{"id":92413,"date":"2022-01-31T15:13:09","date_gmt":"2022-01-31T20:13:09","guid":{"rendered":"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy-copy\/"},"modified":"2024-02-16T17:02:32","modified_gmt":"2024-02-16T22:02:32","slug":"revenue-acceleration-guide-increasing-personalization-and-qualified-pipeline","status":"publish","type":"trainings","link":"https:\/\/www.drift.com\/training\/revenue-acceleration-guide-increasing-personalization-and-qualified-pipeline\/","title":{"rendered":"Revenue Acceleration Guide: Increasing Personalization &#038; Qualified Pipeline"},"author":165,"featured_media":96467,"parent":0,"menu_order":0,"template":"single-training.php","format":"standard","acf":{"hero_title":"Increasing Personalization & Qualified Pipeline","hero_body":"<h4>Revenue Acceleration Guide<\/h4>\n<p>The complete guide to creating personalized playbook experiences and targeting potential buyers.<\/p>\n","hero_image":{"ID":96465,"id":96465,"title":"Increase Personalization hero","filename":"Increase-Personalization-hero.jpg","filesize":57756,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-hero.jpg","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-hero.jpg","alt":"","author":"86","description":"","caption":"","name":"wp-attachment-increase-personalization-hero","status":"inherit","uploaded_to":92413,"date":"2022-05-04 15:32:09","modified":"2022-05-04 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the Guide","button_link":"#revenue-acceleration-learning-marketing-2","bottom_cta":{"cta_title":"Revenue Acceleration Guide Stage 02: Increasing Personalization & Qualified Pipeline","body":"","button_link":"#revenue-acceleration-learning-marketing-1","button_text":"Download the Guide","button_link_two":"","button_text_two":""},"trainings_super_index":{"image":{"ID":96466,"id":96466,"title":"Increase Personalization index","filename":"Increase-Personalization-index.jpg","filesize":53024,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index.jpg","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index.jpg","alt":"","author":"86","description":"","caption":"","name":"wp-attachment-increase-personalization-index","status":"inherit","uploaded_to":92413,"date":"2022-05-04 15:33:34","modified":"2022-05-04 15:33:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1200,"height":627,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index.jpg","medium-width":1200,"medium-height":627,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index.jpg","medium_large-width":768,"medium_large-height":401,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index.jpg","large-width":1200,"large-height":627,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index.jpg","1536x1536-width":1200,"1536x1536-height":627,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index.jpg","2048x2048-width":1200,"2048x2048-height":627,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index-324x324.jpg","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Increase-Personalization-index-300x300.jpg","profile_300-width":300,"profile_300-height":300}},"description":"","footer":""},"chapters_content":[{"chapter_title":"Introduction","chapter_body":[{"acf_fc_layout":"body","body_text":"<div class=\"font-20 uppercase bold\">Who is this for:<\/div>\n<ul style=\"list-style: none; margin-left: -30px;\">\n<li><input type=\"checkbox\" \/> Marketing manager<\/li>\n<li><input type=\"checkbox\" \/> Demand Generation manager<\/li>\n<li><input type=\"checkbox\" \/> Drift Admin<\/li>\n<\/ul>\n<div class=\"font-20 uppercase bold padding-top__xs\">Suggested Prerequisites:<\/div>\n<ul style=\"list-style: none; margin-left: -30px;\">\n<li><input type=\"checkbox\" \/> You have a Drift account<\/li>\n<li><input type=\"checkbox\" \/> You have a <a href=\"https:\/\/insider.drift.com\/\">Drift Insider account<\/a> (100% free)<\/li>\n<li><input type=\"checkbox\" \/> You\u00a0<span style=\"font-weight: 400;\">have read <a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-getting-started-with-drift\/\">Getting Started with Drift, <\/a><\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/\"><span style=\"font-weight: 400;\">Building your Playbooks and Playbook Strategy<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">and completed the learning objectives in both guides.\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"font-20 uppercase bold padding-top__xs\">After reading this GUIDE you\u2019ll be able to:<\/div>\n<ul style=\"list-style: none; margin-left: -30px;\">\n<li><input type=\"checkbox\" \/> <span style=\"font-weight: 400;\">E<\/span><span style=\"font-weight: 400;\">xplain the benefits of playbook personalization and targeting potential buyers.<\/span><\/li>\n<li><input type=\"checkbox\" \/>\u00a0<span style=\"font-weight: 400;\">Create a stage two playbook strategy.<\/span><\/li>\n<li><input type=\"checkbox\" \/>\u00a0<span style=\"font-weight: 400;\">Use Drift Audiences to discover stage two playbook opportunities.<\/span><\/li>\n<li><input type=\"checkbox\" \/>\u00a0<span style=\"font-weight: 400;\">Identify stage two playbook use cases.<\/span><\/li>\n<li><input type=\"checkbox\" \/> <span style=\"font-weight: 400;\">Build stage two bots in Drift.<\/span><\/li>\n<li><input type=\"checkbox\" \/>\u00a0<span style=\"font-weight: 400;\">Understand how to use Drift for virtual events.\u00a0<\/span><\/li>\n<li><input type=\"checkbox\" \/>\u00a0<span style=\"font-weight: 400;\">Set up and target stage two playbooks.\u00a0<\/span><\/li>\n<li><input type=\"checkbox\" \/>\u00a0<span style=\"font-weight: 400;\">Utilize Drift reporting to assess pipeline and revenue.<\/span><\/li>\n<li><\/li>\n<\/ul>\n"}]},{"chapter_title":"Stage 2 Overview: Target Potential Buyers","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#introduction\">Introduction to Stage 2<\/a><\/li>\n<li><a href=\"#blueprint\">Your Target Potential Buyers Blueprint\u00a0<\/a>\n<ul>\n<li><a href=\"#who\">Who<\/a><\/li>\n<li><a href=\"#where\">Where<\/a><\/li>\n<li><a href=\"#what\">What<\/a><\/li>\n<li><a href=\"#why\">Why<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"introduction\">Introduction to Stage 2<\/h3>\n<p><span style=\"font-weight: 400;\">\u201cShow me you know me.\u201d We hear that a lot in B2B marketing and sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the first time they land on your website all the way through to that first kick-off call with their customer success manager (CSM), buyers want to feel special. They want a personalized experience where they feel like their needs and challenges are truly understood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, they want the red carpet treatment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t just take my word for it. According to a recent study, <\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\"><span style=\"font-weight: 400;\">66% of customers<\/span><\/a><span style=\"font-weight: 400;\"> expect companies to understand their needs and expectations. A personalized approach is the only way a company can demonstrate that understanding to potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swapping out names in a templated email isn\u2019t going to cut it anymore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And look, I get it. Sometimes it feels like personalization isn\u2019t scalable. But that\u2019s where stage two of Conversational Marketing comes into play.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve read our last two Revenue Acceleration Guides for marketers \u2014 <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-getting-started-with-drift\/\"><span style=\"font-weight: 400;\">Getting Started with Drift<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/\"><span style=\"font-weight: 400;\">Building Your Playbooks and Playbook Strategy<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 and completed the learning objectives, then you\u2019ve laid the foundation for Conversational Marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing stage one, you are now able to engage visitors 24\/7, alert sales when to chat with visitors, and start conversations with high-intent visitors to book more meetings faster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In stage one, you cast a wide net to get the conversation started. It\u2019s time to kick it up a notch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stage two is all about targeting potential buyers and increasing personalized experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In stage two, you are creating more specific engagements and delivering the best experience to potential buyers by tailoring your communication to their organization, circumstances, challenges, and goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing stage two, you\u2019ll be able to:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify target audiences and top channels to engage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Align channels, offers, and messaging to increase ROI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect your sales teams with qualified buyers faster to increase pipeline<\/span><\/li>\n<\/ol>\n<h3 id=\"blueprint\">Your Target Potential Buyers Blueprint<\/h3>\n"},{"acf_fc_layout":"image","image":{"ID":92415,"id":92415,"title":"CMB-graphics-Target-1-1536x1233-1","filename":"CMB-graphics-Target-1-1536x1233-1.png","filesize":70027,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-cmb-graphics-target-1-1536x1233-1","status":"inherit","uploaded_to":92413,"date":"2022-01-31 20:38:38","modified":"2022-01-31 20:38:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1536,"height":1233,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1.png","medium-width":1536,"medium-height":1233,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1.png","medium_large-width":768,"medium_large-height":617,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1.png","large-width":1536,"large-height":1233,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1.png","1536x1536-width":1536,"1536x1536-height":1233,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1.png","2048x2048-width":1536,"2048x2048-height":1233,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/CMB-graphics-Target-1-1536x1233-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">This is your stage two Target Potential Buyers blueprint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The stage one blueprint was URL-focused \u2014 meaning, where is the buyer on your site and how can you target them knowing that? Use cases include engage all, pricing, contact us, product, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stage two is focused on <\/span><b>who <\/b><span style=\"font-weight: 400;\">you are targeting and <\/span><b>where <\/b><span style=\"font-weight: 400;\">they are coming from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you work in education. You recently attended a webinar about how to improve your college admission numbers led by a company called Whitewhale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whitewhale follows up with the webinar recording over email. You click a link in that email and return to their site. You\u2019re curious to learn more about how Whitewhale can help you with this pain you\u2019re experiencing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you get to the Whitewhale website, a chatbot appears in the bottom-right corner saying, \u201cThanks for attending our webinar! Have any more questions about how Whitewhale can help you increase admissions?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You start a conversation with the chatbot and get connected with a sales rep who chats with you further to understand your challenges. The rep drops her calendar and you book time with her tomorrow for a Whitewhale demo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the second stage of Conversational Marketing. More specifically, it\u2019s a Personalized Retargeting use case.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more, here\u2019s a Drift Insider video giving an overview of stage two.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_86hsqkidxs dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/86hsqkidxs\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Let\u2019s break this use case down a bit further using the 4 Ws. <\/span><b>Who<\/b><span style=\"font-weight: 400;\"> are you targeting, <\/span><b>where<\/b><span style=\"font-weight: 400;\"> are you targeting them, <\/span><b>what<\/b><span style=\"font-weight: 400;\"> are you targeting them with, and <\/span><b>why<\/b><span style=\"font-weight: 400;\"> are you using better targeting?<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>If you want to follow along and get started on your own stage two use case, download the <a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/Conversational-Marketing-Blueprint-Workbook.pdf\">Conversational Marketing Workbook here.<\/a> These templates are your tactical roadmap for applying Conversational Marketing across your site.<\/p>\n","button_text":"Download the Workbook","button_url":"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/Conversational-Marketing-Blueprint-Workbook.pdf","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<h4 id=\"who\"><span style=\"font-weight: 400;\">Who:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In stage two, there are six main audiences you&#8217;ll be targeting: unknown traffic, known visitors, returning visitors, target accounts, sales engaged, and customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this example, the <\/span><b>who<\/b><span style=\"font-weight: 400;\"> is a returning site visitor.\u00a0<\/span><\/p>\n<h4 id=\"where\"><span style=\"font-weight: 400;\">Where:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This covers where you are targeting site visitors. Here, you should input the channel you are using to target a specific audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example above, the <\/span><b>where <\/b><span style=\"font-weight: 400;\">or channel you are using to target them is email.\u00a0<\/span><\/p>\n<h4 id=\"what\"><span style=\"font-weight: 400;\">What:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is where you\u2019ll fill in your offer. What is the chatbot offering to the site visitor?\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example above, the <\/span><b>what<\/b><span style=\"font-weight: 400;\"> is content.\u00a0<\/span><\/p>\n<h4 id=\"why\"><span style=\"font-weight: 400;\">Why:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Why should you be using better, more personalized targeting? Because it achieves positive outcomes for both the buyer and the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>whys<\/b><span style=\"font-weight: 400;\"> in the example above are:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the buyer: get help, learn more, and talk to sales<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the business: meeting booked, opportunity created, and sales activity<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is what the Personalized Retargeting use case looks like fully filled out:\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92416,"id":92416,"title":"Retargeting blueprint","filename":"Retargeting-blueprint.png","filesize":39975,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-retargeting-blueprint","status":"inherit","uploaded_to":92413,"date":"2022-01-31 20:41:57","modified":"2022-01-31 20:41:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":578,"height":695,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint.png","medium-width":578,"medium-height":695,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint.png","medium_large-width":578,"medium_large-height":695,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint.png","large-width":578,"large-height":695,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint.png","1536x1536-width":578,"1536x1536-height":695,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint.png","2048x2048-width":578,"2048x2048-height":695,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Retargeting-blueprint-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Check out the Personalized Retargeting use case <\/span><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Target-Chat-PersonalizedRetargeting.pdf\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. Each tweak of the stage two blueprint is a different use case.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll look at those use cases in the following chapters. We\u2019ll also review the personalization framework, how to use Drift Audiences, customer examples, using Drift for virtual events, setting up stage two playbooks, and more.\u00a0<\/span><\/p>\n"}]},{"chapter_title":"The Personalization Framework and Drift Audiences  ","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#personalizationframework\">The Personalization Framework<\/a><\/li>\n<li><a href=\"#driftaudiences\">Drift Audiences<\/a>\n<ul>\n<li><a href=\"#howdoIuse\">How Do I Use Drift Audiences?<\/a><\/li>\n<li><a href=\"#usingaudiences\">Using Audiences for Stage Two Use Cases<\/a><\/li>\n<li><a href=\"#maplist\">MAP List Audiences<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"personalizationframework\">The Personalization Framework<\/h3>\n<p><span style=\"font-weight: 400;\">Ok, let\u2019s quickly review what we learned in chapter one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TL;DR, your customers expect personalization. And stage two chatbots that target potential buyers help you keep up with those expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you get started? Where do you begin? Enter the Drift Personalization Framework.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92417,"id":92417,"title":"Personalization Framework","filename":"Personalization-Framework.png","filesize":117446,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-personalization-framework","status":"inherit","uploaded_to":92413,"date":"2022-01-31 20:46:52","modified":"2022-01-31 20:46:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2062,"height":1150,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","medium-width":2062,"medium-height":1150,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","medium_large-width":768,"medium_large-height":428,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","large-width":2062,"large-height":1150,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-1536x857.png","1536x1536-width":1536,"1536x1536-height":857,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-2048x1142.png","2048x2048-width":2048,"2048x2048-height":1142,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">On the x-axis of the personalization framework is engagement volume. Engagement volume defines the amount of site traffic that is able to see a given use case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The y-axis is engagement trigger. Engagement trigger defines the <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/#How+to+Build+a+Bot+Playbook%3A+Targeting+and+Priority+\"><span style=\"font-weight: 400;\">targeting<\/span><\/a><span style=\"font-weight: 400;\"> for each use case and how it is fired.