{"id":61947,"date":"2020-05-20T08:00:02","date_gmt":"2020-05-20T12:00:02","guid":{"rendered":"https:\/\/www.drift.com\/?p=61947"},"modified":"2022-07-14T16:03:54","modified_gmt":"2022-07-14T20:03:54","slug":"video-bot","status":"publish","type":"post","link":"https:\/\/www.drift.com\/blog\/video-bot\/","title":{"rendered":"Engage with Your Video Viewers 24\/7. Introducing Drift Video Bot."},"content":{"rendered":"

\"\"<\/p>\n

Schedules are tough right now.<\/p>\n

Your customers or prospects have questions, and when another long email won\u2019t quite cut it, I\u2019ve got a solution for you ?<\/p>\n

If you\u2019ve read any of my blog posts in the past year, then you know that my #1 go-to trick is to record async videos<\/a>. I truly believe it’s the most powerful (and easy) way to get your message across. Video helps you answer complex questions or show your buyers something visual \u2013 and takes way less time than drafting up a reply to an already out-of-control email thread.<\/p>\n

Here\u2019s how it works:<\/p>\n

Step 1\ufe0f\u20e3 You record a great video<\/a> and send it out.<\/p>\n

Step 2\ufe0f\u20e3 Your customer watches your video.<\/p>\n

A lot of the time, it\u2019s as easy as that. Boom. Another thing you can check off your list.<\/p>\n

But what if they still have questions?<\/strong><\/p>\n

Introducing Drift Video Bot.<\/h2>\n

Drift Video Bot is the new way to drive engagement with your video viewers 24\/7. Now when you send a video to someone and they have follow-up questions for you, Drift Video Bot is there to help.<\/p>\n

The best thing about it is that it\u2019s on standby at all hours of the day \u2013 so if someone watches your video at 2am (hey, it happens), they can still get immediate assistance from Video Bot. It sits on every one of your videos waiting to greet the viewer the second they start watching to help deliver the best possible outcome \u2013 whether that\u2019s jumping into a conversation or booking a meeting. No matter what time of day.<\/p>\n

For example, Drift\u2019s own Video Bot helped our sales team 2X the number of conversations started and meetings booked with customers who they were trying to get in touch with.<\/strong><\/p>\n

Here are 3 ways Drift Video Bot will help you engage your viewers and drive results ?<\/p>\n

1.\u00a0\u00a0 Drift Video Bot will book meetings for you.<\/h3>\n

Recording a video is the perfect alternative for an unnecessary meeting. But what if you’re goaled on meetings booked or your customer needs a more detailed explanation that requires a Zoom<\/a> call?<\/p>\n

Drift Video Bot has your back. Your video viewers can easily book time on your calendar by clicking on the Book A Meeting<\/em> button. It\u2019ll ask for their email and then drop your calendar so they can choose a time that works best for them.<\/p>\n

\"\"<\/p>\n

Now you can still get that meeting booked \u2013 even in your sleep.<\/p>\n

(Psst! Booking meetings is available on our Teams plan \u2013<\/em>\u00a0get your demo today<\/strong><\/a>)<\/p>\n

2.\u00a0\u00a0 Drift Video Bot will notify you when someone wants to chat.<\/h3>\n

We all want to meet our buyers where they are. And when they have questions, we should be able to help them as quickly as possible.<\/p>\n

Not only will you be notified when someone starts watching your video, but Drift Video Bot will also notify you when the viewer wants to chat. When the viewer clicks on the \u201cI have a question\u201d <\/em>button, your Drift Video Bot will hop in and let the person know that they\u2019ve notified you and that you\u2019ll be jumping into the conversation as soon as you can.<\/p>\n

\"\"<\/p>\n

It\u2019s a nice way of setting expectations when someone views your video, but doesn\u2019t stop them from saying hello.<\/p>\n

3.\u00a0\u00a0 Drift Video Bot will offer your viewers moments of delight.<\/h3>\n

The reason video works so well in helping you engage your customers or prospects is because it helps show that you\u2019re human and lets you communicate more effectively.<\/p>\n

From your custom welcome message to responses after they give an emoji react, your Drift Video Bot will help you deliver an amazing experience so you can engage more of your buyers.<\/p>\n

