{"id":107546,"date":"2023-06-07T08:00:01","date_gmt":"2023-06-07T12:00:01","guid":{"rendered":"https:\/\/www.drift.com\/?p=107546"},"modified":"2023-06-06T11:38:12","modified_gmt":"2023-06-06T15:38:12","slug":"ai-cheat-sheet","status":"publish","type":"post","link":"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/","title":{"rendered":"Everything You Need to Know to Lead Your Next AI Conversation"},"content":{"rendered":"<p class=\"p1\">A few weeks ago, my roommate, a talent acquisition coordinator, had a demo call with an HR software she was evaluating for her team. On the call, the rep said, \u201cWe gather the information with AI.\u201d<\/p>\n<p class=\"p1\">When debriefing the call to her boss, my roommate repeated that phrase verbatim \u2014 that the company gathers the information with AI. When her boss asked her what that meant, she didn\u2019t have an answer\u2026and the two moved on.<\/p>\n<p class=\"p1\">I\u2019m confident that this isn\u2019t a one-off situation \u2014 where someone looking to buy a new solution doesn\u2019t understand how it works, and therefore, doesn\u2019t understand its value. And, at the same time, they fail to understand the risks associated with it, too.<\/p>\n<p class=\"p1\">Artificial intelligence (AI) has become so popular so fast that people haven\u2019t had a chance to learn what it really is. Because of this, when the topic of AI comes up in conversation, people tend to jump to conclusions, face decision paralysis, or hesitate to ask questions in fear of sounding ignorant.<\/p>\n<p class=\"p1\">If you\u2019ve ever felt this way, then you\u2019re certainly not alone. And that\u2019s why we\u2019re here.<\/p>\n<p class=\"p1\">Welcome to the AI dinner table \u2014 a place to learn all things artificial intelligence. Here, you\u2019ll get all the answers you need to have an informed conversation around AI so that hopefully, you\u2019ll feel equipped to take the lead in your next AI meeting.<\/p>\n<p class=\"p1\">Jump ahead to learn about:<br \/>\n<a href=\"#gptandgenerativeai\">GPT and Generative AI<\/a><br \/>\n<a href=\"#conversationalai\">Conversational AI<\/a><br \/>\n<a href=\"#aisafety\">AI Safety &amp; Concerns<\/a><br \/>\n<a href=\"#personalization\">AI Personalization<\/a><br \/>\n<a href=\"#aiquestions\">AI Questions to Consider<\/a><\/p>\n<h2 class=\"p5\">GPT and Generative AI<\/h2>\n<p id=\"gptandgenerativeai\" class=\"p1\">A big reason that AI is in the news today is because of this little tool called ChatGPT. ChatGPT isn\u2019t a category of AI in and of itself. You can think of it as the Kleenex version of GPT. There are many brands of tissues, but sometimes, we refer to all tissues as Kleenex. The same goes for ChatGPT and GPT.<\/p>\n<p class=\"p1\">So, what does GPT stand for?<\/p>\n<p class=\"p1\">Generative<b> <\/b>Pretrained Transformer.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>G<\/b>enerative means that the AI generates new text based on the input it receives.<\/li>\n<li class=\"li1\"><b>P<\/b>retrained means that the AI is trained on a large corpus of text data (data gathered from the internet).<\/li>\n<li class=\"li1\"><b>T<\/b>ransformer means that the AI uses a transformer-based neural network architecture to process input text and generate output text.<\/li>\n<\/ul>\n<p class=\"p1\">GPT is one form of generative AI, but it\u2019s not the only one. Generative AI represents a whole suite of AI solutions that (surprise!) generate things. This could be text for social media posts, website code, images, and more. For example, ChatGPT is most commonly used for content generation like emails, blogs (not this one), and summaries.<\/p>\n<p class=\"p1\">Images are where we can see another form of generative AI at work. Called generative adversarial networks (GANs), this form of generative AI is adversarial because it\u2019s trained on two models that work against each other. First, the generator produces obviously fake data, then, through a feedback loop with the discriminator, it iterates to get closer and closer to the real data. Hollywood is currently taking advantage of GANs to generate a younger version of Harrison Ford for the upcoming <i>Indiana Jones<\/i> movie <span class=\"s4\">\ud83d\udc47<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-107564\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/06\/AiTableTopic-Img.png\" alt=\"\" width=\"1194\" height=\"614\" \/><\/p>\n<h2 class=\"p5\">Conversational AI<\/h2>\n<p id=\"conversationalai\" class=\"p1\">Generative AI isn\u2019t the only form of artificial intelligence (not by a long shot). <a href=\"https:\/\/www.drift.com\/learn\/conversational-ai\/\"><span class=\"s5\">Conversational AI<\/span><\/a> has been around for decades, and we at Drift have been iterating on it for years.<\/p>\n<p class=\"p1\">Unlike generative AI, which focuses on outputs, Conversational AI focuses on <i>outcome<\/i> \u2014 i.e. what is the end goal the person hopes to achieve by interacting with the AI? This could be booking a meeting, downloading a piece of content, or even talking to a human.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:55.42% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_9cy6rnj75n dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p class=\"p1\">If you\u2019re familiar with Amazon\u2019s Alexa, Conversational AI acts in a similar way.