A monthly take on what\u2019s new in AI \u2014 personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Drift\u2019s VP of Engineering, Bernard Kiyanda.<\/i><\/p>\nWhat\u2019s On My AI-Mind<\/h2>\n
Like any tool, AI must be applied with precision and forethought. <\/b>The first step to building a house isn\u2019t to buy a hammer \u2014 it\u2019s to plan out your project and design your blueprint. Similarly, as we introduce AI-powered tools into our work and lives, we need to identify our needs and goals, and then<\/i> plan out how AI can help accomplish that vision. The startling speed at which AI is accelerating means that new AI-enabled tools are being launched every day. It\u2019s thrilling to see so many people around the world apply their uniquely human creativity and ingenuity to shape the ways AI can improve our lives. But this also means that there are now countless AI models, and one form won\u2019t be the fix-all for every problem. For this reason, it\u2019s necessary that companies do their due diligence in research upfront because those who rush to employ AI tools without their blueprint on hand may find themselves disenchanted, rather than empowered, by AI.<\/p>\n
In the AI era, balanced and informed decision-making is key.<\/b> At Drift, our engineers, product managers, and designers have been shipping AI products since 2019. We\u2019ve deployed sales and marketing products augmented with GPT and other large language models to transform the buyer journey. On our team, we ensure that every team member leverages AI tools so that our decisions are diverse and expansive, not siloed to only data scientists. That\u2019s why we\u2019ve held two AI-focused hack-a-thons \u2014 collaborative events where the entire product team works together to learn and get creative with AI. This way, when we\u2019re building our product roadmap, we can all think about how AI may help us solve a specific problem more efficiently. Because we continuously measure the influence of AI on our customers, our decisions are<\/span> informed by the customer impact of specific AI capabilities like performing an intent classification, detecting a customer topic, summarizing large amounts of data, or generating AI answers based on previous similarities rather than strict rules.<\/p>\n The Intelligence Revolution is a marathon, not a sprint.<\/b> AI is here to stay, but that doesn\u2019t mean you should rush to adopt everything all at once. Fight the urge to play catch up. Instead, consider what the transformational journey looks like for your work and your team. Start with your goals \u2014 and your small ones at that. Take a trial-and-error approach, and always include safeguards (particularly for data privacy) and rigorous feedback processes. Even if you think you\u2019ve found the perfect application for an AI tool, managing the challenges of AI biases, hallucinations, and response accuracy needs to be incorporated into your project roadmaps. Don\u2019t assume AI is always the answer: In many cases, you may find that your business experience creates an effective customer outcome. But by thinking strategically about where AI can<\/i> fit in within your broader project, you\u2019ll find that AI can drastically accelerate goals for your team.<\/p>\n Starry-eyed zeal won\u2019t give you an edge, but customer value and smart expansion will.<\/b> Ultimately, it will be iterations that refine and fortify our understanding of the growing relationship between humans and AI. As with any major innovation or discovery, some of the glimmer and changes of the generative AI boom will turn into new challenges. Nevertheless, AI is one of the most revolutionary technologies ever created, and it has the power to streamline our work, improve our lives, and advance our visions for a better world. The companies that will thrive in the future are those that will adapt rapidly and transform their product with it, while still creating human connections between buyers and sellers.<\/p>\n What I love about GPT is that when I have a question, I can always get the answers I need. Search browsers have become time-consuming, and it\u2019s difficult to find the actual information I want. It\u2019s tedious to have to navigate all available information. With GPT, however, I can ask a question and get a straightforward answer from research or code \u2014 and if I want to follow-up or iterate on the responses, it\u2019s easy to do so.<\/p>\n This intro to Large Language Models<\/a><\/span> by Andrej Kaparthy is an excellent resource that provides the fundamentals to understand LLMs, and I recommend it to everyone interested in learning more about AI.<\/p>\n A monthly take on what\u2019s new in AI \u2014 personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Drift\u2019s VP of Engineering, Bernard Kiyanda. What\u2019s On My AI-Mind Like any tool, AI must be applied with precision and forethought. The first step to building a house isn\u2019t to buy a […]<\/p>\n","protected":false},"author":259,"featured_media":111845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[79,42],"tags":[],"acf":{"evergreen_content":false,"hide_brand_icon":false,"hero_image":{"ID":111846,"id":111846,"title":"2402 Ai Newsletter-Feb","filename":"2402-Ai-Newsletter-Feb.png","filesize":19578,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb.png","alt":"","author":"122","description":"","caption":"","name":"wp-attachment-2402-ai-newsletter-feb","status":"inherit","uploaded_to":111843,"date":"2024-02-06 17:53:07","modified":"2024-02-06 