly? Or, if on the pricing page, a bot engaged with you by acknowledging that pricing can be confusing and offered to answer your questions? Like this example from <\/span><a href=\"https:\/\/www.okta.com\/\"><span style=\"font-weight: 400;\">Okta.com<\/span><\/a><span style=\"font-weight: 400;\">\ud83d\udc47<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91173,"id":91173,"title":"okta pricing bot","filename":"okta-pricing-bot.png","filesize":28104,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-okta-pricing-bot","status":"inherit","uploaded_to":91166,"date":"2021-11-30 18:14:08","modified":"2021-11-30 18:14:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":360,"height":550,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot.png","medium-width":360,"medium-height":550,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot.png","medium_large-width":360,"medium_large-height":550,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot.png","large-width":360,"large-height":550,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot.png","1536x1536-width":360,"1536x1536-height":550,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot.png","2048x2048-width":360,"2048x2048-height":550,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/okta-pricing-bot-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Here are some potential hooks for a pricing page:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing can be confusing\u2026want to chat through this with a teammate?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We have custom prices for companies like [company name]. Interested in learning more?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey there \ud83d\udc4b Have any questions about our plans or pricing? I can help!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these hooks <\/span><b>asks<\/b><span style=\"font-weight: 400;\"> a question and <\/span><b>acknowledges<\/b><span style=\"font-weight: 400;\"> a pain or challenge your buyer may currently be experiencing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also send targeted messages to those site visitors who seem most likely to buy, instead of waiting for them to initiate the conversation, like in the example below.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91174,"id":91174,"title":"Screen Shot 2021-11-09 at 4.35.46 PM","filename":"Screen-Shot-2021-11-09-at-4.35.46-PM.png","filesize":254347,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-09-at-4-35-46-pm","status":"inherit","uploaded_to":91166,"date":"2021-11-30 18:15:08","modified":"2021-11-30 18:15:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1052,"height":762,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM.png","medium-width":1052,"medium-height":762,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM.png","medium_large-width":768,"medium_large-height":556,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM.png","large-width":1052,"large-height":762,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM.png","1536x1536-width":1052,"1536x1536-height":762,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM.png","2048x2048-width":1052,"2048x2048-height":762,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.35.46-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Whether you want to offer assistance to someone browsing your pricing page or check in on returning visitors, Conversational Marketing lets you proactively engage with the people who are most serious about buying your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about the \u201cengage\u201d step in the Conversational Framework in the video below. <\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_nvpvuvk3ot dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/nvpvuvk3ot\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<h4 id=\"understand\">Understand: Learn and Respond<\/h4>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got someone engaged in conversation, you now have the opportunity to <\/span><b>learn<\/b><span style=\"font-weight: 400;\"> what the site visitor is looking for and <\/span><b>respond<\/b><span style=\"font-weight: 400;\"> with the appropriate journey for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This cuts out the hours, days, or potentially weeks a site visitor would normally have to wait to hear back from a sales rep.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a matter of fact, customers just aren\u2019t willing to wait that long for a response. <\/span><span style=\"font-weight: 400;\">According to a study from <\/span><a href=\"https:\/\/www.drift.com\/insider\/learn\/books-reports\/conversational-marketing-blueprint\/\"><span style=\"font-weight: 400;\">Lead Response Management<\/span><\/a><span style=\"font-weight: 400;\">, responding within five minutes gives you the best chance of qualifying a buyer. Wait even 30 minutes and your odds of qualifying the buyer drops by 100 times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Conversational Marketing, you can now qualify site visitors conversationally and in real time by making sure that someone is always available \u2014 whether that\u2019s a bot or one of your sales reps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through conversation, you can figure out who is ready to chat with sales and connect them right away. You can also determine who isn\u2019t a good fit for your solution and disqualify them in the early stages of the buying process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether a visitor should be talking to support instead of sales or they\u2019re just not ready to buy your product, you can make sure your sales reps are spending time with the buyers who are genuinely interested in buying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this Drift Insider video to learn more about the \u201cunderstand\u201d step in the Conversational Framework.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_y22mtmokde dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/y22mtmokde\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<h4 id=\"recommend\">Recommend: Guide and Suggest<\/h4>\n<p><span style=\"font-weight: 400;\">The last step in creating a great conversation is <\/span><b>guiding<\/b><span style=\"font-weight: 400;\"> the site visitor towards the next best course of action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the information you learned in the previous steps, you can <\/span><b>recommend<\/b><span style=\"font-weight: 400;\"> a sales-focused recommendation, a nurture-focused recommendation, or a support-focused recommendation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You would direct a sales-focused recommendation to site visitors who are target accounts or buyers with high intent. Here, you\u2019ll be closing the sale with human to human interaction. You can recommend a chat with sales or instantly book meetings with qualified buyers.\u00a0<\/span><\/p>\n<p><strong>Drift Tip: Read more about how sales reps can connect their calendars <a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-setting-up-your-account-for-sales\/#connectingyourcalendar\">here<\/a>.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If site visitors aren\u2019t ready to talk to sales yet, you can recommend a nurture-focused recommendation. This can be a relevant ebook or product video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, you may run into existing customers on your chatbot. If it\u2019s a conversation that\u2019s more suited for support, you can route in your support team to help answer the customer\u2019s question. If your support team doesn\u2019t have access to chat, you can use one of Drift\u2019s support integrations, which will allow the site visitor to file a ticket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about the \u201crecommend\u201d step in the Conversational Framework in the Drift Insider video below.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_0ga34qdyt5 dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/0ga34qdyt5\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">The Conversational Framework is simple. You <\/span><b>engage<\/b><span style=\"font-weight: 400;\"> by reaching out and interacting with potential buyers, you <\/span><b>understand<\/b><span style=\"font-weight: 400;\"> their challenges and goals, and then you <\/span><b>recommend<\/b><span style=\"font-weight: 400;\"> the next course of action.\u00a0<\/span><\/p>\n"}]},{"chapter_title":"Blueprint Stage 1: Engage Website Visitors","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#bueprintstage1\">Blueprint Stage 1: Engage Website Visitors<\/a>\n<ul>\n<li><a href=\"#engagewebsitevisitorsblueprint\">Engage Website Visitors Blueprint<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"blueprintstage1\">Blueprint Stage 1: Engage Website Visitors<\/h3>\n<p><span style=\"font-weight: 400;\">Now you know what goes into a great conversation. But to actually roll out Conversational Marketing on your site, you\u2019ll need a blueprint. In this guide, we\u2019ll be covering stage one of the blueprint.\u00a0 <\/span><span style=\"font-weight: 400;\">Check out the Drift Insider video below for a quick overview.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_uf273vtwur dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/uf273vtwur\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Stage one of the blueprint involves engaging website visitors by acknowledging what page they are on and delivering a personalized experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you&#8217;re searching for a new e-learning platform. After a Google search, you land on a webpage with a bunch of information about products, use cases, features, and customers. It\u2019s a lot of information to take in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then, a chatbot appears. \u201cHey there,\u201d it says, \u201cCan I help you find something?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You respond that you\u2019re looking for a learning platform geared towards sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cGreat,\u201d the bot says. \u201cYou might want to check out our customer stories to hear from companies that rely on our platform to level up their teams. Can I interest you in a quick demo?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You agree, and a few seconds later, you\u2019re chatting with a sales rep. She gets you onto a call, shares her screen, and walks you through the product. The next month, you wrap up your research and decide to purchase a subscription.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the first stage of Conversational Marketing: engaging website visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stage two takes this one step further and proactively targets potential buyers. We\u2019ll cover stage two use cases in the next Revenue Acceleration Guide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you jump into stage two, you\u2019ll need to build a strong foundation. Your stage one playbooks need to cast a wide net \u2014 engaging everyone who lands on your website. To do that, you\u2019ll need a blueprint.<\/span><\/p>\n<h4 id=\"engagewebsitevisitorsblueprint\"><b>Engage Website Visitors Blueprint\u00a0<\/b><\/h4>\n"},{"acf_fc_layout":"image","image":{"ID":91277,"id":91277,"title":"CMB-graphics-Engage-1-1536x1233-1","filename":"CMB-graphics-Engage-1-1536x1233-1.png","filesize":59004,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-cmb-graphics-engage-1-1536x1233-1","status":"inherit","uploaded_to":91166,"date":"2021-12-02 20:38:58","modified":"2021-12-02 20:38:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1536,"height":1233,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1.png","medium-width":1536,"medium-height":1233,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1.png","medium_large-width":768,"medium_large-height":617,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1.png","large-width":1536,"large-height":1233,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1.png","1536x1536-width":1536,"1536x1536-height":1233,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1.png","2048x2048-width":1536,"2048x2048-height":1233,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/CMB-graphics-Engage-1-1536x1233-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">The stage one blueprint is your guide to creating a great buying experience. Instead of a transactional relationship, you want your site visitors to have a personalized and enjoyable conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blueprint helps you identify the four Ws \u2014 who, where, what, and why \u2014 that you\u2019ll need to design your conversations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you along your Conversational Marketing journey, we\u2019ve created the Engage Website Visitors template in our Conversational Marketing workbook. This template is your tactical roadmap for applying Conversational Marketing across your site. <\/span><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/Conversational-Marketing-Blueprint-Workbook.pdf\"><span style=\"font-weight: 400;\">You can download the workbook here.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create the conversational experience, you\u2019ll need to tweak the template. Each tweak produces a different use case. For stage one, there are 11 of them in total. In the following chapters, we\u2019ll review how to create a playbook strategy, the stage one use cases, how to build a bot playbook, how to use reporting to assess the ROI of your playbooks, and more.<\/span><\/p>\n"}]},{"chapter_title":"Building Your Playbook Strategy ","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#engageallplaybook\">Engage All Playbook<\/a>\n<ul>\n<li><a href=\"#engageallblueprint\">Engage All Playbook Blueprint<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#usecases\">Engage Website Visitor Use Cases<\/a>\n<ul>\n<li><a href=\"#bookameeting\">Book a Meeting<\/a><\/li>\n<li><a href=\"#pricing\">Pricing Page<\/a><\/li>\n<li><a href=\"#retargeting\">Visitor Retargeting<\/a><\/li>\n<li><a href=\"#productpages\">Product &amp; Solution Pages<\/a><\/li>\n<li><a href=\"#resourcecenter\">Resource Center<\/a><\/li>\n<li><a href=\"#blog\">Blog<\/a><\/li>\n<li><a href=\"#landingpage2.0\">Landing Page 2.0<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#driftaudiences\">Drift Audiences\u00a0<\/a>\n<ul>\n<li><a href=\"#howtousedriftaudiences\">How to Use Drift Audiences<\/a><\/li>\n<li><a href=\"#youraudiences\">Your Audiences<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"engageallplaybook\">The Engage All Playbook<\/h3>\n<p><span style=\"font-weight: 400;\">The Engage All playbook is the core of your playbook strategy. It\u2019s your go-to use case, and we recommend starting here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few reasons for this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Engage All playbook fires when a visitor doesn\u2019t trigger a more targeted, higher priority experience, such as a visitor on the pricing page or someone whose been retargeted. This means the playbook will catch traffic across your whole website, giving all site visitors the opportunity to start a conversation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Engage All playbook, you may not know who the site visitor is. Since you don\u2019t know exactly what page they are on or what their intent is, this will be one of your largest playbooks \u2014 with multiple journeys for different personas and levels of intent.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the other reason we recommend starting with the Engage All playbook. Since this will be one of your largest bots, once you refine it, you can clone it and tweak it for other purposes, such as your pricing, blog, or demo pages.<\/span><\/p>\n<h4 id=\"engageallplaybookblueprint\">Engage All Playbook Blueprint<\/h4>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>You can follow along and build your own Engage All Playbook in your Conversational Marketing Blueprint workbook.<\/p>\n","button_text":"View the Guide","button_url":"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/Conversational-Marketing-Blueprint-Workbook.pdf","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Let\u2019s start with the 4 Ws, starting with the \u201cwho.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Engage Website Visitors blueprint, there are three main categories for who we are engaging with: unknown, known, and returning visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Engage All is your lowest priority playbook, meaning it\u2019s catching <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> traffic that isn\u2019t targeted by a higher priority playbook so we should check off all the boxes \u2014 unknown, known and returning.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91298,"id":91298,"title":"Screen Shot 2021-11-11 at 2.06.43 PM","filename":"Screen-Shot-2021-11-11-at-2.06.43-PM.png","filesize":26114,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-11-at-2-06-43-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 14:33:41","modified":"2021-12-03 14:33:41","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":759,"height":223,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM.png","medium-width":759,"medium-height":223,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM.png","medium_large-width":759,"medium_large-height":223,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM.png","large-width":759,"large-height":223,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM.png","1536x1536-width":759,"1536x1536-height":223,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM.png","2048x2048-width":759,"2048x2048-height":223,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM-324x223.png","third_width_square-width":324,"third_width_square-height":223,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.06.43-PM-300x223.png","profile_300-width":300,"profile_300-height":223}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Next up, the \u201cwhere.\u201d \u201cWhere\u201d covers where you are engaging site visitors. Here, you should insert the domain you\u2019d like to engage visitors from.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91299,"id":91299,"title":"Screen Shot 2021-11-11 at 2.12.42 PM","filename":"Screen-Shot-2021-11-11-at-2.12.42-PM.png","filesize":36286,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-11-at-2-12-42-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 14:34:10","modified":"2021-12-03 14:34:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":686,"height":172,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM.png","medium-width":686,"medium-height":172,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM.png","medium_large-width":686,"medium_large-height":172,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM.png","large-width":686,"large-height":172,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM.png","1536x1536-width":686,"1536x1536-height":172,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM.png","2048x2048-width":686,"2048x2048-height":172,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-324x172.png","third_width_square-width":324,"third_width_square-height":172,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-300x172.png","profile_300-width":300,"profile_300-height":172}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Now, the \u201cwhat.\u201d Here, you\u2019ll choose the page you are engaging visitors on. Since this is the Engage All playbook, you will be engaging across all your webpages. For this, you\u2019ll also be using a regular bot playbook. We\u2019ll review playbook types in the next chapter.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91300,"id":91300,"title":"Screen Shot 2021-11-11 at 2.12.42 PM","filename":"Screen-Shot-2021-11-11-at-2.12.42-PM-1.png","filesize":36286,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-11-at-2-12-42-pm-2","status":"inherit","uploaded_to":91166,"date":"2021-12-03 14:34:35","modified":"2021-12-03 14:34:35","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":686,"height":172,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1.png","medium-width":686,"medium-height":172,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1.png","medium_large-width":686,"medium_large-height":172,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1.png","large-width":686,"large-height":172,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1.png","1536x1536-width":686,"1536x1536-height":172,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1.png","2048x2048-width":686,"2048x2048-height":172,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1-324x172.png","third_width_square-width":324,"third_width_square-height":172,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.12.42-PM-1-300x172.png","profile_300-width":300,"profile_300-height":172}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Finally, the \u201cwhy.\u201d Here, you will map out why you are engaging your site visitor, looking at both buyer outcomes and business outcomes. In an Engage All playbook, you\u2019ll want to check all outcomes.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91301,"id":91301,"title":"Screen Shot 2021-11-11 at 2.14.17 PM","filename":"Screen-Shot-2021-11-11-at-2.14.17-PM.png","filesize":29947,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-11-at-2-14-17-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 14:34:56","modified":"2021-12-03 14:34:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":689,"height":173,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM.png","medium-width":689,"medium-height":173,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM.png","medium_large-width":689,"medium_large-height":173,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM.png","large-width":689,"large-height":173,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM.png","1536x1536-width":689,"1536x1536-height":173,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM.png","2048x2048-width":689,"2048x2048-height":173,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM-324x173.png","third_width_square-width":324,"third_width_square-height":173,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-2.14.17-PM-300x173.png","profile_300-width":300,"profile_300-height":173}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">With all of this, here\u2019s your Engage All blueprint fully filled out:<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91302,"id":91302,"title":"Screen Shot 2021-12-03 at 9.36.21 AM","filename":"Screen-Shot-2021-12-03-at-9.36.21-AM.png","filesize":209077,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-12-03-at-9-36-21-am","status":"inherit","uploaded_to":91166,"date":"2021-12-03 14:36:31","modified":"2021-12-03 14:36:31","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":958,"height":1128,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM.png","medium-width":958,"medium-height":1128,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM.png","medium_large-width":768,"medium_large-height":904,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM.png","large-width":958,"large-height":1128,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM.png","1536x1536-width":958,"1536x1536-height":1128,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM.png","2048x2048-width":958,"2048x2048-height":1128,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-9.36.21-AM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Check out this Drift Insider video to learn more about how to apply the workbook template to the Engage All use case.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<a href=\"https:\/\/drift-5.wistia.com\/medias\/xvvnyhp4ly?embedType=async&#038;videoFoam=true&#038;videoWidth=640\">https:\/\/drift-5.wistia.com\/medias\/xvvnyhp4ly?embedType=async&amp;videoFoam=true&amp;videoWidth=640<\/a>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">As you can see, the workbook helps map out how you can apply Conversational Marketing to engage anyone who arrives on your website. Now, let\u2019s take a look at how the Conversational Framework fits into your Engage All playbook. To do this, we\u2019ll use a real-life example from Zenefits.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91303,"id":91303,"title":"Zenefits_engageall","filename":"Zenefits_engageall.gif","filesize":20195510,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-zenefits_engageall","status":"inherit","uploaded_to":91166,"date":"2021-12-03 14:38:29","modified":"2021-12-03 14:38:29","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1050,"height":588,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall.gif","medium-width":1050,"medium-height":588,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall.gif","medium_large-width":768,"medium_large-height":430,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall.gif","large-width":1050,"large-height":588,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall.gif","1536x1536-width":1050,"1536x1536-height":588,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall.gif","2048x2048-width":1050,"2048x2048-height":588,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Zenefits_engageall-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><strong>Engage<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The Engage All bot is designed for first-time visitors and visitors you are trying to learn more about. The Zenefits bot keeps the hook simple and acknowledges the visitor\u2019s pain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few other hooks that are great conversation starters:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey there! Can I ask you a quick question?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey, [insert company]! Can I help you find something?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want to know something cool?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey [company name] What would you do with 40% more leads?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thanks for stopping by! Looking into [solution type]?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ready to take [solution tech] to the next level?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can I help you with your research?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey there! Have any questions? We have humans available to chat now!