Definitions, tips, and formulas for building a qualifying flow that books more meetings for your sales team.<\/p>\n","hero_image":{"ID":110117,"id":110117,"title":"QFBP_HERO","filename":"QFBP_HERO.png","filesize":97086,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO.png","alt":"","author":"122","description":"","caption":"","name":"wp-attachment-qfbp_hero","status":"inherit","uploaded_to":110114,"date":"2023-09-06 20:46:27","modified":"2023-09-06 20:46:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":510,"height":587,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO.png","medium-width":510,"medium-height":587,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO.png","medium_large-width":510,"medium_large-height":587,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO.png","large-width":510,"large-height":587,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO.png","1536x1536-width":510,"1536x1536-height":587,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO.png","2048x2048-width":510,"2048x2048-height":587,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_HERO-300x300.png","profile_300-width":300,"profile_300-height":300}},"hero_image_retina":false,"hero_background_color":"black bg-dark","button_cta":"Get the Guide","button_link":"#flow-best-practice","page_content":false,"bottom_cta":{"cta_title":"If You Want More Productive Sales Reps\u2026","body":"\u2026then give them the information they need to succeed by downloading our Qualifying Flow Best Practices guide. Here, you\u2019ll find the formula to building a qualifying flow that asks all of the right questions \u2014 without burdening your reps or buyers. ","button_link":"#flow-best-practice","button_text":"Download the guide","button_link_two":"#getademo","button_text_two":"Talk to a Drift expert. "},"social_share_text":"","cta_helper_text":"","secondary_color":"magenta","books_super_index":{"cover":{"ID":110118,"id":110118,"title":"QFBP_INDEX","filename":"QFBP_INDEX.png","filesize":111981,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX.png","alt":"","author":"122","description":"","caption":"","name":"wp-attachment-qfbp_index","status":"inherit","uploaded_to":110114,"date":"2023-09-06 20:46:39","modified":"2023-09-06 20:46:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1201,"height":627,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX.png","medium-width":1201,"medium-height":627,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX.png","medium_large-width":768,"medium_large-height":401,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX.png","large-width":1201,"large-height":627,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX.png","1536x1536-width":1201,"1536x1536-height":627,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX.png","2048x2048-width":1201,"2048x2048-height":627,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX-324x324.png","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/09\/QFBP_INDEX-300x300.png","profile_300-width":300,"profile_300-height":300}},"description":"","footer":"Your recipe for booking more high-quality meetings through Drift."},"chapters_content":[{"chapter_title":"About This Book","chapter_body":[{"acf_fc_layout":"body","body_text":"
An effective qualifying flow is the difference between moving the sales conversation forward and losing that site visitor forever.<\/p>\n
OK, maybe \u201cforever\u201d is a bit dramatic\u2026but the point is the same. If you can effectively qualify your site visitors without overwhelming them with questions, then you\u2019ll drive more productive conversations between them and your sales team, which, in turn, will lead to more pipeline and revenue, faster.<\/p>\n
So, what does an effective qualifying flow look like? That\u2019s what this guide is all about.<\/p>\n
After analyzing hundreds of Drift conversations from the past year, we\u2019ve identified the most optimal formula for sourcing meetings through Drift. This guide will not only tell you what that formula is, but it will also give you tips on how to make it work for your business.<\/p>\n