{"id":63769,"date":"2020-08-05T07:00:48","date_gmt":"2020-08-05T11:00:48","guid":{"rendered":"https:\/\/www.drift.com\/?page_id=63769"},"modified":"2022-03-17T16:30:16","modified_gmt":"2022-03-17T20:30:16","slug":"email-marketing-toolkit","status":"publish","type":"page","link":"https:\/\/www.drift.com\/email-marketing-toolkit\/","title":{"rendered":"The High-Performance Email Marketing Toolkit"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":267,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-utility.php","meta":{"inline_featured_image":false},"acf":{"hero_section":{"navigation_style":"full_navigation","hero_layout":"text_left_image_right","background_image":false,"background_color":"bg-white bg-bolt-bubble","pretitle_image":false,"title":"The High-Performance Email Marketing Toolkit","paragraph":"<p>Learn how to create a show-stopping email marketing program that sparks conversations and drives conversions with Drift\u2019s high-performance email marketing toolkit.<\/p>\r\n<p>Download the toolkit now and check out some additional resources below.<\/p>","image_or_video":"image","hero_image":{"ID":63821,"id":63821,"title":"email-marketing-toolkit-books-vertical","filename":"email-marketing-toolkit-books-vertical.png","filesize":269236,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-wp-attachment-email-marketing-toolkit-books-vertical","status":"inherit","uploaded_to":63769,"date":"2020-07-28 13:09:38","modified":"2020-10-16 18:42:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":942,"height":972,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","medium-width":942,"medium-height":972,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical-768x792.png","medium_large-width":768,"medium_large-height":792,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","large-width":942,"large-height":972,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","1536x1536-width":942,"1536x1536-height":972,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","2048x2048-width":942,"2048x2048-height":972,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","third_width_square-width":314,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","profile_96-width":93,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","profile_150-width":145,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-vertical.png","profile_300-width":291,"profile_300-height":300}},"include_sign_up_form":false,"form_action":"create_free_account","subtext":"(100% free to get started. No credit card required)","hero_video":null,"button_options":{"button_text":"Get the toolkit","button_link":"#calculator","button_style":"primary","open_in_new_tab":false,"button_subtext":""},"image_vertical_alignment":"center","button_text":"","playbook_id":""},"body_content":[{"acf_fc_layout":"text_section","title":"Unlock the ROI of Your Email Marketing","subtitle":"Get access to Drift\u2019s entire email marketing library and break through the noise of your buyer\u2019s inbox today.","body":"<p>In this exclusive offer, you\u2019ll receive The Ultimate Guide to Email Marketing, \u202812 Conversational Email Templates That Will Help You Increase Your Conversion Rates, and 5 Email Templates to Make Your Marketing Outreach More Empathetic.<\/p>\n","button_options":{"button_text":"Get the toolkit","button_link":"#email-bundle","button_style":"primary","open_in_new_tab":false},"text_align":"center","width":"narrow","section_padding":true,"image":{"ID":63823,"id":63823,"title":"email-marketing-toolkit-books-stacked","filename":"email-marketing-toolkit-books-stacked.png","filesize":76473,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-wp-attachment-email-marketing-toolkit-books-stacked","status":"inherit","uploaded_to":63769,"date":"2020-07-28 13:11:55","modified":"2020-10-16 18:42:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":1140,"height":326,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","medium-width":1140,"medium-height":326,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked-768x220.png","medium_large-width":768,"medium_large-height":220,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","large-width":1140,"large-height":326,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","1536x1536-width":1140,"1536x1536-height":326,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","2048x2048-width":1140,"2048x2048-height":326,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","third_width_square-width":324,"third_width_square-height":93,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","profile_24-width":24,"profile_24-height":7,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","profile_48-width":48,"profile_48-height":14,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","profile_96-width":96,"profile_96-height":27,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","profile_150-width":150,"profile_150-height":43,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/07\/email-marketing-toolkit-books-stacked.png","profile_300-width":300,"profile_300-height":86}},"background_color":"bg-gray"},{"acf_fc_layout":"no_formatting","body":"<section class=\"bg-black section-padding__sm\">\n<div class=\"container\">\n<h2 class=\"text-center\">Virtual Email Marketing Classes<\/h2>\n<div class=\"row\">\n<div class=\"col-md-4 margin-top__xs\">\n  <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/1hv6zsn92s.jsonp\" async> <\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:51.