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Join Tracy Sestili, VP of Marketing at Intellimize, in an interview with Drift\u2019s VP of Revenue Marketing, Justin Keller, to learn how Drift uses Intellimize to engage with potential customers at every stage of the buyer\u2019s journey. You\u2019ll hear how Drift customizes visitors\u2019 experiences and delivers the most relevant information to encourage them to take action.<\/span><\/p>\n","presenters":[{"presenter_name":"Tracy Sestili, Intellimize"},{"presenter_name":"Justin Keller, Drift"}]},{"time":"Session #3","title":"Drift Conversation Cloud","body":"<p>Business has changed. Today, customers, not businesses, have the power. They prefer to engage online &#8211; and expect great experiences across all digital channels. To keep up, companies must connect with their customers online, in a relevant way, at every step of their journey. Join Drift\u2019s Chief Product Officer, Leo Tenenblat, to learn how Drift Conversation Cloud helps businesses make this transition.<\/p>\n","presenters":[{"presenter_name":"Leo Tenenblat, Drift"}]},{"time":"Session #4","title":"3 Ways to Unlock Your Brand's Potential in a Digital-First World","body":"","presenters":[{"presenter_name":"Katie Foote, Drift"},{"presenter_name":"Chris Koehler, Box"}]},{"time":"Session #5","title":"Unique Gifting and Personalization to Develop Deeper Human Connections ","body":"<p><span style=\"font-weight: 400;\">Marketing teams are always on the hunt looking for new strategies to boost engagement with buyers and customers. In our digitally-saturated world, it\u2019s more important than ever to include highly personalized touch points and engagement with help from sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join this session to learn how to:\u00a0<\/span><\/p>\n<ul style=\"font-size: 1.125rem;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase marketing and sales alignment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use new technology to deepen relationships with prospects and customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate revenue through the power of direct mail and personalization<\/span><\/li>\n<\/ul>\n","presenters":[{"presenter_name":"Neil Shah, Sendoso"}]},{"time":"Session #6","title":"Tapping into the Ultimate Team Experience to Drive Results","body":"<p><span style=\"font-weight: 400;\">One of the biggest secrets to giving buyers the experiences they crave is making sure that your marketing, sales, and service teams are on the same page. But collaboration can be challenging in today\u2019s digital environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this session, best-selling author Sally Hogshead shares insights into what makes a brand stand out in customers\u2019 minds, starting with your team. You\u2019ll learn how to:<\/span><\/p>\n<ul style=\"font-size: 1.125rem;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Own your unique strengths and set yourself apart from the competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foster collaboration and alignment across your team (and different personalities)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empower your team to think differently to create experiences that surprise and delight<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your team is the key to meeting \u2013 and surpassing \u2013 customers\u2019 expectations. 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