Your go-to resource for adding email capture to any Drift playbook.<\/p>\n","hero_image":{"ID":109665,"id":109665,"title":"ECBP_HERO","filename":"ECBP_HERO.png","filesize":102227,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_HERO.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_HERO.png","alt":"","author":"122","description":"","caption":"","name":"wp-attachment-ecbp_hero","status":"inherit","uploaded_to":109661,"date":"2023-08-11 14:35:58","modified":"2023-08-11 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bg-dark","button_cta":"Get the best practices.","button_link":"#steal-email-capture","page_content":false,"bottom_cta":{"cta_title":"Looking to take your relationship with your site visitors to the next level?","body":"The Email Capture Best Practices Guide outlines our data-backed strategy for getting your site visitors\u2019 contact information\u2026without scaring them off.","button_link":"#steal-email-capture","button_text":"Download the guide.","button_link_two":"#getademo","button_text_two":"Talk to a Drift expert."},"social_share_text":"","cta_helper_text":"","secondary_color":"magenta","books_super_index":{"cover":{"ID":109664,"id":109664,"title":"ECBP_INDEX","filename":"ECBP_INDEX.png","filesize":813641,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX.png","alt":"","author":"122","description":"","caption":"","name":"wp-attachment-ecbp_index","status":"inherit","uploaded_to":109661,"date":"2023-08-11 14:35:43","modified":"2023-08-11 14:35:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1201,"height":627,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX.png","medium-width":1201,"medium-height":627,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX.png","medium_large-width":768,"medium_large-height":401,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX.png","large-width":1201,"large-height":627,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX.png","1536x1536-width":1201,"1536x1536-height":627,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX.png","2048x2048-width":1201,"2048x2048-height":627,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/ECBP_INDEX-300x300.png","profile_300-width":300,"profile_300-height":300}},"description":"","footer":"Everything you need to know about capturing emails within Drift."},"chapters_content":[{"chapter_title":"About This Book","chapter_body":[{"acf_fc_layout":"body","body_text":"
No one likes being rejected.<\/p>\n
At Drift, we do our best to avoid it \u2014 especially when capturing our site visitors\u2019 emails. And while we can\u2019t achieve a 100% email capture rate, 100% of the time (we are human after all), we have<\/i> figured out how to get close to that perfect score.<\/p>\n
After looking at every playbook across our entire Drift customer base, we identified the top playbooks for email capture and analyzed what made them perform so well. This guide highlights the results of those findings.<\/p>\n"}]},{"chapter_title":"What's Inside","chapter_body":[{"acf_fc_layout":"body","body_text":"
Learn from the best in order to avoid the worst. In this guide, you will find all the definitions, strategies, and examples you need to increase email capture rates across your website. This includes:<\/p>\n