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_1hv6zsn92s videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/1hv6zsn92s\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"col-md-4 margin-top__xs\">\n  <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/pfqd612qg3.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:51.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_pfqd612qg3 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/pfqd612qg3\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"col-md-4 margin-top__xs\">\n  <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/4rr90ox8kg.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:46.56% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_4rr90ox8kg videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/4rr90ox8kg\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"margin-top__sm text-center\">\n<a href=\"https:\/\/insider.drift.com\/?s=email\" target=\"_blank\" class=\"btn white\">See all<\/a>\n<\/div>\n<\/div>\n<\/section>\n"},{"acf_fc_layout":"top_image_columns","background_color":"bg-gray","title":"Email Inspiration From the Blog","column":[{"image":{"ID":78223,"id":78223,"title":"1909-FarewelltoHTML","filename":"1909-FarewelltoHTML.jpg","filesize":64344,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-1909-farewelltohtml","status":"inherit","uploaded_to":63769,"date":"2020-10-16 18:40:58","modified":"2020-10-16 18:40:58","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":500,"height":500,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","medium-width":500,"medium-height":500,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","medium_large-width":500,"medium_large-height":500,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","large-width":500,"large-height":500,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","1536x1536-width":500,"1536x1536-height":500,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","2048x2048-width":500,"2048x2048-height":500,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML-324x324.jpg","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1909-FarewelltoHTML.jpg","profile_300-width":300,"profile_300-height":300}},"column_body":"Why You Don\u2019t Need HTML For Your Marketing Emails","button_link":"\/blog\/why-you-dont-need-html-for-your-marketing-emails\/","button_text":"Read now"},{"image":{"ID":78224,"id":78224,"title":"2005-3-things-to-improve-email-marketing--768x768","filename":"2005-3-things-to-improve-email-marketing-768x768-1.jpg","filesize":73075,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-2005-3-things-to-improve-email-marketing-768x768","status":"inherit","uploaded_to":63769,"date":"2020-10-16 18:41:04","modified":"2020-10-16 18:41:04","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","medium-width":768,"medium-height":768,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","large-width":768,"large-height":768,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","2048x2048-width":768,"2048x2048-height":768,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1-324x324.jpg","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/2005-3-things-to-improve-email-marketing-768x768-1.jpg","profile_300-width":300,"profile_300-height":300}},"column_body":"3 Things You Can Do Right Now to Improve Your Email Marketing.","button_link":"\/blog\/email-marketing-improvements\/","button_text":"Read now"},{"image":{"ID":78225,"id":78225,"title":"1910-Implement-Conversational-Marketing-Email","filename":"1910-Implement-Conversational-Marketing-Email.jpg","filesize":23491,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-1910-implement-conversational-marketing-email","status":"inherit","uploaded_to":63769,"date":"2020-10-16 18:41:13","modified":"2020-10-16 18:41:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":500,"height":500,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","medium-width":500,"medium-height":500,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","medium_large-width":500,"medium_large-height":500,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","large-width":500,"large-height":500,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","1536x1536-width":500,"1536x1536-height":500,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","2048x2048-width":500,"2048x2048-height":500,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email-324x324.jpg","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/1910-Implement-Conversational-Marketing-Email.jpg","profile_300-width":300,"profile_300-height":300}},"column_body":"How To Use Conversational Marketing to Increase Email Conversion Rates","button_link":"\/blog\/how-to-use-conversational-marketing-to-increase-email-conversion-rates\/","button_text":"Read now"}]},{"acf_fc_layout":"alternating_columns","alternating_title":"","alternating_subtitle":"","content_row":[{"pretitle":"","title":"Fast-Track Your Pipeline with Drift Email","body":"<p>Drift Email finds and routes qualified email replies to the right person at the right time so you can book more meetings and drive more pipeline from your email marketing. 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