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you create each new use case, the engagement volume lowers. This is because you are making the audience you engage with more specific.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend starting at the bottom, with the engagement trigger being website sessions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you may be wondering, \u201cWhy should I start there? I want to make my first playbook a target account playbook.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create an ABM playbook (and soon) but the first step in any Conversational Marketing strategy is to make sure you are able to engage all website visitors 24\/7.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, you need to create an <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/#engageallplaybook\"><span style=\"font-weight: 400;\">Engage All playbook.<\/span><\/a><span style=\"font-weight: 400;\">\u200b\u200b The Engage All playbook is the core of your playbook strategy. It\u2019s your go-to use case. It also has the highest engagement volume because it fires when a visitor doesn\u2019t trigger a more targeted, higher priority experience, such as a visitor whose been retargeted or is on the pricing page.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>To learn how to build a playbook, take our <a href=\"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/\">Playbook Basics Certification<\/a>. By the time you have completed this certification, you will be ready to complete the playbook basics assessment and have six playbooks ready to go live in Drift. And more playbooks mean more conversations \u26a1\ufe0f<\/p>\n","button_text":"Get Certified Here","button_url":"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Once you\u2019ve laid the foundation of Conversational Marketing, you can increase the level of personalization by welcoming back your site visitors with a Visitor Retargeting playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Visitor Retargeting bot, you acknowledge that a site visitor is back with a greeting designed specifically for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this Visitor Retargeting example from <\/span><a href=\"https:\/\/www.wyndhamhotels.com\/\"><span style=\"font-weight: 400;\">Wyndham Hotels<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:62.5% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_fq1172q6s2 dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/fq1172q6s2\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Engage-Chat-VisitorRetargeting.pdf\"><span style=\"font-weight: 400;\">Check out the full Visitor Retargeting blueprint here.\u00a0\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By implementing an Engage All and a Visitor Retargeting bot, you\u2019ve covered the entire site with Conversational Marketing and have one layer of personalization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next layer is creating bot experiences based on which page the site visitor is on. To do this, your bot will <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/#How+to+Build+a+Bot+Playbook%3A+Targeting+and+Priority+\"><span style=\"font-weight: 400;\">target<\/span><\/a><span style=\"font-weight: 400;\"> by URL. For example, if someone is on the demo page, you should fire a <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/#bookameeting\"><span style=\"font-weight: 400;\">Book a Meeting bot<\/span><\/a><span style=\"font-weight: 400;\">. If a site visitor is browsing the blog, you should fire the <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/#blog\"><span style=\"font-weight: 400;\">Blog bot.\u00a0\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Going back to the personalization framework, the three use cases outlined in blue make up stage one of Revenue Acceleration. Everything above that, outlined in purple, makes up stage two of the Revenue Acceleration model, where personalization is at the forefront of all use cases.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92417,"id":92417,"title":"Personalization Framework","filename":"Personalization-Framework.png","filesize":117446,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-personalization-framework","status":"inherit","uploaded_to":92413,"date":"2022-01-31 20:46:52","modified":"2022-01-31 20:46:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2062,"height":1150,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","medium-width":2062,"medium-height":1150,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","medium_large-width":768,"medium_large-height":428,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework.png","large-width":2062,"large-height":1150,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-1536x857.png","1536x1536-width":1536,"1536x1536-height":857,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-2048x1142.png","2048x2048-width":2048,"2048x2048-height":1142,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Personalization-Framework-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">We\u2019ll review those below.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>Check out all stage one use cases in the <a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/#Introduction\">Stage 01 Revenue Acceleration Guide: Building your Playbooks and Playbook Strategy.\u00a0<\/a><\/p>\n","button_text":"View the Use Cases Here","button_url":"https:\/\/www.drift.com\/training\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Moving into stage two of the Revenue Acceleration model, the engagement triggers include form, UTM, account, and person. The engagement volume gets progressively lower because the audience gets more specific and the way you engage that audience is more personalized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, your bot recognizes who your site visitors are and where you are targeting them from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the forms trigger, you now know what the site visitor is interested in (e.g. demo form, ebook, webinar). Using that knowledge, you can target these site visitors with more specific offers to move them along their buying journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the UTM trigger, you can recognize exactly which campaign someone is coming from. For example, the bot can use UTM_campaign=winback and fire off the win-back bot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting more personalized from there, using the account trigger, you can implement <\/span><a href=\"https:\/\/www.drift.com\/blog\/what-is-account-based-marketing\/\"><span style=\"font-weight: 400;\">account-based marketing (ABM)<\/span><\/a><span style=\"font-weight: 400;\"> bots to give a VIP experience to your top accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, the most personalized method uses the person trigger. Here, you can get one-on-one with your target account contacts, greeting them by name and connecting them immediately with sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our personalization framework is a guide on how to get started and how to increase the personalization of your playbooks over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you know which audience is the right audience? And how can you tell if they are engaging with your playbooks?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To arm you with even more data, we created Drift Audiences.\u00a0<\/span><\/p>\n<h3 id=\"Driftaudiences\">Drift Audiences<\/h3>\n<p><a href=\"https:\/\/www.drift.com\/platform\/audiences\/\"><span style=\"font-weight: 400;\">Drift Audiences<\/span><\/a><span style=\"font-weight: 400;\"> allows you to unify all relevant data from your tech stack into one place so you don\u2019t have to transfer data between an exploding stack of website targeting tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Drift Audiences to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Figure out where to take action and drive more pipeline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the ROI of all your marketing channels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver a VIP-level website experience for your target accounts\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Watch this video to learn more about what Drift Audiences is, how it can help you, and best practices for incorporating this data into your playbooks. <\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_2vavr5rrji dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/2vavr5rrji\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Drift Audiences is available on all Advanced and Enterprise plans.\u00a0<\/span><\/p>\n<h4 id=\"howdoi\"><b>How Do I Use Drift Audiences?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Drift Audiences will show you a breakdown of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site visitors who were shown a playbook, conversations started, emails captured, and meetings booked\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target benchmarks based on composites of customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trending data (week-over-week metrics) for a 12-week period<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":92418,"id":92418,"title":"Drift___Audiences","filename":"Drift___Audiences.png","filesize":107698,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___audiences-2","status":"inherit","uploaded_to":92413,"date":"2022-01-31 21:01:37","modified":"2022-01-31 21:01:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2878,"height":1382,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences.png","medium-width":2878,"medium-height":1382,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences.png","medium_large-width":768,"medium_large-height":369,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences.png","large-width":2878,"large-height":1382,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-1536x738.png","1536x1536-width":1536,"1536x1536-height":738,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-2048x983.png","2048x2048-width":2048,"2048x2048-height":983,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can filter your audiences by:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top audiences (default)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website (domain, high-intent pages, top URL)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UTM parameters (campaign, content, medium, source, term)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drift Intel (country, employee range, industry)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target accounts\/lists (6Sense, Marketo, non-target, target)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Custom Salesforce account picklist data<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":92419,"id":92419,"title":"Screen Recording 7-19-2021 at 12.38 PM","filename":"Screen-Recording-7-19-2021-at-12.38-PM.gif","filesize":1618164,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-recording-7-19-2021-at-12-38-pm","status":"inherit","uploaded_to":92413,"date":"2022-01-31 21:02:15","modified":"2022-01-31 21:02:15","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1530,"height":720,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","thumbnail-width":150,"thumbnail-height":71,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","medium-width":1530,"medium-height":720,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","medium_large-width":768,"medium_large-height":361,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","large-width":1530,"large-height":720,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","1536x1536-width":1530,"1536x1536-height":720,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","2048x2048-width":1530,"2048x2048-height":720,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","third_width_square-width":324,"third_width_square-height":152,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","profile_24-width":24,"profile_24-height":11,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","profile_48-width":48,"profile_48-height":23,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","profile_96-width":96,"profile_96-height":45,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","profile_150-width":150,"profile_150-height":71,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Recording-7-19-2021-at-12.38-PM.gif","profile_300-width":300,"profile_300-height":141}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To learn more about how to use Audiences for your stage one use case, <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/#driftaudiences\"><span style=\"font-weight: 400;\">click here.\u00a0<\/span><\/a><\/p>\n<h4 id=\"usingaudiences\"><b>Using Audiences for Stage Two Use Cases<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In stage one, your playbook use cases are based on what page a site visitor is on. To determine which playbook to build after your Engage All playbook, we recommend using Drift Audiences\u2019 <\/span><b>website<\/b><span style=\"font-weight: 400;\"> and <\/span><b>top audiences<\/b><span style=\"font-weight: 400;\"> sections.<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In stage two, you\u2019ll want to filter by <\/span><b>UTM<\/b><span style=\"font-weight: 400;\">, <\/span><b>Drift Intel<\/b><span style=\"font-weight: 400;\">, and <\/span><b>target accounts\/lists<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about the items listed in the Your Audiences dropdown, check out the links for each property: <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019516433-Basics-of-Using-UTM-Data-in-Drift\"><span style=\"font-weight: 400;\">UTM Parameters<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019482174-Drift-Intel\"><span style=\"font-weight: 400;\">Drift Intel<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019481534-How-to-use-Display-Conditions-To-Target-Your-ABM-Accounts\"><span style=\"font-weight: 400;\">Targeted Accounts<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you filter by UTM, Drift Intel, or targeted accounts, <\/span><span style=\"font-weight: 400;\">you can then view metrics for that specific audience \u2014 like the number of visitors in a given time period, number of visitors shown a playbook, number of conversations started, number of emails captured, number of meetings booked, and number of visitors not shown a playbook.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92420,"id":92420,"title":"Drift___Audiences_and_Drift_Audiences","filename":"Drift___Audiences_and_Drift_Audiences.png","filesize":73517,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___audiences_and_drift_audiences","status":"inherit","uploaded_to":92413,"date":"2022-01-31 21:03:20","modified":"2022-01-31 21:03:20","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2878,"height":1376,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences.png","medium-width":2878,"medium-height":1376,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences.png","medium_large-width":768,"medium_large-height":367,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences.png","large-width":2878,"large-height":1376,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-1536x734.png","1536x1536-width":1536,"1536x1536-height":734,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-2048x979.png","2048x2048-width":2048,"2048x2048-height":979,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Drift___Audiences_and_Drift_Audiences-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can then create a playbook or clone an existing playbook based on a given audience.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92421,"id":92421,"title":"ScreenFlow","filename":"ScreenFlow.gif","filesize":514844,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screenflow-5","status":"inherit","uploaded_to":92413,"date":"2022-01-31 21:03:57","modified":"2022-01-31 21:03:57","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1876,"height":998,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow.gif","medium-width":1876,"medium-height":998,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow.gif","medium_large-width":768,"medium_large-height":409,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow.gif","large-width":1876,"large-height":998,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow-1536x817.gif","1536x1536-width":1536,"1536x1536-height":817,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow.gif","2048x2048-width":1876,"2048x2048-height":998,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/ScreenFlow-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"maplist\"><b>MAP List Audiences<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Audiences also utilize your <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503974-Marketo-Integration-with-Drift-Chat\"><span style=\"font-weight: 400;\">Marketo<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360021057613-How-to-Integrate-Drift-and-Pardot\"><span style=\"font-weight: 400;\">Pardot<\/span><\/a><span style=\"font-weight: 400;\"> integrations. By clicking the Audiences dropdown, you&#8217;ll find your integration listed.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92422,"id":92422,"title":"marketo list","filename":"marketo-list.png","filesize":39879,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-marketo-list-2","status":"inherit","uploaded_to":92413,"date":"2022-01-31 21:07:03","modified":"2022-01-31 21:07:03","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1016,"height":814,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list.png","medium-width":1016,"medium-height":814,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list.png","medium_large-width":768,"medium_large-height":615,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list.png","large-width":1016,"large-height":814,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list.png","1536x1536-width":1016,"1536x1536-height":814,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list.png","2048x2048-width":1016,"2048x2048-height":814,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/marketo-list-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Drift Audiences also allows you to see how your existing playbooks are performing for a given audience.<\/span> <a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046165854-Drift-Audiences\"><span style=\"font-weight: 400;\">Read about that and more in this help document.