17:53:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1463,"height":1152,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb.png","medium-width":1463,"medium-height":1152,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb.png","medium_large-width":768,"medium_large-height":605,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb.png","large-width":1463,"large-height":1152,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb.png","1536x1536-width":1463,"1536x1536-height":1152,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb.png","2048x2048-width":1463,"2048x2048-height":1152,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb-300x300.png","profile_300-width":300,"profile_300-height":300}},"hero_image_background":"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/2402-Ai-Newsletter-Feb-BG.png","hero_background_color":"light_grey","inject_into_header":"","include_customer_story_fields":false,"index_image":{"ID":111845,"id":111845,"title":"Cover Photo - 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This edition is written by Drift\u2019s VP and Head of Marketing, Emily Singer<\/a>.<\/i><\/p>\r\n\r\n To move forward with AI, we need to be educated on AI.<\/b> From governments to universities to movie studios to newsrooms, people all over the world are determining how AI should be developed and utilized. It's crucial that those decision makers\u2014whether they be in boardrooms or Congressional halls\u2014truly understand how AI works and how the technology will reshape our lives. After all, who could forget the cringe-worthy 2018 Congressional hearings<\/span><\/a> in which Mark Zuckerberg was forced to explain the basic principles of the internet to our government\u2019s leaders? We\u2019re still in the dawn of AI, and it\u2019s already changing how we work and interact with each other. It\u2019s safe to assume that impact will only continue to grow, which means that we all have the responsibility to learn about and understand the technology because you can\u2019t hold people accountable to policies you don\u2019t understand.<\/p>\r\n Marketers, it\u2019s your time to shine. <\/b>As the world scrambles to figure out its AI action plan, marketers are uniquely positioned to establish themselves as the leaders who determine how their companies evolve and thrive in the age of AI. The buying journey is being reshaped at breakneck speed: Buyers are not engaging with a salesperson until the last 30% of their buying journey, which means that marketers are now responsible for orchestrating the experience up until that point.<\/p>\r\n But buyers\u2019 expectations for that first 70% of the buying journey have also increased. They expect experiences that are uniquely personal and allow them to engage with the buying process at their own pace, on their own time, and in their own way. ABM is no longer the gold standard of personalization. Meeting today\u2019s buyer expectations requires orchestrating experiences at the contact level and understanding what is important to them as an individual, not just to their account or company. AI is the only way to accomplish this level of individualization at scale, and it is creating both new opportunities and challenges for marketers to engage with buyers in an always-on, digital-first global marketplace.<\/p>\r\n AI is here, and the time to determine how the technology fits into our future is now. It won\u2019t always be a perfect fit right away, but part of embracing AI is embracing experimentation. CMOs and marketing teams are perfectly positioned to be the proactive, informed champions of their company\u2019s AI transformation.<\/p>\r\n AI lets marketers do what they do best.<\/b> The best technological advancements give us the space and time to focus on what really matters to us. While we all have different definitions of \u2018what matters,\u2019 human connection\u2014to the product, to the brand, to each other\u2014will always sit at the center of marketing. <\/span>Paradoxically, AI is a catalyst for more of these human connections. Not only does AI help marketers become more efficient by taking on manual and repetitive tasks, but it also uncovers important insights that give us a more profound understanding of our customers\u2019 needs and generates suggestions based on data to inform more emotionally resonant campaigns.<\/p>\r\n AI will continue to transform marketing in ways we can\u2019t yet imagine, but as that happens, the skill sets that are uniquely human\u2014relationship building, creativity, humor, leadership, empathy\u2014will become even more valuable.<\/p>\r\n\r\n As a summarization tool, GPT technology helps me streamline the writing process. I recently used ChatGPT to help me draft an opening speech for a virtual event: I asked ChatGPT to summarize the main themes from all of the event\u2019s session abstracts and build opening remarks off of them. I then used this consolidation as inspiration for what I wanted to say. ChatGPT is really good at breaking huge amounts of information down to its essential points, which is incredibly helpful during the outlining phases of writing.<\/p>\r\n On a personal note, I still send out printed and hand-written Christmas cards every year. This year, I used a new printing service that required all my \u201csend to\u201d data for the envelope to be formatted in a specific table. I asked ChatGPT to take 250+ rows in Excel and reformat it for me. It completed what would have taken me hours in a matter of seconds.