<\/span><\/li>\n<\/ol>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>Want more hook examples? Here are 33 bot hooks to improve your conversation rates and start more conversations.<\/p>\n","button_text":"View Bot Hooks","button_url":"https:\/\/www.drift.com\/blog\/book-of-hooks\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<p><strong>Understand<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This is an AI bot. That means the bot is able to respond not just to button-based responses, but also open text. It knows that the options offered might not cover the bases for every single visitor. This bot uses AI to understand why the site visitor is on the site today and what their pain points are.\u00a0<\/span><\/p>\n<p><strong>Recommend<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The bot recommends next steps based on what the visitor types into the open text field. The visitor asks about pricing and the bot is able to offer pricing plan info, while asking the visitor to share more information about themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Engage All use case is like a safety net. It catches all the website visitors who slip past other conversion points and more advanced Conversational Marketing use cases. So don\u2019t be worried if its engagement rate is comparatively low.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good benchmark to aim for is an engagement rate of between 1.8% and 2.2%. Any lower and you\u2019ll want to change up your hook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got visitors engaged in a conversation, expect an email capture rate of between 15% and 20%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your metrics are lower, it\u2019s time to test and refine. Check your<\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019515393-Conversation-Flow-Analytics\"><span style=\"font-weight: 400;\"> Conversation Flow <\/span><\/a><span style=\"font-weight: 400;\">report for points of friction. Try removing excess buttons, questions, and other obstacles to make the chat flow as frictionless as possible, and read our <a href=\"https:\/\/www.drift.com\/books-reports\/email-capture-best-practices\/\">Email Capture Best Practices Guide<\/a> for best practices based on top-performing email captures from our customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you&#8217;re all set with your Engage All playbook, it\u2019s time to deploy the rest of your stage one playbooks.<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>Check out more real-life examples of Engage All playbooks and more on Really Good Chatbots, a collection of best-in-class customer chatbot examples.<\/p>\n","button_text":"View Really Good Chatbots","button_url":"www.drift.com\/chatbot-examples\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<h3 id=\"usecases\">Engage Website Visitors Use Cases<\/h3>\n<p><span style=\"font-weight: 400;\">There are eight main use cases in Stage One: Engage Website Visitors. We already went over the Engage All playbook. Now, let\u2019s dive into the other seven use cases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also check out this Drift Insider video which reviews the Engage Website Visitor use cases.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_6zun5u7haw dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/6zun5u7haw\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<h4 id=\"bookameeting\">Book a Meeting<\/h4>\n<p><span style=\"font-weight: 400;\">Want to help visitors skip the form and start talking to your team instead? Use this bot on your \u201ccontact us,\u201d \u201crequest a demo,\u201d or other form pages to improve conversions and have more conversations. <a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Engage-Chat-BookAMeeting.pdf\">Here\u2019s the full Book a Meeting blueprint if you want to follow along.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give your visitors a faster alternative to a form with one of these friction-removing hooks:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b Want to skip the form and chat with someone now?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Want a quick demo on [insert product of interest]? We\u2019ll keep it short and all about you!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Psst\u2026down here \ud83d\udc4b I can help you skip the form and book a demo now!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What\u2019s stopping you from getting started? I can help you set up time to chat with an expert\ud83d\udc47<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Looks like you\u2019re interested in [solution type]. Want to book some time to chat through your use case?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Welcome back [company name]! Things must be getting serious \ud83d\ude0f Ready to connect with a [your company name] teammate?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you know they are the right fit for your solution, you can recommend a demo. If the site visitor isn\u2019t ready to chat with sales yet, you can recommend a secondary call to action, like linking a demo video or relevant ebook.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/engage-website-visitors\/#bot-Qualtrics:-Skip-the-Form\">Check out this Book a Meeting bot from Qualtrics.\u00a0<\/a><\/p>\n<h4 id=\"pricing\">Pricing Page<\/h4>\n<p><span style=\"font-weight: 400;\">Pricing is an important part of any buying decision. The pricing page bot allows you to connect instantly with visitors who have high intent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether your pricing is straightforward or customized, use one of these hooks to grab <\/span><span style=\"font-weight: 400;\">your visitor\u2019s attention and direct them to the right resources:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b Have any questions about our plans or pricing?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> We have custom prices for companies like [company name or {your business}]. Interested in learning more?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pricing can be confusing\u2026want to chat through this with a teammate?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> You\u2019re back! \ud83d\udc4b Glad to see you\u2019re checking out our plans. Need help finding the right plan for [company name]?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Back to check out pricing? Things must be getting serious \ud83d\ude0f Want to chat through this with a teammate?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After <\/span><b>engaging<\/b><span style=\"font-weight: 400;\"> your site visitor with a hook that grabs their attention, you should <\/span><b>understand<\/b><span style=\"font-weight: 400;\"> why they\u2019re checking out pricing and if they have any questions. Then it\u2019s closing time, where you can <\/span><b>recommend<\/b><span style=\"font-weight: 400;\"> a meeting.<\/span><\/p>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Engage-Chat-PricingPage.pdf\"><span style=\"font-weight: 400;\">View the entire Pricing Page blueprint here <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/engage-website-visitors\/#bot-Gong:-Pricing-Page\"><span style=\"font-weight: 400;\">check out this real-life pricing page bot example from Gong.\u00a0<\/span><\/a><\/p>\n<h4 id=\"retargeting\">Visitor Retargeting<\/h4>\n<p><span style=\"font-weight: 400;\">Your site visitor came back to your site \u2014 that\u2019s awesome! With the visitor retargeting bot, you can acknowledge that they\u2019re back with a greeting designed specifically for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try one of these hooks to get them back into the conversation:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Hey there! Welcome back! Still wondering if we are a good match? Let\u2019s find out.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b Welcome back! Are you ready to get started with [solution name]?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b Welcome back! Would you like to speak to a human right now?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Looks like things are getting serious&#8230;want to speak to a human right now?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hey [account name] \ud83d\udc4b You\u2019re becoming a regular around here. What brings you here today?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Back again? I think I can help you!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hey \ud83d\udc4b Welcome back! Still not sure if you\u2019re a good fit? I can help you!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hi \ud83d\udc4b Still deciding? Maybe I can help!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hi [company name]. Welcome back! Still trying to see out if we\u2019re a good match? We are too! Maybe we could get to know each other better?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After <\/span><b>engaging<\/b><span style=\"font-weight: 400;\"> them with a personalized hook, <\/span><b>understand<\/b><span style=\"font-weight: 400;\"> why they are back on your site and guide them to the right resources. Then, <\/span><b>recommend<\/b><span style=\"font-weight: 400;\"> a chat with sales or send them some marketing content as a backup.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Engage-Chat-VisitorRetargeting.pdf\"><span style=\"font-weight: 400;\">Check out the full Visitor Retargeting blueprint here <\/span><\/a><span style=\"font-weight: 400;\">and view a <a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/engage-website-visitors\/#bot-Wyndham-Hotels:-Visitor-Retargeting\">Visitor Retargeting example from Wyndham Hotels here.\u00a0<\/a><\/span><\/p>\n<h4 id=\"productpages\">Product &amp; Solution Pages<\/h4>\n<p><span style=\"font-weight: 400;\">Product and solution bots are a huge opportunity for you to start a conversation with a site visitor who is exploring how your product might solve their problems. Your bot can walk prospective buyers through the solution and illustrate how it would solve their current challenges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use one of these hooks to show a prospective buyer how your solution can solve their problems:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b Want to learn more about our solutions?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Looks like you\u2019re interested in [solution name], that\u2019s great! Want to chat now?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b Want to make your life easier with [solution name]? Let\u2019s talk with a human right now!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hi! Companies like [company name] are already using [solution name]! Ready to get started?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b It looks like you\u2019re interested in [solution name]! How can I help you?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After <\/span><b>engaging<\/b><span style=\"font-weight: 400;\"> them with one of the above hooks, <\/span><b>understand<\/b><span style=\"font-weight: 400;\"> their current pain points and <\/span><b>recommend<\/b><span style=\"font-weight: 400;\"> a conversation with a sales rep who can walk them through the product in a demo.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Engage-Chat-SolutionPages.pdf\"><span style=\"font-weight: 400;\">Here\u2019s the full Product &amp; Solution blueprint.<\/span><\/a> Want to check out a customer example? <a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/engage-website-visitors\/#bot-Tenable:-Product-and-Solutions-Pages\">View this solutions page bot from Tenable.\u00a0<\/a><\/p>\n<h4 id=\"resourcecenter\">Resource Center<\/h4>\n<p><span style=\"font-weight: 400;\">Your prospective buyer is likely to come across many resources as they research your company. Give them a better experience with the resource center bot. In this use case, you can offer a fast track to content \u2014 offering a way around gating forms. Not to mention, you can use the bot to point visitors to your best content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try out one of these hooks to grab their attention:\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Want to skip the form and download the report now?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b Need any help finding a resource?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Looks like you read our Demand Gen Guide\u2026here\u2019s an ebook I recommend next \ud83d\udc47<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Want a PDF copy of this ebook so you can save it and read it later?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After <\/span><b>engaging<\/b><span style=\"font-weight: 400;\"> the site visitor, <\/span><b>understand <\/b><span style=\"font-weight: 400;\">what other kinds of content they\u2019d like to see or if they have any questions about what they\u2019ve read. Then, <\/span><b>recommend<\/b><span style=\"font-weight: 400;\"> a chat with sales or provide links to self-service resources.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Engage-Chat-Resources.pdf\"><span style=\"font-weight: 400;\">Here\u2019s a link to the Resource Center blueprint.<\/span><\/a><\/p>\n<h4>Blog<\/h4>\n<p><span style=\"font-weight: 400;\">The blog playbook is a great way to engage site visitors reading your blog by inviting them to subscribe to your newsletter \u2014 without having to leave the page and go through a form.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use one of these hooks to grab your site visitor\u2019s attention while they\u2019re browsing your blog:\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b Interested in getting our content delivered right to your inbox?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> We have 10,000 [types of people] subscribed to weekly posts delivered to their inbox. Would you like to join them?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Want to hear something cool?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Want to stay up to date on the latest [insert company name] news?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After <\/span><b>engaging<\/b><span style=\"font-weight: 400;\"> the site visitor,<\/span><b> understand <\/b><span style=\"font-weight: 400;\">what brought them to your website today and <\/span><b>recommend<\/b><span style=\"font-weight: 400;\"> a chat with sales or relevant content for them to read.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Engage-Chat-Blog.pdf\"><span style=\"font-weight: 400;\">Here\u2019s the Blog blueprint template <\/span><\/a><span style=\"font-weight: 400;\">and <a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/engage-website-visitors\/#bot-Lessonly:-Blog\">here is a blog bot example from Lessonly.<\/a><\/span><\/p>\n<h4 id=\"landingpage2.0&quot;\">Landing Page 2.0<\/h4>\n<p><span style=\"font-weight: 400;\">Landing Page 2.0 takes your average landing page and elevates it by adding a chatbot for visitors to engage with. For this use case, you\u2019ll leverage a Drift <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349434-Conversational-Landing-Pages\"><span style=\"font-weight: 400;\">Conversational Landing Page.<\/span><\/a><span style=\"font-weight: 400;\"> We\u2019ll review this type of bot and how to build it in the next chapter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few hooks you can use as your site visitor is browsing your Conversational Landing Page.\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Hey there! Want to get the downloadable version of this [resource type]? I have it right here!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Want to chat with sales about [insert asset topic]?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Want to be notified when chapter two is ready?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hey there \ud83d\udc4b I can help walk you through the key points in this ebook!\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After <\/span><b>engaging<\/b><span style=\"font-weight: 400;\"> the site visitor, <\/span><b>understand <\/b><span style=\"font-weight: 400;\">their intent and if they have any questions. Then, <\/span><b>recommend <\/b><span style=\"font-weight: 400;\">routing in a sales rep who can help the visitor with any questions as they read.\u00a0<\/span><span style=\"font-weight: 400;\">Get the Landing Page 2.0 blueprint <\/span><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Engage-Chat-LandingPage.pdf\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 id=\"driftaudiences\">Drift Audiences<\/h3>\n<p><span style=\"font-weight: 400;\">You now know our most popular Engage Website Visitor use cases. But where to begin? <\/span><a href=\"https:\/\/www.drift.com\/platform\/audiences\/\"><span style=\"font-weight: 400;\">Enter: Drift Audiences.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Drift Audiences allows you to unify all relevant data from your tech stack into one place so you don\u2019t have to transfer data between an exploding stack of website targeting tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Drift Audiences to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Figure out where to take action and drive more pipeline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the ROI of all your marketing channels.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver a VIP-level website experience for your target accounts.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Watch this video to learn more about what Drift Audiences is, how it can help you, and best practices for incorporating this data into your playbooks.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_2vavr5rrji dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/2vavr5rrji\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Drift Audiences is available on all Enterprise plans.\u00a0<\/span><\/p>\n<h4 id=\"howtousedriftaudiences\">How Do I Use Drift Audiences?<\/h4>\n<p><span style=\"font-weight: 400;\">Drift Audiences will show you a breakdown of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site visitors who were shown a playbook, conversations started, emails captured, and meetings booked\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target benchmarks based on composites of customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trending data (week over week metrics) for a 12-week period<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":91304,"id":91304,"title":"Drift___Audiences","filename":"Drift___Audiences.png","filesize":333181,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___audiences","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:24:07","modified":"2021-12-03 16:24:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2878,"height":1382,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences.png","medium-width":2878,"medium-height":1382,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences.png","medium_large-width":768,"medium_large-height":369,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences.png","large-width":2878,"large-height":1382,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-1536x738.png","1536x1536-width":1536,"1536x1536-height":738,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-2048x983.png","2048x2048-width":2048,"2048x2048-height":983,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Audiences-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"youraudiences\">Your Audiences<\/h4>\n"},{"acf_fc_layout":"image","image":{"ID":91305,"id":91305,"title":"marketo list","filename":"marketo-list.png","filesize":137230,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-marketo-list","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:25:27","modified":"2021-12-03 16:25:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1016,"height":814,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list.png","medium-width":1016,"medium-height":814,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list.png","medium_large-width":768,"medium_large-height":615,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list.png","large-width":1016,"large-height":814,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list.png","1536x1536-width":1016,"1536x1536-height":814,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list.png","2048x2048-width":1016,"2048x2048-height":814,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/marketo-list-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can filter your audiences by:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top audiences (default)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website (domain, high-intent pages, top URL)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UTM parameters (campaign, content, medium, source, term)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drift Intel (country, employee range, industry)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target accounts\/lists (6Sense, Marketo, non-target, target)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Custom Salesforce account picklist data<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using Audiences in Stage One: Engage Website Visitors\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In stage one, your playbook use cases are based on what page a site visitor is on. To determine which playbook to build after your Engage All playbook, we recommend using Drift Audiences\u2019 <\/span><b>Website<\/b><span style=\"font-weight: 400;\"> section.<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">The <\/span><b>Website<\/b><span style=\"font-weight: 400;\"> section includes filters by domain, high-intent pages, and top URL. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91306,"id":91306,"title":"Screen Shot 2021-11-11 at 3.50.09 PM","filename":"Screen-Shot-2021-11-11-at-3.50.09-PM.png","filesize":18137,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-11-at-3-50-09-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:26:35","modified":"2021-12-03 16:26:35","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":226,"height":353,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM.png","medium-width":226,"medium-height":353,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM.png","medium_large-width":226,"medium_large-height":353,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM.png","large-width":226,"large-height":353,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM.png","1536x1536-width":226,"1536x1536-height":353,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM.png","2048x2048-width":226,"2048x2048-height":353,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM-226x324.png","third_width_square-width":226,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-3.50.09-PM-226x300.png","profile_300-width":226,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Once you filter by domain, high-intent pages, or top URL, <\/span><span style=\"font-weight: 400;\">you can then view metrics for that specific audience \u2014 like the number of visitors in a given time period, number of visitors shown a playbook, number of conversations started, number of emails captured, number of meetings booked, and number of visitors not shown a playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To determine your next build after Engage All, take a look at your high-intent pages. Your most viewed high-intent page (like a demo request or contact us page) should be your next build. After that, take a look at your top URLs and make sure those have a dedicated playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then create a playbook or clone an existing playbook based on a given audience.\u00a0<\/span><span style=\"font-weight: 400;\">Drift Audiences also allows you to see how your existing playbooks are performing for a given audience.<\/span> <a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046165854-Drift-Audiences\"><span style=\"font-weight: 400;\">Read about that and more in this help document. <\/span><\/a><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Help Documents in this Chapter:","body":"<ul>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046165854-Drift-Audiences\">Drift Audiences<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019626333-Product-Guide-Chat-Playbooks\">Product Guide: Chat Playbooks<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","button_text":"","button_url":"","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"Types of Playbooks","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#typesofplaybooks\">Types of Playbooks<\/a>\n<ul>\n<li><a href=\"#thewelcomeplaybook\">The Welcome Playbook<\/a><\/li>\n<li><a href=\"#slidermessage\">Slider Message<\/a><\/li>\n<li><a href=\"#accountbasedplaybooks\">Account-Based Playbooks<\/a><\/li>\n<li><a href=\"#conversationallandingpages\">Conversational Landing Pages<\/a><\/li>\n<li><a href=\"#fastlaneplaybook\">Fastlane Playbook<\/a><\/li>\n<li><a href=\"#botplaybook\">Bot Playbook<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n"},{"acf_fc_layout":"body","body_text":"<h3 id=\"typesofplaybooks\">Types of Playbooks<\/h3>\n<p>There are a few different types of playbooks that you can leverage to connect with your customers including:<\/p>\n<ul>\n<li>The Welcome Message Playbook<\/li>\n<li>Slider Message<\/li>\n<li>Email Capture<\/li>\n<li>Account-Based Playbook<\/li>\n<li>Fastlane Playbook<\/li>\n<li>Conversational Landing Pages<\/li>\n<li>The Bot Playbook<\/li>\n<\/ul>\n<p>To begin building your first playbook, locate the Playbooks section in Drift, or <a href=\"https:\/\/app.drift.com\/playbooks\/list\/chat\">click here<\/a>. <b>Clicking the blue button<\/b> in the top right-hand corner gives you the options of different playbooks you can build.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":89937,"id":89937,"title":"create-chat-playbook","filename":"create-chat-playbook.png","filesize":222293,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook.png","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-create-chat-playbook","status":"inherit","uploaded_to":89865,"date":"2021-09-28 02:27:42","modified":"2021-09-28 02:27:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1999,"height":959,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook.png","medium-width":1999,"medium-height":959,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook.png","medium_large-width":768,"medium_large-height":368,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook.png","large-width":1999,"large-height":959,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook-1536x737.png","1536x1536-width":1536,"1536x1536-height":737,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook.png","2048x2048-width":1999,"2048x2048-height":959,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/create-chat-playbook-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p>Now let\u2019s break down each type of playbook.