\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Help Documents in this Chapter: ","body":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046165854-Drift-Audiences\"><span style=\"font-weight: 400;\">Drift Audiences<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019482174-Drift-Intel\"><span style=\"font-weight: 400;\">Drift Intel<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019516433-Basics-of-Using-UTM-Data-in-Drift\"><span style=\"font-weight: 400;\">UTM Parameters<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019481534-How-to-use-Display-Conditions-To-Target-Your-ABM-Accounts\"><span style=\"font-weight: 400;\">Targeted Accounts<\/span><\/a><\/li>\n<\/ul>\n","button_text":"","button_url":"","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"Targeting Potential Buyers: Stage 2 Use Cases","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#targetaccountexperiences\">Target Account Experiences<\/a><\/li>\n<li><a href=\"#paidadconverter\">Paid Ad Converter<\/a><\/li>\n<li><a href=\"#personalizedretargeting\">Personalized Retargeting\u00a0<\/a><\/li>\n<li><a href=\"#campaigns\">Campaigns\u00a0<\/a><\/li>\n<li><a href=\"#personatargeting\">Persona Targeting\u00a0<\/a><\/li>\n<li><a href=\"#conversationalcontent\">Conversational Content\u00a0<\/a><\/li>\n<li><a href=\"#contactus2.0\">Contact Us 2.0<\/a><\/li>\n<li><a href=\"#freetrial\">Free Trial<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the earlier chapters, we reviewed the blueprint for stage two playbooks as well as the personalization framework. Now, we\u2019ll dive into the eight main stage two use cases our customers swear by.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also check out this Drift Insider video which reviews the Target Potential Buyers use cases.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_86a7hmr6o7 dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/86a7hmr6o7\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">We\u2019ll dissect each of these use cases, so you can steal the template and launch your own stage two bot on your site.\u00a0<\/span><\/p>\n<h3 id=\"targetaccountexperiences\">Target Account Experiences<\/h3>\n<p><span style=\"font-weight: 400;\">Use the Target Account Experiences bot to go after a very select group of target accounts. You\u2019ll want to roll out the red carpet by engaging them quickly and then connecting them with a human agent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a list of eye-catching openers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey [company name]! Glad to have you here! Want to speak to a human right now?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey [company name]! Welcome to [site name]. Can I ask you a quick question?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey [company name]! Welcome to [site name]! Any questions? I can help right here!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey [company name]! Great to see you! The humans are away, but you can book a meeting right here!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A Target Account Experience bot is tailored to specific visitors more than any of your stage one use cases, so expect a higher conversion rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this use case, aim for an engagement rate of 4% or above. If you\u2019re not hitting that mark, try A\/B testing your messaging.<\/span><\/p>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Target-Chat-TargetAccountExperiences.pdf\"><span style=\"font-weight: 400;\">Get the full Target Account Experiences bot template here.\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>Want more hook examples? Here are 33 bot hooks to improve your conversation rates and start more conversations.<\/p>\n","button_text":"Get the Hooks","button_url":"https:\/\/www.drift.com\/blog\/book-of-hooks\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<h3 id=\"paidadconverter\">Paid Ad Converter<\/h3>\n<p><span style=\"font-weight: 400;\">You are likely spending a lot of money on paid ads. To achieve maximum ROI, make sure there is a personalized bot waiting for buyers who\u2019ve arrived on your site via paid ads with an offer that engages their interests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try one of the following hooks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thanks for coming over from LinkedIn! Interested in our [offer in the ad]?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looking for a [insert competitor] alternative?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Glad you found us via your search. Anything I can help answer?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Psst\u2026down here \ud83d\udc4b I can help you download the content package [offer].\u00a0<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":92429,"id":92429,"title":"Screen Shot 2022-01-20 at 4.06.43 PM","filename":"Screen-Shot-2022-01-20-at-4.06.43-PM.png","filesize":124998,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2022-01-20-at-4-06-43-pm","status":"inherit","uploaded_to":92413,"date":"2022-01-31 21:19:44","modified":"2022-01-31 21:19:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":891,"height":331,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM.png","medium-width":891,"medium-height":331,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM.png","medium_large-width":768,"medium_large-height":285,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM.png","large-width":891,"large-height":331,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM.png","1536x1536-width":891,"1536x1536-height":331,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM.png","2048x2048-width":891,"2048x2048-height":331,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-4.06.43-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Target-Chat-PaidAdConverter.pdf\"><span style=\"font-weight: 400;\">Get the full Paid Ad Converter bot template here.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Check out the Drift Insider video below to learn how to build a Paid Ad Converter bot.<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_rlxo1ut4vk dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/rlxo1ut4vk\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<h3 id=\"personalizedretargeting\">Personalized Retargeting<\/h3>\n<p><span style=\"font-weight: 400;\">In stage one, retargeting was just based on website sessions, simply acknowledging that your site visitor is back.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stage two adds a layer of personalization, welcoming back site visitors by specifically acknowledging their past behaviors and the interests they identified the last time they were on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try out these engaging behavior-based hooks:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thanks for attending our virtual event! Have any questions about a session you saw?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looks like you recently requested a demo. Want to get in touch with your <\/span>account rep?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We have a special offer just for [insert company]. Interested in learning more? \ud83d\udc40<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you enjoyed our demand gen guide, you\u2019ll love our new ebook. You can <\/span>download it here.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Target-Chat-PersonalizedRetargeting.pdf\"><span style=\"font-weight: 400;\">Get the full Personalized Retargeting bot template here.\u00a0<\/span><\/a><\/p>\n<h3 id=\"campaigns\">Campaigns<\/h3>\n<p><span style=\"font-weight: 400;\">Campaign bots target buyers who\u2019ve landed on your website via a marketing campaign you are currently running.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you are running a campaign for your buyers to get a today-only 10% discount. When your buyer gets to your landing page, the bot recognizes that the URL contains UTM_campaign=promo10 and fires a bot that says, \u201c10% discount today only. You in?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The buyer then gets the discount code and is immediately connected with a sales rep.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some other hooks you can try:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Drift Tip: The opening message should be related to the specific campaign you\u2019re running.<\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ready for that assessment? Chat right here \ud83d\udc47<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looks like you got our note about the event! Ready to register?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10% discount, today only. You in? \ud83d\udc40\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want that free T-shirt? Chat with me here, and I\u2019ll give you the details.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Target-Chat-Campaigns.pdf\"><span style=\"font-weight: 400;\">Get the full Campaign bot template here.<\/span><\/a><\/p>\n<h3 id=\"personatargeting\">Persona Targeting<\/h3>\n<p><span style=\"font-weight: 400;\">The Persona Targeting bot targets specific personas identified via Drift Intel, a Marketo or Pardot smart list, or a CSV you\u2019ve uploaded. Use this bot to engage a specific audience with messaging that is specific to their needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can try out hooks like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey [insert name] \ud83d\udc4b We work with CMOs just like yourself to help increase marketing pipeline. Want to know how?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical use cases can be tough. Want to chat through questions with a teammate?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We know Enterprise security is important. Interested in learning about how we can help?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did you know teammates at [insert company] use [your website here]? Want to hear more about using us for [insert business unit]?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check out the Persona Targeting example below from <\/span><a href=\"https:\/\/www.bitsight.com\/\"><span style=\"font-weight: 400;\">BitSight:\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92430,"id":92430,"title":"Screen Shot 2022-01-31 at 4.23.27 PM","filename":"Screen-Shot-2022-01-31-at-4.23.27-PM.png","filesize":111789,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2022-01-31-at-4-23-27-pm","status":"inherit","uploaded_to":92413,"date":"2022-01-31 21:23:38","modified":"2022-01-31 21:23:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1252,"height":586,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM.png","medium-width":1252,"medium-height":586,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM.png","medium_large-width":768,"medium_large-height":359,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM.png","large-width":1252,"large-height":586,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM.png","1536x1536-width":1252,"1536x1536-height":586,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM.png","2048x2048-width":1252,"2048x2048-height":586,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-4.23.27-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Target-Chat-PersonaTargeting.pdf\"><span style=\"font-weight: 400;\">Get the full Persona Targeting template here.\u00a0<\/span><\/a><\/p>\n<h3 id=\"conversationalcontent\">Conversational Content<\/h3>\n<p><span style=\"font-weight: 400;\">Conversational Content helps you start conversations with your ideal buyers while they\u2019re reading your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of gating your content with a form, with Conversational Content, you attach a PDF to your <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349434-Conversational-Landing-Pages\"><span style=\"font-weight: 400;\">Conversational Landing Page<\/span><\/a><span style=\"font-weight: 400;\"> and engage visitors while they\u2019re reading.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92431,"id":92431,"title":"convo-content","filename":"convo-content.gif","filesize":4076701,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-convo-content-2","status":"inherit","uploaded_to":92413,"date":"2022-01-31 21:25:09","modified":"2022-01-31 21:25:09","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1398,"height":668,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content.gif","medium-width":1398,"medium-height":668,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content.gif","medium_large-width":768,"medium_large-height":367,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content.gif","large-width":1398,"large-height":668,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content.gif","1536x1536-width":1398,"1536x1536-height":668,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content.gif","2048x2048-width":1398,"2048x2048-height":668,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/convo-content-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_0rfmfq8scb dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/0rfmfq8scb\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>Want to see what else you can do with Conversational Content? Here are four ways to convert visitors into buyers using Conversational Content.<\/p>\n","button_text":"Read the Blog ","button_url":"https:\/\/www.drift.com\/blog\/conversational-content\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<h3 id=\"contactus2.0\">Contact Us 2.0<\/h3>\n<p><span style=\"font-weight: 400;\">Marketers know the importance of a CTA button like \u201cContact Us\u201d or \u201cGet a Demo.\u201d But today, most of those buttons lead to a form where the site visitor has to fill out their information and then wait 24\u201348 hours to hear back from a rep.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the Contact Us 2.0 playbook to immediately connect with site visitors who click on a button.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Try out one of these hooks in your Contact Us 2.0 playbook:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udc4b Let\u2019s get you connected with the team!\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udc4b Thanks for reaching out! Just a few questions before I get you in touch with a teammate.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need more information or help with something specific? I\u2019m here to help!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to learn more about how to trigger a Drift playbook off a button click? <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349274-How-to-Launch-a-Bot-with-a-DriftLink\"><span style=\"font-weight: 400;\">Check out this help document.<\/span><\/a><\/p>\n<h3 id=\"freetrial\">Free Trial<\/h3>\n<p><span style=\"font-weight: 400;\">Use the Free Trial bot to check in on free trial users, answer any questions, and connect them with sales immediately if they are ready to upgrade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use one of these hooks to engage free trial users:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey [name] \ud83d\udc4b Need help figuring out which product is right for you?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey [name] \u2014 looks like you\u2019ve been enjoying our product for X amount of days. Ready to level up?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thanks for being a customer! Ready to take your [product name] experience to the next level?<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/drift.com\/wp-content\/uploads\/2020\/08\/CMB-UseCase-Target-Chat-FreeTrial.pdf\"><span style=\"font-weight: 400;\">Get the full Free Trial template here. <\/span><\/a><\/p>\n"}]},{"chapter_title":"Customer Examples","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#rgcb\">Introduction to Really Good Chatbots<\/a><\/li>\n<li><a href=\"#cxpaidadconverter\">Paid Ad Converter<\/a><\/li>\n<li><a href=\"#cxvirtualevent\">Virtual Event\u00a0<\/a><\/li>\n<li><a href=\"#cxconversationalcontent\">Conversational Content<\/a><\/li>\n<li><a href=\"#cxfreetrial\">Free Trial\u00a0<\/a><\/li>\n<li><a href=\"#cxpersonatargeting\">Persona Targeting<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re curious how Drift customers are putting stage two playbooks into action on their site, you\u2019re in the right place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Drift, we put together <\/span><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/\"><span style=\"font-weight: 400;\">Really Good Chatbots,<\/span><\/a><span style=\"font-weight: 400;\"> a page full of playbooks built by sales and marketing leaders at different stages of their Revenue Acceleration journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we didn\u2019t just put any chatbot on this page. They had to be, well, really good chatbots.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this chapter, we\u2019ll look at a few stage two examples. As a reminder, you should start building out your stage two strategy after building three to five stage one bots. In stage two, marketing and sales leaders align to better target buyers by using personalized messaging to increase engagement and qualified pipeline.<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p><b>Want to know what makes a chatbot \u201creally good\u201d? <\/b><a href=\"https:\/\/www.drift.com\/blog\/really-good-chatbots\/\"><b>Check out our breakdown here. <\/b><\/a><\/p>\n","button_text":"Read the Blog","button_url":"https:\/\/www.drift.com\/blog\/really-good-chatbots\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some well-built Stage Two: Targeting Potential Buyers playbooks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll be using Drift\u2019s Conversational Framework to break it down. To learn more about the framework, check out chapter one of the previous Revenue Acceleration Guide, <\/span><a href=\"https:\/\/www.drift.com\/insider\/trainings\/revenue-acceleration-guide-building-your-playbooks-and-playbook-strategy\/#The+Conversational+Framework+for+Marketing\"><span style=\"font-weight: 400;\">Building Your Playbook and Playbook Strategy.\u00a0<\/span><\/a><\/p>\n<h3 id=\"cxpaidadconverter\">Paid Ad Converter<\/h3>\n<p><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/target-potential-buyers\/#bot-Lessonly:-Paid-Ad-Converter\"><span style=\"font-weight: 400;\">Check out Lessonly\u2019s Paid Ad Converter playbook below:\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:51.88% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_g9lliuhtk0 dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/g9lliuhtk0\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">What makes this a good chatbot?\u00a0<\/span><\/p>\n<p><b>Engage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This bot hook acknowledges that the buyer has come to the site via an ad and offers to give them more information.<\/span><\/p>\n<p><b>Understand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bot goes on to understand how they\u2019d like to learn more. For those ready for a meeting, the bot qualifies the site visitor. This bot has a great qualifying path \u2014 asking only a few questions and keeping it conversational.<\/span><\/p>\n<p><b>Recommend<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the bot drops a calendar for qualified site visitors. For those who may not be a great fit for Lessonly, the bot shares the typical contract price and a video with more information. If they are still interested, the bot drops a calendar.