Go Faster with Drift – Removing Roadblocks to Revenue
Thank you for joining us at the event! Check out all the highlights and sessions on demand.
Watch on DemandBring Sales and Marketing Together to Unlock Revenue, Faster
A big thank you to the marketing and sales leaders who attended Go Faster with Drift – our first-ever customer showcase event.
Weren’t able to join us live? No problem. Catch up on all the sessions from the event here. You’ll learn how Tenable increased their opportunities by more than 40% with Drift Fastlane and Sales Seat, and life lessons from speed expert and racecar driver Danica Patrick.
A LOOK BACK AT THE EVENT
Thanks to Our Event Speakers
Danica Patrick
Entrepreneur, Author, Podcast Host and Former Racecar Driver
Tricia Gellman
CMO at Drift
David Cancel
CEO at Drift
Maggie Crowley
Sr. Director, Product Management at Drift
Todd Barnett
CRO at Drift
Ivan Gomez
Sr. Director Global Sales Development at Tenable
Matt Mullin
Sr. Director Marketing Ops & Tech at Tenable
Joshua Perk
Sr. Director of Sales Consulting at Drift
Agenda
-
SESSION #1
The World Has Changed. Is Your Business Ready?
2020 changed everything in B2B. Companies fit a decades-worth of digital transformation into a single year as buyers and sellers shifted online. Now, your website experience is synonymous with your brand experience. Learn how to make that experience work for you and your buyers.
David CancelCEO at Drift -
SESSION #2
End the Finger-Pointing Between Marketing & Sales to Unlock Revenue
It’s time to end the finger-pointing between marketing and sales and start aligning these revenue teams today. Discover how our CMO and CRO use Drift to work better together so they can grow pipeline, book more meetings, and accelerate revenue.
Tricia GellmanCMO at DriftTodd BarnettCRO at Drift -
SESSION #3
Welcome to the Fastlane: Turning Roadblocks into Pipeline
Tenable’s forms were creating roadblocks to valuable conversations with qualified buyers. After too many great-fit leads slipped through the cracks, Tenable knew something had to change. Discover how they turned their static forms into conversation starters and drove millions in pipeline using Drift’s Fastlane.
Matt MullinSr. Director Marketing Ops & Tech at TenableTricia GellmanCMO at Drift -
SESSION #4
The Secrets Behind High-Performing Sales Teams
Seeing the impact Drift had on their inbound pipeline, Tenable’s outbound reps wanted a better way to engage with their target accounts. Using Drift Sales Seat, they were able to prioritize their outreach, quickly scale personalized messaging – across chat, email, and video – and increase their booked meetings and opportunities by more than 40%. See how they did it.
Ivan GomezSr. Director Global Sales Development at TenableTodd BarnettCRO at Drift -
SESSION #5
Start Fast, Finish Strong: An Interview with Danica Patrick
Danica Patrick knows a thing or two about moving fast. As a racecar driver, she broke barriers with her on-track performance. Now, with that career in the rearview mirror, Danica is helping others achieve their goals. Join Danica and host Maggie Crowley for this exclusive fireside interview.
Danica PatrickEntrepreneur, Author, Podcast Host and Former Racecar DriverMaggie CrowleySr. Director, Product Management at Drift
Here’s why people love Drift Events
Go Faster with Drift – Removing Roadblocks to Revenue
Catch up with interactive video content to learn how to optimize your business for our digital-first world.