<\/p>\n<p class=\"p1\">Conversational AI uses natural language processing (NLP) and machine learning to turn inputs, like text or audio, into information it can decipher the intent behind based on pre-trained conversations. Once that intent is determined, the information is passed through a dialog manager, which pinpoints the correct response. From there, the response gets sent through a natural language generator (NLG) to produce a written or spoken response in a human-like tone.<\/p>\n<p class=\"p10\"><span class=\"s6\">Through machine learning, the AI<\/span> continuously analyzes these conversations so that over time, the Conversational AI gets better at understanding context and customer needs.<\/p>\n<p class=\"p11\">Like how ChatGPT is a brand of GPT, <a href=\"https:\/\/www.drift.com\/platform\/conversational-ai\/\"><span class=\"s5\">Drift\u2019s Conversational AI<\/span><\/a> is a brand of Conversational AI. Our AI is specifically trained on B2B conversations to provide the most accurate answer (85% of the time) to a company\u2019s customers and prospects.<\/p>\n<h2 class=\"p5\">AI Safety &amp; Concerns<\/h2>\n<p id=\"aisafety\" class=\"p12\">Undoubtedly, AI is an exciting topic, and certainly trendy. But as with all trendy topics (looking at you, frosted tips), it\u2019s important to take into consideration the full impact that comes with it.<\/p>\n<p class=\"p12\">First and foremost, the biggest concern with AI is data security. ChatGPT <a href=\"https:\/\/securityintelligence.com\/articles\/chatgpt-confirms-data-breach\/\"><span class=\"s5\">confirmed a data breach<\/span><\/a> at the beginning of May, which reinforces that companies need to take the same precautions with GPT as they do with all open-source databases. At Drift, we make sure that all personal identifiable information is scrubbed from conversations before being sent to OpenAI. And, by contract, even the information that is passed over can\u2019t be stored for longer than 30 days.<\/p>\n<p class=\"p12\">The second concern is hallucinations. When you hear of an AI bot hallucinating, it means that the AI has generated a response that is either not real or relevant to the question being asked. This is one of the reasons why Drift\u2019s Conversational AI incorporates human-in-the-loop. Humans are the ultimate guardrails, so for every AI solution, we believe that there should be a step for human review to ensure that the AI is providing the most appropriate and personalized experience for site visitors.<\/p>\n<p class=\"p14\">What does that look like with GPT? With <a href=\"https:\/\/www.drift.com\/blog\/webhooks-gpt-spring-2023-release\/\"><span class=\"s5\">Drift\u2019s latest GPT innovations<\/span><\/a>, we give humans the opportunity to review the suggested content before it\u2019s sent back to the site visitor. Plus, by leveraging context from past conversations to inform the intent behind the current conversations, we further minimize the risk of hallucinations.<\/p>\n<h2 class=\"p15\">AI Personalization<\/h2>\n<p id=\"personalization\" class=\"p1\">Data gathered by AI can help you <span class=\"s5\">create more personalized experiences<\/span> for your site visitors. But how do you do that without sounding creepy?<\/p>\n<p class=\"p1\">In one word: transparency. Particularly in the world of marketing and sales, it\u2019s important that site visitors know when they\u2019re interacting with AI and have the option to opt out of the interaction if they\u2019d like to. That said, if the site visitor <i>does<\/i> opt in to the AI experience, every conversation thereafter helps you create even more personalized experiences for all site visitors.<\/p>\n<p class=\"p1\">For example, <span class=\"s5\">Drift\u2019s Co<\/span><span class=\"s5\">n<\/span><span class=\"s5\">versational AI<\/span> is custom-trained to our customers\u2019 businesses, meaning that it\u2019s trained to respond to questions typically asked in their respective industry (financial services, manufacturing, software, etc.). Beyond that, through the power of human-in-the-loop, companies can train their AI chatbots to match their brand voice and ensure consistent messaging across all interactions.<\/p>\n<p class=\"p11\">Furthermore, Drift&#8217;s Conversational AI stores information within the product from each conversation so you can learn more about your buyer personas. Both marketers and sellers can use <a href=\"https:\/\/www.drift.com\/platform\/reporting\/\"><span class=\"s5\">conversational analysis<\/span><\/a> to iterate on the AI\u2019s responses, inform their own conversations, and innovate on their campaign strategies.<\/p>\n<h2 class=\"p15\">AI Questions to Consider<\/h2>\n<p id=\"aiquestions\" class=\"p1\">The emergence of ChatGPT has democratized AI, and technology professionals and companies alike are keeping a keen eye on what AI can do for their organizations.<\/p>\n<p class=\"p1\">As leaders in the Conversational AI space, we believe that ChatGPT has shown us all how well AI can absorb massive amounts of information and automate certain forms of content creation. It also illustrates how generative AI can improve efficiency and generate valuable insights that help personalize the customer experience.<\/p>\n<p class=\"p1\">At the same time, new technologies don\u2019t come without risks, so it\u2019s important that you understand how the technology works before implementing it. If you\u2019re thinking about getting started with AI at your organization, here are five questions you should always keep top of mind:<\/p>\n<ol class=\"ol1\">\n<li class=\"li1\">How will the AI work with my existing tech stack?<\/li>\n<li class=\"li1\">What does the learning curve look like to adopt this AI successfully?<\/li>\n<li class=\"li1\">What type of data does the company\u2019s AI use and store?