<\/span><\/p>\n"},{"acf_fc_layout":"body","body_text":"<h3 id=\"cxvirutalevent\">Virtual Event<\/h3>\n"},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/target-potential-buyers\/#bot-Connectwise:-Event-Bot\"><span style=\"font-weight: 400;\">Check out Connectwise\u2019s Virtual Event bot below:\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:62.5% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_tn8zngns2a dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/tn8zngns2a\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">What makes this a good chatbot?\u00a0<\/span><\/p>\n<p><b>Engage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bot both provides information on what the conference is about and when it\u2019s happening, while still gauging interest.<\/span><\/p>\n<p><b>Understand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bot understands that the visitor is trying to learn about a specific event and that could mean anything from agenda to tickets to registration.<\/span><\/p>\n<p><b>Recommend<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bot recommends all possible actions to someone seeking out more information about the event and allowing them to buy tickets.<\/span><\/p>\n<h3 id=\"cxconversationalcontent\">Conversational Content<\/h3>\n<p><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/target-potential-buyers\/#bot-Gong:-Conversational-Content\"><span style=\"font-weight: 400;\">Check out Gong&#8217;s Conversational Content bot below:\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_0rfmfq8scb dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/0rfmfq8scb\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><strong>Engage<\/strong><br \/>\nUsing the Conversational Content playbook, Gong first engages the site visitor by offering a PDF of their sales template guide.<\/p>\n<p><strong>Understand<\/strong><br \/>\nThe bot then becomes a tour guide, understanding what the site visitor is interested in and presenting options for them to learn more.<\/p>\n<p><strong>Recommend<\/strong><br \/>\nAfter understanding the site visitor\u2019s interests, the bot recommends either more content or a meeting with the Gong team.<\/p>\n<p>Learn more about how to use Conversational Landing pages in this blog, <a href=\"https:\/\/www.drift.com\/blog\/conversational-content\/\">4 ways to Convert Visitors into Buyers with Conversational Content.<\/a><\/p>\n<h3 id=\"cxfreetrial\">Free Trial<\/h3>\n<p><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/target-potential-buyers\/#bot-Okta:-Product-Qualified-Lead\"><span style=\"font-weight: 400;\">Check out Okta\u2019s Free Trial bot below:\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:49.38% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_895ps7biga dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/895ps7biga\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">What makes this a good chatbot?\u00a0<\/span><\/p>\n<p><b>Engage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This bot engages the site visitor by hitting on a pain point they may be feeling and offering to help answer questions about the free trial.<\/span><\/p>\n<p><b>Understand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bot goes on to better understand the site visitor by asking what type of support they need.<\/span><\/p>\n<p><b>Recommend<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bot then recommends support, a conversation with sales, or relevant content based on what the site visitor is interested in.<\/span><\/p>\n<h3 id=\"personatargeting\">Persona Targeting<\/h3>\n<p><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/target-potential-buyers\/#bot-BitSight:-Persona-Targeting-(Industry)\"><span style=\"font-weight: 400;\">Check out BitSight\u2019s Persona targeting by industry bot:\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:62.5% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_5l7rsy2l94 dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/5l7rsy2l94\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">What makes this a good chatbot?\u00a0<\/span><\/p>\n<p><b>Engage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The hook acknowledges problems that face the visitor\u2019s industry (financial services) and offers to let them compare themselves with industry benchmarks to start a conversation. Offering a stat, tool, or benchmarks can be a great way to break the ice.<\/span><\/p>\n<p><b>Understand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bot understands that a security score might be important in this particular industry and uses that to learn more about the site visitor.<\/span><\/p>\n<p><b>Recommend<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By understanding what\u2019s important, the bot can offer clear CTAs like a customized report or the ability to speak with a human.<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>To view more examples of chatbots being built by today\u2019s Conversational Marketing and Sales leaders, head to our Chatbot Examples page.<\/p>\n","button_text":"View the Examples Here","button_url":"https:\/\/www.drift.com\/really-good-chatbot-examples\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"How to Use Drift for Virtual Events","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What&#8217;s in this chapter<\/h3>\n<ul>\n<li><a href=\"#preevent\">Pre-Event: Drift Powered Event Registration &amp; Promotion<\/a><\/li>\n<li><a href=\"#duringevent\">Generate Conversations During the Event<\/a><\/li>\n<li><a href=\"#postevent\">Generate Conversations After the Event\u00a0<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s safe to say virtual events are booming. Marketers rolled up their sleeves and got creative when COVID-19 canceled physical events. But now, virtual events are here\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">to stay. <\/span><a href=\"https:\/\/www.drift.com\/insider\/learn\/books-reports\/virtual-events-guide\/\"><span style=\"font-weight: 400;\">93% of marketing<\/span> <span style=\"font-weight: 400;\">leaders<\/span><\/a><span style=\"font-weight: 400;\"> plan to continue virtual events in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when you take away the booths at trade shows and make the shift to digital, how can you still facilitate conversations with attendees?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, Drift is here to help.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>We have a new Virtual Events Certification led by virtual events experts who will give you a strategic framework to drive pipeline and new business from your next virtual event.<\/p>\n","button_text":"Get Certified Here","button_url":"https:\/\/insider.drift.com\/certifications\/virtual-events-certification\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">There are three main Drift use cases for virtual events:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turning registrations into conversations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging with your audience during the event\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating conversations after the event\u00a0<\/span><\/li>\n<\/ol>\n<h3 id=\"preevent\">Pre-Event: Drift-Powered Event Registration &amp; Promotion<\/h3>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92459,"id":92459,"title":"Reg","filename":"Reg.gif","filesize":873105,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-reg","status":"inherit","uploaded_to":92413,"date":"2022-02-02 20:06:25","modified":"2022-02-02 20:06:25","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1813,"height":934,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg.gif","medium-width":1813,"medium-height":934,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg.gif","medium_large-width":768,"medium_large-height":396,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg.gif","large-width":1813,"large-height":934,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg-1536x791.gif","1536x1536-width":1536,"1536x1536-height":791,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg.gif","2048x2048-width":1813,"2048x2048-height":934,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Reg-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To build a Registration bot playbook in Drift, create a new playbook and craft your playbook flow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to include an email capture skill so you can send a follow-up confirmation email. Add a tag to the email capture skill like \u201cwebinar registration\u201d.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92461,"id":92461,"title":"Screen Shot 2022-02-02 at 3.07.16 PM","filename":"Screen-Shot-2022-02-02-at-3.07.16-PM.png","filesize":65125,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2022-02-02-at-3-07-16-pm","status":"inherit","uploaded_to":92413,"date":"2022-02-02 20:07:46","modified":"2022-02-02 20:07:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":812,"height":1032,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM.png","medium-width":812,"medium-height":1032,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM.png","medium_large-width":768,"medium_large-height":976,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM.png","large-width":812,"large-height":1032,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM.png","1536x1536-width":812,"1536x1536-height":1032,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM.png","2048x2048-width":812,"2048x2048-height":1032,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-02-02-at-3.07.16-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can now use that tag in Marketo or Pardot to trigger an email and send a webinar confirmation.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92462,"id":92462,"title":"Marketo","filename":"Marketo.png","filesize":23251,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-marketo","status":"inherit","uploaded_to":92413,"date":"2022-02-02 20:09:35","modified":"2022-02-02 20:09:35","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1506,"height":410,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo.png","medium-width":1506,"medium-height":410,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo.png","medium_large-width":768,"medium_large-height":209,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo.png","large-width":1506,"large-height":410,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo.png","1536x1536-width":1506,"1536x1536-height":410,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo.png","2048x2048-width":1506,"2048x2048-height":410,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Marketo-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To fire your Registration playbook off a button click, you\u2019ll utilize a DriftLink. DriftLinks are hashed identifiers that inform Drift which bot playbook to fire.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92463,"id":92463,"title":"Screen Shot 2022-01-21 at 2.54.06 PM","filename":"Screen-Shot-2022-01-21-at-2.54.06-PM.png","filesize":35307,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2022-01-21-at-2-54-06-pm","status":"inherit","uploaded_to":92413,"date":"2022-02-02 20:10:05","modified":"2022-02-02 20:10:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1938,"height":1186,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM.png","medium-width":1938,"medium-height":1186,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM.png","medium_large-width":768,"medium_large-height":470,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM.png","large-width":1938,"large-height":1186,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1536x940.png","1536x1536-width":1536,"1536x1536-height":940,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM.png","2048x2048-width":1938,"2048x2048-height":1186,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can then attach that DriftLink to the href of a button that you already have on your website or insert the DriftLink under Button Link in WordPress.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92464,"id":92464,"title":"Screen Shot 2022-01-21 at 2.22.53 PM","filename":"Screen-Shot-2022-01-21-at-2.22.53-PM.png","filesize":9338,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2022-01-21-at-2-22-53-pm","status":"inherit","uploaded_to":92413,"date":"2022-02-02 20:10:33","modified":"2022-02-02 20:10:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1856,"height":328,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM.png","medium-width":1856,"medium-height":328,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM.png","medium_large-width":768,"medium_large-height":136,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM.png","large-width":1856,"large-height":328,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM-1536x271.png","1536x1536-width":1536,"1536x1536-height":271,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM.png","2048x2048-width":1856,"2048x2048-height":328,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.22.53-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">For the full technical instructions for firing a playbook from a button, check out our developer documentation <\/span><a href=\"https:\/\/devdocs.drift.com\/docs\/start-chat-with-any-link-or-button\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Registration Bot Best Practices:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After you\u2019ve registered someone for an event, continue the conversation by asking them if they have any questions or want to speak to a sales representative.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send a confirmation email in addition to event details in the playbook.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide relevant content in the meantime to learn more about their topic of interest.<\/span><\/li>\n<\/ul>\n<h3 id=\"duringevent\">Generate Conversations During the Event<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s showtime.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using live chat during virtual events is a great way to keep your attendees engaged and connect them with the right people or resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adobe used multimedia to engage with their Adobe SUMMIT attendees. According to their team, this drove more active participation:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe wanted to make sure that our audience and attendees could speak with one another and feel like we were all together as much as we could. So we made sure that there was a chat, live Q&amp;A, and a way to amplify our partner ecosystem.\u201d <\/span><\/i><span style=\"font-weight: 400;\">&#8211; Caroline Hull, Director of Marketing, Adobe Experience Cloud<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve invested in a virtual event hub, make sure to include live chat where attendees can learn more about the event and engage with sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our Drift Integration with ON24 <\/span><a href=\"https:\/\/www.on24.com\/resources\/assets\/drift-create-capture-convert\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92465,"id":92465,"title":"VirtualEvents-Graphic10-ShowtimeStrategy","filename":"VirtualEvents-Graphic10-ShowtimeStrategy.png","filesize":397862,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-virtualevents-graphic10-showtimestrategy-2","status":"inherit","uploaded_to":92413,"date":"2022-02-02 20:11:47","modified":"2022-02-02 20:11:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1620,"height":744,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy.png","medium-width":1620,"medium-height":744,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy.png","medium_large-width":768,"medium_large-height":353,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy.png","large-width":1620,"large-height":744,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy-1536x705.png","1536x1536-width":1536,"1536x1536-height":705,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy.png","2048x2048-width":1620,"2048x2048-height":744,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic10-ShowtimeStrategy-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Utilizing AI is also an effective way to engage your audience during a virtual event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Drift virtual events, we use <\/span><a href=\"https:\/\/www.drift.com\/solutions\/ai-chatbots\/\"><span style=\"font-weight: 400;\">AI chatbots<\/span><\/a><span style=\"font-weight: 400;\"> to work as both an information liaison and a \u201csales facilitator\u201d.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92466,"id":92466,"title":"VirtualEvents-Graphic11-ShowtimeStrategy-768x1219","filename":"VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1.png","filesize":113009,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-virtualevents-graphic11-showtimestrategy-768x1219","status":"inherit","uploaded_to":92413,"date":"2022-02-02 20:12:52","modified":"2022-02-02 20:12:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":768,"height":1219,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1.png","medium-width":768,"medium-height":1219,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1.png","medium_large-width":768,"medium_large-height":1219,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1.png","large-width":768,"large-height":1219,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1.png","1536x1536-width":768,"1536x1536-height":1219,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1.png","2048x2048-width":768,"2048x2048-height":1219,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/VirtualEvents-Graphic11-ShowtimeStrategy-768x1219-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">When we implemented <\/span><span style=\"font-weight: 400;\">AI chatbots, we saw a 36%+ increase in conversations compared to our last event. Outside generating more conversations with attendees, the AI chatbot also:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opened up new ways to collect data to level up Drift\u2019s next virtual event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Made it so sales development reps (SDRs) didn\u2019t have to jump into as many conversations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitated better conversations with attendees vs. the standard decision tree bot<\/span><\/li>\n<\/ul>\n<h3 id=\"postevent\">Generate Conversations After the Event<\/h3>\n<p><span style=\"font-weight: 400;\">The conversations don\u2019t have to stop when the event is over.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep the conversation rolling by creating post-event playbooks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using our <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/\"><span style=\"font-weight: 400;\">integrations<\/span><\/a><span style=\"font-weight: 400;\">, like Marketo or Pardot, you can upload a smart list of people who attended your event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, in the targeting section of your playbook, you can add \u201cMarketo List\u2019 is [insert name of list].