<\/p>\r\n\r\n I had the opportunity to listen to Geoff Colvin<\/a>, former Editor at Large for Fortune Magazine<\/a>, deliver a compelling keynote about AI\u2019s impact on the future of humanity during a software technology conference back in 2015. It was largely based on his book, \"Humans are Underrated,\" which to this day, remains the single best thing I\u2019ve read about AI.<\/p>\r\n\r\n A monthly take on what\u2019s new in AI \u2014 personal stories, opinions, and inspiration from Drift\u2019s leadership team. This edition is written by Drift\u2019s VP of Global Sales and Partnerships, Lee Zucker<\/a>.<\/i><\/p>\r\n\r\n It\u2019s no longer sexy to simply use<\/i> AI or GPT tech. <\/b>Though AI has been behind the scenes of our Netflix recommendations and Google Maps routes for years, in 2023, for the first time ever, it came to the forefront. The democratization of AI means that it\u2019s really not enough to state that your business uses AI or GPT\u2014so do your competitors, partners, and even your neighbors!<\/p>\r\n In this new era of open access to AI tech, we need to ask ourselves: How are we uniquely harnessing this technology to enable the best experiences for our customers and for ourselves? That\u2019s<\/i> what will make AI sexy for businesses.<\/p>\r\n Partnering with AI will propel your personal growth, not stunt it.<\/b> I\u2019ve learned that I can\u2019t waste time worrying about whether AI will replace me or my team. Instead of panicking and avoiding AI tech, I believe that now is the best time to learn as much as you possibly can about how to incorporate it into your job and into your day-to-day life. By utilizing AI as both an efficiency tool and an inspiration source for things like analyzing back-end analytics to refining marketing campaigns, you can improve your own workflows, accelerate your brainstorms, and energize your boldest and most creative ideas, which will ultimately lead to better solutions, happier customers, and more successful careers.<\/p>\r\n By adopting AI and leveraging its full potential, my job won't disappear. If anything, new doors will be opened for me.<\/p>\r\n In the long term, AI will lead to less frustrating experiences for all. <\/b>AI and GPT provides one-to-one hyper-individualization for audience engagement, no matter if a customer wants a simple Q&A box, a text-based chatbot, or even a phone conversation with a human-like AI voice. Thanks to AI and GPT, endless day-to-day inefficiencies like waiting on hold, scouring the web for FAQs, or navigating glitchy, convoluted website support pages will become a thing of the past. Not only customers\u2014but really, all of us\u2014will be able to move through our days and our lives faster, easier and more informed than ever. I truly believe that if we power our most visionary solutions with AI, we will see unprecedented advances in our personal lives, our businesses, our economies, and our world.<\/p>\r\n\r\n GPT is a phenomenal source of inspiration for both my work and personal writing. Recently, I used GPT to write a wedding speech: I gave it prompts based on very specific memories or personality traits of the people that I wanted to call out. Then, I iterated on what it sent back to me to make the text shorter, longer, and funnier. While the final speeches looked pretty different from the original GPT drafts, the technology helped inspire me to write more meaningful and personal speeches. Now that GPT is available to everyone, I think writer\u2019s block will become a thing of the past.<\/p>\r\n\r\n The Prof G Pod with Scott Galloway<\/a><\/span> <\/i>has a fantastic episode with Mustafa Suleyman, the CEO and co-founder of Inflection AI, called The Proliferation of AI & the Next Wave of Technology<\/span><\/a>.<\/span> In the episode, they do a wonderful job explaining the power of AI and the positive impact it can have while also addressing the risks still associated with it if it is not managed properly.<\/p>","post_title":"#4: AI Made Me Do It \u2014 AI Doesn't Make You Special","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"4-ai-made-me-do-it-ai-doesnt-make-you-special","to_ping":"","pinged":"","post_modified":"2024-01-09 13:18:47","post_modified_gmt":"2024-01-09 18:18:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.drift.com\/?p=111076","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":110952,"post_author":"383","post_date":"2023-11-17 08:00:42","post_date_gmt":"2023-11-17 13:00:42","post_content":" A monthly take on what\u2019s new in AI \u2014 personal stories, opinions, and inspiration from Drift\u2019s leadership team. This edition is written by Drift\u2019s Chief People Officer, Diana Brunelle.\u00a0<\/i><\/p>\r\n\r\n AI tools have the power to help us build better workplaces. <\/b>Working in HR is like tending a garden: we have to think about creating the air, sunlight, and space for people to feel fulfilled and engaged at work. The goal is for our employees to feel inspired and empowered in their current roles as well as in their professional development. This part of my job is more exciting than ever because AI and GPT tools introduce innovative ways to approach HR challenges and <\/i>enable us to provide our entire organization with new learning opportunities and resources. From accelerating the recruitment process to charting fulfilling career paths to powering individualized wellness tools, AI and GPT technology can help HR teams build more meaningful, insightful, and engaging workplaces.