<\/p>\n"},{"acf_fc_layout":"video","video":"<a href=\"https:\/\/drift-5.wistia.com\/medias\/4ui81fbrb0?embedType=async&#038;videoFoam=true&#038;videoWidth=365\">https:\/\/drift-5.wistia.com\/medias\/4ui81fbrb0?embedType=async&amp;videoFoam=true&amp;videoWidth=365<\/a>"},{"acf_fc_layout":"body","body_text":"<h4 id=\"thewelcomeplaybook\">The Welcome Playbook<\/h4>\n<p>This playbook proactively greets your site visitors. If the site visitors choose to engage with the playbook, it will route them right to a rep and either connect them (when the team is online) or drop a calendar (when the team is offline).<\/p>\n<p>We recommend using a welcome playbook to engage with a specific audience or if you\u2019d like to connect a rep with anyone who lands on your site. This type of playbook does not have any qualification \u2014 it\u2019s a fast track to sales.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":89938,"id":89938,"title":"welcome-playbook","filename":"welcome-playbook.png","filesize":30101,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook.png","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-welcome-playbook","status":"inherit","uploaded_to":89865,"date":"2021-09-28 02:31:41","modified":"2021-09-28 02:31:41","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":421,"height":316,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook.png","medium-width":421,"medium-height":316,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook.png","medium_large-width":421,"medium_large-height":316,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook.png","large-width":421,"large-height":316,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook.png","1536x1536-width":421,"1536x1536-height":316,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook.png","2048x2048-width":421,"2048x2048-height":316,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook-324x316.png","third_width_square-width":324,"third_width_square-height":316,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/welcome-playbook-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p>There are two different types of welcome messages available: <b>online <\/b>and <b>offline<\/b>. If a visitor engages with an online playbook, Drift will open up a live chat conversation. With an offline playbook, it will serve up either a calendar to book a meeting (recommended) or an away message.<\/p>\n<p>Often, this type of playbook can be confused with our Default Greeting message. You can check out the difference <a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349514-The-Welcome-Message-Playbook-vs-The-Default-Greeting\">here<\/a>.<\/p>\n<h4 id=\"slidermessage\">Slider Message<\/h4>\n<p>The slider message playbook is a pop-over playbook that can be used to drive traffic to a specific page on your site.<\/p>\n<p>Like all playbooks, the slider message can be targeted to specific users for onboarding tips, sales promotions, and everything in between. Often, it includes a call to action (CTA) that has three options: start a conversation, link to a URL, or schedule a meeting.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":89939,"id":89939,"title":"slider-message","filename":"slider-message.gif","filesize":111198,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message.gif","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-slider-message","status":"inherit","uploaded_to":89865,"date":"2021-09-28 02:33:51","modified":"2021-09-28 02:33:51","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":515,"height":691,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message.gif","medium-width":515,"medium-height":691,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message.gif","medium_large-width":515,"medium_large-height":691,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message.gif","large-width":515,"large-height":691,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message.gif","1536x1536-width":515,"1536x1536-height":691,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message.gif","2048x2048-width":515,"2048x2048-height":691,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/slider-message-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"accountbasedplaybooks\">Account-Based Playbooks<\/h4>\n<p>Earlier, we talked about the importance of uploading accounts to Drift. Here, you\u2019ll learn how to use those account lists in an ABM playbook.<\/p>\n<p>If you&#8217;ve spent any time as an outbound sales rep, you know that prospecting accounts can be tedious. Even tracking the clicks on your emails can be frustrating when all you want to do is reach out to ask if they have any questions, or let them know you&#8217;re available in case they need anything.<\/p>\n<p>This playbook <b>notifies<\/b> the account owner when a prospect lands on your site. On top of the notification, a <b>personalized message<\/b> will be sent to the prospect from the account owner, which provides a tailored and customized experience.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":89940,"id":89940,"title":"account-based-playbook","filename":"account-based-playbook.png","filesize":90895,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook.png","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-account-based-playbook","status":"inherit","uploaded_to":89865,"date":"2021-09-28 02:36:49","modified":"2021-09-28 02:36:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":772,"height":541,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook.png","medium-width":772,"medium-height":541,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook.png","medium_large-width":768,"medium_large-height":538,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook.png","large-width":772,"large-height":541,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook.png","1536x1536-width":772,"1536x1536-height":541,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook.png","2048x2048-width":772,"2048x2048-height":541,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/account-based-playbook-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"conversationallandingpages\">Conversational Landing Pages<\/h4>\n<p>There are two types of conversational landing pages you can use to connect with your buyers. The first is a classic conversational landing page and the other is Conversational Content.<\/p>\n<p>A conversational landing page is a playbook on a custom URL that takes over the whole screen. With conversational landing pages, you can take potential customers from an ad directly to a conversation with your bot or team.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":89941,"id":89941,"title":"clp","filename":"clp.png","filesize":229280,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp.png","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-clp","status":"inherit","uploaded_to":89865,"date":"2021-09-28 02:39:30","modified":"2021-09-28 02:39:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":873,"height":652,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp.png","medium-width":873,"medium-height":652,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp.png","medium_large-width":768,"medium_large-height":574,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp.png","large-width":873,"large-height":652,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp.png","1536x1536-width":873,"1536x1536-height":652,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp.png","2048x2048-width":873,"2048x2048-height":652,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p>To learn more about building a conversational landing page, <a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349434-Conversational-Landing-Pages\">visit this help article<\/a>.<\/p>\n<p>A conversational content landing page allows you to embed a PDF right into your conversational landing pages. With conversational content, your team or bot can engage with people as they read your content in real time.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":89942,"id":89942,"title":"clp-2","filename":"clp-2.gif","filesize":2780086,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2.gif","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-clp-2","status":"inherit","uploaded_to":89865,"date":"2021-09-28 02:41:39","modified":"2021-09-28 02:41:39","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1428,"height":695,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2.gif","medium-width":1428,"medium-height":695,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2.gif","medium_large-width":768,"medium_large-height":374,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2.gif","large-width":1428,"large-height":695,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2.gif","1536x1536-width":1428,"1536x1536-height":695,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2.gif","2048x2048-width":1428,"2048x2048-height":695,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/clp-2-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p>You can access conversational content landing pages by clicking <b>Playbooks &gt; Create Chat Playbook &gt; Landing Page &gt; Conversational Content<\/b>. You can learn more <a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360023426354\">here<\/a>.<\/p>\n<h4 id=\"fastlaneplaybook\">Fastlane Playbook<\/h4>\n<p>Fastlane lets your best buyers skip the form queue by referencing your tech stack data to qualify them in real time. No more forcing them to wait hours or days for follow-up.<\/p>\n<p>After Fastlane qualifies your buyers, they are instantly routed to sales so they can jump straight into a conversation without ever leaving your website.<\/p>\n<p>If your buyers are too busy for a live conversation, Fastlane lets them book a future meeting with their dedicated sales rep.<\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_i1vgpj7yyk dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/i1vgpj7yyk\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p>Fastlane is available on Advanced and Enterprise Drift plans.<\/p>\n<p>Below are the steps that you&#8217;ll take to create the Fastlane playbook.<\/p>\n<ol>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260805850270-Step-1-Creating-a-Fastlane-Playbook\">Creating a Fastlane Playbook<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260802359889-Step-2-Installing-the-Fastlane-JavaScript\">Installing the Fastlane JavaScript<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260802907390-Step-3-Mapping-form-fields-to-Drift-attributes\">Mapping Form Fields to Drift Attributes<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260802953949-Step-4-Set-up-Targeting-conditions\">Set Up Targeting Conditions<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260802954269-Step-5-Creating-the-Fastlane-Bot-flow-experience\">Creating the Fastlane Bot Flow<\/a><\/li>\n<\/ol>\n<h4 id=\"botplaybook\">Bot Playbook<\/h4>\n<p>Bot playbooks are the most popular type of Drift playbook. They give you the most flexibility to create a personalized experience for your site visitor based on where they are in their buying journey.<\/p>\n<p>Using this playbook type, you can ask qualifying questions your customers can respond to freely or through button responses (designed by you).<\/p>\n<p>With bot playbooks you can:<\/p>\n<ul>\n<li>Target specific types of site visitors or prospects<\/li>\n<li>Qualify leads automatically<\/li>\n<li>Connect leads to a human or have them book meetings to shorten your sales cycle<\/li>\n<\/ul>\n<p>Routing rules can be used to ensure that the right people are added to the right conversations. This allows your sales team to handle inquiries and close deals, while your support team can interact with your existing customer base.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":89943,"id":89943,"title":"routing-rules","filename":"routing-rules.gif","filesize":393304,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules.gif","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-routing-rules","status":"inherit","uploaded_to":89865,"date":"2021-09-28 02:47:14","modified":"2021-09-28 02:47:14","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1290,"height":652,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules.gif","medium-width":1290,"medium-height":652,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules.gif","medium_large-width":768,"medium_large-height":388,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules.gif","large-width":1290,"large-height":652,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules.gif","1536x1536-width":1290,"1536x1536-height":652,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules.gif","2048x2048-width":1290,"2048x2048-height":652,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/routing-rules-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p>There are many use cases for this bot type. <b>You can learn more bot playbook use cases and best practices while building them in our <\/b><a href=\"\/wp-content\/uploads\/2020\/08\/Conversational-Marketing-Blueprint-Workbook.pdf\"><b>Conversational Marketing workbook.<\/b><\/a><\/p>\n<p>To give you a sneak peek at what building a bot looks like, check out the video below. We\u2019ll be teaching you how to build a bot in our stage 1 revenue acceleration guide.<\/p>\n"},{"acf_fc_layout":"video","video":"<a href=\"https:\/\/drift-5.wistia.com\/medias\/ul7kbiz5y1?embedType=async&#038;videoFoam=true&#038;videoWidth=365\">https:\/\/drift-5.wistia.com\/medias\/ul7kbiz5y1?embedType=async&amp;videoFoam=true&amp;videoWidth=365<\/a>"},{"acf_fc_layout":"body","body_text":"<p>Since bots are so flexible, the Drift team has created several templates for you. You can select which one you&#8217;d like to work off of based on your use case. If you&#8217;re feeling creative, you can also create your own bot from scratch. Learn more about the playbook marketplace below:<\/p>\n"},{"acf_fc_layout":"video","video":"<a href=\"https:\/\/drift-5.wistia.com\/medias\/cgwmibjr9l?embedType=async&#038;videoFoam=true&#038;videoWidth=365\">https:\/\/drift-5.wistia.com\/medias\/cgwmibjr9l?embedType=async&amp;videoFoam=true&amp;videoWidth=365<\/a>"},{"acf_fc_layout":"body","body_text":"<p>To read more about the different types of Playbooks that can be created in your Drift account, <a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019626333-Product-Guide-Chat-Playbooks\">click here<\/a>.<\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>To learn how to build a playbook, take our <a href=\"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/\">Playbook Basics Certification<\/a>. By the time you have completed this certification, you will be ready to complete the playbook basics assessment and have six playbooks ready to go live in Drift. And more playbooks mean more conversations!<\/p>\n","button_text":"Get Certified Now","button_url":"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"cta_block","title":"Help documents in this chapter:","body":"<ul>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349514-The-Welcome-Message-Playbook-vs-The-Default-Greeting\">The Welcome Message Playbook vs The Default Greeting<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349434-Conversational-Landing-Pages\">Conversational Landing Pages<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360023426354\">Conversational Content: How to Add a PDF to Your Landing Page<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260805850270-Step-1-Creating-a-Fastlane-Playbook\">Creating a Fastlane Playbook<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260802359889-Step-2-Installing-the-Fastlane-JavaScript\">Installing the Fastlane JavaScript<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260802907390-Step-3-Mapping-form-fields-to-Drift-attributes\">Mapping Form Fields to Drift Attributes<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260802953949-Step-4-Set-up-Targeting-conditions\">Set Up Targeting Conditions<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260802954269-Step-5-Creating-the-Fastlane-Bot-flow-experience\">Creating the Fastlane Bot Flow<\/a><\/li>\n<li><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019626333-Product-Guide-Chat-Playbooks\">Product Guide: Chat Playbooks<\/a><\/li>\n<\/ul>\n","button_text":"","button_url":"","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"How to Build a Bot Playbook: Targeting and Priority ","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#creatingabotplaybook\">Creating a Bot Playbook<\/a><\/li>\n<li><a href=\"#targeting\">Targeting\u00a0<\/a>\n<ul>\n<li><a href=\"#website\">Website Targeting<\/a><\/li>\n<li><a href=\"#drift\">Drift Targeting\u00a0<\/a><\/li>\n<li><a href=\"#marketo\">Marketo Targeting\u00a0<\/a><\/li>\n<li><a href=\"#6Sense\">6Sense Targeting\u00a0<\/a><\/li>\n<li><a href=\"#demographic\">Demographic Targeting\u00a0<\/a><\/li>\n<li><a href=\"#visitorbehavior\">Visitor Behavior Targeting\u00a0<\/a><\/li>\n<li><a href=\"#firmographics\">Firmographics Targeting\u00a0<\/a><\/li>\n<li><a href=\"#driftlinks\">DriftLinks Targeting\u00a0<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#advancedtargeting\">Advanced Targeting Settings\u00a0<\/a><\/li>\n<li><a href=\"#combiningconditions\">Combining Conditions\u00a0<\/a><\/li>\n<li><a href=\"#frequency\">Choosing Playbook Display Frequency<\/a><\/li>\n<li><a href=\"#audienceestimator\">Audience Estimator\u00a0<\/a><\/li>\n<li><a href=\"#chatplaybookpriority\">Chat Playbook Priority<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the next two chapters, we\u2019ll walk you through how to build our most popular playbook type, the Bot Playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this chapter, we\u2019ll walk you through how to build our most popular playbook type, the Bot Playbook.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note:","body":"<p>To learn how to build a playbook, take our Playbook Basics Certification.<span style=\"font-weight: 400;\"> By the time you have completed this certification, you will be ready to complete the playbook basics assessment and have six playbooks ready to go live in Drift. And more playbooks mean more conversations!<\/span><\/p>\n","button_text":"Get Certified Now","button_url":"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<h3 id=\"creatingabotplaybook\">Creating a Bot Playbook<\/h3>\n<p><span style=\"font-weight: 400;\">To begin building your first playbook,<\/span><span style=\"font-weight: 400;\"> locate the Playbooks section in Drift, or <\/span><a href=\"https:\/\/app.drift.com\/playbooks\/list\/chat\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Next, <\/span><b>click the blue button<\/b><span style=\"font-weight: 400;\"> in the top right-hand corner, which gives you the options for bot\/live chat or landing page. For a bot playbook, click bot\/live chat.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91307,"id":91307,"title":"Screen Shot 2020-08-17 at 7.58.22 PM","filename":"Screen-Shot-2020-08-17-at-7.58.22-PM.png","filesize":139411,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-08-17-at-7-58-22-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:39:58","modified":"2021-12-03 16:39:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1396,"height":762,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM.png","medium-width":1396,"medium-height":762,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM.png","medium_large-width":768,"medium_large-height":419,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM.png","large-width":1396,"large-height":762,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM.png","1536x1536-width":1396,"1536x1536-height":762,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM.png","2048x2048-width":1396,"2048x2048-height":762,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-08-17-at-7.58.22-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Next, you\u2019ll be brought to our playbook marketplace where you can choose a template of a given use case or the option to build a bot from scratch.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91308,"id":91308,"title":"Screen Shot 2021-11-12 at 12.55.14 PM","filename":"Screen-Shot-2021-11-12-at-12.55.14-PM.png","filesize":99049,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-12-55-14-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:40:32","modified":"2021-12-03 16:40:32","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":946,"height":782,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM.png","medium-width":946,"medium-height":782,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM.png","medium_large-width":768,"medium_large-height":635,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM.png","large-width":946,"large-height":782,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM.png","1536x1536-width":946,"1536x1536-height":782,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM.png","2048x2048-width":946,"2048x2048-height":782,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-12.55.14-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You\u2019ll then be prompted to name your bot.\u00a0<\/span><\/p>\n<p><b>Drift Tip: We recommend choosing naming conventions for your bots. Many customers use Region_Language_Bot Type. For example, EMEA_EN_Pricing or\u00a0<\/b><b>APAC_JPN_Contact Us.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now you&#8217;re ready to start creating your bot experience. There are two key components to building a bot: targeting and the flow builder. We\u2019ll review them both in this chapter.<\/span><\/p>\n<h3 id=\"targeting\">Targeting<\/h3>\n<p><span style=\"font-weight: 400;\">In chapter three, we reviewed the Engage Website Visitor use cases. In order to get that messaging to the right people, we\u2019ll need to use targeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeting determines which playbook will fire by determining if the site visitor meets the set of criteria you created for a playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this Drift Insider video to learn the basics of audience targeting.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<a href=\"https:\/\/drift-5.wistia.com\/medias\/7zcd0ma09h?embedType=async&#038;videoFoam=true&#038;videoWidth=640\">https:\/\/drift-5.wistia.com\/medias\/7zcd0ma09h?embedType=async&amp;videoFoam=true&amp;videoWidth=640<\/a>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">There are a few types of targeting so you can make sure you&#8217;re getting the right message to the right audience.\u00a0<\/span><\/p>\n<h4 id=\"website\">Website Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">Website targeting includes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL<\/b><span style=\"font-weight: 400;\">: When the visitor is on the URL selected in this targeting step, the playbook will be displayed. There are a few ways to target by URL, including \u201cis\/is not any of,&#8221; and &#8220;contains\/does not contain.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL Path<\/b><span style=\"font-weight: 400;\">: This is the \/path that displays after the core URL (drift.com\/<\/span><b>pricing<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL Host<\/b><span style=\"font-weight: 400;\">: This is the subdomain or core domain of the URL (<\/span><b>drift.com\/<\/b><span style=\"font-weight: 400;\">pricing).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL Query Param<\/b><span style=\"font-weight: 400;\">: This is any query parameter within a URL<\/span> <span style=\"font-weight: 400;\">(drift.com\/pricing<\/span><b>\/?utm_medium=cpc<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":91309,"id":91309,"title":"Screen Shot 2021-11-12 at 1.17.01 PM","filename":"Screen-Shot-2021-11-12-at-1.17.01-PM.png","filesize":90696,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-1-17-01-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:42:59","modified":"2021-12-03 16:42:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1068,"height":910,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","medium-width":1068,"medium-height":910,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","medium_large-width":768,"medium_large-height":654,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","large-width":1068,"large-height":910,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","1536x1536-width":1068,"1536x1536-height":910,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","2048x2048-width":1068,"2048x2048-height":910,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">For Engage Website Visitors use cases, you will mostly be focused on using URL and URL Path.