Drift x 6sense Integration

With Drift and 6sense, you’ll gain insights into buyers’ journeys so when they land on your website, you can deliver personalized conversations that convert.

UNLOCK THE POWER OF INSIGHTS AND ACTION

Learn how Drift and 6sense work together to deliver better digital experiences for your buyers and your teams.

Drift Intel

DE-ANONYMIZE WEBSITE TRAFFIC AND IDENTIFY TARGET ACCOUNTS

When a visitor lands on your website, reps can gain firmographic insights from Drift Intel, enhanced with 6sense data. Learn which accounts are researching your solution and know when they are ready to buy with Drift AI insights and 6sense buying stage prediction.

Drift Intel
Drift AI

AUTOMATICALLY PERSONALIZE THE BUYING EXPERIENCE

Introduce account-based personalization at every stage of the buying journey, so you can engage target accounts with relevant, personalized Drift AI bots aligned to your ABM strategy to increase sales velocity.

Drift for ABM

TAKE IMMEDIATE ACTION WITH YOUR TARGETED ACCOUNTS

6sense identifies and segments high-value buyers on your website in real time, while Drift notifies reps using Drift ABM notification. Reps can start a conversation immediately with live chat or let the buyer book a meeting for when they are ready to talk.

SIX DRIFT PLAYS USING 6SENSE SEGMENTS

Drift brand assets
Targeted Account Play (ABM)

Accelerate deal cycles with unknown visitors from target accounts by personalizing welcome messages with their company name and a call-to-action.

Industry Targeting Play

Define industries and verticals in 6sense segments, then use Drift to send personalized messages showing how you’ve helped similar businesses.

Keyword Play

See the exact keywords buyers are searching and use them in a Drift conversation. Serve a targeted Drift bot with content related to the search terms.

Competitive Play

6sense knows when a website visitor has been searching competitor names. Get on the offensive — showcase your strengths in a Drift conversation.

Opportunity Stage Play

Engage buyers with stage-specific messages throughout their journey using 6sense buying stage prediction and Drift conversations.

Upsell and Expansion Play

Target upcoming renewals with customized messaging, such as features they’re not using, and connect them with their account manager in Drift.

DON’T JUST TAKE OUR WORD FOR IT

Top brands are generating better pipeline with Drift + 6sense.

KNOWLEDGE IS POWER

Get even closer to your buyers with Drift + 6sense, so you can build quality pipeline, faster.