<\/li>\n<li class=\"li1\">How do we ensure that the data is stored securely?<\/li>\n<li class=\"li11\">Is the AI solution customizable to my business needs and goals?<\/li>\n<\/ol>\n<h2 class=\"p5\">Final Thought<\/h2>\n<p class=\"p16\">AI is certainly a hot topic right now \u2014 and for good reason. When implemented correctly, it can drastically improve your efficiency. But understanding what that correct implementation is for your business isn\u2019t always so simple. Hopefully, now that you have some clarity on all of the nuances of artificial intelligence, you\u2019ll feel prepared to take the leap into AI in a way that most benefits your business. If you\u2019re ready to start that conversation, <a href=\"#getademo\"><span class=\"s5\">talk to us<\/span><\/a>.<\/p>\n<p class=\"p17\">Want to keep these AI notes handy? <a href=\"#ai-table-topics\">Download our custom set of AI flashcards<\/a> to quiz your coworkers on how much they know about AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, my roommate, a talent acquisition coordinator, had a demo call with an HR software she was evaluating for her team. On the call, the rep said, \u201cWe gather the information with AI.\u201d When debriefing the call to her boss, my roommate repeated that phrase verbatim \u2014 that the company gathers the [&hellip;]<\/p>\n","protected":false},"author":122,"featured_media":107568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[79,42],"tags":[299,128,394,409],"acf":{"evergreen_content":false,"hide_brand_icon":false,"hero_image":{"ID":107569,"id":107569,"title":"2306 AI Table Topic HERO","filename":"2306-AI-Table-Topic-HERO.png","filesize":178116,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/06\/2306-AI-Table-Topic-HERO.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/06\/2306-AI-Table-Topic-HERO.png","alt":"","author":"122","description":"","caption":"","name":"wp-attachment-2306-ai-table-topic-hero","status":"inherit","uploaded_to":107546,"date":"2023-06-06 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to Test Your Team's Knowledge of AI?","subtitle":"Quiz them with our custom set of AI flashcards.","button_text":"Get the Flashcards","button_link":"#ai-table-topics ","button_text_two":"Learn More","button_link_two":"#getademo"},"related_posts":[{"ID":106113,"post_author":"122","post_date":"2023-04-20 12:00:48","post_date_gmt":"2023-04-20 16:00:48","post_content":"","post_title":"The Drift Conversational AI Starter Guide","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"conversational-ai-basics","to_ping":"","pinged":"","post_modified":"2023-10-31 17:49:37","post_modified_gmt":"2023-10-31 21:49:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.drift.com\/?post_type=books&#038;p=106113","menu_order":0,"post_type":"books","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":102355,"post_author":"273","post_date":"2023-01-05 08:00:00","post_date_gmt":"2023-01-05 13:00:00","post_content":"Just when we thought 2022 couldn\u2019t bring us any more surprises, a new artificial intelligence (AI) software rocked nearly the entire tech world.\r\n\r\nChatGPT, an AI bot developed by <a href=\"https:\/\/openai.com\/\">OpenAI<\/a>, launched November 30. Its unique ability to answer questions, write code, and even compose poems has raised a lot of questions in the software space: Will it replace search engines? Will it replace jobs? Is ChatGPT dangerous? And what really <em>is <\/em>ChatGPT?\r\n\r\nI\u2019m here to break that all down.\r\n<h2>ChatGPT Is Breaking Down the Barriers to Understanding AI<\/h2>\r\nIt\u2019s no secret that artificial intelligence is a complicated subject. So complicated, in fact, that, <a href=\"https:\/\/www.drift.com\/books-reports\/state-of-marketing-ai\/#marketing-ai\">in a recent survey<\/a>, nearly half of B2B marketers said they still feel like beginners when it comes to AI.\r\n\r\nThis lack of confidence doesn\u2019t come from fear. It comes from a lack of adequate education and training.\r\n\r\nChatGPT is changing all of that. It democratizes AI for everyday people and technology professionals alike. And it shows us all how well AI can absorb massive amounts of information and automate certain forms of content creation \u2014 like writing responses and stories. I\u2019ll be honest, I\u2019ve had my fun asking it questions, too.\r\n\r\nI hope that this democratization generates more interest and demand for AI technologies because heightened awareness is a great thing. We believe strongly in the power of AI to improve efficiencies and generate valuable insights that personalize customer experiences.\r\n<h2>But\u2026ChatGPT Also Raises Concerns<\/h2>\r\nSkeptics of the new AI bot worry about it being harnessed <a href=\"https:\/\/www.theverge.com\/23488017\/openai-chatbot-chatgpt-ai-examples-web-demo\">for negative reasons<\/a>, like generating discriminatory content or hate speech. They also worry about potential <a href=\"https:\/\/twitter.com\/spiantado\/status\/1599462375887114240?s=20&amp;t=CxSzNCZD7W3uWnwSykSQcg\">underlying biases<\/a> in the data the AI is trained on.\r\n\r\nWhile ChatGPT is not trained to be evil, it seems that users can circumvent its safety guidelines by asking it to <a href=\"https:\/\/twitter.com\/SilasAlberti\/status\/1598257908567117825\">simply imagine it\u2019s a bad AI<\/a>.\r\n\r\nChatGPT\u2019s response accuracy is also something to be wary of. While the bot can generate new content quickly, that content may not be customized and applicable to the user. This is why humans are still so important to the development of successful and trustworthy AI.