{"id":111620,"date":"2024-02-04T15:48:59","date_gmt":"2024-02-04T20:48:59","guid":{"rendered":"https:\/\/www.drift.com\/?post_type=integration&p=111620"},"modified":"2024-02-06T10:41:56","modified_gmt":"2024-02-06T15:41:56","slug":"google-analytics","status":"publish","type":"integration","link":"https:\/\/www.drift.com\/platform\/integrations\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"

About Google Analytics<\/h3>\n

Google Analytics lets you measure your website ROI and visitor activities.<\/p>\n

Google Analytics and Drift<\/h3>\n

Drift’s integration with Google Analytics allows Drift events to automatically send to Google Analytics so that you can track your visitors’ interactions with the bot and gain a better understanding of your website traffic. You can even set measurable goals in Google Analytics that include events captured from Drift — you’ll see how well your site + Drift fulfills your target objectives.<\/p>\n

Once you’ve connected the integration, you can select which Drift events you want to send over to Google Analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gain a complete picture of your website activity, including Drift interactions, within Google Analytics.<\/p>\n","protected":false},"featured_media":111621,"template":"","integration-category":[429],"acf":{"top_banner_color":"#f46c00","white_image":false,"talk_to_an_expert":{"title":"Talk to an Expert","url":"#integrations-talk-to-expert","target":""},"use_cases_carousel":false,"media":false,"links":[{"title":"Links","links":[{"link":{"title":"Website","url":"https:\/\/analytics.google.com\/analytics\/web\/","target":""}}]},{"title":"Resources","links":[{"link":{"title":"Connecting Drift and Google Analytics","url":"https:\/\/gethelp.drift.com\/s\/article\/Connecting-Drift-and-Google-Analytics?_gl=1*ahb8x1*_ga*MjExNDY5NjM2NS4xNzA3MDc1MTM0*_ga_V3JN3C0SH0*MTcwNzA3NzYzOC4yLjEuMTcwNzA3OTYyNy41Ni4wLjA.","target":""}}]}]},"yoast_head":"\nGoogle Analytics | Drift<\/title>\n<meta name=\"description\" content=\"Gain a complete picture of your website activity, including Drift interactions, 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content=\"https:\/\/www.drift.com\/wp-content\/uploads\/2024\/02\/ga.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Drift\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.drift.com\/platform\/integrations\/google-analytics\/\",\"url\":\"https:\/\/www.drift.com\/platform\/integrations\/google-analytics\/\",\"name\":\"Google Analytics | 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