\u201d\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":92467,"id":92467,"title":"Screen Shot 2022-01-21 at 2.54.06 PM","filename":"Screen-Shot-2022-01-21-at-2.54.06-PM-1.png","filesize":35307,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2022-01-21-at-2-54-06-pm-2","status":"inherit","uploaded_to":92413,"date":"2022-02-02 20:13:51","modified":"2022-02-02 20:13:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1938,"height":1186,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1.png","medium-width":1938,"medium-height":1186,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1.png","medium_large-width":768,"medium_large-height":470,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1.png","large-width":1938,"large-height":1186,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1-1536x940.png","1536x1536-width":1536,"1536x1536-height":940,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1.png","2048x2048-width":1938,"2048x2048-height":1186,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.06-PM-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Once the bot is turned on, when a site visitor who attended your event comes back to your site, they\u2019ll be greeted with a custom Drift bot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this playbook, try out a hook like, \u201cWe hope you enjoyed our recent event \ud83e\udd29Have any follow-up questions? I can connect you with someone now!\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the Virtual Event Retargeting bot to treat your virtual event leads like VIPs.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>Want more virtual event resources? We have bonus resources, real-world examples, and an inside look at how we filmed our Virtual Event certification remotely.<\/p>\n","button_text":"Access the Resources Here","button_url":"https:\/\/insider.drift.com\/classes\/virtual-event-resources\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"How to Set Up Your Stage 2 Playbooks","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What\u2019s in this chapter<\/h3>\n<ul>\n<li><a href=\"#targeting\">Targeting\u00a0<\/a>\n<ul>\n<li><a href=\"#website\">Website Targeting<\/a><\/li>\n<li><a href=\"#drift\">Drift Targeting\u00a0<\/a><\/li>\n<li><a href=\"#demographic\">Demographic Targeting\u00a0<\/a><\/li>\n<li><a href=\"#visitorbehavior\">Visitor Behavior Targeting\u00a0<\/a><\/li>\n<li><a href=\"#marketo\">Marketo Targeting\u00a0<\/a><\/li>\n<li><a href=\"#6Sense\">6Sense Targeting\u00a0<\/a><\/li>\n<li><a href=\"#firmographics\">Firmographics Targeting\u00a0<\/a><\/li>\n<li><a href=\"#driftlinks\">DriftLinks Targeting\u00a0<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#advancedtargeting\">Advanced Targeting Settings\u00a0<\/a><\/li>\n<li><a href=\"#combiningconditions\">Combining Conditions\u00a0<\/a><\/li>\n<li><a href=\"#integrations\">Integrations<\/a>\n<ul>\n<li><a href=\"#crmandmap\">Integrating Drift with Your CRM and MAP<\/a><\/li>\n<li><a href=\"#thesetup\">The Set-Up<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In Stage Two: Targeting Potential Buyers, your playbooks are focused on the \u201cwho.\u201d It\u2019s important to have an understanding of targeting and integrations to be able to add this layer of personalization.<\/span><\/p>\n"},{"acf_fc_layout":"body","body_text":"<h3 id=\"targeting\">Targeting<\/h3>\n<p><span style=\"font-weight: 400;\">In chapter three, we reviewed the Engage Website Visitor use cases. In order to get that messaging to the right people, we\u2019ll need to use targeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeting determines which playbook will fire by determining if the site visitor meets the set of criteria you created for a playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this Drift Insider video to learn how to set your playbook to only target certain site visitors.<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_7jimmpyhia dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/7jimmpyhia\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<h4 id=\"website\">Website Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">There are a few types of targeting so you can make sure you&#8217;re getting the right message to the right audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll mostly be using website targeting in stage one. For example, URL contains pricing. In other words, fire this playbook when a site visitor is on the pricing page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website targeting includes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL<\/b><span style=\"font-weight: 400;\">: When the visitor is on the URL selected in this targeting step, the playbook will be displayed. There are a few ways to target by URL, including \u201cis\/is not any of,&#8221; and &#8220;contains\/does not contain.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL Path<\/b><span style=\"font-weight: 400;\">: This is the \/path that displays after the core URL (drift.com\/<\/span><b>pricing<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL Host<\/b><span style=\"font-weight: 400;\">: This is the subdomain or core domain of the URL (<\/span><b>drift.com\/<\/b><span style=\"font-weight: 400;\">pricing).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL Query Param<\/b><span style=\"font-weight: 400;\">: This is any query parameter within a URL<\/span> <span style=\"font-weight: 400;\">(drift.com\/pricing<\/span><b>\/?utm_medium=cpc<\/b><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":91309,"id":91309,"title":"Screen Shot 2021-11-12 at 1.17.01 PM","filename":"Screen-Shot-2021-11-12-at-1.17.01-PM.png","filesize":90696,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-1-17-01-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:42:59","modified":"2021-12-03 16:42:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1068,"height":910,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","medium-width":1068,"medium-height":910,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","medium_large-width":768,"medium_large-height":654,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","large-width":1068,"large-height":910,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","1536x1536-width":1068,"1536x1536-height":910,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM.png","2048x2048-width":1068,"2048x2048-height":910,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.17.01-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"drift\">Drift Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">Drift targeting looks to Drift-specific attributes to decide whether or not to fire a playbook. For example, Team Status: APAC Sales, Is Online means only fire this playbook when your APAC sales team is online.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drift Online<\/b><span style=\"font-weight: 400;\">: Target based on whether your Drift account is online or offline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outbound Session<\/b><span style=\"font-weight: 400;\">: Target based on whether or not the session is outbound<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outbound Rep<\/b><span style=\"font-weight: 400;\">: Target based on the prospect&#8217;s outbound sales rep<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted Account<\/b><span style=\"font-weight: 400;\">: Target based on whether or not the account is a direct target<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team Status<\/b><span style=\"font-weight: 400;\">: Target based on whether or not one or more of your teams is online\/offline (Premium plans and above)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contact Segment<\/b><span style=\"font-weight: 400;\">: Target or exclude one or more of your contact segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Account Segment<\/b><span style=\"font-weight: 400;\">: Target or exclude one or more of your account segments\u00a0<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":91310,"id":91310,"title":"Screen Shot 2021-11-12 at 1.24.07 PM","filename":"Screen-Shot-2021-11-12-at-1.24.07-PM.png","filesize":91403,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-1-24-07-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:43:56","modified":"2021-12-03 16:43:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1058,"height":795,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","medium-width":1058,"medium-height":795,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","medium_large-width":768,"medium_large-height":577,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","large-width":1058,"large-height":795,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","1536x1536-width":1058,"1536x1536-height":795,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM.png","2048x2048-width":1058,"2048x2048-height":795,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.24.07-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"demographic\">Demographic Targeting<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Country<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target by country<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>US State<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target by states in the United States<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Canadian Province<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target by Canadian Province, e.g. Ontario<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IP Address<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target by a set of IP addresses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1.25rem; letter-spacing: -0.17px;\">Zip Code<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Target based on global zip codes<\/span><\/li>\n<\/ul>\n<h4 id=\"visitorbehavior\">Visitor Behavior Targeting<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referrer<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> This is the URL that refers the visitor to the page they&#8217;re on now (e.g. google.com).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of site visits<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> The number of times a user has visited your site (sessions, not page views).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of days since last visit<\/b><span style=\"font-weight: 400;\">: If the visitor last visited your website a specific number of days ago, the campaign will display.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Device<\/b><span style=\"font-weight: 400;\">: If the visitor\u2019s browser matches the criteria set, they\u2019ll see the campaign. The options here are mobile, desktop, or tablet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seconds on page<\/b><span style=\"font-weight: 400;\">: After your visitor has been on the page for a certain number of seconds, you can have a message display. This will delay the message from popping up for the allotted time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seconds on site (in seconds)<\/b><span style=\"font-weight: 400;\">: Similar to &#8220;seconds on page&#8221; but measured from the start of the visitor&#8217;s session and independent of the amount of time that is spent on any given page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scroll percentage<\/b><span style=\"font-weight: 400;\">: After a visitor scrolls X percent of a page, you can have your message display.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On exit intent<\/b><span style=\"font-weight: 400;\">: This triggers when a user&#8217;s cursor leaves the window on the top half of the screen, usually indicating they intend to change browser tabs or close this tab\/window. The user must be on the page for at least five seconds for exit intent to work.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cookie<\/b><span style=\"font-weight: 400;\">: Hide or display your widget or playbook to users who have or don&#8217;t have a specific cookie attached to them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, we\u2019ll move into popular targeting criteria to use in stage two playbooks.\u00a0<\/span><\/p>\n<h4 id=\"marketo\">Marketo Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">Marketo targeting is a great way to create personalized playbooks. You can upload one or many Marketo lists and only fire the playbook if the site visitor is part of that list. For example, Marketo List is Customers, means the playbook will only fire if the site visitor is recognized as being in your customer Marketo list.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketo List<\/b><span style=\"font-weight: 400;\">: Target one or more of your imported Marketo Lists (Premium plans and above)<\/span><\/li>\n<\/ul>\n<h4 id=\"6Sense\">6Sense Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">6Sense targeting is another way to get specific messaging to the right audience. For example, 6Sense Segment is Searching for Competitor means this playbook will only fire for site visitors in that 6Sense segment.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>6Sense Segment<\/b><span style=\"font-weight: 400;\">: Target one or more of your imported 6Sense segments (Premium plans and above)<\/span><\/li>\n<\/ul>\n<h4 id=\"firmographics\">Firmographics Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">Targeting based on firmographics is available to our users on the Premium (formerly Company) plan and above.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employees<\/b><span style=\"font-weight: 400;\">: Number of employees in a company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue<\/b><span style=\"font-weight: 400;\">: Annual revenue for a company (public companies only)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry<\/b><span style=\"font-weight: 400;\">: Industry classification of company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain<\/b><span style=\"font-weight: 400;\">: Company domain associated with person&#8217;s employer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Name<\/b><span style=\"font-weight: 400;\">: Name of company\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any targeting with Drift Intel is contingent on being able to identify the visitor&#8217;s IP in the database. If there is no match, no other playbook display conditions will apply.<\/span><\/p>\n<h4 id=\"DriftLinks\">DriftLinks Targeting<\/h4>\n<p><span style=\"font-weight: 400;\">DriftLinks are hash identifiers that inform Drift which playbook to fire. If you append them to any URL on your site, your playbook will fire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular use case for a DriftLink is launching a bot playbook when a site visitor clicks a button or link on your site. For example, if you go to drift.com and click the <\/span><b>Get a demo <\/b><span style=\"font-weight: 400;\">button or if you click on the widget icon in your account, a playbook will fire via DriftLinks.\u00a0\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91311,"id":91311,"title":"Screen Recording 2021-11-12 at 02.17.00 PM","filename":"Screen-Recording-2021-11-12-at-02.17.00-PM.gif","filesize":16292010,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-recording-2021-11-12-at-02-17-00-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:48:17","modified":"2021-12-03 16:48:17","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1394,"height":690,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","medium-width":1394,"medium-height":690,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","large-width":1394,"large-height":690,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","1536x1536-width":1394,"1536x1536-height":690,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM.gif","2048x2048-width":1394,"2048x2048-height":690,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Recording-2021-11-12-at-02.17.00-PM-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To create a unique DriftLink, head to the DriftLink tab along the top navigation bar in your playbook. In the composer, select a unique tag to use for your DriftLink.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91312,"id":91312,"title":"Screen Shot 2020-06-04 at 9.27.16 PM","filename":"Screen-Shot-2020-06-04-at-9.27.16-PM.png","filesize":229752,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-06-04-at-9-27-16-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:48:54","modified":"2021-12-03 16:48:54","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1980,"height":1250,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","medium-width":1980,"medium-height":1250,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","medium_large-width":768,"medium_large-height":485,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","large-width":1980,"large-height":1250,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-1536x970.png","1536x1536-width":1536,"1536x1536-height":970,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM.png","2048x2048-width":1980,"2048x2048-height":1250,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2020-06-04-at-9.27.16-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">If you only want your playbook to fire with this DriftLink, check the box that says &#8220;Only fire when #DriftLink is present.&#8221; Otherwise, your bot playbook will also use the targeting conditions you&#8217;ve set in &#8220;Audience.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that, should you change your DriftLink after deploying your playbook, any links you&#8217;d previously shared with the prior DriftLink will no longer fire the playbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more detailed info on DriftLinks, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349274\"><span style=\"font-weight: 400;\">check out our help doc here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 id=\"advancedtargetingsettings\">Advanced Targeting Settings<\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the targeting options listed above, we also have advanced targeting settings that use cookies or JavaScript to target visitors based on their behavior.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visitors with recent conversation history:<\/b><span style=\"font-weight: 400;\"> Choose to target site visitors who have (or haven&#8217;t) chatted with you in the last seven days. This targeting type requires Drift to know the email of the site visitor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Engaged<\/b><span style=\"font-weight: 400;\">: Choose to target visitors who are (or aren&#8217;t) currently engaging with your team, either through email or booked meetings. This targeting type also requires Drift to know the email of the site visitor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1.25rem; letter-spacing: -0.17px;\">Identified by your website<\/b><span style=\"font-weight: 400;\">: This targeting type uses JavaScript and a unique user ID to identify and target known (or unknown) site visitors. For more information on how to use JavaScript for this type of targeting, please see our dev doc on <\/span><a style=\"font-size: 1.25rem; letter-spacing: -0.17px;\" href=\"https:\/\/devdocs.drift.com\/docs\/methods-and-installing-with-javascript-sdk\">user identification.