{"id":84688,"date":"2023-08-28T13:00:45","date_gmt":"2023-08-28T17:00:45","guid":{"rendered":"https:\/\/www.drift.com\/?post_type=books&p=84688"},"modified":"2023-08-28T13:58:00","modified_gmt":"2023-08-28T17:58:00","slug":"state-of-marketing-ai","status":"publish","type":"books","link":"https:\/\/www.drift.com\/books-reports\/state-of-marketing-ai\/","title":{"rendered":"2023 State of Marketing and Sales AI Report"},"author":109,"featured_media":109865,"parent":0,"menu_order":0,"template":"single-books.php","format":"standard","acf":{"hero_title":"2023 State of Marketing and Sales AI Report","hero_body":"

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Building off of two years of data and a mass surge towards generative AI, the 2023 State of Marketing AI Report highlights how marketing leaders are thinking about and approaching artificial intelligence (AI) within their businesses.<\/p>\n

For the third annual report, Marketing AI Institute surveyed over 900 marketing leaders, 61% of which were director-level or above. The respondents spanned multiple marketing departments \u2014 including content marketing, email marketing, social media, advertising, analytics, SEO, customer experience, sales, and ecommerce.<\/p>\n

In a time of AI-uncertainty, this brings clarity to the trending sentiments around AI and provides key insights into the marketing industry\u2019s adoption and understanding of AI.<\/p>\n

Download it here<\/a>.<\/p>\n"}]}],"internal_page_name":"","custom_css_file_name":"","include_intellimize":[],"inject_into_header":"","include_intellimize_async":false},"yoast_head":"\n2023 State of Marketing and Sales AI Report | Drift<\/title>\n<meta name=\"description\" content=\"The 2022 State of Marketing and Sales AI Report from MAII and Drift provides benchmarks, statistics, use cases, & predictions for the future of marketing AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.drift.com\/books-reports\/state-of-marketing-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 State of Marketing and Sales AI Report | Drift\" \/>\n<meta property=\"og:description\" content=\"The 2022 State of Marketing and Sales AI Report from MAII and Drift provides benchmarks, 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