\"\"<\/p>\n

Interested in getting your very own Drift Video Bot to help you engage more of your viewers? Sign up for your free account here<\/a>. Or if you want to see how your Drift Video Bot can help you book meetings, get a demo today<\/a>.<\/h3>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Schedules are tough right now. Your customers or prospects have questions, and when another long email won\u2019t quite cut it, I\u2019ve got a solution for you ? If you\u2019ve read any of my blog posts in the past year, then you know that my #1 go-to trick is to record async videos. I truly believe […]<\/p>\n","protected":false},"author":357,"featured_media":61942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[79,42],"tags":[89,46,74],"acf":{"evergreen_content":false,"hero_image":false,"inject_into_header":"","related_posts":[{"ID":46719,"post_author":"357","post_date":"2019-11-13 13:00:16","post_date_gmt":"2019-11-13 18:00:16","post_content":"\"\"\r\n\r\nAbout six months ago I got my hands on a brand new product that no other salesperson had access to before. And it changed everything.\r\n\r\nDrift Video<\/a> has helped me start conversations and sparked a kind of creativity that is compelling impressing C-level sales and marketing leaders from enterprise organizations to take a meeting with me.\r\n\r\nOr perhaps more exciting for the quota-carriers out there, Drift Video has helped me hit my meetings quota just two weeks into the month!\r\n\r\nHere\u2019s what I do: I record 30-second videos of my face, talking to prospects as if they were on FaceTime or a Skype call with me<\/strong>.\r\n\r\nI start off every video with a nice wave to show my prospects that there\u2019s a video behind the GIF. It looks a little something like this?\r\n\r\n\"\"\r\n\r\nNot bad, right?\r\n\r\nRecording videos is so simple and effective, but there\u2019s not a ton of us doing it. Prospecting constantly ebbs and flows. Just because someone liked what you sent today doesn\u2019t mean they\u2019ll like or appreciate it tomorrow.\r\n\r\nIt\u2019s worth giving a new approach a shot.\r\n\r\nAnd that\u2019s why I\u2019m finally letting you in on my secrets and sharing what I\u2019ve learned after using Drift Video to book meetings for the better part of this year. Soon you\u2019ll have prospects that once ignored your emails and voicemails chatting you back in real-time as if you were two friends texting.\r\n

The 6-Month Chase Turned Into 3 Minutes<\/h2>\r\nThere was this one account I\u2019d been chasing for six months. My manager knew who they were because I\u2019d taped their logo on my desk and made it a weekly goal to get a meeting with them.\r\n\r\nAfter attempts with four teams, 22 contacts, and 176 touches on one single account, it was a 30-second Drift Video that resonated and had a key decision-maker ASKING me for the meeting<\/strong>. When you\u2019re measured on generating pipeline, there\u2019s no better assurance that the time you\u2019re spending recording videos was worth it!\r\n\r\n\"\"\r\n\r\nOkay, enough build-up. Here\u2019s the playbook for creating Drift Videos<\/strong> that get clicked, viewed, and replied to.\r\n

Step 1 \u2013 Make It About Them<\/h2>\r\nSpend 30 seconds thinking about what that person cares about \u2013 based on what they do or who they report to. It\u2019s even better if you have some insider knowledge about upcoming projects they\u2019re working on or goals their team needs to hit.\r\n\r\nMaking it about them \u2013 not you, not your product, not your company \u2013 is what matters.\r\n

Step 2 - Be Human<\/h2>\r\nWhen you have an idea or two in mind of what you\u2019re going to say, get ready to press play! It\u2019s key to be human and allow yourself to make mistakes. So introduce yourself, say your intro research, and share why you made them the video. Then you have a couple options to sign off. A personal favorite (that\u2019s proven to work) is, \u201cMore than anything I\u2019m looking for feedback, so please share what you think!\u201d\r\n\r\n\"\"\u00a0<\/strong>\r\n

Step 3 \u2013 Send It<\/h2>\r\nCopy and paste the Drift Video link into your email or LinkedIn message and press send \u2013 no message necessary. Seriously.\u00a0 The GIF speaks for itself and will intrigue someone enough to click. Especially if you\u2019ve got that \u201cI\u2019m dying to talk to you\u201d smile on your face.\r\n\r\nMore on what that looks like?\r\n\r\n\"\"\r\n\r\nOr this?\r\n\r\n\"\"\r\n

Step 4 \u2013 Get Ready To Have A Conversation<\/h2>\r\nWait for them to click. Once they do, you\u2019ll get desktop and mobile notifications so you can jump straight into a conversation with them in real-time.\r\n\r\n\"\"\r\n\r\nThe goal is to get them to continue watching, so use ask open-ended questions that would make you want to reply and start a conversation:\r\n\r\n\"\"\r\n\r\nYour opener can literally make or break whether or not you get a reply to your video. Also, timing is everything. So when you see that notification, jump right in.\r\n\r\nPro Tip: Just be yourself. Casual and excited that they\u2019re watching.<\/em>\r\n

Getting That First Reply In Drift Video<\/h2>\r\nSo you got your first reply...now what? If your goal is to book a meeting, let every action guide that! The replies you get are typically going to be compliments \u2013 because your prospects will think it\u2019s pretty cool that you took the time to make this one person their very own video ?\r\n\r\nSo reply with a thank you and sentiment that is genuine. Don\u2019t reply \u201cThanks for watching.\u201d Trust me, you won\u2019t get a reply. The key is to show them that there\u2019s a human on the other end, since so much of what salespeople send today is automated.\r\n\r\nLet your creativity fly and keep your end goal in mind. Be helpful and ask for the meeting. You\u2019ve heard this before, but remember that you\u2019ve got to give before you get?\r\n\r\n\"\"\r\n\r\nAnd keep giving?\r\n\r\n\"\"\r\n