<\/a><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":91313,"id":91313,"title":"Drift___Playbooks","filename":"Drift___Playbooks.png","filesize":147561,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___playbooks","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:50:30","modified":"2021-12-03 16:50:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1548,"height":958,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","medium-width":1548,"medium-height":958,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","medium_large-width":768,"medium_large-height":475,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","large-width":1548,"large-height":958,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-1536x951.png","1536x1536-width":1536,"1536x1536-height":951,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks.png","2048x2048-width":1548,"2048x2048-height":958,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Drift___Playbooks-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h3 id=\"Combining Conditions\">Combining Conditions<\/h3>\n<p><span style=\"font-weight: 400;\">You can now combine conditions to target audiences with your playbooks. For example, to create a playbook that shows to US site visitors on the pricing page, I would combine the conditions \u201cURL\u201d and \u201cCountry\u201d.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":91314,"id":91314,"title":"Screen Shot 2021-11-12 at 1.41.34 PM","filename":"Screen-Shot-2021-11-12-at-1.41.34-PM.png","filesize":80525,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2021-11-12-at-1-41-34-pm","status":"inherit","uploaded_to":91166,"date":"2021-12-03 16:51:25","modified":"2021-12-03 16:51:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1058,"height":812,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","medium-width":1058,"medium-height":812,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","medium_large-width":768,"medium_large-height":589,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","large-width":1058,"large-height":812,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","1536x1536-width":1058,"1536x1536-height":812,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM.png","2048x2048-width":1058,"2048x2048-height":812,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.41.34-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Using &#8220;and&#8221; will make a condition set, which will tell Drift each condition has to match for the playbook to show. &#8220;Or&#8221; conditions will tell Drift that either of those conditions must be met to have the playbook show.<\/span><\/p>\n<h3 id=\"integrations\">Integrations<\/h3>\n<p><span style=\"font-weight: 400;\">Today, the customer is in control, business is digital, and the best experience wins. It\u2019s critical that not only teams but also technology work as one. That\u2019s why Drift offers more than 50 integrations, all aimed at helping you unlock your data to provide a better experience for you and your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about the importance of these integrations in the video below.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_l7ku64zqxr dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/l7ku64zqxr\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">The three main reasons why you should integrate Drift with your current tech stack is bi-directional sync, creating a better customer experience, and providing end-to-end customer support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break it down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In marketing, there is a treasure trove of data about what people are interested in, what they\u2019ve clicked on, what videos they\u2019ve watched, and more. The trick is to unlock this data so your team can take action. That\u2019s where Drift\u2019s two-way integrations come in. You can bring everything together with bi-directional sync in real time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our top integrations for bi-directional sync include native integrations such as <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/hubspot\/\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/marketo\/\"><span style=\"font-weight: 400;\">Marketo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/pardot\/\"><span style=\"font-weight: 400;\">Pardot<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/eloqua\/\"><span style=\"font-weight: 400;\">Eloqua<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/salesforce\/\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\">, as well as sales tools like <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/outreach\/\"><span style=\"font-weight: 400;\">Outreach<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/salesloft\/\"><span style=\"font-weight: 400;\">Salesloft<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the top of every marketer\u2019s mind is the goal of creating a better customer experience. This is why we invest so much in martech. Drift is a piece of your marketing technology puzzle. Our integrations with leading martech providers help to bring it all together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of our most popular integrations for creating better site experiences include: <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360038720774-How-to-Connect-Drift-to-6sense\"><span style=\"font-weight: 400;\">6Sense<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260801374169-What-is-Drift-Intel-and-Where-Does-it-get-it-s-Intel-From-\"><span style=\"font-weight: 400;\">Clearbit<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019504234-How-to-Connect-Drift-to-Demandbase\"><span style=\"font-weight: 400;\">Demandbase<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, integrations with Drift help you provide an end-to-end customer support experience. <\/span><span style=\"font-weight: 400;\">We integrate with leading customer support providers so you can engage with your customers in real time, automate ticket creation, and surface relevant help articles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our integrations for customer success and support include <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/directory\/?filter=Customer_success_&amp;_support#getademo\"><span style=\"font-weight: 400;\">Zendesk<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.drift.com\/platform\/integrations\/salesforce\/\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019504694-How-to-Connect-Drift-with-Your-Support-Knowledge-Base\"><span style=\"font-weight: 400;\">knowledge bases,<\/span><\/a><span style=\"font-weight: 400;\"> and more.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.drift.com\/platform\/integrations\/\"><span style=\"font-weight: 400;\">View all our integrations here.\u00a0<\/span><\/a><\/p>\n<h3 id=\"&quot;crmandmap\">Integrating Drift with Your CRM and MAP<\/h3>\n<p><span style=\"font-weight: 400;\">Integrating Drift with a single system is straightforward. But once multiple systems are introduced, the flow of data becomes crucial to prevent duplicates and improper lead handling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ideal state is a<\/span><i><span style=\"font-weight: 400;\"> cyclical flow<\/span><\/i><span style=\"font-weight: 400;\">, where Drift sends data into your CRM, then your CRM sends data to your MAP, and Drift then reads data from your MAP.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example: <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":89931,"id":89931,"title":"map","filename":"map.png","filesize":129380,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map.png","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-map-2","status":"inherit","uploaded_to":89865,"date":"2021-09-27 19:46:10","modified":"2021-09-27 19:46:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1252,"height":682,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map.png","medium-width":1252,"medium-height":682,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map.png","medium_large-width":768,"medium_large-height":418,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map.png","large-width":1252,"large-height":682,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map.png","1536x1536-width":1252,"1536x1536-height":682,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map.png","2048x2048-width":1252,"2048x2048-height":682,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/map-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drift is connected to both Marketo and Salesforce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drift sends leads to Marketo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drift sends activities to Salesforce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Drift <i style=\"font-size: 1.25rem; letter-spacing: -0.17px;\">reads<\/i><span style=\"font-weight: 400;\"> leads, contacts, and account ownership from Salesforce<\/span><\/li>\n<\/ul>\n<h3 id=\"thesetup\">The Set-Up<\/h3>\n<p><span style=\"font-weight: 400;\">Below are a series of guides to setting up specific integrations.<\/span><\/p>\n<p><b>Salesforce<\/b><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360018794974-How-To-Integrate-Drift-With-Salesforce\"><span style=\"font-weight: 400;\">Connect Drift to Salesforce<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/lessons\/salesforce-and-drift\/\"><span style=\"font-weight: 400;\">Salesforce Drift Insider video\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For the Salesforce integrations it\u2019s important to note that the Salesforce user needs specific permissions which can be found <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019665113-Granting-Salesforce-User-Permissions-for-the-Drift-SFDC-Integration\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Marketo<\/b><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503974-Marketo-Integration-Connect-Your-Account\"><span style=\"font-weight: 400;\">Connect Drift to Marketo<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/lessons\/marketo-and-drift\/\"><span style=\"font-weight: 400;\">Marketo Drift Insider video<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>HubSpot<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019665833-How-to-Connect-Drift-to-HubSpot\"><span style=\"font-weight: 400;\">Connect Drift to HubSpot<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/lessons\/hubspot-and-drift\/\"><span style=\"font-weight: 400;\">Hubspot Drift Insider video<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Pardot\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360021057613-How-to-Integrate-Drift-and-Pardot\"><span style=\"font-weight: 400;\">Connect Drift to Pardot<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/lessons\/pardot-and-drift\/\"><span style=\"font-weight: 400;\">Pardot Drift Insider video\u00a0<\/span><\/a><\/p>\n<p><b>Eloqua\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019666973-How-to-Connect-Drift-and-Eloqua\"><span style=\"font-weight: 400;\">Connect Drift to Eloqua<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/lessons\/eloqua-and-drift\/\"><span style=\"font-weight: 400;\">Eloqua Drift Insider video\u00a0<\/span><\/a><\/p>\n<p><b>Google Analytics<\/b><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503134-How-to-Connect-Drift-to-Your-Google-Analytics-Account\"><span style=\"font-weight: 400;\">Connect to Google Analytics\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/lessons\/google-analytics-and-drift\/\"><span style=\"font-weight: 400;\">Google Analytics Drift Insider video<\/span><\/a><b>\u00a0<\/b><\/p>\n<p><b>Zapier<\/b><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019665513-How-to-Connect-Drift-to-Your-Zapier-Account\"><span style=\"font-weight: 400;\">Connect to Zapier\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/lessons\/zapier-and-drift\/\"><span style=\"font-weight: 400;\">Zapier Drift Insider video\u00a0<\/span><\/a><\/p>\n<p><b>Slack\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360042765733-How-to-Connect-Drift-to-Slack\"><span style=\"font-weight: 400;\">Connect to Slack\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/lessons\/slack-and-drift\/\"><span style=\"font-weight: 400;\">Slack Drift Insider video\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p><a href=\"https:\/\/insider.drift.com\/classes\/drift-training-how-to-set-up-your-integrations-in-drift\/\"><b>You can learn how to set up all of your integrations in this Drift Insider class.<\/b><\/a><b> This class contains training videos to walk you through connecting Drift to all of the tech you\u2019re using.\u00a0<\/b><\/p>\n","button_text":"Watch the Class Here","button_url":"https:\/\/insider.drift.com\/classes\/drift-training-how-to-set-up-your-integrations-in-drift\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"cta_block","title":"Help Documents in this Chapter: ","body":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019350874-How-to-Target-Playbooks-Using-Targeting-Conditions\"><span style=\"font-weight: 400;\">How to Use Targeting and Display Conditions<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046227774-Drift-Audiences-FAQ\"><span style=\"font-weight: 400;\">Drift Audiences FAQ<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260806183529-Targeting-Conditions\"><span style=\"font-weight: 400;\">Targeting Conditions<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019349274\"><span style=\"font-weight: 400;\">How to Launch a Bot with a DriftLink<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019666993-Integrating-Drift-with-your-CRM-and-Marketing-Automation-System\"><span style=\"font-weight: 400;\">Integrating Drift with Your CRM and Marketing Automation System<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503974-Marketo-Integration-Connect-Your-Account\"><span style=\"font-weight: 400;\">Marketo Integration<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019665833-How-to-Connect-Drift-to-HubSpot\"><span style=\"font-weight: 400;\">Hubspot Integration<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360021057613-How-to-Integrate-Drift-and-Pardot\"><span style=\"font-weight: 400;\">Pardot Integration<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019666973-How-to-Connect-Drift-and-Eloqua\"><span style=\"font-weight: 400;\">Eloqua Integration<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503134-How-to-Connect-Drift-to-Your-Google-Analytics-Account\"><span style=\"font-weight: 400;\">Connect to Google Analytics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019665513-How-to-Connect-Drift-to-Your-Zapier-Account\"><span style=\"font-weight: 400;\">Connect to Zapier<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360042765733-How-to-Connect-Drift-to-Slack\"><span style=\"font-weight: 400;\">Connect to Slack<\/span><\/a><\/li>\n<\/ul>\n","button_text":"","button_url":"","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"Reporting","chapter_body":[{"acf_fc_layout":"body","body_text":"<h3>What&#8217;s in this chapter<\/h3>\n<ul>\n<li><a href=\"#driftdashboard\">Drift Dashboard<\/a>\n<ul>\n<li><a href=\"#driftoverview\">Drift Overview<\/a><\/li>\n<li><a href=\"#influencedbydrift\">Influenced by Drift<\/a><\/li>\n<li><a href=\"#meetingsreport\">Meetings Report<\/a><\/li>\n<li><a href=\"#conversationsreport\">Conversations Report<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#salesresults\">Sales Results<\/a>\n<ul>\n<li><a href=\"#salesresultsoverview\">Sales Results Overview<\/a><\/li>\n<li><a href=\"#pipelinerevenuereport\">Pipeline Revenue Report<\/a><\/li>\n<li><a href=\"#closedwonrevenuereport\">Closed Won Revenue Report<\/a><\/li>\n<li><a href=\"#thesalescyclereport\">The Sales Cycle Report<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#chatplaybooksreport\">Chat Playbooks Report<\/a>\n<ul>\n<li><a href=\"#chatplaybooksoverview\">Chat Playbooks Overview<\/a><\/li>\n<li><a href=\"#sitecoverage\">Site Coverage<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#conversationsreport\">Conversations Report<\/a>\n<ul>\n<li><a href=\"#chatsreport\">Chats Report<\/a><\/li>\n<li><a href=\"#meetingsreport\">Meetings Report<\/a><\/li>\n<li><a href=\"#callsreport\">Calls Report<\/a><\/li>\n<li><a href=\"#conversationanalysis\">Conversation Analysis<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#teamperformance\">Team Performance<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We know it can be difficult to measure the ROI of a specific tool in your tech stack. That\u2019s why Drift offers reporting within the application and hone in on what really matters \u2014 pipeline and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this Drift Insider video on reporting within Drift. <\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_18l3j6d9xi dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/18l3j6d9xi\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">We offer a series of reports that show you Drift performance including bot performance, overviews, meeting and conversation reports, conversation analysis, pipeline, and more. We\u2019ll review these reports in this chapter.<\/span><\/p>\n<h3 id=\"driftdashboard\">Drift Dashboard<\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with your Drift dashboard. As an admin, this will be the first thing you see when you open Drift. There are a few key reports on your Drift dashboard such as your overview, influenced by Drift, meetings report, and conversations report.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90009,"id":90009,"title":"ScreenFlow","filename":"ScreenFlow.gif","filesize":4575708,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screenflow-2","status":"inherit","uploaded_to":89865,"date":"2021-09-30 20:04:34","modified":"2021-09-30 20:04:34","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1958,"height":1084,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-150x150.gif","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","medium-width":1958,"medium-height":1084,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","medium_large-width":768,"medium_large-height":425,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","large-width":1958,"large-height":1084,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-1536x850.gif","1536x1536-width":1536,"1536x1536-height":850,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow.gif","2048x2048-width":1958,"2048x2048-height":1084,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-324x324.gif","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-24x24.gif","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-48x48.gif","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-96x96.gif","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-150x150.gif","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/ScreenFlow-300x300.gif","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"driftoverview\">Drift Overview<\/h4>\n<p><span style=\"font-weight: 400;\">In your Drift overview, we show you three key numbers that indicate the health of your account.