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Oracle Eloqua

With Drift’s two-way Oracle Eloqua integration, you can automatically personalize conversations with your existing leads – and sync that engagement data back to Eloqua.

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About Oracle Eloqua

Oracle Eloqua is a best-in-class B2B marketing automation solution offering advanced lead scoring, real-time firmographic data, and integrated sales tools.

Prior to Drift Email, handling replies was a manual process for our team and we couldn’t effectively leverage the data. With Drift Email, our reply management process is intelligent and fully automated. It’s become a ‘no-brainer’ solution and our favorite Eloqua plug-in.

Jessica Davis, Senior Marketing Operations Manager at Avalara

Oracle Eloqua and Drift

Starting conversations in real time with every website visitor is powerful. But personalizing these conversations automatically is a true differentiator. With Drift and Eloqua, you can do just that. But we don’t stop there. Drift updates your Eloqua database with information from Drift chats and emails, so the rest of your Eloqua campaigns are even smarter. That means you can deliver a great customer experience while improving your ROI across both Drift and Eloqua. Talk about a win-win.

Use Cases

Deliver personalized experiences

Drift recognizes Eloqua leads when they visit your site, so you can engage them automatically with personalized conversations. And with context from Eloqua available alongside Drift Chat, your sales reps can have smarter conversations, too.

Automatically create and nurture leads

Drift adds new leads into Eloqua for you, and updates both new and old leads with information about how they engaged with Drift and on your website. You can even customize how that data is saved into Eloqua. You’ll never lose track of any leads you capture via conversations, and you can nurture leads with targeted, personalized, and relevant Eloqua campaigns.

Make sure email responses get the right follow up

Drift Email analyzes all of your incoming Eloqua email replies, finding and tagging the real human replies. It syncs contacts and reply data to Eloqua, then automatically routes those emails to the right sales reps so you can book more meetings.

Maintain a clean database

Drift Email not only picks out human replies, but mines the automated ones too. It recognizes and uses information from bounce-backs, out-of-office replies, and email signatures to invalidate outdated contacts, enrich your existing leads in Eloqua, and to add new ones. You’ll improve email deliverability and database health with every send.