Maybe You\u2019re Asleep When They Watch<\/h2>\r\nThis actually happens a good amount. Maybe you\u2019re in a meeting, at the gym, or even sleeping.\r\n\r\n\"billboard-drift\"<\/a>\r\n\r\nYou might wake up with or walk out of a meeting with a reply to your video like this?\r\n\r\n\"\"\r\n\r\nOr this?\r\n\r\n\"\"\r\n

What If They Don\u2019t Watch?<\/h2>\r\nYeah, that\u2019s definitely going to happen from time-to-time. My best suggestion is to just follow-up. Pass along a friendly note that is helpful, not salesy. This has worked to get people to click?\r\n\r\n\"\"\r\n\r\nAnd this too?\r\n\r\n\"\"\r\n

So, What Are The Results?<\/h2>\r\nI book about one meeting for every 10 videos I send. That means if I make 10 personalized videos, at least two to three people will reply, and one will ask for a meeting.\r\n\r\nVideo sends to meetings also fluctuates depending on the channel I use to send the videos. Usually a LinkedIn message or an email the prospect has already replied to have proved to be most successful at starting a conversation.\r\n\r\nAlso, prospects can hardly believe how fast they are willing to give their time ?\r\n\r\n\"\"\r\n\r\nOr, you might even send a video, jump in to start chatting when they\u2019re watching, and then have them ask you to call them right then and there?\r\n\r\n\"\"\r\n

Final Thought: Have Fun & Be Authentic!<\/strong><\/h2>\r\nIf I can encourage you to do just one thing with Drift Video, it would be to figure out what will make yours stand out from the rest. There\u2019s no wrong way to get started.\r\n\r\n\"\"<\/a>","post_title":"How I Start Conversations & Book Meetings With Drift Video","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-i-book-meetings-with-drift-video","to_ping":"","pinged":"","post_modified":"2022-07-14 14:37:51","post_modified_gmt":"2022-07-14 18:37:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.drift.com\/?p=46719","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":59972,"post_author":"240","post_date":"2020-04-06 08:00:22","post_date_gmt":"2020-04-06 12:00:22","post_content":"\"\"\r\n\r\nI'm going to start by saying what every<\/em> sales rep knows: getting the attention of new prospects is getting harder.\r\n\r\nWhen you send an email, is it dying in the person's inbox? When you leave a message, is it going to be returned?\r\n\r\nHere at Frontify<\/a>, we're big believers in the power of brand. I mean, we're basically screaming it from the rooftops. We're providing an all-in-one brand management platform, uniting DAM with brand guidelines and collaborative project spaces; enabling companies to tell an authentic brand story. With that in mind, it's only reasonable that we'd like to take that approach to sales as well.\r\n\r\nThat's why we're constantly looking for ways to do that \u2013 beyond cold calling and emailing prospects. Then, we thought\u2026 why not video?\r\n

The search for a new way of selling<\/h2>\r\nAs sellers, we have a mission.\r\n\r\nWe need to consult with our prospects, connect with them, and help them. But, ultimately, it's up to us to make sure our customers are happy with the solution we're offering up. Otherwise, they're going to churn.\r\n\r\nFor me, that means taking a personalized approach to our customers. McKinsey is predicting<\/a> personalization will be the prime driver of marketing success within five years. Plus, leaders that have embraced personalization<\/a> have found proven ways to drive 15% increases in revenue, and 10 to 30% increases in marketing-spend efficiency.\r\n\r\nThe key to personalization boils down to one factor: impressions.\r\n\r\nCustomers decide very quickly \u2013 in a matter of seconds \u2013 whether they like what you're offering. We've got a split second to make an impact on that decision, so we decided to use that time to make an impact through video.\r\n

Shaking up our outbound sales approach with video<\/h2>\r\nI recently read about an approach to sales that's stuck to me like glue.\r\n\r\n\"If you want 10 minutes of my time, make sure that you at least spend 10 minutes of time researching me.\"<\/em>\r\n\r\nThis \u261d\ufe0f\r\n\r\nCustomers want to be heard; we all know it. We kept this in mind when we started experimenting with personalized videos in our outbound approach.\r\n\r\nFirst, we research their company to see what they're all about and whether or not Frontify can actually help their brand. Then, using what we find, we build and send a personalized video to introduce ourselves. We send them out to a company's decision-maker. The person whose attention we want the most.\r\n\r\nTo date, we've sent hundreds of personalized outbound videos using Drift Video<\/a>.\r\n\r\n\"\"\r\n\r\nDrift Video allows us to:\r\n