\r\n<h2>AI Needs Humans<\/h2>\r\nIn order to improve the quality of output, mitigate bias (and potential harm), and ensure response accuracy in generative AI tools, AI needs to include a human-in-the-loop process. This process ensures humans write the copy, review the AI\u2019s responses, and teach it the mistakes it made so that the model can learn and improve.\r\n\r\nThat\u2019s how Drift\u2019s AI works. <a href=\"https:\/\/www.drift.com\/platform\/conversational-ai\/\">Drift\u2019s Conversational AI<\/a> uses a unique classifier that\u2019s trained for every individual customer with human-in-the-loop processes. This results in an average response accuracy of more than 85%.\r\n\r\nThink of humans as the ultimate guardrails. <a href=\"https:\/\/www.theverge.com\/23488017\/openai-chatbot-chatgpt-ai-examples-web-demo\">ChatGPT has guardrails<\/a>, but they don\u2019t always work perfectly \u2014 which is why <a href=\"https:\/\/www.drift.com\/learn\/conversational-ai\/\">Conversational <\/a><a href=\"https:\/\/www.drift.com\/learn\/conversational-ai\/\">AI<\/a> will always need a human touch.\r\n\r\nNow that we\u2019ve gotten through the overview of ChatGPT, let\u2019s get back to those questions from the beginning.\r\n<h2>ChatGPT FAQ<\/h2>\r\n<h3>1. Will AI Replace Search Engines?<\/h3>\r\nAI bots are powerful, but they won\u2019t replace Google or Bing anytime soon. They\u2019re just not trained on enough information, nor can they retrieve and surface the source where they got that information.\r\n\r\nReplacing search engines with AI would also require a drastic change in consumer behavior. It\u2019s not impossible, but we\u2019re likely a ways off from it.\r\n<h3>2. Will ChatGPT (and AI in General) Replace Jobs?<\/h3>\r\nSimply put, no.\r\n\r\nAI is powerful, but it won\u2019t replace jobs. It doesn\u2019t have all the answers (at least, not yet). AI helps automate processes, but humans still need to supervise it in order to ensure the bots provide appropriate and personalized experiences to site visitors. After all, one bad experience is all it takes to lose a customer \u2014 or a potential customer.\r\n<h3>3. Is AI Dangerous?<\/h3>\r\nAI is powerful, but it\u2019s not inherently dangerous.\r\n\r\nAs with all things, it can be used in harmful ways, but that\u2019s why guardrails and audits are so important. Progress in this area <a href=\"https:\/\/venturebeat.com\/ai\/why-generative-ai-legal-battles-are-brewing-the-ai-beat\/\">already seems to be underway<\/a>.\r\n<h2>Final Thoughts<\/h2>\r\nWhile it\u2019s great to see all this experimentation with ChatGPT, and we\u2019re hopeful that this will pave a path towards a future of AI-based conversations, it\u2019s important for any organization using or selling AI products to take certain precautions. Remember to take the time to:\r\n<ul>\r\n \t<li>Actively address and prevent bias,<\/li>\r\n \t<li>Intelligently implement and monitor AI,<\/li>\r\n \t<li>And use human-in-the-loop guardrails to reduce risk and maximize results.<\/li>\r\n<\/ul>\r\nWith the right plan in place, and the right motives behind it, AI can be a groundbreaking tool. That\u2019s why, whether you want to use AI for personal or professional reasons, it\u2019s more than worth the effort to add AI to your toolbelt today.\r\n<h3>Ready to get started with AI? Learn more about how Drift safely harnesses the power of artificial intelligence with its <a href=\"https:\/\/www.drift.com\/platform\/conversational-ai\/\">Conversational AI chatbot<\/a>.<\/h3>\r\n<a href=\"https:\/\/www.drift.com\/platform\/conversational-ai\/\"><img class=\"alignnone size-full wp-image-94285\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/03\/Drift-Conversational-Ai-Unfurl.png\" alt=\"Conversational AI\" width=\"1200\" height=\"627\" \/><\/a>","post_title":"Drift Answers Your ChatGPT Questions","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"chatgpt-questions","to_ping":"","pinged":"","post_modified":"2023-01-05 09:45:48","post_modified_gmt":"2023-01-05 14:45:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.drift.com\/?p=102355","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106043,"post_author":"339","post_date":"2023-04-18 09:10:31","post_date_gmt":"2023-04-18 13:10:31","post_content":"Among revenue teams, AI marketing is booming.\r\n\r\nThat\u2019s because marketing and sales teams have the <em>most<\/em> to gain from AI.\r\n\r\nAccording to <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/mckinsey%20digital\/our%20insights\/the%20top%20trends%20in%20tech%202022\/McKinsey-Tech-Trends-Outlook-2022-Applied-AI.pdf\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>, global marketing and sales teams can use AI to unlock up to $6 trillion in annual value. In fact, in the same report, 74% of marketing and sales respondents reported a revenue increase with AI adoption.\r\n\r\nIn short, marketers who adopt AI are bound to profit. So, will your company take a large share of the profitability pie? Or will your competitors be the ones to transform into the AI experts, leaving you behind?\r\n\r\nGood news: We\u2019re tipping the odds in your favor.\r\n\r\nIn this guide, we dive into the top use cases, benefits, and challenges of AI marketing alongside examples to help your marketing team take the big leap into AI adoption.\r\n\r\nReady to learn? Let\u2019s do it \u26a1\r\n<h2>What Is AI Marketing?<\/h2>\r\nAI marketing is the practice of using artificial intelligence software and strategies to enhance your marketing efforts. With AI marketing, you can make more informed decisions by analyzing massive sets of data, create marketing assets at a faster rate, and automatically personalize experiences to match your buyers\u2019 interests, goals, and needs.