<\/p>\r\n AI gives us more time for creativity. <\/b>Integrating AI and GPT tools in the workplace can spark creativity across all levels of an organization and ignite new opportunities for innovative strategies, problem-solving, ideas, and solutions. <\/b>We have used AI to accelerate tasks that eat up employee time and energy\u2014especially around data synthesis or collection, project management, and research. AI can empower people to focus on the uniquely human elements of their jobs.<\/p>\r\n Guardrails enable safe experimentation. <\/b>We\u2019re still in the early days of AI, which means that with the new realms of opportunity come new realms of risk. HR teams need to find a balance between providing ample space for their teams to experiment with AI and GPT\u2014and safeguarding against known risks (like data vulnerabilities and AI biases)... plus the risks we aren\u2019t even aware of yet.<\/p>\r\n Earlier this year, Drift drafted a generative AI policy that\u2019s designed to evolve alongside these new technologies and always keep humans in the loop. By keeping our guardrails flexible and <\/i>strong, we help ensure expectations and norms around AI are clear, define the risks as we know them today, and importantly, invite further discussion about how our team can best leverage these tools. AI and GPT will transform so much of our world\u2014at this early stage, it\u2019s vital we set the foundation for safe adoption and use.<\/p>\r\n AI can help your employees work smarter, grow faster, and be more engaged. <\/b>Tedious tasks often achieve uninspired results. AI takes care of the mundane stuff, leaving endless room for exciting, transformative ideation. AI and GPT tools have provided HR teams with an unprecedented opportunity to design streamlined workflows centered around the most meaningful elements of their company\u2019s work. If employees are empowered to focus on the most interesting parts of their jobs, it\u2019ll have a ripple effect across the entire organization: projects will be more thoughtful and creative, careers will evolve in exciting ways, and the workplace will be a place of invigorating and ambitious engagement.<\/p>\r\n Engaging with AI and GPT tools allows employees to develop skills that are increasingly relevant and career-enhancing, and it supports Drift's leadership principle of being a curious learning machine.<\/p>\r\n\r\n ChatGPT is my go-to AI tool. I think of it as a catch-all when I\u2019m first approaching a complex problem because it can pull together a wide range of ideas that often lead me down the right path. In a world of endless possibilities, you just don't know what you don't know, but by using AI and GPT tools, I can quickly identify the broad strokes of an idea, so I don\u2019t miss anything.<\/p>\r\n I\u2019ve used it to brainstorm about sales compensation, the employee lifecycle, and even to build an itinerary for a trip to Charleston.<\/p>\r\n\r\n The Marketing AI Show<\/i><\/a><\/span> from Paul Reotzer and the Marketing AI Institute has a phenomenal episode on AI\u2019s impact on education and the job market<\/span><\/a>. People are afraid that AI will harm education and take away all our jobs, but what the episode explains so well is that AI is a tool, and historically, new tools improve education and improve the workplace. I truly believe that by automating a lot of the tedium, AI will help make all of our lives more productive and fulfilling.<\/p>\r\n\r\nGPT Made This for Me: Browsing Without a Browser<\/h2>\n
The Single Best Thing I\u2019ve Watched About AI Recently<\/h2>\n
Drift leveraged its own AI to analyze the most common topics of conversation FROM the 30M+ conversations that happened in Drift last year. Read our new Conversations Trends Report<\/span><\/a> to find out what we learned.<\/h3>\n","protected":false},"excerpt":{"rendered":"
What\u2019s On My AI-Mind<\/h2>\r\n
GPT Made This for Me: Brainstorming an Opening Speech<\/h2>\r\n
The Single Best Thing I\u2019ve Read About AI<\/h2>\r\n
Curious about what other B2B BUYErs think of AI? Attend our webinar<\/span><\/a> on January 17 to find out what the analysis of over 30 million Drift conversations told us.<\/h3>","post_title":"#5: AI Made Me Do It \u2014 How Will AI Fit Into Your Future?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-how-will-ai-fit-into-your-future","to_ping":"","pinged":"","post_modified":"2024-01-10 11:47:18","post_modified_gmt":"2024-01-10 16:47:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.drift.com\/?p=111243","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":111076,"post_author":"369","post_date":"2023-12-13 08:00:38","post_date_gmt":"2023-12-13 13:00:38","post_content":"
What\u2019s On My AI-Mind<\/h2>\r\n
GPT Made This for Me: Wedding Speeches<\/h2>\r\n
The Single Best Thing I\u2019ve Listened to About AI<\/h2>\r\n
What\u2019s On My AI-Mind<\/h2>\r\n
GPT Made This for Me: Brainstorms, Guidance\u2026 Even a Trip Itinerary<\/h2>\r\n
The Single Best Thing I\u2019ve Listened to About AI<\/h2>\r\n
Want to learn more about the intersection of humanS and AI? Register to attend<\/span> Drift\u2019s all-new virtual event, Converge<\/a>, happening on December 5-6.<\/h3>","post_title":"#3: AI Made Me Do It \u2014 The Newest Tool in HR's Garden","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"3-ai-made-me-do-it-the-newest-tool-in-hrs-garden","to_ping":"","pinged":"","post_modified":"2023-11-16 18:50:32","post_modified_gmt":"2023-11-16 23:50:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.drift.com\/?p=110952","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"\n