\u00a0<\/span><\/p>\n<h4 id=\"drift\">Drift Targeting<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drift Online<\/b><span style=\"font-weight: 400;\">: Target based on whether your Drift account is online or offline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outbound Session<\/b><span style=\"font-weight: 400;\">: Target based on whether or not the session is outbound<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outbound Rep<\/b><span style=\"font-weight: 400;\">: Target based on the prospect&#8217;s outbound sales rep<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted Account<\/b><span style=\"font-weight: 400;\">: Target based on whether or not the account is a direct target<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team Status<\/b><span style=\"font-weight: 400;\">: Target based on whether or not one or more of your teams is online\/offline (Premium plans and above)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contact Segment<\/b><span style=\"font-weight: 400;\">: Target or exclude one or more of your contact segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Account Segment<\/b><span style=\"font-weight: 400;\">: Target or exclude one or more of your account segments\u00a0<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":91310,"id":91310,"title":"Screen Shot 2021-11-12 at 1.24.07 PM","filename":"Screen-Shot-2021-11-12-at-1.24.07-PM.png","filesize":91403,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-1-24-07-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:43:56","modified":"2021-12-03 16:43:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1058,"height":795,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","medium-width":1058,"medium-height":795,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","medium_large-width":768,"medium_large-height":577,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","large-width":1058,"large-height":795,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","1536x1536-width":1058,"1536x1536-height":795,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","2048x2048-width":1058,"2048x2048-height":795,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"marketo\">Marketo Targeting<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketo List<\/b><span style=\"font-weight: 400;\">: Target one or more of your imported Marketo Lists (Premium plans and above)<\/span><\/li>\n<\/ul>\n<h4 id=\"6Sense\">6Sense Targeting<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>6Sense Segment<\/b><span style=\"font-weight: 400;\">: Target one or more of your imported 6Sense segments (Premium plans and above)<\/span><\/li>\n<\/ul>\n<h4 id=\"demographic\">Demographic Targeting<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Country<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target by country<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>US State<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target by states in the United States<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Canadian Province<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target by Canadian Province, e.g. Ontario<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IP Address<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target by a set of IP addresses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1.25rem; letter-spacing: -0.17px;\">Zip Code<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target based on global zip codes<\/span><\/li>\n<\/ul>\n<h4 id=\"visitorbehavior\">Visitor Behavior Targeting<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referrer<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> This is the URL that refers the visitor to the page they&#8217;re on now (e.g. google.com).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of site visits<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> The number of times a user has visited your site (sessions, not page views).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of days since last visit<\/b><span style=\"font-weight: 400;\">: If the visitor last visited your website a specific number of days ago, the campaign will display.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Device<\/b><span style=\"font-weight: 400;\">: If the visitor\u2019s browser matches the criteria set, they\u2019ll see the campaign. The options here are mobile, desktop, or tablet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seconds on page<\/b><span style=\"font-weight: 400;\">: After your visitor has been on the page for a certain number of seconds, you can have a message display. This will delay the message from popping up for the allotted time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seconds on site (in seconds)<\/b><span style=\"font-weight: 400;\">: Similar to &#8220;seconds on page&#8221; but measured from the start of the visitor&#8217;s session and independent of the amount of time that is spent on any given page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scroll percentage<\/b><span style=\"font-weight: 400;\">: After a visitor scrolls X percent of a page, you can have your message display.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On exit intent<\/b><span style=\"font-weight: 400;\">: This triggers when a user&#8217;s cursor leaves the window on the top half of the screen, usually indicating they intend to change browser tabs or close this tab\/window. The user must be on the page for at least five seconds for exit intent to work.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cookie<\/b><span style=\"font-weight: 400;\">: Hide or display your widget or playbook to users who have or don&#8217;t have a specific cookie attached to them.<\/span><\/li>\n<\/ul>\n<h4 id=\"firmographics\">Firmographics Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">Targeting based on firmographics is available to our users on the Premium (formerly Company) plan and above.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employees<\/b><span style=\"font-weight: 400;\">: Number of employees in a company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue<\/b><span style=\"font-weight: 400;\">: Annual revenue for a company (public companies only)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry<\/b><span style=\"font-weight: 400;\">: Industry classification of company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain<\/b><span style=\"font-weight: 400;\">: Company domain associated with person&#8217;s employer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Name<\/b><span style=\"font-weight: 400;\">: Name of company\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any targeting with Drift Intel is contingent on being able to identify the visitor&#8217;s IP in the database. If there is no match, no other playbook display conditions will apply.<\/span><\/p>\n<h4 id=\"DriftLinks\">DriftLinks Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">DriftLinks are hash identifiers that inform Drift which playbook to fire. If you append them to any URL on your site, your playbook will fire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular use case for a DriftLink is launching a bot playbook when a site visitor clicks a button or link on your site. For example, if you go to drift.com and click the <\/span><b>Get a demo <\/b><span style=\"font-weight: 400;\">button or if you click on the widget icon in your account, a playbook will fire via DriftLinks.\u00a0\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91311,"id":91311,"title":"Screen Recording 2021-11-12 at 02.17.00 PM","filename":"Screen-Recording-2021-11-12-at-02.17.00-PM.gif","filesize":16292010,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-recording-2021-11-12-at-02-17-00-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:48:17","modified":"2021-12-03 16:48:17","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1394,"height":690,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","medium-width":1394,"medium-height":690,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","large-width":1394,"large-height":690,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","1536x1536-width":1394,"1536x1536-height":690,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","2048x2048-width":1394,"2048x2048-height":690,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To create a unique DriftLink, head to the DriftLink tab along the top navigation bar in your playbook. In the composer, select a unique tag to use for your DriftLink.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91312,"id":91312,"title":"Screen Shot 2020-06-04 at 9.27.16 PM","filename":"Screen-Shot-2020-06-04-at-9.27.16-PM.png","filesize":229752,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-06-04-at-9-27-16-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:48:54","modified":"2021-12-03 16:48:54","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1980,"height":1250,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","medium-width":1980,"medium-height":1250,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","medium_large-width":768,"medium_large-height":485,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","large-width":1980,"large-height":1250,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-1536x970.png","1536x1536-width":1536,"1536x1536-height":970,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","2048x2048-width":1980,"2048x2048-height":1250,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">If you only want your playbook to fire with this DriftLink, check the box that says &#8220;Only fire when #DriftLink is present.&#8221; Otherwise, your bot playbook will also use the targeting conditions you&#8217;ve set in &#8220;Audience.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that, should you change your DriftLink after deploying your playbook, any links you&#8217;d previously shared with the prior DriftLink will no longer fire the playbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more detailed info on DriftLinks, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349274\"><span style=\"font-weight: 400;\">check out our help doc here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 id=\"advancedtargetingsettings\">Advanced Targeting Settings<\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the targeting options listed above, we also have advanced targeting settings that use cookies or JavaScript to target visitors based on their behavior.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visitors with recent conversation history:<\/b><span style=\"font-weight: 400;\"> Choose to target site visitors who have (or haven&#8217;t) chatted with you in the last seven days. This targeting type requires Drift to know the email of the site visitor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Engaged<\/b><span style=\"font-weight: 400;\">: Choose to target visitors who are (or aren&#8217;t) currently engaging with your team, either through email or booked meetings. This targeting type also requires Drift to know the email of the site visitor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1.25rem; letter-spacing: -0.17px;\">Identified by your website<\/b><span style=\"font-weight: 400;\">: This targeting type uses JavaScript and a unique user ID to identify and target known (or unknown) site visitors. For more information on how to use JavaScript for this type of targeting, please see our dev doc on <\/span><a style=\"font-size: 1.25rem; letter-spacing: -0.17px;\" href=\"https:\/\/devdocs.drift.com\/docs\/methods-and-installing-with-javascript-sdk\">user identification.<\/a><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":91313,"id":91313,"title":"Drift___Playbooks","filename":"Drift___Playbooks.png","filesize":147561,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___playbooks","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:50:30","modified":"2021-12-03 16:50:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1548,"height":958,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","medium-width":1548,"medium-height":958,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","medium_large-width":768,"medium_large-height":475,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","large-width":1548,"large-height":958,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-1536x951.png","1536x1536-width":1536,"1536x1536-height":951,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","2048x2048-width":1548,"2048x2048-height":958,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h3 id=\"Combining Conditions\">Combining Conditions<\/h3>\n<p><span style=\"font-weight: 400;\">You can now combine conditions to target audiences with your playbooks. For example, to create a playbook that shows to US site visitors on the pricing page, I would combine the conditions \u201cURL\u201d and \u201cCountry\u201d.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91314,"id":91314,"title":"Screen Shot 2021-11-12 at 1.41.34 PM","filename":"Screen-Shot-2021-11-12-at-1.41.34-PM.png","filesize":80525,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-1-41-34-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:51:25","modified":"2021-12-03 16:51:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1058,"height":812,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","medium-width":1058,"medium-height":812,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","medium_large-width":768,"medium_large-height":589,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","large-width":1058,"large-height":812,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","1536x1536-width":1058,"1536x1536-height":812,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","2048x2048-width":1058,"2048x2048-height":812,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Using &#8220;and&#8221; will make a condition set, which will tell Drift each condition has to match for the playbook to show. &#8220;Or&#8221; conditions will tell Drift that either of those conditions must be met to have the playbook show.<\/span><\/p>\n<h3 id=\"frequency\">Choosing Playbook Display Frequency<\/h3>\n<p><span style=\"font-weight: 400;\">After setting the targeting conditions, you&#8217;ll want to set how often your playbook is shown. Simply scroll down and select the appropriate option button. You can also select the percentage of customers who will see your bot.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91315,"id":91315,"title":"Screen Shot 2021-11-12 at 1.51.16 PM","filename":"Screen-Shot-2021-11-12-at-1.51.16-PM.png","filesize":33883,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-1-51-16-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:52:37","modified":"2021-12-03 16:52:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":715,"height":297,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM.png","medium-width":715,"medium-height":297,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM.png","medium_large-width":715,"medium_large-height":297,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM.png","large-width":715,"large-height":297,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM.png","1536x1536-width":715,"1536x1536-height":297,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM.png","2048x2048-width":715,"2048x2048-height":297,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM-324x297.png","third_width_square-width":324,"third_width_square-height":297,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.51.16-PM-300x297.png","profile_300-width":300,"profile_300-height":297}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">If you choose <\/span><b>On every page load<\/b><span style=\"font-weight: 400;\">, the bot will fire every time the page is loaded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note: If someone starts a conversation and they refresh the playbook, they will lose the conversation and the playbook will start over.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose the<\/span><b> Until they interact, once per session<\/b><span style=\"font-weight: 400;\"> option, the playbook will only fire once every 30 minutes from time of interaction. (Interacting includes opening the content or dismissing it.) After 30 minutes, the visitor will be eligible to see that content again.\u00a0<\/span><\/p>\n<p><b>Drift Tip: Until they interact, once per session is our recommended option.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you choose the <\/span><b>Until they interact, then hide it option<\/b><span style=\"font-weight: 400;\">, the visitor will not be eligible to see the playbook until they&#8217;ve interacted with it. (Interacting includes opening the content or dismissing it.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can choose to customize what percentage of targeted visitors are shown the playbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose <\/span><b>100% of targeted visitors<\/b><span style=\"font-weight: 400;\">, every targeted visitor will see the playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose <\/span><b>a custom percentage<\/b><span style=\"font-weight: 400;\">, you can select the amount of visitors that will see the playbook via the pulldown on the same line. Your choices are 5%, 10%, 25%, 33%, 50%, and 75%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend you choose 100% of targeted visitors, unless you\u2019d like to start with a smaller audience \u2014 in which case you can choose a custom percentage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about playbook targeting <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019350874-How-to-Target-Playbooks-Using-Targeting-Conditions\"><span style=\"font-weight: 400;\">in this help document.<\/span><\/a><\/p>\n<h3 id=\"audienceestimator&quot;\">Audience Estimator<\/h3>\n<p><span style=\"font-weight: 400;\">The playbooks\u2019 Audience Estimator shows a potential estimate of playbook reach. This shows data from the previous week, Sunday to Sunday.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Stage One: Engage Website Visitors, you should be looking to cover a broad audience as opposed to a specific one. The broader your audience is, the more conversations you\u2019ll have.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91316,"id":91316,"title":"Screen Shot 2021-10-12 at 12.11.37 PM","filename":"Screen-Shot-2021-10-12-at-12.11.37-PM.png","filesize":52780,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-12-11-37-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:55:09","modified":"2021-12-03 16:55:09","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":337,"height":353,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM.png","medium-width":337,"medium-height":353,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM.png","medium_large-width":337,"medium_large-height":353,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM.png","large-width":337,"large-height":353,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM.png","1536x1536-width":337,"1536x1536-height":353,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM.png","2048x2048-width":337,"2048x2048-height":353,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.11.37-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h3 id=\"chatplaybookpriority\">Chat Playbook Priority<\/h3>\n<p><span style=\"font-weight: 400;\">You have the ability to prioritize the order in which your playbooks are shown to your site visitors. <\/span><span style=\"font-weight: 400;\">Playbooks with the same targeting conditions will fire in order of priority.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91317,"id":91317,"title":"Screen Shot 2020-05-21 at 3.25.53 PM","filename":"Screen-Shot-2020-05-21-at-3.25.53-PM.png","filesize":147409,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-05-21-at-3-25-53-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:56:09","modified":"2021-12-03 16:56:09","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1033,"height":729,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM.png","medium-width":1033,"medium-height":729,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM.png","medium_large-width":768,"medium_large-height":542,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM.png","large-width":1033,"large-height":729,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM.png","1536x1536-width":1033,"1536x1536-height":729,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM.png","2048x2048-width":1033,"2048x2048-height":729,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-05-21-at-3.25.53-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Here\u2019s how we recommend you order your playbooks:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outbound welcome message playbooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ABM welcome messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All other ABM playbooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firmographic and behavior targeting (industry playbook, paid ad playbooks)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More specific URL targeting (demo, pricing, contact us)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More general targeting (engage all)\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of how Drift will consider firing playbooks based on targeting and priority.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91318,"id":91318,"title":"Screen Shot 2021-10-12 at 11.09.49 AM","filename":"Screen-Shot-2021-10-12-at-11.09.49-AM.png","filesize":22209,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-11-09-49-am","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:56:49","modified":"2021-12-03 16:56:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":633,"height":242,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM.png","medium-width":633,"medium-height":242,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM.png","medium_large-width":633,"medium_large-height":242,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM.png","large-width":633,"large-height":242,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM.png","1536x1536-width":633,"1536x1536-height":242,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM.png","2048x2048-width":633,"2048x2048-height":242,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM-324x242.png","third_width_square-width":324,"third_width_square-height":242,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-11.09.49-AM-300x242.png","profile_300-width":300,"profile_300-height":242}}},{"acf_fc_layout":"cta_block","title":"Help Documents in this Chapter: ","body":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019350874-How-to-Target-Playbooks-Using-Targeting-Conditions\"><span style=\"font-weight: 400;\">How to Use Targeting and Display Conditions<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046227774-Drift-Audiences-FAQ\"><span style=\"font-weight: 400;\">Drift Audiences FAQ<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260806183529-Targeting-Conditions\"><span style=\"font-weight: 400;\">Targeting Conditions<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349274\"><span style=\"font-weight: 400;\">How to Launch a Bot with a DriftLink<\/span><\/a><\/li>\n<\/ul>\n","button_text":"","button_url":"","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"Creating a Bot Playbook: Flow Builder","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What&#8217;s in this Chapter<\/h3>\n<ul>\n<li><a href=\"#messagenode\">Message Node<\/a><\/li>\n<li><a href=\"#questionnode\">Question Node<\/a><\/li>\n<li><a href=\"#responses\">Responses<\/a>\n<ul>\n<li><a href=\"#all\">All Responses<\/a><\/li>\n<li><a href=\"#buttons\">Buttons<\/a><\/li>\n<li><a href=\"#keywordgroups\">Keyword Groups<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#mapping\">Mapping Responses to an Attribute<\/a>\n<ul>\n<li><a href=\"#general\">General Response-Level Attribute<\/a><\/li>\n<li><a href=\"#specific\">Specific Response-Level Attribute<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#building\">Building a New Path\u00a0<\/a><\/li>\n<li><a href=\"#skills\">Skills and Goals\u00a0<\/a>\n<ul>\n<li><a href=\"#email\">Email Capture Skill<\/a><\/li>\n<li><a href=\"#book\">Book a Meeting Skill<\/a><\/li>\n<li><a href=\"#phone\">Phone Capture Skill<\/a><\/li>\n<li><a href=\"#route\">Route Conversation Skill<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#reordering\">Reordering Your Paths<\/a><\/li>\n<li><a href=\"#conditional\">Conditional Branching\u00a0<\/a><\/li>\n<li><a href=\"#conversation\">Conversation Status at End of Playbook<\/a><\/li>\n<li><a href=\"#A\/B\">A\/B Testing Your Playbook\u00a0<\/a><\/li>\n<li><a href=\"#testing\">Testing a Bot Playbook\u00a0<\/a><\/li>\n<li><a href=\"#goinglive\">Going Live\u00a0<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve set your targeting and priority, it\u2019s time to create your bot in the flow builder. Here, you\u2019ll get to put the Conversational Framework you learned in chapter one into action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, check out this Drift Insider video walking you through building an Engage All playbook in the flow builder.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<a href=\"http:\/\/5.wistia.com\/medias\/ul7kbiz5y1?embedType=async&#038;videoFoam=true&#038;videoWidth=640\">http:\/\/5.wistia.com\/medias\/ul7kbiz5y1?embedType=async&amp;videoFoam=true&amp;videoWidth=640<\/a>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">There are a few components to bot playbooks, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Question Nodes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buttons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword Groups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Triggered Actions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Message Nodes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalization Tokens<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conditional Branching\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skills and Goals<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ll review all of these components and how to navigate them in this chapter.<\/span><\/p>\n<h3 id=\"messagenode\">Message Node<\/h3>\n<p><span style=\"font-weight: 400;\">Message nodes can be used to greet your site visitors and add more information to the flow. They do not have any responses attached to them. You can format the text using bold, italics, underline, and numbered\/bullet list. You can also add hyperlinks, emojis, pictures\/GIFs, and personalization tokens. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91319,"id":91319,"title":"Screen Shot 2021-11-12 at 2.49.31 PM","filename":"Screen-Shot-2021-11-12-at-2.49.31-PM.png","filesize":28510,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-2-49-31-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:07:29","modified":"2021-12-03 17:07:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1065,"height":475,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM.png","medium-width":1065,"medium-height":475,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM.png","medium_large-width":768,"medium_large-height":343,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM.png","large-width":1065,"large-height":475,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM.png","1536x1536-width":1065,"1536x1536-height":475,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM.png","2048x2048-width":1065,"2048x2048-height":475,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-2.49.31-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h3 id=\"questionnode\">Question Node<\/h3>\n<p><span style=\"font-weight: 400;\">Question nodes allow you to engage your site visitor and understand why they are on the site. You can also use question nodes to ask your site visitor qualifying questions to make sure they\u2019re a good fit to chat with your sales team. Remember to keep your qualifying questions short and simple.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add a question node, click<\/span><span style=\"font-weight: 400;\"> the + icon and select Question.