\r\n\r\nNot only is AI marketing essential if you want to enhance your buying experience \u2014 it\u2019s also exactly what your customers want. Personalization, speed, and responsiveness are top-of-mind for today\u2019s buyers and customers. And by implementing AI, you can make the entire customer experience more convenient and relevant for them.\r\n\r\nPlus, what\u2019s good for your customers is good for you too.<a href=\"https:\/\/www.drift.com\/books-reports\/state-of-marketing-ai\/\"> 51% of marketers<\/a> say AI is either very important or critically important to their marketing success over the next 12 months.\r\n<h2>Types of Marketing AI<\/h2>\r\nWhile there are endless uses and tools for marketing with AI, for the most part, AI marketing can be broken down into three main categories:\r\n<ol>\r\n \t<li><strong>Big data and predictive AI:<\/strong> With AI, you can use large sets of accurate, up-to-date data to analyze patterns of behavior, make predictions, and get better results from marketing campaigns. Done right, you can draw on first-party data (which, unlike <a href=\"https:\/\/www.drift.com\/blog\/third-party-cookies\/\">third-party data<\/a>, is data that customers share willingly with you) to better understand your customers and make even more informed decisions.<\/li>\r\n \t<li><strong>Generative AI:<\/strong> This type of marketing AI is all about production. From text to images to code and beyond, generative AI allows you to produce new content for marketing quickly and accurately. <a href=\"https:\/\/www.drift.com\/blog\/chatgpt-questions\/\">ChatGPT<\/a> is the most popular example of this.<\/li>\r\n \t<li><strong>Optimizing operations:<\/strong> Lastly, the third main type of marketing AI consists of using AI to automate your marketing activities. This includes automatically delivering emails to contacts based on their website behavior, reducing manual work, and improving data quality<\/li>\r\n<\/ol>\r\n<h2>AI Marketing Use Cases<\/h2>\r\nNot sure how to put AI marketing to use? Take a look at these top use cases to get some inspiration \ud83d\udc47\r\n<h3>Automating Conversations with Leads and Customers<\/h3>\r\nWhen people need information about, inspiration for, or help with your solution, your website is the first place they go to. That means, everyday, you\u2019re getting tons of visitors who all have their own reasons for coming to your website.\r\n\r\nWith humans alone, it would be impossible to meet all of their unique needs and interests. But an AI <em>can<\/em>.\r\n\r\n<a href=\"https:\/\/www.drift.com\/platform\/conversational-ai\/\">Conversational AI platforms<\/a>\u00a0enable you to handle all sorts of conversations at scale with minimal human input. By allowing website visitors to type in questions and responses in their own words, AI chatbots can help website visitors get their questions answered, find the resources they\u2019re looking for, and get in touch with the right humans \u2014 all instantaneously.\r\n\r\nThis means AI chatbots are able to handle anything your audience throws at it, including questions about bananas:\r\n\r\n<img class=\"wp-image-98236 aligncenter\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/08\/Banana-bot-1.jpg\" alt=\"Drift AI example\" width=\"453\" height=\"698\" \/>\r\n\r\nNot only does Conversational AI enable you to drive more conversations on your website, but it also helps enhance those conversations. Drift\u2019s Conversational AI leverages the capabilities of GPT to facilitate better conversations. For example, with <a href=\"https:\/\/www.drift.com\/blog\/introducing-drift-x-gpt\/\">AI suggested replies<\/a>, your reps can stay engaged in live chat by using AI to quickly generate, edit, and send custom responses.\r\n\r\n<em>Learn more about how to set up effective Conversational AI chatbots with our book, <a href=\"#ai-for-humans\">AI for Humans<\/a>.<\/em>\r\n<h3>Media Buying<\/h3>\r\nMedia buying can get complicated, especially when you\u2019re focused on your bottom line. But agencies and brands can turn to AI-powered software to achieve greater return on investment (ROI) from their paid advertising campaigns.\r\n\r\nIn fact, many advertising platforms, such as Facebook ads, rely on AI to help customers get better ROI so they will want to keep on spending. Here are some ways AI can help you make the most of your advertising:\r\n<ul>\r\n \t<li>Determine your advertising campaign strategy<\/li>\r\n \t<li>Organize your advertising account structure<\/li>\r\n \t<li>Continuously optimize and update your targeting<\/li>\r\n \t<li>Automatically adjust your bids and budget<\/li>\r\n \t<li>Create and test creatives<\/li>\r\n<\/ul>\r\n<h3>Content Creation and Repurposing<\/h3>\r\nWhen it comes to content marketing, AI offers a lot of potential. Not only is AI able to lay the foundation for new content, but it can also speed up the process of repurposing content.\r\n\r\nSay you\u2019ve recorded a podcast with a ton of amazing sound bites. You can use the transcript of that episode as your prompt to generate a blog post with AI. Then, you can convert that blog post into different social media posts to further share the learnings from that podcast.\r\n\r\n<img class=\"alignnone size-full wp-image-106047\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/04\/AIMkt-Img2.png\" alt=\"Content Repurposing Example\" width=\"1000\" height=\"715\" \/>\r\n\r\nBy leveraging AI to create and repurpose content, you can save the time it would take to write all those marketing materials from scratch. Instead, you would be able to generate a solid first draft within seconds.