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of conversations that happened within a given timeframe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of emails Drift captured within a given timeframe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Number of conversation qualified leads (<a style=\"font-size: 1.25rem; letter-spacing: -0.17px;\" href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503414-What-are-Conversation-Qualified-Leads-CQL-s-in-Drift\">CQLs<\/a><span style=\"font-weight: 400;\">) that were marked within a given timeframe<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The date range for this report is customizable.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90010,"id":90010,"title":"Screen Shot 2020-05-14 at 2.43.59 PM","filename":"Screen-Shot-2020-05-14-at-2.43.59-PM.png","filesize":63553,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-05-14-at-2-43-59-pm","status":"inherit","uploaded_to":89865,"date":"2021-09-30 20:07:08","modified":"2021-09-30 20:07:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":501,"height":557,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","medium-width":501,"medium-height":557,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","medium_large-width":501,"medium_large-height":557,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","large-width":501,"large-height":557,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","1536x1536-width":501,"1536x1536-height":557,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM.png","2048x2048-width":501,"2048x2048-height":557,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-2.43.59-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"influencedbydrift\">Influenced by Drift<\/h4>\n<p><span style=\"font-weight: 400;\">Next up, the influenced by Drift report. If you have Salesforce connected to Drift, you will also see a Salesforce revenue dashboard. For complete information on that and how it&#8217;s calculated, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90011,"id":90011,"title":"Screen Shot 2020-05-14 at 3.14.54 PM","filename":"Screen-Shot-2020-05-14-at-3.14.54-PM.png","filesize":46926,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-05-14-at-3-14-54-pm","status":"inherit","uploaded_to":89865,"date":"2021-09-30 20:22:08","modified":"2021-09-30 20:22:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":623,"height":475,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","medium-width":623,"medium-height":475,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","medium_large-width":623,"medium_large-height":475,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","large-width":623,"large-height":475,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","1536x1536-width":623,"1536x1536-height":475,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM.png","2048x2048-width":623,"2048x2048-height":475,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-05-14-at-3.14.54-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"meetingsreport\">Meetings Report<\/h4>\n<p><span style=\"font-weight: 400;\">We offer an overview report of the meetings your team has booked through Drift. The date range follows the filter you set at the top of the dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with a line graph showing the cumulative booked meetings within the timeframe, there&#8217;s also a table showing the top five members of your team in terms of meetings booked. To view the full report, <\/span><a href=\"https:\/\/app.drift.com\/reports\/meeting\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90012,"id":90012,"title":"Drift___Dashboard","filename":"Drift___Dashboard.png","filesize":175854,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___dashboard","status":"inherit","uploaded_to":89865,"date":"2021-09-30 20:24:59","modified":"2021-09-30 20:24:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2746,"height":746,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","medium-width":2746,"medium-height":746,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","medium_large-width":768,"medium_large-height":209,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard.png","large-width":2746,"large-height":746,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1536x417.png","1536x1536-width":1536,"1536x1536-height":417,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-2048x556.png","2048x2048-width":2048,"2048x2048-height":556,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"conversationsreport\">Conversations Report<\/h4>\n<p><span style=\"font-weight: 400;\">Lastly, your overview dashboard will give you a quick view of your conversation stats. You can see a graph of conversations per day, along with a heat map of when new conversations were started. To see the full report, <\/span><a href=\"https:\/\/app.drift.com\/reports\/conversation\/volume\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90021,"id":90021,"title":"Drift___Dashboard-1","filename":"Drift___Dashboard-1.png","filesize":197830,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___dashboard-1","status":"inherit","uploaded_to":89865,"date":"2021-10-01 14:54:21","modified":"2021-10-01 14:54:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2730,"height":928,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","medium-width":2730,"medium-height":928,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","medium_large-width":768,"medium_large-height":261,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1.png","large-width":2730,"large-height":928,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-1536x522.png","1536x1536-width":1536,"1536x1536-height":522,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-2048x696.png","2048x2048-width":2048,"2048x2048-height":696,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Dashboard-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">You can read more about the Drift dashboard here.\u00a0<\/span><\/a><\/p>\n<h3 id=\"salesresults\">Sales Results<\/h3>\n<p><span style=\"font-weight: 400;\">For Drift users with Salesforce connected, you have the ability to dive deeper into data with multiple Salesforce reports. If you navigate to <\/span><b>Reports &gt; Sales Results<\/b><span style=\"font-weight: 400;\"> you will find four reports: overview, pipeline, closed won, and sales cycle.\u00a0<\/span><\/p>\n<h4 id=\"salesresultsoverview\">Sales Results Overview<\/h4>\n<p><span style=\"font-weight: 400;\">The first report we\u2019ll cover is the overview report. To view this report use the left-hand navigation pane to find <\/span><b>Reports &gt; Sales Results &gt; <\/b><a href=\"https:\/\/app.drift.com\/reports\/sales\/overview\"><b>Overview<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90022,"id":90022,"title":"mceclip0 (1)","filename":"mceclip0-1.png","filesize":112148,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-mceclip0-1","status":"inherit","uploaded_to":89865,"date":"2021-10-01 14:56:38","modified":"2021-10-01 14:56:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1261,"height":875,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","medium-width":1261,"medium-height":875,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","medium_large-width":768,"medium_large-height":533,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","large-width":1261,"large-height":875,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","1536x1536-width":1261,"1536x1536-height":875,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1.png","2048x2048-width":1261,"2048x2048-height":875,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip0-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">The overview report was created to provide a consolidated view of all three of our standalone sales reports (pipeline, closed won, and sales cycle).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This report and its underlying reports contain the following filters: date range, opportunity type, and sourced or influenced. Clicking on a card will take you to its corresponding report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about how to use the Drift overview report in this Insider video.<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_hmylyzqc8g dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/hmylyzqc8g\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">You can also learn more about the overview report in this help document.\u00a0<\/span><\/a><\/p>\n<h4 id=\"pipelinerevenuereport\">Pipeline Revenue Report<\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><b>pipeline revenue report<\/b><span style=\"font-weight: 400;\"> shows you the Drift influenced and sourced pipeline opportunities and corresponding revenue amount. To view this report, use the left-hand navigation pane to find <\/span><b>Reports &gt; Sales Results &gt; <\/b><a href=\"https:\/\/app.drift.com\/reports\/sales\/pipeline\"><span style=\"font-weight: 400;\">Pipeline<\/span><\/a><b>.<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90025,"id":90025,"title":"mceclip8","filename":"mceclip8.png","filesize":103711,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-mceclip8","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:05:48","modified":"2021-10-01 15:05:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1217,"height":845,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","medium-width":1217,"medium-height":845,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","medium_large-width":768,"medium_large-height":533,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","large-width":1217,"large-height":845,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","1536x1536-width":1217,"1536x1536-height":845,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8.png","2048x2048-width":1217,"2048x2048-height":845,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip8-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To export any of the data, simply click the &#8220;Export CSV&#8221; button below the graph. The exported CSV contains more data fields than what is shown in the pipeline report table. If you would like to understand what each field means, continue reading. Otherwise please skip ahead to learn about the closed won revenue report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To read more about the pipeline revenue report, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">check out this help document.<\/span><\/a><\/p>\n<h4 id=\"closedwonrevenuereport\">Closed Won Revenue Report<\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span>closed won revenue report<span style=\"font-weight: 400;\"> works exactly like the pipeline revenue report above. The difference is that this report only shows opportunities that are in the closed won stage in Salesforce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To view this report use the <\/span><b>navigation pane to find Reports &gt; Sales Results &gt; <\/b><a href=\"https:\/\/app.drift.com\/reports\/sales\/closed-won\"><b>Closed won<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90026,"id":90026,"title":"mceclip12","filename":"mceclip12.png","filesize":105356,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-mceclip12","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:12:19","modified":"2021-10-01 15:12:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1217,"height":845,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","medium-width":1217,"medium-height":845,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","medium_large-width":768,"medium_large-height":533,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","large-width":1217,"large-height":845,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","1536x1536-width":1217,"1536x1536-height":845,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12.png","2048x2048-width":1217,"2048x2048-height":845,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/mceclip12-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To read more about the closed won revenue report, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">check out this help document. <\/span><\/a><\/p>\n<h4 id=\"thesalescyclereport\">The Sales Cycle Report<\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><b>sales cycle report<\/b><span style=\"font-weight: 400;\"> shows the average number of days between the date the opportunity was created and the closed won date. This will show you how fast you are closing opportunities over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To view this report use the <\/span><b>navigation pane to find Reports &gt; Sales Results &gt; <\/b><a href=\"https:\/\/app.drift.com\/reports\/sales\/sales-cycle\"><b>Sales cycle<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90027,"id":90027,"title":"Image 2020-07-23 at 4.18.14 PM","filename":"Image-2020-07-23-at-4.18.14-PM.png","filesize":95923,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-image-2020-07-23-at-4-18-14-pm","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:13:33","modified":"2021-10-01 15:13:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":986,"height":683,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","medium-width":986,"medium-height":683,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","medium_large-width":768,"medium_large-height":532,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","large-width":986,"large-height":683,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","1536x1536-width":986,"1536x1536-height":683,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM.png","2048x2048-width":986,"2048x2048-height":683,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-07-23-at-4.18.14-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To learn more about the sales cycle report, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">read this help document.\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">If you are curious about how Drift calculated influenced and sourced by Drift, check out this help document. <\/span><\/a><\/p>\n<h3 id=\"chatplaybooksreport\">Chat Playbooks Report<\/h3>\n<p><span style=\"font-weight: 400;\">The playbooks report gives you key insights into how your playbooks are performing. Understanding this performance is crucial to increasing the number of conversations you\u2019re having with site visitors, leads you capture, and meetings you book.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The playbooks report contains two main reports, chat and site coverage. To navigate to the playbooks reports, go to <\/span><b>Reports &gt; Playbooks.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about the playbooks report page in this Drift Insider video.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_18l3j6d9xi dnt=1 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/18l3j6d9xi\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"cta_block","title":"Drift Insider Note","body":"<p>Check out this class on analyzing and optimizing bot performance in the Playbook Basics Certification.<\/p>\n","button_text":"Get certified now","button_url":"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/","open_in_new_tab":true,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false},{"acf_fc_layout":"body","body_text":"<h4 id=\"chatplaybooksoverview\">Chat Playbooks Overview<\/h4>\n<p><span style=\"font-weight: 400;\">To navigate to the chat playbooks reports, go to <\/span><b>Reports &gt; Playbooks &gt; Chat. <\/b><span style=\"font-weight: 400;\">Here, you will find five available metrics. We\u2019ll review those now.\u00a0<\/span><\/p>\n<p><strong>Impressions<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Impressions are the number of times a playbook was shown to a site visitor. Each time the content of a playbook is shown to a site visitor, it counts as a single impression.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90028,"id":90028,"title":"Screen Shot 2020-09-17 at 11.44.53 AM","filename":"Screen-Shot-2020-09-17-at-11.44.53-AM.png","filesize":32795,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-09-17-at-11-44-53-am","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:19:26","modified":"2021-10-01 15:19:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":717,"height":186,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","medium-width":717,"medium-height":186,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","medium_large-width":717,"medium_large-height":186,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","large-width":717,"large-height":186,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","1536x1536-width":717,"1536x1536-height":186,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM.png","2048x2048-width":717,"2048x2048-height":186,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-324x186.png","third_width_square-width":324,"third_width_square-height":186,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-11.44.53-AM-300x186.png","profile_300-width":300,"profile_300-height":186}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">The screenshot above is an example of a single chat playbook impression.<\/span><\/p>\n<p><strong>Sends<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sends are <\/span><span style=\"font-weight: 400;\">the number of visitor sessions where a playbook was shown. Sessions begin when a user first visits a page with the Drift widget and ends when the user has not visited a page for 30 minutes or at midnight UTC. <\/span><\/p>\n<p><strong>Conversations\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Conversations show the number of <\/span><span style=\"font-weight: 400;\">conversations that were started as a result of the playbook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a site visitor engages with a chat playbook, they start a conversation. They can engage by clicking a button or sending a message in response to a bot playbook, providing their email via an announcement playbook, or by initiating a conversation from a welcome message playbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you will also see the engagement rate. The engagement rate is the rate at which that playbook is starting conversations. It&#8217;s calculated by the number of conversations divided by the number of sends.