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91320,"id":91320,"title":"Screen Recording 2021-11-12 at 02.38.38 PM (1)","filename":"Screen-Recording-2021-11-12-at-02.38.38-PM-1.gif","filesize":2956893,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-recording-2021-11-12-at-02-38-38-pm-1","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:09:20","modified":"2021-12-03 17:09:20","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1456,"height":720,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1.gif","medium-width":1456,"medium-height":720,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1.gif","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1.gif","large-width":1456,"large-height":720,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1.gif","1536x1536-width":1456,"1536x1536-height":720,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1.gif","2048x2048-width":1456,"2048x2048-height":720,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.38.38-PM-1-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Next, within the question tab, you can edit the copy of the question. You\u2019ll be able to preview it on the right side of the window.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91321,"id":91321,"title":"Building Bots - Edit Copy","filename":"Building-Bots-Edit-Copy.gif","filesize":115209,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-edit-copy","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:10:29","modified":"2021-12-03 17:10:29","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":420,"height":208,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy.gif","medium-width":420,"medium-height":208,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy.gif","medium_large-width":420,"medium_large-height":208,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy.gif","large-width":420,"large-height":208,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy.gif","1536x1536-width":420,"1536x1536-height":208,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy.gif","2048x2048-width":420,"2048x2048-height":208,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-324x208.gif","third_width_square-width":324,"third_width_square-height":208,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-300x208.gif","profile_300-width":300,"profile_300-height":208}}},{"acf_fc_layout":"body","body_text":"<p>Then, hit save and close.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91322,"id":91322,"title":"Building Bots - Save and Close","filename":"Building-Bots-Save-and-Close.png","filesize":101826,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-save-and-close","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:11:12","modified":"2021-12-03 17:11:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1254,"height":626,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close.png","medium-width":1254,"medium-height":626,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close.png","medium_large-width":768,"medium_large-height":383,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close.png","large-width":1254,"large-height":626,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close.png","1536x1536-width":1254,"1536x1536-height":626,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close.png","2048x2048-width":1254,"2048x2048-height":626,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Save-and-Close-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><b>Drift Tip: The very first question node in your flow builder will be your bot hook, which is the text that is previewed to the site visitor.\u00a0<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91323,"id":91323,"title":"Screen Shot 2021-12-03 at 12.12.25 PM","filename":"Screen-Shot-2021-12-03-at-12.12.25-PM.png","filesize":1946860,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-12-03-at-12-12-25-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:12:34","modified":"2021-12-03 17:12:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2198,"height":1194,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM.png","medium-width":2198,"medium-height":1194,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM.png","medium_large-width":768,"medium_large-height":417,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM.png","large-width":2198,"large-height":1194,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-1536x834.png","1536x1536-width":1536,"1536x1536-height":834,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-2048x1113.png","2048x2048-width":2048,"2048x2048-height":1113,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-03-at-12.12.25-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h3 id=\"responses\">Responses<\/h3>\n<p><span style=\"font-weight: 400;\">Question and message nodes are how your bot communicates with your site visitor. Responses are how your site visitors talk back to your bot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We provide three response options: all responses, buttons, and keyword groups.\u00a0<\/span><\/p>\n<h4 id=\"all\">All Responses<\/h4>\n<p><span style=\"font-weight: 400;\">\u201cAll responses\u201d refers to freely typed responses. These can be great when you\u2019re asking qualifying questions. For example, you might use \u201cAll responses\u201d when asking, \u201cLet\u2019s get to know each other \u2014 what\u2019s your name?\u201d\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91324,"id":91324,"title":"Building Bots - All Responses","filename":"Building-Bots-All-Responses.png","filesize":80543,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-all-responses","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:14:33","modified":"2021-12-03 17:14:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":794,"height":500,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses.png","medium-width":794,"medium-height":500,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses.png","medium_large-width":768,"medium_large-height":484,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses.png","large-width":794,"large-height":500,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses.png","1536x1536-width":794,"1536x1536-height":500,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses.png","2048x2048-width":794,"2048x2048-height":500,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-All-Responses-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"buttons\">Buttons<\/h4>\n<p><span style=\"font-weight: 400;\">Buttons are a great way to guide your site visitors by giving them specific options to choose from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add a new button, go to the Responses tab and click on the + button under the Buttons section.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91325,"id":91325,"title":"Building Bots - Add A New Button","filename":"Building-Bots-Add-A-New-Button.gif","filesize":78772,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-add-a-new-button","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:16:19","modified":"2021-12-03 17:16:19","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":420,"height":207,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button.gif","medium-width":420,"medium-height":207,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button.gif","medium_large-width":420,"medium_large-height":207,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button.gif","large-width":420,"large-height":207,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button.gif","1536x1536-width":420,"1536x1536-height":207,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button.gif","2048x2048-width":420,"2048x2048-height":207,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button-324x207.gif","third_width_square-width":324,"third_width_square-height":207,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-New-Button-300x207.gif","profile_300-width":300,"profile_300-height":207}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Within the Button text, you can edit the copy of your button.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91326,"id":91326,"title":"Building Bots - Edit Copy Text","filename":"Building-Bots-Edit-Copy-Text.png","filesize":112335,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-edit-copy-text","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:16:44","modified":"2021-12-03 17:16:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1098,"height":550,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text.png","medium-width":1098,"medium-height":550,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text.png","medium_large-width":768,"medium_large-height":385,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text.png","large-width":1098,"large-height":550,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text.png","1536x1536-width":1098,"1536x1536-height":550,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text.png","2048x2048-width":1098,"2048x2048-height":550,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Edit-Copy-Text-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can then add a bot response, which is a short message answering the button response.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91327,"id":91327,"title":"Building Bots - Add A Bot Response","filename":"Building-Bots-Add-A-Bot-Response.png","filesize":115519,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-add-a-bot-response","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:17:08","modified":"2021-12-03 17:17:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1246,"height":624,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response.png","medium-width":1246,"medium-height":624,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response.png","medium_large-width":768,"medium_large-height":385,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response.png","large-width":1246,"large-height":624,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response.png","1536x1536-width":1246,"1536x1536-height":624,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response.png","2048x2048-width":1246,"2048x2048-height":624,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Add-A-Bot-Response-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can include as many button responses as you\u2019d like, but we recommend keeping it at two to three responses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add more responses, click on All Responses. You\u2019ll be brought back to the responses tab. Then, repeat the above steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also add a new button response right from the builder without clicking into the question node.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91328,"id":91328,"title":"Building Bots - Question Node","filename":"Building-Bots-Question-Node.png","filesize":160617,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-question-node","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:18:10","modified":"2021-12-03 17:18:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":852,"height":894,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node.png","medium-width":852,"medium-height":894,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node.png","medium_large-width":768,"medium_large-height":806,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node.png","large-width":852,"large-height":894,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node.png","1536x1536-width":852,"1536x1536-height":894,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node.png","2048x2048-width":852,"2048x2048-height":894,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Question-Node-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Click the + icon within Visitor responses and click Add button. This will automatically bring you to the window to add a new button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to switch up the order of your responses? Hover over the three horizontal lines next to the button and drag and drop it into the position you want.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91329,"id":91329,"title":"Building Bots - Reorder The Button Response","filename":"Building-Bots-Reorder-The-Button-Response.gif","filesize":87819,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-reorder-the-button-response","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:19:28","modified":"2021-12-03 17:19:28","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":420,"height":207,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response.gif","medium-width":420,"medium-height":207,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response.gif","medium_large-width":420,"medium_large-height":207,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response.gif","large-width":420,"large-height":207,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response.gif","1536x1536-width":420,"1536x1536-height":207,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response.gif","2048x2048-width":420,"2048x2048-height":207,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response-324x207.gif","third_width_square-width":324,"third_width_square-height":207,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Reorder-The-Button-Response-300x207.gif","profile_300-width":300,"profile_300-height":207}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You may not want to give site visitors the option to freely type a response to your question. To keep your bot to button responses only, scroll down to Advanced options and choose \u201cWith buttons only\u201d in the \u201cHow can visitors respond to this question\u201d field. This will automatically remove the option for keyword groups and the default All responses.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91330,"id":91330,"title":"Building Bots - Keywords","filename":"Building-Bots-Keywords.png","filesize":137157,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-keywords","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:20:47","modified":"2021-12-03 17:20:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1244,"height":626,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords.png","medium-width":1244,"medium-height":626,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords.png","medium_large-width":768,"medium_large-height":386,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords.png","large-width":1244,"large-height":626,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords.png","1536x1536-width":1244,"1536x1536-height":626,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords.png","2048x2048-width":1244,"2048x2048-height":626,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Keywords-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can also apply a triggered action when a site visitor responds with a button response.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The actions include:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mark as CQL<\/b><span style=\"font-weight: 400;\"> (Conversation Qualified Lead): Qualify or disqualify leads using CQL scores. More about CQLs in <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503414-What-are-Conversation-Qualified-Leads-CQL-s-in-Drift\"><span style=\"font-weight: 400;\">this<\/span><\/a><span style=\"font-weight: 400;\"> article.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set lead stage<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Tag the site visitor with a specific lead stage to mark what point of the buying process they\u2019re in! Check out <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019350394-How-to-Set-Lead-Stages-for-Your-Prospects\"><span style=\"font-weight: 400;\">this<\/span><\/a><span style=\"font-weight: 400;\"> article about lead stages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apply contact attribute<\/b><span style=\"font-weight: 400;\">: Save a static value to a <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019664153-What-the-Default-Attributes-Mean-in-the-Drift-CRM\"><span style=\"font-weight: 400;\">Drift<\/span><\/a><span style=\"font-weight: 400;\"> attribute or <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503114-Custom-Contact-Attributes\"><span style=\"font-weight: 400;\">custom attribute<\/span><\/a><span style=\"font-weight: 400;\"> for the contact record. This is attribute mapping on a specific response-level. <a href=\"#mapping\">See Mapping Responses to a Contact Attribute below.<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1.25rem; letter-spacing: -0.17px;\">Tag conversation<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Apply a tag to the conversation which you can use to filter your live chat inbox. More about conversations tags <\/span><a style=\"font-size: 1.25rem; letter-spacing: -0.17px;\" href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503314-How-to-Utilize-Contact-and-Conversation-Tags\">here<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n"},{"acf_fc_layout":"image","image":{"ID":91331,"id":91331,"title":"Building Bots - Apply Triggered Actions","filename":"Building-Bots-Apply-Triggered-Actions.gif","filesize":267058,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-building-bots-apply-triggered-actions","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:22:38","modified":"2021-12-03 17:22:38","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":420,"height":208,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions.gif","medium-width":420,"medium-height":208,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions.gif","medium_large-width":420,"medium_large-height":208,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions.gif","large-width":420,"large-height":208,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions.gif","1536x1536-width":420,"1536x1536-height":208,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions.gif","2048x2048-width":420,"2048x2048-height":208,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions-324x208.gif","third_width_square-width":324,"third_width_square-height":208,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Building-Bots-Apply-Triggered-Actions-300x208.gif","profile_300-width":300,"profile_300-height":208}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Finally, once you\u2019re done creating your button responses, make sure to save and close!\u00a0<\/span><\/p>\n<h4 id=\"keywordgroups\">Keyword Groups<\/h4>\n<p><span style=\"font-weight: 400;\">In addition to button responses, keyword groups allow your site visitor to freely type their own responses while helping you identify what they\u2019re typing so you can take action and direct the conversation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that in order to use keyword groups, you need to allow visitors to respond \u201cWith buttons or text\u201d in the \u201cHow can visitors respond to this question?\u201d field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add a keyword group, navigate to the Responses tab and click the + button under Keyword groups and choose New keyword group.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91332,"id":91332,"title":"Bot Building - Select New Keyword","filename":"Bot-Building-Select-New-Keyword.gif","filesize":210993,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-building-select-new-keyword","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:25:05","modified":"2021-12-03 17:25:05","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":420,"height":210,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword.gif","medium-width":420,"medium-height":210,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword.gif","medium_large-width":420,"medium_large-height":210,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword.gif","large-width":420,"large-height":210,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword.gif","1536x1536-width":420,"1536x1536-height":210,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword.gif","2048x2048-width":420,"2048x2048-height":210,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword-324x210.gif","third_width_square-width":324,"third_width_square-height":210,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Building-Select-New-Keyword-300x210.gif","profile_300-width":300,"profile_300-height":210}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You have three options for keyword recognition, and we define them as follows:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contains<\/b><span style=\"font-weight: 400;\">: Any part of the keyword is included in the typed response (e.g. the keyword is &#8220;art,&#8221; but the visitor types in &#8220;start&#8221;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Equals<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">The typed response<\/span><b> exactly <\/b><span style=\"font-weight: 400;\">matches the keyword (e.g. the visitor types in &#8220;start&#8221; and the keyword is &#8220;start&#8221;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Similar to<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">We use natural language processing to match the site visitor&#8217;s intent (e.g. the keyword is &#8220;start&#8221; and the site visitor types in &#8220;let&#8217;s get started&#8221;).<\/span><\/li>\n<\/ol>\n"},{"acf_fc_layout":"image","image":{"ID":91333,"id":91333,"title":"Bot Builder - Keyword Choices","filename":"Bot-Builder-Keyword-Choices.png","filesize":106409,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-builder-keyword-choices","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:25:49","modified":"2021-12-03 17:25:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":990,"height":559,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices.png","medium-width":990,"medium-height":559,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices.png","medium_large-width":768,"medium_large-height":434,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices.png","large-width":990,"large-height":559,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices.png","1536x1536-width":990,"1536x1536-height":559,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices.png","2048x2048-width":990,"2048x2048-height":559,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Keyword-Choices-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Next, type in the keywords and phrases that you want to include in your keyword group.\u00a0 Use Tab or a comma (,) to add another keyword or phrase. Too many words and phrases to type out? No worries, you can copy and paste them from a spreadsheet into the textbox.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91334,"id":91334,"title":"Bot Builder - Add Keyword","filename":"Bot-Builder-Add-Keyword.gif","filesize":103960,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-builder-add-keyword","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:26:33","modified":"2021-12-03 17:26:33","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":713,"height":405,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword.gif","medium-width":713,"medium-height":405,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword.gif","medium_large-width":713,"medium_large-height":405,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword.gif","large-width":713,"large-height":405,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword.gif","1536x1536-width":713,"1536x1536-height":405,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword.gif","2048x2048-width":713,"2048x2048-height":405,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Add-Keyword-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Once you save a keyword group, you can reuse it in response to other question nodes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, within the Responses tab, click the + button under Keyword groups and choose Saved keyword group.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91335,"id":91335,"title":"Bot Builder - Select Saved Keyword Group","filename":"Bot-Builder-Select-Saved-Keyword-Group.gif","filesize":503432,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-builder-select-saved-keyword-group","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:27:27","modified":"2021-12-03 17:27:27","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":708,"height":396,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group.gif","medium-width":708,"medium-height":396,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group.gif","medium_large-width":708,"medium_large-height":396,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group.gif","large-width":708,"large-height":396,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group.gif","1536x1536-width":708,"1536x1536-height":396,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group.gif","2048x2048-width":708,"2048x2048-height":396,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Select-Saved-Keyword-Group-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h3 id=\"mapping\">Mapping Responses to an Attribute<\/h3>\n<p><span style=\"font-weight: 400;\">Mapping responses to contact attributes, whether it\u2019s a Drift or custom attribute, allows you to save information about a site visitor within their contact record. You can then use these attributes in other areas of Drift, such as playbook targeting or syncing to a CRM like Salesforce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways to map attributes from question responses: general response-level and specific response-level.<\/span><\/p>\n<h4 id=\"mapping\">General Response-Level Attribute Mapping<\/h4>\n<p><span style=\"font-weight: 400;\">In general response-level attribute mapping, whatever value the site visitor responds with, whether it\u2019s a button or a freely-typed response, will be mapped over to the specified attribute.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91336,"id":91336,"title":"Bot Builder - Enable Attribute Mapping","filename":"Bot-Builder-Enable-Attribute-Mapping.png","filesize":50143,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-builder-enable-attribute-mapping","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:29:39","modified":"2021-12-03 17:29:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":627,"height":356,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping.png","medium-width":627,"medium-height":356,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping.png","medium_large-width":627,"medium_large-height":356,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping.png","large-width":627,"large-height":356,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping.png","1536x1536-width":627,"1536x1536-height":356,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping.png","2048x2048-width":627,"2048x2048-height":356,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Within the Responses tab of the question node, check the box for \u201cSave all visitor responses to an attribute on their contact record.