\r\n\r\nBut generative AI isn\u2019t only limited to written content. More tools are coming to market that will help you repurpose your content for other formats as well (like turning long-form videos into short-form ones.) With these tools, you will easily be able to breathe new life into your existing content.\r\n<h3>Data Analysis &amp; Decision Making<\/h3>\r\nIt wouldn\u2019t be an exaggeration to say that most businesses are drowning in a sea of data.\r\n\r\nThe best executives and business leaders make it their job to utilize this data so it doesn\u2019t go to waste. But collecting usable insights takes a lot of time and manpower \u2014 both of which marketing teams don't have to spare.\r\n\r\nThat\u2019s where AI can help. Many marketing platforms offer AI-powered analytics that automatically surface actionable insights that allow you to quickly make impactful decisions, like our <a href=\"https:\/\/www.drift.com\/blog\/engagement-score\/\">AI-powered engagement score<\/a> which helps sales reps prioritize high-intent leads.\r\n\r\nOf course, if you have a dedicated team of data scientists within your marketing team, you can also use machine learning programs like Python to source the exact answers that you need to boost your marketing efforts. Either way, AI-powered tools empowers you to understand your data in full so that you can implement marketing campaigns and strategies that you know will drive revenue.\r\n<h3>Customer Journey Automation<\/h3>\r\nYour <a href=\"https:\/\/www.drift.com\/blog\/customer-journey-mapping\/\">customer journey<\/a> is likely long and complicated, with customers having to go through multiple layers of steps. And at every step, there are a variety of actions that you will want customers to take to bring them deeper down your funnel.\r\n\r\nMarketing AI allows you to automate parts of the customer journey so that people will convert faster. Maybe you want your buyers to attend a webinar, download a free resource, or tell you their top business challenges \u2014 you can use AI to trigger those requests at the most relevant times.\r\n\r\n<img class=\"alignnone size-full wp-image-104116\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/02\/img1.png\" alt=\"Customer Journey Map Phases\" width=\"1519\" height=\"666\" \/>\r\n\r\nBut AI marketing is about more than just triggering sequences. With AI, you can craft campaigns that intuitively adapt to your customer\u2019s needs in real time, so that they are met with a relevant resource or answer at all times. Moreover, AI can help you discover the best audience for a new campaign or product launch based on all of your available data \u2014 which, altogether, makes for a more effective customer journey.\r\n<h3>Market &amp; Customer Research<\/h3>\r\nKnowing is half the battle \u2014 and that makes research extremely important for marketers.\r\n\r\nAI can pore through customer interviews, sales calls, social media content, product reviews, forums, and all sorts of other content to help come up with market trends and insights. With this information, marketers can figure out what customers really think about their brand and products in order to create campaigns that connect and convert.\r\n<h2>Benefits of AI in Marketing<\/h2>\r\nOverall, <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/mckinsey%20digital\/our%20insights\/the%20top%20trends%20in%20tech%202022\/McKinsey-Tech-Trends-Outlook-2022-Applied-AI.pdf\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a> estimates that AI can unlock $10 to $15 trillion in value \u2014 and for good reason. Here are all the major benefits that AI offers to marketing teams \ud83d\udc47\r\n<h3>Increased Team Productivity and Output<\/h3>\r\nMarketers are excited for what AI can do, especially when it comes to saving time and boosting efficiency. That\u2019s because today\u2019s AI is capable of partially handling dozens of marketing tasks \u2014 whether it involves creating content, editing videos, or surfacing ideal audience segments.\r\n\r\nOur <a href=\"https:\/\/www.drift.com\/books-reports\/state-of-marketing-ai\/\">State of Marketing and Sales AI report <\/a>found that 74% of marketers expect to use AI to automate a quarter of their tasks within the next five years, with 41% believing they will be automating over half of their tasks with AI.\r\n\r\nOf course, all this doesn\u2019t mean that an AI will be taking over your job. It simply means that you will be able to entrust the AI with the repetitive and tedious tasks so that you can focus entirely on the work that requires a human touch.\r\n<h3>Better Segmentation &amp; Personalization<\/h3>\r\nAs marketing AI gains more traction, marketers will need to start figuring out which jobs will be handled by the humans and which by the robots. But when it comes to audience segmentation, the robots win hands down.\r\n\r\nThat\u2019s simply because it would take months (or even years) for a human to sift through all of your lead and customer data in order to determine the best target segment for a campaign or promotion \u2014 whereas AI can deliver the right target segment in minutes.\r\n\r\nNot only does marketing AI provide more effective segmentation, you\u2019re also able to scale your <a href=\"https:\/\/www.drift.com\/blog\/personalization\/\">personalization efforts<\/a>. By utilizing AI, each segment, account, and individual will automatically receive the right messaging at the right time based on their behavior and known interests. As a result, your audience will see your brand as relevant, resonant, and personal \u2014 which will make all of your campaigns more likely to succeed.