There are two ways I could start this post.
One is generic and tells you what you can expect to encounter. Maybe it includes a list of points I’m going to make.
The other one is designed around *you* and addresses your pain points and offers you the information you’re looking for.
Which one are you more likely to respond to?
An opening that is engaging, personalized, and relevant leads to more conversations. And that’s true whether it’s coming from a human or a bot. In fact, 77% of B2B sales and marketing professionals believe personalized marketing experiences improve customer relationships.
A great bot hook can make or break a conversation. And a missed conversation can mean missed revenue.
But, don’t worry. We won’t let that happen to you.
We worked with Conversational Marketing experts here at Drift to create a Book of Hooks you can leverage to build bots that get results.
Check out some examples below or access the full Book of Hooks here.
💡Pro-Tip: Complete the Playbook Basics Certification to build bots that follow Drift best practices (and get you the best results).
These Bot Hooks Will Help You Start More Conversations with Qualified Buyers
Engage All Use Case
Use these hooks to target a broader audience. The “engage all” playbook is designed to capture all those visitors that don’t meet other, more specific criteria and is generally recommended for your first Drift playbook. To start those initial conversations, keep your question open-ended without asking too much of your visitors.
- Hey there 👋 Can I ask you a quick question? *recommended
- Hey, {insert company}! Can I help you find something?
- Hi there 👋 Want to know something cool? 👀
- Hey {company name} 👋 Quick question! What would you do with 40% more leads?
- Thanks for stopping by! 👋 Looking into [solution type]?
Visitor Retargeting Use Case
Not every visitor is going to convert on the first visit to your website. So when repeat visitors make their way back to your website, give them a greeting designed specifically for them. Because these are the people coming back for more – and you should acknowledge their interest. Try one of these hooks to talk them:
- Hey there! Welcome back! Still wondering if we are a good match? Let’s find out
- Hey there 👋 Welcome back! Are you ready to get started with [solution name]?
- Hey there 👋 Welcome back! Would you like to speak to a human right now?
Book a Meeting Use Case
Want to help visitors skip the form and start talking to your team instead? Use this bot on your “contact us” or other form pages to improve conversions and have more conversations. Give your visitors a faster alternative to a form with one of these friction-removing hooks:
- Hey there 👋 Want to skip the form and chat with someone now?
- Want a quick demo on {insert product of interest]? We’ll keep it short and all about you!
- Psst…down here 👋 I can help you can skip the form and book a demo now!
💡 ProTip: Learn how Drift Fastlane lets you qualify buyers in real-time. Use Fastlane to drive more pipeline from your lead forms.
Pricing Page Use Case
No purchasing decision is ever made without reviewing pricing options (and maybe some negotiation). Bots on pricing pages let you talk to those visitors who are expressing a high-intent to purchase. Whether your pricing is straightforward or custom, use one of these hooks to grab your visitor’s attention and direct them to the right resources:
- Hey there 👋 Have any questions about our plans or pricing?
- We have custom prices for companies like [company.name or {your business}]. Interested in learning more?
- Pricing can be confusing…want to chat through this with a teammate?
Solutions Pages Use Case
Your solutions page is a huge opportunity because it’s where a prospective buyer is going to learn more about the problems you can solve for them. It’s safe to say you’ve probably spent some time putting these solutions into context for your visitors in your website copy, but don’t forget to include that context in your bot, too. Use one of these hooks to show a prospective customer how your solution can solve their problems:
- Hey there 👋 Want to learn more about our solutions?
- Looks like you’re interested in [solution name], that’s great! Want to chat now?
- Hey there 👋 Want to make your life easier with [solution name]? Let’s talk with a human right now!
Ready to level up your use of Conversational Marketing to start more engaging conversations NOW? Get the full Book of Hooks here.