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, choose the attribute to map to. If you don\u2019t see an attribute you want to map to, you can create a custom attribute as outlined in <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503114-Custom-Contact-Attributes\"><span style=\"font-weight: 400;\">this<\/span><\/a><span style=\"font-weight: 400;\"> article.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91337,"id":91337,"title":"Bot Builder - Choose Attribute Map To","filename":"Bot-Builder-Choose-Attribute-Map-To.gif","filesize":498781,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-builder-choose-attribute-map-to","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:30:33","modified":"2021-12-03 17:30:33","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":704,"height":474,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To.gif","medium-width":704,"medium-height":474,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To.gif","medium_large-width":704,"medium_large-height":474,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To.gif","large-width":704,"large-height":474,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To.gif","1536x1536-width":704,"1536x1536-height":474,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To.gif","2048x2048-width":704,"2048x2048-height":474,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-To-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Now that you\u2019ve chosen which attribute to map to, click Save and close.<\/span><\/p>\n<h4 id=\"specific\">Specific Response-Level Attribute Mapping<\/h4>\n<p><span style=\"font-weight: 400;\">For specific response-level attribute mapping, you can map over a static value to the contact attribute based on the site visitor\u2019s response (be it button, keyword group, or freely-typed).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0To do this, first choose which response to map.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91338,"id":91338,"title":"Bot Builder - Choose Which Response to Map","filename":"Bot-Builder-Choose-Which-Response-to-Map.gif","filesize":310774,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-builder-choose-which-response-to-map","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:32:12","modified":"2021-12-03 17:32:12","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":703,"height":403,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map.gif","medium-width":703,"medium-height":403,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map.gif","medium_large-width":703,"medium_large-height":403,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map.gif","large-width":703,"large-height":403,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map.gif","1536x1536-width":703,"1536x1536-height":403,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map.gif","2048x2048-width":703,"2048x2048-height":403,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Which-Response-to-Map-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Within the Responses tab, click on the specific response (button, keyword group, or all responses) that you want to map.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, enable attribute mapping at the specific response-level.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91339,"id":91339,"title":"Bot Builder - Enable Attribute Mapping Specific","filename":"Bot-Builder-Enable-Attribute-Mapping-Specific.png","filesize":190763,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-builder-enable-attribute-mapping-specific","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:33:29","modified":"2021-12-03 17:33:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1248,"height":714,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific.png","medium-width":1248,"medium-height":714,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific.png","medium_large-width":768,"medium_large-height":439,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific.png","large-width":1248,"large-height":714,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific.png","1536x1536-width":1248,"1536x1536-height":714,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific.png","2048x2048-width":1248,"2048x2048-height":714,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Enable-Attribute-Mapping-Specific-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Within the Triggered actions section, check the box for \u201cApply contact attribute.\u201d Finally, choose the attribute to map to and assign a static value.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91340,"id":91340,"title":"Bot Builder - Choose Attribute Map Static","filename":"Bot-Builder-Choose-Attribute-Map-Static.png","filesize":226513,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-bot-builder-choose-attribute-map-static","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:34:10","modified":"2021-12-03 17:34:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1248,"height":708,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static.png","medium-width":1248,"medium-height":708,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static.png","medium_large-width":768,"medium_large-height":436,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static.png","large-width":1248,"large-height":708,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static.png","1536x1536-width":1248,"1536x1536-height":708,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static.png","2048x2048-width":1248,"2048x2048-height":708,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Bot-Builder-Choose-Attribute-Map-Static-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Once you\u2019re done mapping the attribute, click Save and close.\u00a0<\/span><\/p>\n<h3 id=\"buildinganewpath\">Building a New Path<\/h3>\n<p><span style=\"font-weight: 400;\">Button responses help us understand the intent of site visitors. Once we know their intent, we can create personalized paths that help solve their current needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To build a new path, <\/span><b>click the + icon<\/b><span style=\"font-weight: 400;\"> next to the set of responses after your question. You&#8217;ll be able to build this new path out with questions, skills, and messages.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91341,"id":91341,"title":"image2","filename":"image2.gif","filesize":393304,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-image2-5","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:35:42","modified":"2021-12-03 17:35:42","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1290,"height":652,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2.gif","medium-width":1290,"medium-height":652,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2.gif","medium_large-width":768,"medium_large-height":388,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2.gif","large-width":1290,"large-height":652,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2.gif","1536x1536-width":1290,"1536x1536-height":652,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2.gif","2048x2048-width":1290,"2048x2048-height":652,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image2-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can continue adding paths that guide the site visitor. Eventually, you will get to the \u201crecommend\u201d section of the Conversational Framework where you\u2019ll want to recommend chatting with sales, chatting with support, or sending a relevant piece of content. To achieve this, you\u2019ll want to use skills and goals.<\/span><\/p>\n<h4 id=\"skills\">Skills and Goals<\/h4>\n<p><span style=\"font-weight: 400;\">With skills, your bot takes the burden of <\/span><span style=\"font-weight: 400;\">identifying, qualifying, and routing. To add a skill, <\/span><b>click the + icon<\/b><span style=\"font-weight: 400;\"> on any branching line, <\/span><b>hover over &#8220;Add skill,&#8221;<\/b><span style=\"font-weight: 400;\"> and you&#8217;ll see a list of the available skills pop out. Select one, and it will be added to the end of the branching line.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91342,"id":91342,"title":"Screen Recording 2021-06-16 at 10.41.18 AM","filename":"Screen-Recording-2021-06-16-at-10.41.18-AM.gif","filesize":2034090,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-recording-2021-06-16-at-10-41-18-am","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:37:07","modified":"2021-12-03 17:37:07","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1359,"height":579,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM.gif","medium-width":1359,"medium-height":579,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM.gif","medium_large-width":768,"medium_large-height":327,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM.gif","large-width":1359,"large-height":579,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM.gif","1536x1536-width":1359,"1536x1536-height":579,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM.gif","2048x2048-width":1359,"2048x2048-height":579,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.41.18-AM-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">There are a few types of skills you can use in your bot.\u00a0<\/span><\/p>\n<h4 id=\"email\">Email Capture Skill<\/h4>\n"},{"acf_fc_layout":"image","image":{"ID":91343,"id":91343,"title":"Screen Shot 2021-10-12 at 12.25.30 PM","filename":"Screen-Shot-2021-10-12-at-12.25.30-PM.png","filesize":39558,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-12-25-30-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:38:15","modified":"2021-12-03 17:38:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":522,"height":315,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM.png","medium-width":522,"medium-height":315,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM.png","medium_large-width":522,"medium_large-height":315,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM.png","large-width":522,"large-height":315,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM.png","1536x1536-width":522,"1536x1536-height":315,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM.png","2048x2048-width":522,"2048x2048-height":315,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM-324x315.png","third_width_square-width":324,"third_width_square-height":315,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.25.30-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can use the email capture skill for a variety of use cases, such as with an event registration bot, after sending content, or before connecting a site visitor with sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Setup tab, you\u2019ll find:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How should the bot ask for an email?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many times should the bot ask for a valid email address?\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Once, two\/three\/four times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If the site visitor enters an unwanted or invalid email, the skill repeats<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which types of email addresses are unwanted?<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Spam domains (from an outside source of common spam domains)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Non-business email (You can add other domains.)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":91344,"id":91344,"title":"Screen Shot 2021-10-12 at 12.26.51 PM","filename":"Screen-Shot-2021-10-12-at-12.26.51-PM.png","filesize":45030,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-12-26-51-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:39:25","modified":"2021-12-03 17:39:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":539,"height":303,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM.png","medium-width":539,"medium-height":303,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM.png","medium_large-width":539,"medium_large-height":303,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM.png","large-width":539,"large-height":303,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM.png","1536x1536-width":539,"1536x1536-height":303,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM.png","2048x2048-width":539,"2048x2048-height":303,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM-324x303.png","third_width_square-width":324,"third_width_square-height":303,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.26.51-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"book\">Book a Meeting Skill<\/h4>\n<p><span style=\"font-weight: 400;\">With the Book a Meeting skill, you can drop a rep\u2019s calendar so site visitors can book a meeting with them. Find more details on this routing in the Book a Meeting Skill section in our <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/4408231576603\"><span style=\"font-weight: 400;\">Routing documents<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91345,"id":91345,"title":"Screen Shot 2021-11-12 at 4.13.07 PM","filename":"Screen-Shot-2021-11-12-at-4.13.07-PM.png","filesize":119383,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-4-13-07-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:40:31","modified":"2021-12-03 17:40:31","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":992,"height":610,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM.png","medium-width":992,"medium-height":610,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM.png","medium_large-width":768,"medium_large-height":472,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM.png","large-width":992,"large-height":610,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM.png","1536x1536-width":992,"1536x1536-height":610,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM.png","2048x2048-width":992,"2048x2048-height":610,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-4.13.07-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">A few things to keep in mind:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drift needs an email to book a meeting so, if it\u2019s unknown at the time of the Book a Meeting skill, the bot will automatically ask.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We suggest having an email capture skill before so you can filter out unwanted emails and customize how you ask for the email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the Book a Meeting skill, you can allow visitors to leave meeting notes.<\/span><\/li>\n<\/ul>\n<h4 id=\"phone\">Phone Capture Skill<\/h4>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91346,"id":91346,"title":"Screen Shot 2021-10-12 at 12.31.25 PM","filename":"Screen-Shot-2021-10-12-at-12.31.25-PM.png","filesize":28839,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-12-31-25-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:41:42","modified":"2021-12-03 17:41:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":515,"height":302,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM.png","medium-width":515,"medium-height":302,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM.png","medium_large-width":515,"medium_large-height":302,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM.png","large-width":515,"large-height":302,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM.png","1536x1536-width":515,"1536x1536-height":302,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM.png","2048x2048-width":515,"2048x2048-height":302,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM-324x302.png","third_width_square-width":324,"third_width_square-height":302,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.31.25-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">The phone capture skill allows you to easily ask for and collect a site visitor\u2019s phone number.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Setup tab, you\u2019ll find:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How should the bot ask for a phone number?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many times should the bot ask for a valid phone number?<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Once, two\/three\/four times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If the site visitor enters an invalid phone number, the skill repeats<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s the default phone country code? (Choose a country code or allow all numbers.)<\/span><\/li>\n<\/ul>\n<h4 id=\"route\">Route Conversation Skill<\/h4>\n<p><span style=\"font-weight: 400;\">The route conversation skill allows you to route a sales rep directly into the conversation with your site visitor in real time.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91347,"id":91347,"title":"Screen Shot 2021-10-12 at 12.35.47 PM","filename":"Screen-Shot-2021-10-12-at-12.35.47-PM.png","filesize":18550,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-12-35-47-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:42:42","modified":"2021-12-03 17:42:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":483,"height":194,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM.png","medium-width":483,"medium-height":194,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM.png","medium_large-width":483,"medium_large-height":194,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM.png","large-width":483,"large-height":194,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM.png","1536x1536-width":483,"1536x1536-height":194,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM.png","2048x2048-width":483,"2048x2048-height":194,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM-324x194.png","third_width_square-width":324,"third_width_square-height":194,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.35.47-PM-300x194.png","profile_300-width":300,"profile_300-height":194}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Learn more about how to configure routing rules in our first <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-getting-started-with-drift\/#Routing\"><span style=\"font-weight: 400;\">Revenue Acceleration Guide: Getting Started with Drift<\/span><\/a><span style=\"font-weight: 400;\"> or in this <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/4408231576603\"><span style=\"font-weight: 400;\">help document.\u00a0<\/span><\/a><\/p>\n<h3 id=\"reordering\">Reordering Your Paths<\/h3>\n<p><span style=\"font-weight: 400;\">To easily move a question or skill to a new position, simply click and hold to drag and drop the node into its desired position.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91348,"id":91348,"title":"image23","filename":"image23.gif","filesize":312365,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-image23","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:44:05","modified":"2021-12-03 17:44:05","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1621,"height":799,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23.gif","medium-width":1621,"medium-height":799,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23.gif","medium_large-width":768,"medium_large-height":379,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23.gif","large-width":1621,"large-height":799,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23-1536x757.gif","1536x1536-width":1536,"1536x1536-height":757,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23.gif","2048x2048-width":1621,"2048x2048-height":799,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/image23-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">If you add a <\/span><b>button response<\/b><span style=\"font-weight: 400;\"> to the wrong path, you can easily drag it into the correct position. You&#8217;ll see that an empty path state is created but the subsequent nodes in that path are retained.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While your draft will save, you won&#8217;t be able to <\/span><b>publish changes<\/b><span style=\"font-weight: 400;\"> to a playbook with an empty path and you&#8217;ll see a red error appear. Click into the error to get information on where the error is. Resolving the error will allow you to publish your changes.\u00a0<\/span><\/p>\n<h3 id=\"conditional\">Conditional Branching<\/h3>\n<p><span style=\"font-weight: 400;\">Conditional branches allow you to create paths based on a condition, such as your team being online or offline. You can create conditional branches based on any of the targeting conditions you set within Drift Audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a conditional branch, click the <\/span><b>+ icon, <\/b><span style=\"font-weight: 400;\">select <\/span><b>Add skill,<\/b><span style=\"font-weight: 400;\"> then select <\/span><b>Conditional Skill.<\/b><span style=\"font-weight: 400;\"> You&#8217;ll see a conditional skill node appear in your flow with outputs below it.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91349,"id":91349,"title":"DRIFT-VIDEO-2423869-2503017-1618839019","filename":"DRIFT-VIDEO-2423869-2503017-1618839019.gif","filesize":1649866,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift-video-2423869-2503017-1618839019","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:47:35","modified":"2021-12-03 17:47:35","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1024,"height":640,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019.gif","medium-width":1024,"medium-height":640,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019.gif","medium_large-width":768,"medium_large-height":480,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019.gif","large-width":1024,"large-height":640,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019.gif","1536x1536-width":1024,"1536x1536-height":640,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019.gif","2048x2048-width":1024,"2048x2048-height":640,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/DRIFT-VIDEO-2423869-2503017-1618839019-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Click on the pre-filled <\/span><b>Condition 1<\/b><span style=\"font-weight: 400;\"> to edit. You&#8217;ll see <\/span><b>Add a group<\/b><span style=\"font-weight: 400;\"> where you can add any and all conditions you&#8217;d like. Then, name the condition by clicking <\/span><b>on the condition&#8217;s name <\/b><span style=\"font-weight: 400;\">and click <\/span><b>Save.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of adding the \u201cDrift is online\u201d condition, naming the condition, and seeing it appear in the builder.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91350,"id":91350,"title":"Screen Recording 2021-06-16 at 10.47.38 AM","filename":"Screen-Recording-2021-06-16-at-10.47.38-AM.gif","filesize":3994576,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-recording-2021-06-16-at-10-47-38-am","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:48:29","modified":"2021-12-03 17:48:29","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1366,"height":598,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","thumbnail-width":150,"thumbnail-height":66,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","medium-width":1366,"medium-height":598,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","medium_large-width":768,"medium_large-height":336,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","large-width":1366,"large-height":598,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","1536x1536-width":1366,"1536x1536-height":598,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","2048x2048-width":1366,"2048x2048-height":598,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","third_width_square-width":324,"third_width_square-height":142,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","profile_24-width":24,"profile_24-height":11,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","profile_48-width":48,"profile_48-height":21,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","profile_96-width":96,"profile_96-height":42,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","profile_150-width":150,"profile_150-height":66,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.47.38-AM.gif","profile_300-width":300,"profile_300-height":131}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To add subsequent conditions, go back into the conditional branching node, click the + icon, and enter your desired conditions. Name and save your condition set and you&#8217;ll see it added in the Outputs section.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91351,"id":91351,"title":"Screen Recording 2021-06-16 at 10.51.38 AM","filename":"Screen-Recording-2021-06-16-at-10.51.38-AM.gif","filesize":3742879,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-recording-2021-06-16-at-10-51-38-am","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:50:11","modified":"2021-12-03 17:50:11","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1358,"height":583,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM.gif","medium-width":1358,"medium-height":583,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM.gif","medium_large-width":768,"medium_large-height":330,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM.gif","large-width":1358,"large-height":583,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM.gif","1536x1536-width":1358,"1536x1536-height":583,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM.gif","2048x2048-width":1358,"2048x2048-height":583,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-06-16-at-10.51.38-AM-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can then build out a path using the same methods as described in the \u201cBuilding a New Path\u201d section.\u00a0<\/span><\/p>\n<h3 id=\"conversation\">Conversation Status at the End of Bot Flow<\/h3>\n<p><span style=\"font-weight: 400;\">Each time you add a new path, you&#8217;ll see a new conversation endpoint labeled &#8220;End of Bot Flow&#8221; and a &#8220;Conversation status&#8221; box. Click on <\/span><b>Conversation status<\/b><span style=\"font-weight: 400;\"> to change the end behavior.