\r\n<h3>Improved Customer Experience<\/h3>\r\nBy using AI to enhance your marketing, you aren\u2019t just making your team\u2019s lives easier. The improvements that marketing AI offers also translates into a better experience for your customers.\r\n\r\nWith better segmentation and instantaneous personalization, your customers will be treated to more one-of-a-kind experiences. So, instead of being given the same messaging and offers as everyone else, all of your customers will have more personalized conversations and receive resources that are relevant to them.\r\n\r\nIn addition, with intelligent automation, you can serve your customers with even more speed and accuracy. Using AI chatbots, your website visitors can get their questions answered instantly without having to rely on a human rep, which will move them along the sales cycle faster.\r\n\r\nIn a world obsessed with convenience, even the smallest of upgrades can turn your customers into brand enthusiasts \u2014 and AI promises to delight your customers by delivering an experience that is faster, more responsive, and more personalized.\r\n<h3>Higher Campaign ROI<\/h3>\r\nUltimately, marketers are measured by how much ROI they can generate for their company. And one of the biggest benefits of marketing AI is that it generates high returns.\r\n\r\nThrough improved team performance, campaign personalization, and customer satisfaction, marketing teams can deliver higher ROI on campaigns across a variety of channels, including organic content, paid advertising, email marketing, and more.\r\n<h2>Challenges of Marketing AI<\/h2>\r\nWhile the potential rewards of AI marketing are sky high, the challenges are just as big. If you\u2019re planning on implementing AI into your marketing, watch out these for these common pitfalls:\r\n<ul>\r\n \t<li><strong>Securing buy-in:<\/strong> Some executives, managers, and team members will be all in on AI. Others, not so much. Depending on your industry, you might have to fight a big uphill battle just to try out a new AI solution or feature. So, make sure you come prepared with a solid case for implementing marketing AI. (Our book, <a href=\"https:\/\/www.drift.com\/books-reports\/ai-for-humans\/\">AI for Humans<\/a>, might just help.)<\/li>\r\n \t<li><strong>Maintaining brand quality:<\/strong> With everyone excited about the seemingly magical powers of generative AI, content creators might end up overlooking off-brand elements, like overly enthusiastic copy or simplistic designs. As you begin to include generative AI in your marketing, make sure your review and approval processes are robust to ensure the AI you\u2019re using isn\u2019t negatively impacting your brand.<\/li>\r\n \t<li><strong>Lack of human resources:<\/strong> AI offers a lot of potential to increase productivity, but it can\u2019t run itself. You\u2019ll need human marketers to set up your automated campaigns, feed prompts into your generative AI, as well as edit and implement content. If you don\u2019t have enough talent on deck to take on new systems, you might struggle to achieve lift-off. Implementing solutions that offer hands-on <a href=\"https:\/\/www.drift.com\/solutions\/professional-services\/\">professional services<\/a> can help you can get started with AI quicker.<\/li>\r\n \t<li><strong>Upskilling team members:<\/strong> For marketing leaders, a lack of training and education was cited as the <a href=\"https:\/\/www.drift.com\/books-reports\/state-of-marketing-ai\/\">top challenge to adopting AI<\/a>. In order to fill those gaps, you might want to attend special workshops or get external consulting. Or you might be able to receive all of the education you need from the customer success department for your chosen AI marketing software. Either way, make sure that your team members are all on the same page about what your marketing AI does and how it can help them in their day-to-day.<\/li>\r\n \t<li><strong>Privacy and data utilization:<\/strong> Browsers, phone manufacturers, and governments are <a href=\"https:\/\/www.drift.com\/blog\/third-party-vs-first-party-data\/\">cracking down on the use of third-party data<\/a>, which means your AI will have to comply with all data regulations in the regions you operate in. On the plus side, some AI marketing tools rely solely on first-party data. Tools like <a href=\"https:\/\/www.drift.com\/platform\/conversational-marketing\/\">Conversational Marketing<\/a> store customer conversations that occur on your website so you can safely use your own data for better personalization and results.<\/li>\r\n \t<li><strong>Prioritizing AI initiatives and solutions:<\/strong> Only <a href=\"https:\/\/www.drift.com\/books-reports\/state-of-marketing-ai\/\">29% of marketing leaders<\/a> feel confident in their ability to evaluate AI marketing technology \u2014 and figuring out what to implement is a <a href=\"https:\/\/www.drift.com\/blog\/marketing-ai-adoption-barriers\/\">major barrier to AI adoption<\/a>. With so many new AI marketing tools emerging, it\u2019s hard to choose what wil work best for your business. To stay focused, prioritize the biggest problems that your marketing department and customers are facing. Then, rely on customer case studies, testimonials, and other resources to pick the right AI tech for you.<\/li>\r\n<\/ul>\r\n<h2>Marketing AI Examples<\/h2>\r\nIt\u2019s time to get inspired. Check out all these different manifestations of AI marketing.