{"id":97077,"date":"2022-06-09T14:40:36","date_gmt":"2022-06-09T18:40:36","guid":{"rendered":"https:\/\/www.drift.com\/events\/forrester-b2b-summit-copy\/"},"modified":"2023-09-15T10:54:44","modified_gmt":"2023-09-15T14:54:44","slug":"gtm-lab","status":"publish","type":"summit","link":"https:\/\/www.drift.com\/events\/gtm-lab\/","title":{"rendered":"The GTM Lab"},"author":86,"featured_media":97941,"parent":0,"template":"single-components.php","acf":{"internal_page_name":"The GTM Lab","custom_css_file_name":"","include_intellimize":[],"include_intellimize_async":false,"inject_into_header":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":false,"wistia_video_id":"","background_color":"","background_image":false},"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}},"components":[{"acf_fc_layout":"m45_code","content":"<style>\r\n.m3--hero-l3-vimagebg-content h1 {\r\n    word-wrap: break-word;\r\n    padding-bottom: 56px;\r\n    padding-right: 82px;\r\n}\r\n  h1.small {\r\n    font-size: 6rem !important;\r\n    line-height: 52px !important;\r\n}\r\n.m3--hero-l3-vimagebg-image-icon{\r\ndisplay:none;\r\n}\r\n\r\n<\/style>","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m3_hero_l3","logo":false,"eyebrow":"","title":"Formulate a Winning Strategy Across the Buying Journey","content":"<div class=\"text-large\">\n<p>Available on-demand<\/p>\n<\/div>\n","author_details":{"image":false,"name":"","date":""},"cta":{"link":{"title":"Watch the Recordings","url":"#recordings","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"drift_playbook_id":"","image":{"image":97489,"wistia_video_id":"","background_color":"","background_image":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/06\/GTM-LAB-bg.svg"},"display_content_on_right":false,"disable_image_lazy_loading":false,"add_brand_icon":"icon","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m4_manifesto","eyebrow":"","title":"THE SCIENCE BEHIND <span style=\"color:#FFFF05;\">GTM<\/span> MOTIONS ","use_large_title_font":false,"content":"<p>Take successful go-to-market strategies. Sprinkle in the latest marketing and sales trends. Add a touch of humor and a lot of fun. Shake vigorously.<\/p>\n<p>What do you get? The GTM Lab.<\/p>\n<p>A virtual event unlike any other, The GTM Lab invites you back into the classroom to mix up the perfect sales and marketing formula. Each panel-style session breaks down the elements of a GTM motion, so you can better sync up with your teams and electrify your efforts across the buying journey. We also amp things up with performances that spark excitement and leave you in tears (in a good way).<\/p>\n<p>So up and atom! <strong>Watch the recordings below now.<\/strong><\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","alignment":"right","layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m25_agenda","title":"","item":[{"time":"SESSION #1","subtitle":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"title":"MARKETING: THE BIG BRAND THEORY","content":"<p id=\"recordings\">Bazinga!<br \/>\nMarketing gets more and more complex every day. But in every company, there\u2019s one core element to success, one key component to building stronger relationships with your prospects and customers: your brand. Join Drift\u2019s very own \u201csocial group\u201d for The Big Brand Theory, a session focused on creating and maintaining an authentic, innovative, and long-standing brand.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/awz59tr9te.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_awz59tr9te videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/awz59tr9te\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","speakers":[{"name":"NINA BUTLER","title_and_company":"Sr. Director of Revenue Marketing, Alyce","image":97205},{"name":"JON MILLER","title_and_company":"CMO, Demandbase","image":97206},{"name":"JUSTIN KELLER","title_and_company":"VP of Revenue Marketing, Drift","image":97085},{"name":"ASHLEY LEVESQUE","title_and_company":"VP of Marketing, Banzai","image":97211}]},{"time":"SESSION #2","subtitle":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"title":"SALES: IN YOUR ELEMENT: SUPERCHARGE YOUR SELLING","content":"<p>Looking to close deals faster? Prospect Better? Sell smarter?<br \/>\nI mean, what seller isn\u2019t? Join our panel of sales experts for In Your Element: Supercharge Your Selling, where they\u2019ll share their personal selling secrets to help you master the fine art and science of selling, and electrify your sales strategy.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/1brfbpix81.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_1brfbpix81 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/1brfbpix81\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","speakers":[{"name":"WHITNEY MOORE","title_and_company":"Sr. Mgr Inbound Sales, Salesloft","image":97097},{"name":"ERNEST OWUSU","title_and_company":"Sr. Director of Business Development, 6sense","image":97208},{"name":"BROOKE FREEDMAN","title_and_company":"Sr. Director of Sales | Mid-Market, Drift","image":97084},{"name":"DREW WILLS","title_and_company":"Sales Leader, GONG","image":97207}]},{"time":"SESSION #3","subtitle":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"title":"GTM: IT\u2019S NOT ROCKET SCIENCE: A GTM FORMULA THAT WORKS","content":"<p>You heard it here first: A solid go-to-market strategy isn\u2019t rocket science, but it\u2019s certainly not a walk in the park. Join our panel of marketing leaders for this session on charting and assembling the pieces of a winning GTM formula.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/lwwtg79v5d.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_lwwtg79v5d videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/lwwtg79v5d\/swatch\" alt=\"\" aria-hidden=\"true\" 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