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91353,"id":91353,"title":"Screen Shot 2021-10-12 at 12.57.02 PM","filename":"Screen-Shot-2021-10-12-at-12.57.02-PM.png","filesize":27565,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-12-57-02-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:52:53","modified":"2021-12-03 17:52:53","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":398,"height":232,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM.png","medium-width":398,"medium-height":232,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM.png","medium_large-width":398,"medium_large-height":232,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM.png","large-width":398,"large-height":232,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM.png","1536x1536-width":398,"1536x1536-height":232,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM.png","2048x2048-width":398,"2048x2048-height":232,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM-324x232.png","third_width_square-width":324,"third_width_square-height":232,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-12.57.02-PM-300x232.png","profile_300-width":300,"profile_300-height":232}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You&#8217;ll see three options:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Keep conversation open\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use this option when you want to keep routed conversations open so they show up in the rep\u2019s conversation view.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Auto-close conversation, but allow site visitors to chat back in<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">With this option, conversations will be closed within the conversation view, but the site visitor can reopen the conversation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use this option in paths where a site visitor hasn\u2019t been connected to a rep, but they are qualified.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Permanently close conversations; don\u2019t allow site visitors to chat back in<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The conversation will be closed within the conversation view and the composer will be greyed out for site visitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use this option to end a conversation with an unqualified site visitor. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4 id=\"A\/B\">A\/B Testing Your Playbook<\/h4>\n<p><span style=\"font-weight: 400;\">A\/B testing your playbook is a great way to ensure you\u2019re interacting with your site visitors in the best and most engaging ways.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, click the \u201cCreate A\/B test&#8221; button.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91354,"id":91354,"title":"Screen Shot 2021-10-12 at 1.04.59 PM","filename":"Screen-Shot-2021-10-12-at-1.04.59-PM.png","filesize":87380,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-1-04-59-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:54:30","modified":"2021-12-03 17:54:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":798,"height":412,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM.png","medium-width":798,"medium-height":412,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM.png","medium_large-width":768,"medium_large-height":397,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM.png","large-width":798,"large-height":412,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM.png","1536x1536-width":798,"1536x1536-height":412,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM.png","2048x2048-width":798,"2048x2048-height":412,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.04.59-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">This will split your playbook into two flows: flow A, the control flow, and flow B, the test flow. Once you click &#8220;create,&#8221; your playbook will look like this:<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91355,"id":91355,"title":"Screen Shot 2021-10-12 at 1.05.51 PM","filename":"Screen-Shot-2021-10-12-at-1.05.51-PM.png","filesize":90536,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-1-05-51-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:54:36","modified":"2021-12-03 17:54:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":793,"height":411,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM.png","medium-width":793,"medium-height":411,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM.png","medium_large-width":768,"medium_large-height":398,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM.png","large-width":793,"large-height":411,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM.png","1536x1536-width":793,"1536x1536-height":411,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM.png","2048x2048-width":793,"2048x2048-height":411,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.05.51-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Your targeting will remain the same as any other playbook. Once your condition is set, any visitor that matches the criteria will be divided in half. Half the visitors that meet your targeting conditions will be shown bot flow A, while the other half will be shown bot flow B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your A\/B test playbook flows won&#8217;t be live on your site until you initiate the test. Click the &#8220;Start A\/B test&#8221; button at the top of the page.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91356,"id":91356,"title":"Screen Shot 2021-10-12 at 1.10.53 PM","filename":"Screen-Shot-2021-10-12-at-1.10.53-PM.png","filesize":92638,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-1-10-53-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:54:41","modified":"2021-12-03 17:54:41","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":797,"height":413,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM.png","medium-width":797,"medium-height":413,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM.png","medium_large-width":768,"medium_large-height":398,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM.png","large-width":797,"large-height":413,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM.png","1536x1536-width":797,"1536x1536-height":413,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM.png","2048x2048-width":797,"2048x2048-height":413,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.10.53-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">If you want to make any edits to one of the bot flows or you know which one you would like to use, click the &#8220;End A\/B test&#8221; button at the top of the screen.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91357,"id":91357,"title":"Screen Shot 2021-10-12 at 1.11.39 PM","filename":"Screen-Shot-2021-10-12-at-1.11.39-PM.png","filesize":27195,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-1-11-39-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:56:25","modified":"2021-12-03 17:56:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":799,"height":78,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM-150x78.png","thumbnail-width":150,"thumbnail-height":78,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM.png","medium-width":799,"medium-height":78,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM.png","medium_large-width":768,"medium_large-height":75,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM.png","large-width":799,"large-height":78,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM.png","1536x1536-width":799,"1536x1536-height":78,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM.png","2048x2048-width":799,"2048x2048-height":78,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM-324x78.png","third_width_square-width":324,"third_width_square-height":78,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM-96x78.png","profile_96-width":96,"profile_96-height":78,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM-150x78.png","profile_150-width":150,"profile_150-height":78,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.11.39-PM-300x78.png","profile_300-width":300,"profile_300-height":78}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">This button will give you two options: &#8220;Choose winner&#8221; and &#8220;Edit and restart.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selecting &#8220;Choose winner&#8221; will open a window showing you stats about how each bot flow performed, allowing you to choose which one you would like to use going forward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever flow you select here will become the flow the playbook uses.<\/span><\/p>\n<h3 id=\"testing\">Testing a Bot Playbook<\/h3>\n<p><span style=\"font-weight: 400;\">The \u201cTest Bot\u201d button allows you to test your playbook without skewing your metrics. For this method of testing to work, Drift needs to be installed on your site.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91358,"id":91358,"title":"Screen Recording 2021-11-12 at 04.53.21 PM","filename":"Screen-Recording-2021-11-12-at-04.53.21-PM.gif","filesize":5277770,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-recording-2021-11-12-at-04-53-21-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:57:43","modified":"2021-12-03 17:57:43","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1602,"height":928,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM.gif","medium-width":1602,"medium-height":928,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM.gif","medium_large-width":768,"medium_large-height":445,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM.gif","large-width":1602,"large-height":928,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM-1536x890.gif","1536x1536-width":1536,"1536x1536-height":890,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM.gif","2048x2048-width":1602,"2048x2048-height":928,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-04.53.21-PM-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">A few things to note while using the \u201cTest Bot\u201d button:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Capture and Phone Capture<\/b><span style=\"font-weight: 400;\">: These skills will not fire if Drift already has this information. To test it as a new site visitor, you can open the test link in a new incognito browser, and the skills should fire.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Book a Meeting<\/b><span style=\"font-weight: 400;\">: The user&#8217;s calendar will not be dropped in the conversation. This is expected test link behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team Availability<\/b><span style=\"font-weight: 400;\">: This bot skill will not happen even if you, as the tester, are waiting for a response. This is expected behavior.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can choose which page to test the bot on so you can see what it will look like for site visitors. URLs are pulled from site coverage, so if a page isn\u2019t showing it, Drift might not have been installed on it for seven days.<\/span><\/p>\n<h3 id=\"goinglive\">Going Live<\/h3>\n<p><span style=\"font-weight: 400;\">When you&#8217;re ready to get your playbook live on your site, navigate to the \u201cPlaybook is Off\u201d button. In the drop down, choose \u201cTurn playbook on.\u201d\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91359,"id":91359,"title":"Screen Shot 2021-10-12 at 1.30.44 PM","filename":"Screen-Shot-2021-10-12-at-1.30.44-PM.png","filesize":22000,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-10-12-at-1-30-44-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 17:59:09","modified":"2021-12-03 17:59:09","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":317,"height":241,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM.png","medium-width":317,"medium-height":241,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM.png","medium_large-width":317,"medium_large-height":241,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM.png","large-width":317,"large-height":241,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM.png","1536x1536-width":317,"1536x1536-height":241,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM.png","2048x2048-width":317,"2048x2048-height":241,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM.png","third_width_square-width":317,"third_width_square-height":241,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-10-12-at-1.30.44-PM-300x241.png","profile_300-width":300,"profile_300-height":241}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Make sure all of your changes are published before going live!\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Help Documents in this Chapter:","body":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360040672693-How-To-Build-Bot-Playbooks\"><span style=\"font-weight: 400;\">How to Build Bot Playbooks<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/4408249776155-Chat-Playbooks\"><span style=\"font-weight: 400;\">Chat Playbooks<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/4407928435483-The-A-B-Test-Button-\">A\/B Testing<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019348834-How-to-Test-a-Bot-Playbook\">How to Test a Bot Playbook<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360053163113-Step-9-Go-Live-Checklist\">Go-Live Checklist<\/a><\/li>\n<\/ul>\n","button_text":"","button_url":"","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"Reporting","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What&#8217;s in this chapter<\/h3>\n<ul>\n<li><a href=\"#driftdashboard\">Drift Dashboard<\/a>\n<ul>\n<li><a href=\"#driftoverview\">Drift Overview<\/a><\/li>\n<li><a href=\"#influencedbydrift\">Influenced by Drift<\/a><\/li>\n<li><a href=\"#meetingsreport\">Meetings Report<\/a><\/li>\n<li><a href=\"#conversationsreport\">Conversations Report<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#salesresults\">Sales Results<\/a>\n<ul>\n<li><a href=\"#salesresultsoverview\">Sales Results Overview<\/a><\/li>\n<li><a href=\"#pipelinerevenuereport\">Pipeline Revenue Report<\/a><\/li>\n<li><a href=\"#closedwonrevenuereport\">Closed Won Revenue Report<\/a><\/li>\n<li><a href=\"#thesalescyclereport\">The Sales Cycle Report<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#chatplaybooksreport\">Chat Playbooks Report<\/a>\n<ul>\n<li><a href=\"#chatplaybooksoverview\">Chat Playbooks Overview<\/a><\/li>\n<li><a href=\"#sitecoverage\">Site Coverage<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#conversationsreport\">Conversations Report<\/a>\n<ul>\n<li><a href=\"#chatsreport\">Chats Report<\/a><\/li>\n<li><a href=\"#meetingsreport\">Meetings Report<\/a><\/li>\n<li><a href=\"#callsreport\">Calls Report<\/a><\/li>\n<li><a href=\"#conversationanalysis\">Conversation Analysis<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#teamperformance\">Team Performance<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We know it can be difficult to measure the ROI of a specific tool in your tech stack. That\u2019s why Drift offers reporting within the application and hone in on what really matters \u2014 pipeline and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this Drift Insider video on reporting within Drift. <\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_18l3j6d9xi dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/18l3j6d9xi\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">We offer a series of reports that show you Drift performance including bot performance, overviews, meeting and conversation reports, conversation analysis, pipeline, and more. We\u2019ll review these reports in this chapter.<\/span><\/p>\n<h3 id=\"driftdashboard\">Drift Dashboard<\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with your Drift dashboard. As an admin, this will be the first thing you see when you open Drift. There are a few key reports on your Drift dashboard such as your overview, influenced by Drift, meetings report, and conversations report.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90009,"id":90009,"title":"ScreenFlow","filename":"ScreenFlow.gif","filesize":4575708,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screenflow-2","status":"inherit","uploaded_to":89865,"date":"2021-09-30 20:04:34","modified":"2021-09-30 20:04:34","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1958,"height":1084,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","medium-width":1958,"medium-height":1084,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","medium_large-width":768,"medium_large-height":425,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","large-width":1958,"large-height":1084,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-1536x850.gif","1536x1536-width":1536,"1536x1536-height":850,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","2048x2048-width":1958,"2048x2048-height":1084,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"driftoverview\">Drift Overview<\/h4>\n<p><span style=\"font-weight: 400;\">In your Drift overview, we show you three key numbers that indicate the health of your account.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of conversations that happened within a given timeframe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of emails Drift captured within a given timeframe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Number of conversation qualified leads (<a style=\"font-size: 1.25rem; letter-spacing: -0.17px;\" href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503414-What-are-Conversation-Qualified-Leads-CQL-s-in-Drift\">CQLs<\/a><span style=\"font-weight: 400;\">) that were marked within a given timeframe<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The date range for this report is customizable.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90010,"id":90010,"title":"Screen Shot 2020-05-14 at 2.43.59 PM","filename":"Screen-Shot-2020-05-14-at-2.43.59-PM.png","filesize":63553,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-05-14-at-2-43-59-pm","status":"inherit","uploaded_to":89865,"date":"2021-09-30 20:07:08","modified":"2021-09-30 20:07:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":501,"height":557,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","medium-width":501,"medium-height":557,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","medium_large-width":501,"medium_large-height":557,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","large-width":501,"large-height":557,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","1536x1536-width":501,"1536x1536-height":557,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","2048x2048-width":501,"2048x2048-height":557,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"influencedbydrift\">Influenced by Drift<\/h4>\n<p><span style=\"font-weight: 400;\">Next up, the influenced by Drift report. If you have Salesforce connected to Drift, you will also see a Salesforce revenue dashboard. For complete information on that and how it&#8217;s calculated, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90011,"id":90011,"title":"Screen Shot 2020-05-14 at 3.14.54 PM","filename":"Screen-Shot-2020-05-14-at-3.14.54-PM.png","filesize":46926,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-05-14-at-3-14-54-pm","status":"inherit","uploaded_to":89865,"date":"2021-09-30 20:22:08","modified":"2021-09-30 20:22:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":623,"height":475,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","medium-width":623,"medium-height":475,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","medium_large-width":623,"medium_large-height":475,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","large-width":623,"large-height":475,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","1536x1536-width":623,"1536x1536-height":475,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","2048x2048-width":623,"2048x2048-height":475,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"meetingsreport\">Meetings Report<\/h4>\n<p><span style=\"font-weight: 400;\">We offer an overview report of the meetings your team has booked through Drift. The date range follows the filter you set at the top of the dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with a line graph showing the cumulative booked meetings within the timeframe, there&#8217;s also a table showing the top five members of your team in terms of meetings booked. To view the full report, <\/span><a href=\"https:\/\/app.drift.com\/reports\/meeting\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90012,"id":90012,"title":"Drift___Dashboard","filename":"Drift___Dashboard.png","filesize":175854,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___dashboard","status":"inherit","uploaded_to":89865,"date":"2021-09-30 20:24:59","modified":"2021-09-30 20:24:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2746,"height":746,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","medium-width":2746,"medium-height":746,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","medium_large-width":768,"medium_large-height":209,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","large-width":2746,"large-height":746,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1536x417.png","1536x1536-width":1536,"1536x1536-height":417,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-2048x556.png","2048x2048-width":2048,"2048x2048-height":556,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"conversationsreport\">Conversations Report<\/h4>\n<p><span style=\"font-weight: 400;\">Lastly, your overview dashboard will give you a quick view of your conversation stats. You can see a graph of conversations per day, along with a heat map of when new conversations were started. To see the full report, <\/span><a href=\"https:\/\/app.drift.com\/reports\/conversation\/volume\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90021,"id":90021,"title":"Drift___Dashboard-1","filename":"Drift___Dashboard-1.png","filesize":197830,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___dashboard-1","status":"inherit","uploaded_to":89865,"date":"2021-10-01 14:54:21","modified":"2021-10-01 14:54:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2730,"height":928,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","medium-width":2730,"medium-height":928,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","medium_large-width":768,"medium_large-height":261,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","large-width":2730,"large-height":928,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-1536x522.png","1536x1536-width":1536,"1536x1536-height":522,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-2048x696.png","2048x2048-width":2048,"2048x2048-height":696,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">You can read more about the Drift dashboard here.\u00a0<\/span><\/a><\/p>\n<h3 id=\"salesresults\">Sales Results<\/h3>\n<p><span style=\"font-weight: 400;\">For Drift users with Salesforce connected, you have the ability to dive deeper into data with multiple Salesforce reports. If you navigate to <\/span><b>Reports &gt; Sales Results<\/b><span style=\"font-weight: 400;\"> you will find four reports: overview, pipeline, closed won, and sales cycle.\u00a0<\/span><\/p>\n<h4 id=\"salesresultsoverview\">Sales Results Overview<\/h4>\n<p><span style=\"font-weight: 400;\">The first report we\u2019ll cover is the overview report. To view this report use the left-hand navigation pane to find <\/span><b>Reports &gt; Sales Results &gt; <\/b><a href=\"https:\/\/app.drift.com\/reports\/sales\/overview\"><b>Overview<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90022,"id":90022,"title":"mceclip0 (1)","filename":"mceclip0-1.png","filesize":112148,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-mceclip0-1","status":"inherit","uploaded_to":89865,"date":"2021-10-01 14:56:38","modified":"2021-10-01 14:56:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1261,"height":875,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","medium-width":1261,"medium-height":875,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","medium_large-width":768,"medium_large-height":533,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","large-width":1261,"large-height":875,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","1536x1536-width":1261,"1536x1536-height":875,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","2048x2048-width":1261,"2048x2048-height":875,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">The overview report was created to provide a consolidated view of all three of our standalone sales reports (pipeline, closed won, and sales cycle).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This report and its underlying reports contain the following filters: date range, opportunity type, and sourced or influenced. Clicking on a card will take you to its corresponding report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about how to use the Drift overview report in this Insider video.<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_hmylyzqc8g dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/hmylyzqc8g\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">You can also learn more about the overview report in this help document.\u00a0<\/span><\/a><\/p>\n<h4 id=\"pipelinerevenuereport\">Pipeline Revenue Report<\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><b>pipeline revenue report<\/b><span style=\"font-weight: 400;\"> shows you the Drift influenced and sourced pipeline opportunities and corresponding revenue amount. To view this report, use the left-hand navigation pane to find <\/span><b>Reports &gt; Sales Results &gt; <\/b><a href=\"https:\/\/app.drift.com\/reports\/sales\/pipeline\"><span style=\"font-weight: 400;\">Pipeline<\/span><\/a><b>.<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90025,"id":90025,"title":"mceclip8","filename":"mceclip8.png","filesize":103711,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-mceclip8","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:05:48","modified":"2021-10-01 15:05:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1217,"height":845,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","medium-width":1217,"medium-height":845,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","medium_large-width":768,"medium_large-height":533,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","large-width":1217,"large-height":845,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","1536x1536-width":1217,"1536x1536-height":845,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","2048x2048-width":1217,"2048x2048-height":845,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To export any of the data, simply click the &#8220;Export CSV&#8221; button below the graph. The exported CSV contains more data fields than what is shown in the pipeline report table. If you would like to understand what each field means, continue reading. Otherwise please skip ahead to learn about the closed won revenue report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To read more about the pipeline revenue report, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">check out this help document.