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90029,"id":90029,"title":"Image 2020-09-17 at 2.52.37 PM","filename":"Image-2020-09-17-at-2.52.37-PM.png","filesize":169036,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-image-2020-09-17-at-2-52-37-pm","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:22:02","modified":"2021-10-01 15:22:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1404,"height":728,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","medium-width":1404,"medium-height":728,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","medium_large-width":768,"medium_large-height":398,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","large-width":1404,"large-height":728,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","1536x1536-width":1404,"1536x1536-height":728,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM.png","2048x2048-width":1404,"2048x2048-height":728,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2020-09-17-at-2.52.37-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><strong>Emails Captured\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Emails captured shows the <\/span><span style=\"font-weight: 400;\">number of emails captured within a conversation started by a playbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A site visitor can provide their email in a conversation with the bot through the email capture skill or by simply typing it into chat. When Drift recognizes that an email has been sent as part of a conversation, it will be represented as a single email capture by the playbook that initiated the conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a contact had an email associated with it prior to a conversation, it will not count as an additional capture if they provide their email again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email capture rate will be shown here as well. This is calculated by the number of emails captured divided by the number of conversations.<\/span><\/p>\n<p><strong>Meetings Booked<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Meetings booked shows the <\/span><span style=\"font-weight: 400;\">number of meetings that were booked within a conversation started by a playbook. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90030,"id":90030,"title":"Screen Shot 2020-09-17 at 12.13.43 PM","filename":"Screen-Shot-2020-09-17-at-12.13.43-PM.png","filesize":105820,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-screen-shot-2020-09-17-at-12-13-43-pm","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:29:18","modified":"2021-10-01 15:29:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":770,"height":1156,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","medium-width":770,"medium-height":1156,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","medium_large-width":768,"medium_large-height":1153,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","large-width":770,"large-height":1156,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","1536x1536-width":770,"1536x1536-height":1156,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM.png","2048x2048-width":770,"2048x2048-height":1156,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2020-09-17-at-12.13.43-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">Here, you will also find a playbook\u2019s meeting booked rate. This is calculated by the number of meetings booked divided by the number of conversations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">View the chat playbook report <\/span><a href=\"https:\/\/app.drift.com\/reports\/chat-playbooks\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on chat playbook reporting and individual playbook reporting, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019515433-Playbook-Reporting\"><span style=\"font-weight: 400;\">view this help document.<\/span><\/a><\/p>\n<h4 id=\"sitecoverage\">Site Coverage<\/h4>\n<p><span style=\"font-weight: 400;\">The site coverage report allows you to see how many of your site visitors are shown a playbook and how many are not. This helps identify gaps in your playbook strategy and create playbooks for specific audiences. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90031,"id":90031,"title":"Drift___Reports","filename":"Drift___Reports.png","filesize":269403,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___reports","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:30:58","modified":"2021-10-01 15:30:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2926,"height":1372,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","medium-width":2926,"medium-height":1372,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","medium_large-width":768,"medium_large-height":360,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports.png","large-width":2926,"large-height":1372,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-1536x720.png","1536x1536-width":1536,"1536x1536-height":720,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-2048x960.png","2048x2048-width":2048,"2048x2048-height":960,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You&#8217;ll find the site coverage report by navigating to <\/span><b>Reports &gt; Chat Playbooks &gt; Site Coverage. <\/b><span style=\"font-weight: 400;\">From here, you&#8217;ll be able to see the average coverage for your site, the highest coverage page, and the lowest coverage page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about site coverage, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046017673-The-Site-Coverage-Report\"><span style=\"font-weight: 400;\">view this help document. <\/span><\/a><\/p>\n<h3 id=\"conversationsreport\">Conversations Report<\/h3>\n<p><span style=\"font-weight: 400;\">The conversations tab includes four main reports: chats, meetings, calls, and conversation analysis. You can view the stats for all of your conversations by navigating to the <\/span><b>Reports<\/b><span style=\"font-weight: 400;\"> tab and clicking on an area to explore on the sidebar.<\/span><\/p>\n<h4 id=\"chatsreport\">Chats Report<\/h4>\n<p><span style=\"font-weight: 400;\">Drift allows you to see where the most conversations are started on your site, what time of day is most popular for chats, and much more in your chat stats dashboard. <\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90032,"id":90032,"title":"Image 2021-09-14 at 6.16.35 PM","filename":"Image-2021-09-14-at-6.16.35-PM.png","filesize":157467,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-image-2021-09-14-at-6-16-35-pm","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:41:29","modified":"2021-10-01 15:41:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1334,"height":915,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","medium-width":1334,"medium-height":915,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","medium_large-width":768,"medium_large-height":527,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","large-width":1334,"large-height":915,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","1536x1536-width":1334,"1536x1536-height":915,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM.png","2048x2048-width":1334,"2048x2048-height":915,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Image-2021-09-14-at-6.16.35-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">In this report, you can find:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total conversations: how many conversations have occurred in Drift within a given timeframe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall median conversation length: how long a conversation is from first open to close<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time of day: when most chats are occurring<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where are site visitors starting conversations: the most common URLs your site visitors are starting conversations from\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How conversations are being tagged: most frequently used conversation tags added by the bot or a teammate\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Learn more about the chats report <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019350754-Conversation-Stats-Reporting-and-Export\"><span style=\"font-weight: 400;\">in this help document.<\/span><\/a><\/p>\n<h4 id=\"meetingsreport\">Meetings Report<\/h4>\n<p><span style=\"font-weight: 400;\">The meetings report allows you to dive deeper into how many meetings are being booked, who is booking meetings, and which reps are booking the most meetings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can access the meetings report by clicking <\/span><b>Reports &gt; Meetings.<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90033,"id":90033,"title":"Drift___Reports_and_Drift___Reports","filename":"Drift___Reports_and_Drift___Reports.png","filesize":252819,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___reports_and_drift___reports","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:43:07","modified":"2021-10-01 15:43:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2868,"height":1388,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","medium-width":2868,"medium-height":1388,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","medium_large-width":768,"medium_large-height":372,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports.png","large-width":2868,"large-height":1388,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-1536x743.png","1536x1536-width":1536,"1536x1536-height":743,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-2048x991.png","2048x2048-width":2048,"2048x2048-height":991,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Drift___Reports-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">To learn more about the meetings report, <\/span><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804552429-Meetings-Report\"><span style=\"font-weight: 400;\">visit this help document.<\/span><\/a><\/p>\n<h3 id=\"callsreport\">Calls Report<\/h3>\n<p><span style=\"font-weight: 400;\">The calls report will show you how many calls have been made with the chat to call feature in the conversation view.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only can you see how many calls were made in a given timeframe but you can also see data on the caller such as name, company, the agent who received the call, and how long the call lasted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can access the calls report by clicking <\/span><b>Reports &gt; Calls.<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90034,"id":90034,"title":"Drift___Reports_and_Calls_Report","filename":"Drift___Reports_and_Calls_Report.png","filesize":241534,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___reports_and_calls_report","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:44:46","modified":"2021-10-01 15:44:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2878,"height":1404,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","medium-width":2878,"medium-height":1404,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","medium_large-width":768,"medium_large-height":375,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report.png","large-width":2878,"large-height":1404,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-1536x749.png","1536x1536-width":1536,"1536x1536-height":749,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-2048x999.png","2048x2048-width":2048,"2048x2048-height":999,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Calls_Report-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<h4 id=\"conversationanalysis\">Conversation Analysis<\/h4>\n<p><span style=\"font-weight: 400;\">Conversation analysis lets you discover hidden insights that would otherwise be locked away in all of your customer conversations. With conversation analysis, it\u2019s now easier than ever to understand your customer and improve the buying experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To access conversation analysis simply click <\/span><b>Reports &gt; Conversations &gt; Conversation Analysis<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90035,"id":90035,"title":"Drift___Conversations (1)","filename":"Drift___Conversations-1.png","filesize":383734,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___conversations-1","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:46:28","modified":"2021-10-01 15:46:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2926,"height":1382,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","medium-width":2926,"medium-height":1382,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","medium_large-width":768,"medium_large-height":363,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1.png","large-width":2926,"large-height":1382,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-1536x725.png","1536x1536-width":1536,"1536x1536-height":725,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-2048x967.png","2048x2048-width":2048,"2048x2048-height":967,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Conversations-1-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><span style=\"font-weight: 400;\">You can learn more about conversation analysis in the Drift Insider video below. <\/span><\/p>\n"},{"acf_fc_layout":"video","video":"<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_om2k4f8d8j dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/om2k4f8d8j\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>"},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360038354753-Conversation-Analysis-\"><span style=\"font-weight: 400;\">You can also learn more about conversation analysis in this help document.\u00a0 <\/span><\/a><\/p>\n<h3 id=\"teamperformance\">Team Performance<\/h3>\n<p><span style=\"font-weight: 400;\">The team performance overview provides insight into how your chat reps are performing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here you can find metrics that include the overall median response time, median response time, who is responding to the most conversations, and which agent has the highest conversation performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can access the team performance overview by clicking <\/span><b>Reports &gt; Team Performance &gt; Overview.<\/b><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":90036,"id":90036,"title":"Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable","filename":"Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","filesize":298302,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","alt":"","author":"165","description":"","caption":"","name":"wp-attachment-drift___reports_and_help_doc_requests__encyclopedia_drift_entries_-_airtable","status":"inherit","uploaded_to":89865,"date":"2021-10-01 15:52:02","modified":"2021-10-01 15:52:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2858,"height":1402,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","medium-width":2858,"medium-height":1402,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","medium_large-width":768,"medium_large-height":377,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable.png","large-width":2858,"large-height":1402,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-1536x753.png","1536x1536-width":1536,"1536x1536-height":753,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-2048x1005.png","2048x2048-width":2048,"2048x2048-height":1005,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/09\/Drift___Reports_and_Help_Doc_Requests__Encyclopedia_Drift_Entries_-_Airtable-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"body","body_text":"<p><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804553029-Team-Performance\"><span style=\"font-weight: 400;\">Check out this help article to learn more. <\/span><\/a><\/p>\n"},{"acf_fc_layout":"cta_block","title":"Help documents in this chapter","body":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503414-What-are-Conversation-Qualified-Leads-CQL-s-in-Drift\"><span style=\"font-weight: 400;\">What Are Conversation Qualified Leads (CQL&#8217;s) in Drift?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019503854-Salesforce-Global-Dashboard\"><span style=\"font-weight: 400;\">Setting Up and Reading the Salesforce Global Dashboard &amp; Revenue Reports<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019515433-Playbook-Reporting\"><span style=\"font-weight: 400;\">Chat Playbook Reporting<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360046017673-The-Site-Coverage-Report\"><span style=\"font-weight: 400;\">The Site Coverage Report<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360019350754-Conversation-Stats-Reporting-and-Export\"><span style=\"font-weight: 400;\">Conversation Stats, Reporting, and Export<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804552429-Meetings-Report\"><span style=\"font-weight: 400;\">Meetings Report<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/360038354753-Conversation-Analysis-\"><span style=\"font-weight: 400;\">Conversation Analysis<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gethelp.drift.com\/hc\/en-us\/articles\/1260804553029-Team-Performance\"><span style=\"font-weight: 400;\">Team Performance<\/span><\/a><\/li>\n<\/ul>\n","button_text":"","button_url":"","open_in_new_tab":false,"button_text_two":"","button_url_two":"","open_in_new_tab_two":false}]},{"chapter_title":"Conclusion & Resources","chapter_body":[{"acf_fc_layout":"body","body_text":"<p><strong>You did it!\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re officially ready to start creating better and more personalized experiences for your buyers and customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is so much you can do in this stage of your Revenue Acceleration journey. You can always come back to this guide to get inspiration or check out the resources below:<\/span><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/\"><span style=\"font-weight: 400;\">\ud83c\udfc5 <\/span><\/a><a href=\"https:\/\/insider.drift.com\/certifications\/virtual-events-certification\/\">Virtual Events Certification<\/a><\/p>\n<p><a href=\"https:\/\/insider.drift.com\/courses\/the-go-to-market-guide-to-drift\/\"><span style=\"font-weight: 400;\">\ud83d\udc69\u200d\ud83c\udfeb <\/span><\/a><a href=\"https:\/\/insider.drift.com\/certifications\/the-playbook-basics-certification\/\">The 2021 Playbook Basics Certification<\/a><\/p>\n<p>\ud83d\udcda <a href=\"https:\/\/www.drift.com\/insider\/learn\/books-reports\/state-of-personalization\/\"><span style=\"font-weight: 400;\">The State of Personalization<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.drift.com\/really-good-chatbot-examples\/target-potential-buyers\/\">\ud83e\udd16 Really Good Chatbots, Stage 2<\/a><\/p>\n<p>\ud83d\udcd8 <a href=\"https:\/\/www.drift.com\/blog\/book-of-hooks\/\"><span style=\"font-weight: 400;\">Book of Hooks\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The next Revenue Acceleration Guide will be all about stage three of the Revenue Acceleration model \u2014 accelerating deal cycles. By the end of that guide you&#8217;ll be able to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a stage three playbook strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Drift Audiences to discover stage three playbook opportunities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify stage three use cases.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build stage three playbooks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize Drift reporting to assess pipeline &amp; revenue.<\/span><\/li>\n<\/ul>\n"}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increasing Personalization &amp; Qualified Pipeline<\/title>\n<meta name=\"description\" content=\"The complete guide to creating personalized playbook experiences and targeting potential buyers. 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