<\/span><\/a><\/p>\n<h4 id=\"closedwonrevenuereport\">Closed Won Revenue Report<\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span>closed won revenue report<span style=\"font-weight: 400;\"> works exactly like the pipeline revenue report above. The difference is that this report only shows opportunities that are in the closed won stage in Salesforce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To view this report use the <\/span><b>navigation pane to find Reports &gt; Sales Results &gt; <\/b><a href=\"https:\/\/app.drift.com\/reports\/sales\/closed-won\"><b>Closed won<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90026,"id":90026,"title":"mceclip12","filename":"mceclip12.png","filesize":105356,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-mceclip12","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:12:19","modified":"2021-10-01 15:12:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1217,"height":845,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","medium-width":1217,"medium-height":845,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","medium_large-width":768,"medium_large-height":533,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","large-width":1217,"large-height":845,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","1536x1536-width":1217,"1536x1536-height":845,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","2048x2048-width":1217,"2048x2048-height":845,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To read more about the closed won revenue report, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">check out this help document. <\/span><\/a><\/p>\n<h4 id=\"thesalescyclereport\">The Sales Cycle Report<\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><b>sales cycle report<\/b><span style=\"font-weight: 400;\"> shows the average number of days between the date the opportunity was created and the closed won date. This will show you how fast you are closing opportunities over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To view this report use the <\/span><b>navigation pane to find Reports &gt; Sales Results &gt; <\/b><a href=\"https:\/\/app.drift.com\/reports\/sales\/sales-cycle\"><b>Sales cycle<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90027,"id":90027,"title":"Image 2020-07-23 at 4.18.14 PM","filename":"Image-2020-07-23-at-4.18.14-PM.png","filesize":95923,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-image-2020-07-23-at-4-18-14-pm","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:13:33","modified":"2021-10-01 15:13:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":986,"height":683,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","medium-width":986,"medium-height":683,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","medium_large-width":768,"medium_large-height":532,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","large-width":986,"large-height":683,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","1536x1536-width":986,"1536x1536-height":683,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","2048x2048-width":986,"2048x2048-height":683,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To learn more about the sales cycle report, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">read this help document.\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">If you are curious about how Drift calculated influenced and sourced by Drift, check out this help document. <\/span><\/a><\/p>\n<h3 id=\"chatplaybooksreport\">Chat Playbooks Report<\/h3>\n<p><span style=\"font-weight: 400;\">The playbooks report gives you key insights into how your playbooks are performing. Understanding this performance is crucial to increasing the number of conversations you\u2019re having with site visitors, leads you capture, and meetings you book.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The playbooks report contains two main reports, chat and site coverage. To navigate to the playbooks reports, go to <\/span><b>Reports &gt; Playbooks.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about the playbooks report page in this Drift Insider video.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<a href=\"https:\/\/drift-5.wistia.com\/medias\/wnf415k3hd?embedType=async&#038;videoFoam=true&#038;videoWidth=640\">https:\/\/drift-5.wistia.com\/medias\/wnf415k3hd?embedType=async&amp;videoFoam=true&amp;videoWidth=640<\/a>"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>Check out this class on analyzing and optimizing bot performance in the Playbook Basics Certification.<\/p>\n","button_text":"Get Certified Now","button_url":"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<h4 id=\"chatplaybooksoverview\">Chat Playbooks Overview<\/h4>\n<p><span style=\"font-weight: 400;\">To navigate to the chat playbooks reports, go to <\/span><b>Reports &gt; Playbooks &gt; Chat. <\/b><span style=\"font-weight: 400;\">Here, you will find five available metrics. We\u2019ll review those now.\u00a0<\/span><\/p>\n<p><strong>Impressions<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Impressions are the number of times a playbook was shown to a site visitor. Each time the content of a playbook is shown to a site visitor, it counts as a single impression.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90028,"id":90028,"title":"Screen Shot 2020-09-17 at 11.44.53 AM","filename":"Screen-Shot-2020-09-17-at-11.44.53-AM.png","filesize":32795,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-09-17-at-11-44-53-am","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:19:26","modified":"2021-10-01 15:19:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":717,"height":186,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","medium-width":717,"medium-height":186,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","medium_large-width":717,"medium_large-height":186,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","large-width":717,"large-height":186,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","1536x1536-width":717,"1536x1536-height":186,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","2048x2048-width":717,"2048x2048-height":186,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-324x186.png","third_width_square-width":324,"third_width_square-height":186,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-300x186.png","profile_300-width":300,"profile_300-height":186}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">The screenshot above is an example of a single chat playbook impression.<\/span><\/p>\n<p><strong>Sends<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sends are <\/span><span style=\"font-weight: 400;\">the number of visitor sessions where a playbook was shown. Sessions begin when a user first visits a page with the Drift widget and ends when the user has not visited a page for 30 minutes or at midnight UTC. <\/span><\/p>\n<p><strong>Conversations\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Conversations show the number of <\/span><span style=\"font-weight: 400;\">conversations that were started as a result of the playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a site visitor engages with a chat playbook, they start a conversation. They can engage by clicking a button or sending a message in response to a bot playbook, providing their email via an announcement playbook, or by initiating a conversation from a welcome message playbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you will also see the engagement rate. The engagement rate is the rate at which that playbook is starting conversations. It&#8217;s calculated by the number of conversations divided by the number of sends.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90029,"id":90029,"title":"Image 2020-09-17 at 2.52.37 PM","filename":"Image-2020-09-17-at-2.52.37-PM.png","filesize":169036,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-image-2020-09-17-at-2-52-37-pm","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:22:02","modified":"2021-10-01 15:22:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1404,"height":728,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","medium-width":1404,"medium-height":728,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","medium_large-width":768,"medium_large-height":398,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","large-width":1404,"large-height":728,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","1536x1536-width":1404,"1536x1536-height":728,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","2048x2048-width":1404,"2048x2048-height":728,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><strong>Emails Captured\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Emails captured shows the <\/span><span style=\"font-weight: 400;\">number of emails captured within a conversation started by a playbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A site visitor can provide their email in a conversation with the bot through the email capture skill or by simply typing it into chat. When Drift recognizes that an email has been sent as part of a conversation, it will be represented as a single email capture by the playbook that initiated the conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a contact had an email associated with it prior to a conversation, it will not count as an additional capture if they provide their email again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email capture rate will be shown here as well. This is calculated by the number of emails captured divided by the number of conversations.<\/span><\/p>\n<p><strong>Meetings Booked<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Meetings booked shows the <\/span><span style=\"font-weight: 400;\">number of meetings that were booked within a conversation started by a playbook. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90030,"id":90030,"title":"Screen Shot 2020-09-17 at 12.13.43 PM","filename":"Screen-Shot-2020-09-17-at-12.13.43-PM.png","filesize":105820,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-09-17-at-12-13-43-pm","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:29:18","modified":"2021-10-01 15:29:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":770,"height":1156,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","medium-width":770,"medium-height":1156,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","medium_large-width":768,"medium_large-height":1153,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","large-width":770,"large-height":1156,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","1536x1536-width":770,"1536x1536-height":1156,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","2048x2048-width":770,"2048x2048-height":1156,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Here, you will also find a playbook\u2019s meeting booked rate. This is calculated by the number of meetings booked divided by the number of conversations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">View the chat playbook report <\/span><a href=\"https:\/\/app.drift.com\/reports\/chat-playbooks\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on chat playbook reporting and individual playbook reporting, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019515433-Playbook-Reporting\"><span style=\"font-weight: 400;\">view this help document.<\/span><\/a><\/p>\n<h4 id=\"sitecoverage\">Site Coverage<\/h4>\n<p><span style=\"font-weight: 400;\">The site coverage report allows you to see how many of your site visitors are shown a playbook and how many are not. This helps identify gaps in your playbook strategy and create playbooks for specific audiences. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90031,"id":90031,"title":"Drift___Reports","filename":"Drift___Reports.png","filesize":269403,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___reports","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:30:58","modified":"2021-10-01 15:30:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2926,"height":1372,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","medium-width":2926,"medium-height":1372,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","medium_large-width":768,"medium_large-height":360,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","large-width":2926,"large-height":1372,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-1536x720.png","1536x1536-width":1536,"1536x1536-height":720,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-2048x960.png","2048x2048-width":2048,"2048x2048-height":960,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You&#8217;ll find the site coverage report by navigating to <\/span><b>Reports &gt; Chat Playbooks &gt; Site Coverage. <\/b><span style=\"font-weight: 400;\">From here, you&#8217;ll be able to see the average coverage for your site, the highest coverage page, and the lowest coverage page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about site coverage, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046017673-The-Site-Coverage-Report\"><span style=\"font-weight: 400;\">view this help document. <\/span><\/a><\/p>\n<h3 id=\"conversationsreport\">Conversations Report<\/h3>\n<p><span style=\"font-weight: 400;\">The conversations tab includes four main reports: chats, meetings, calls, and conversation analysis. You can view the stats for all of your conversations by navigating to the <\/span><b>Reports<\/b><span style=\"font-weight: 400;\"> tab and clicking on an area to explore on the sidebar.<\/span><\/p>\n<h4 id=\"chatsreport\">Chats Report<\/h4>\n<p><span style=\"font-weight: 400;\">Drift allows you to see where the most conversations are started on your site, what time of day is most popular for chats, and much more in your chat stats dashboard. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90032,"id":90032,"title":"Image 2021-09-14 at 6.16.35 PM","filename":"Image-2021-09-14-at-6.16.35-PM.png","filesize":157467,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-image-2021-09-14-at-6-16-35-pm","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:41:29","modified":"2021-10-01 15:41:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1334,"height":915,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","medium-width":1334,"medium-height":915,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","medium_large-width":768,"medium_large-height":527,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","large-width":1334,"large-height":915,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","1536x1536-width":1334,"1536x1536-height":915,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","2048x2048-width":1334,"2048x2048-height":915,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">In this report, you can find:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total conversations: how many conversations have occurred in Drift within a given timeframe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall median conversation length: how long a conversation is from first open to close<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time of day: when most chats are occurring<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where are site visitors starting conversations: the most common URLs your site visitors are starting conversations from\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How conversations are being tagged: most frequently used conversation tags added by the bot or a teammate\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Learn more about the chats report <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019350754-Conversation-Stats-Reporting-and-Export\"><span style=\"font-weight: 400;\">in this help document.<\/span><\/a><\/p>\n<h4 id=\"meetingsreport\">Meetings Report<\/h4>\n<p><span style=\"font-weight: 400;\">The meetings report allows you to dive deeper into how many meetings are being booked, who is booking meetings, and which reps are booking the most meetings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can access the meetings report by clicking <\/span><b>Reports &gt; Meetings.<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90033,"id":90033,"title":"Drift___Reports_and_Drift___Reports","filename":"Drift___Reports_and_Drift___Reports.png","filesize":252819,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___reports_and_drift___reports","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:43:07","modified":"2021-10-01 15:43:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2868,"height":1388,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","medium-width":2868,"medium-height":1388,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","medium_large-width":768,"medium_large-height":372,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","large-width":2868,"large-height":1388,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-1536x743.png","1536x1536-width":1536,"1536x1536-height":743,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-2048x991.png","2048x2048-width":2048,"2048x2048-height":991,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To learn more about the meetings report, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804552429-Meetings-Report\"><span style=\"font-weight: 400;\">visit this help document.<\/span><\/a><\/p>\n<h3 id=\"callsreport\">Calls Report<\/h3>\n<p><span style=\"font-weight: 400;\">The calls report will show you how many calls have been made with the chat to call feature in the conversation view.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only can you see how many calls were made in a given timeframe but you can also see data on the caller such as name, company, the agent who received the call, and how long the call lasted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can access the calls report by clicking <\/span><b>Reports &gt; Calls.<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90034,"id":90034,"title":"Drift___Reports_and_Calls_Report","filename":"Drift___Reports_and_Calls_Report.png","filesize":241534,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___reports_and_calls_report","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:44:46","modified":"2021-10-01 15:44:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2878,"height":1404,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","medium-width":2878,"medium-height":1404,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","medium_large-width":768,"medium_large-height":375,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","large-width":2878,"large-height":1404,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-1536x749.png","1536x1536-width":1536,"1536x1536-height":749,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-2048x999.png","2048x2048-width":2048,"2048x2048-height":999,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"conversationanalysis\">Conversation Analysis<\/h4>\n<p><span style=\"font-weight: 400;\">Conversation analysis lets you discover hidden insights that would otherwise be locked away in all of your customer conversations. With conversation analysis, it\u2019s now easier than ever to understand your customer and improve the buying experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To access conversation analysis simply click <\/span><b>Reports &gt; Conversations &gt; Conversation Analysis<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90035,"id":90035,"title":"Drift___Conversations (1)","filename":"Drift___Conversations-1.png","filesize":383734,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___conversations-1","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:46:28","modified":"2021-10-01 15:46:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2926,"height":1382,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","medium-width":2926,"medium-height":1382,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","medium_large-width":768,"medium_large-height":363,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","large-width":2926,"large-height":1382,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-1536x725.png","1536x1536-width":1536,"1536x1536-height":725,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-2048x967.png","2048x2048-width":2048,"2048x2048-height":967,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can learn more about conversation analysis in the Drift Insider video below. <\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_om2k4f8d8j dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/om2k4f8d8j\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360038354753-Conversation-Analysis-\"><span style=\"font-weight: 400;\">You can also learn more about conversation analysis in this help document.\u00a0 <\/span><\/a><\/p>\n<h3 id=\"teamperformance\">Team Performance<\/h3>\n<p><span style=\"font-weight: 400;\">The team performance overview provides insight into how your chat reps are performing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here you can find metrics that include the overall median response time, median response time, who is responding to the most conversations, and which agent has the highest conversation performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can access the team performance overview by clicking <\/span><b>Reports &gt; Team Performance &gt; Overview.<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90036,"id":90036,"title":"Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable","filename":"Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","filesize":298302,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___reports_and_help_doc_requests__encyclopedia_drift_entries_-_airtable","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:52:02","modified":"2021-10-01 15:52:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2858,"height":1402,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","medium-width":2858,"medium-height":1402,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","medium_large-width":768,"medium_large-height":377,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","large-width":2858,"large-height":1402,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-1536x753.png","1536x1536-width":1536,"1536x1536-height":753,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-2048x1005.png","2048x2048-width":2048,"2048x2048-height":1005,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804553029-Team-Performance\"><span style=\"font-weight: 400;\">Check out this help article to learn more. <\/span><\/a><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Help documents in this chapter","body":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503414-What-are-Conversation-Qualified-Leads-CQL-s-in-Drift\"><span style=\"font-weight: 400;\">What Are Conversation Qualified Leads (CQL&#8217;s) in Drift?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">Setting Up and Reading the Salesforce Global Dashboard &amp; Revenue Reports<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019515433-Playbook-Reporting\"><span style=\"font-weight: 400;\">Chat Playbook Reporting<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046017673-The-Site-Coverage-Report\"><span style=\"font-weight: 400;\">The Site Coverage Report<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019350754-Conversation-Stats-Reporting-and-Export\"><span style=\"font-weight: 400;\">Conversation Stats, Reporting, and Export<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804552429-Meetings-Report\"><span style=\"font-weight: 400;\">Meetings Report<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360038354753-Conversation-Analysis-\"><span style=\"font-weight: 400;\">Conversation Analysis<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804553029-Team-Performance\"><span style=\"font-weight: 400;\">Team Performance<\/span><\/a><\/li>\n<\/ul>\n","button_text":"","button_url":"","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"Conclusion & Resources","chapter_body":[{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You\u2019ve now read all the steps you need to complete the first stage of your Revenue Journey: Engaging Website Visitors. Congratulations!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next Revenue Acceleration Guide will be all about targeting potential buyers and integrating your campaigns with Drift. By the end of the guide you\u2019ll be able to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain the benefits of targeting potential buyers through campaign integration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a stage two playbook strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Drift Audiences to identify stage two playbook opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify stage two playbook use cases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build stage two bots in Drift.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize Drift reporting to assess pipeline &amp; revenue.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the meantime, below are some resources we recommend checking out before moving on to the next learning path.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/\"><span style=\"font-weight: 400;\">\ud83c\udfc5 Drift Certification: The Playbook Basics Certification<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/courses\/the-go-to-market-guide-to-drift\/\"><span style=\"font-weight: 400;\">\ud83d\udc69\u200d\ud83c\udfeb Drift Insider Class: The Go-to-Market Guide to Drift<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/classes\/accelerate-your-marketing-funnel-with-conversational-marketing\/\"><span style=\"font-weight: 400;\">\ud83d\udcf9 Drift Insider Class: Accelerate Your Marketing Funnel with Conversational Marketing<\/span><\/a><\/p>\n<p>\ud83d\udcda <a href=\"https:\/\/www.drift.com\/insider\/learn\/books-reports\/conversational-marketing-blueprint\/\"><span style=\"font-weight: 400;\">Book: The Conversational Marketing Blueprint<\/span><\/a><\/p>\n"}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Your Playbooks and Playbook Strategy<\/title>\n<meta name=\"description\" content=\"A comprehensive guide on how to create a playbook strategy and build your first playbooks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.drift.com\/training\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Acceleration Guide: Building Your Playbooks and Playbook Strategy\" \/>\n<meta property=\"og:description\" content=\"A comprehensive 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