\r\n<h3>1. Reid Hoffman\u2019s Book, <em>Impromptu: Amplifying Our Humanity Through AI<\/em><\/h3>\r\nReid Hoffman, a board member for Microsoft and partner at Greylock, was given early access to GPT-4, the latest version of the neural network machine learning model that was trained on the content of the internet.\r\n\r\nAs part of this update, GPT-4 was now able to output a maximum of 25,000 words at once \u2014 or in other words, an entire book.\r\n\r\nHe used GPT-4 to write <em><a href=\"https:\/\/www.impromptubook.com\/wp-content\/uploads\/2023\/03\/impromptu-rh.pdf\" target=\"_blank\" rel=\"noopener\">Impromptu: Amplifying Our Humanity Through AI<\/a>. <\/em>The book dives into the most advanced applications of generative AI with information on how to give GPT-4 the best prompts possible.\r\n\r\n<img class=\"alignnone size-full wp-image-106048\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/04\/AIMkt-Img4.png\" alt=\"Reid Hoffman LinkedIn Post\" width=\"812\" height=\"771\" \/>\r\n\r\n<em>Impromptu<\/em> is a great example of marketing in action because Reid has used the book to garner attention for OpenAI\u2019s release of GPT-4 to the public. As one of their evangelists, he\u2019s wracked up thousands of engagements and hundreds of thousands of views on his content promoting the book and GPT-4\u2019s capabilities.\r\n\r\nLike Reid, ask yourself how you and your brand advocates can use generative AI to create your own lead magnets, generate buzz, and drive awareness with less effort.\r\n<h3>2. Product Photography Generated with Flair.ai<\/h3>\r\nWhat if you could create high-quality photos of your products with just you and your laptop?\r\n\r\nWith <a href=\"https:\/\/flair.ai\/\" target=\"_blank\" rel=\"noopener\">Flair.ai<\/a>, you can generate product photography in minutes. No expensive photoshoots with backdrops, props, lighting equipment, or cameras required.\r\n\r\nTheir <a href=\"https:\/\/flair.ai\/search\" target=\"_blank\" rel=\"noopener\">user-generated gallery<\/a> offers plenty of attractive, on-brand examples like this one:\r\n\r\n<img class=\"alignnone size-full wp-image-106049\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/04\/AIMkt-Img5.png\" alt=\"AI Generated Product Photo\" width=\"812\" height=\"812\" \/>\r\n\r\nYou\u2019ll need to upload high-quality photos of your products (either with a white background or no background). Then, you can place those photos in any setting imaginable.\r\n\r\nUsing images generated with Flair.ai, you can produce all sorts of visual marketing campaigns like email blasts, social media posts, and promotional website banners.\r\n<h3>3. Drift\u2019s Website Personalization<\/h3>\r\nAt Drift, we\u2019re big believers in <a href=\"https:\/\/www.drift.com\/blog\/website-personalization\/\">website personalization<\/a>. By leveraging first-party data from your website, you can give your buyers and customers a unique site experience with <a href=\"https:\/\/www.drift.com\/solutions\/real-time-personalization\/\">real-time personalization<\/a>.\r\n\r\nFor example, we give our returning visitors a warmer welcome by greeting them with, \u201cNice to see you again!\u201d\r\n\r\n<img class=\"alignnone size-full wp-image-106050\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/04\/AIMkt-Img7.png\" alt=\"\" width=\"1012\" height=\"583\" \/>\r\n\r\nBy delivering personalized messaging to your website visitors, you can make your brand more human while setting the stage for a helpful, relevant experience. Using AI, you can automatically personalize content based on all sorts of activity \u2014 such as number of sessions, time since last session, pages visited, purchase behavior, and more.\r\n<h3>4. ACUVUE\u2019s Advertising Partnership with Samba TV<\/h3>\r\nSamba TV offers AI-powered omniscreen streaming advertising and analytics.\r\n\r\nSamba TV users can opt in to give advertisers their viewing data with 46 million smart devices currently participating. This allows Samba TV to automatically source interest-based data to give advertisers more accurate campaign targeting and continually optimize targeting based on view time and interactions with ads.\r\n\r\n<a href=\"https:\/\/www.samba.tv\/resources\/acuvue\" target=\"_blank\" rel=\"noopener\">Acuvue recently used their platform<\/a> to target specific audience segments, like 25 to 40-year-old fitness enthusiasts, and experienced a 17% lift in purchase intent.\r\n\r\n<img class=\"alignnone size-full wp-image-106051\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/04\/AIMkt-Img8.png\" alt=\"Acuvue Advertising Platform\" width=\"1212\" height=\"449\" \/>\r\n\r\nAcross every format of advertising, software providers, agencies, and brands are working hard to collect and utilize as much first-party data as possible. So, consider your own media buying strategy: If you're not partnering with platforms that use first-party data to optimize campaigns, now might be the time to start forging those relationships.\r\n<h2>Predictions and Trends in AI Marketing<\/h2>\r\nWhere are artificial intelligence and marketing headed? What can we expect in the coming years? Check out these predictions for the future of AI marketing.\r\n<h3>The Rise of Generative AI within Software Platforms<\/h3>\r\nHave you noticed that many of your favorite tools are adding generative AI capabilities?\r\n\r\nContent collaboration platform <a href=\"https:\/\/storychief.io\/\" target=\"_blank\" rel=\"noopener\">StoryChief<\/a> lets you use generative AI to write content briefs. SEO optimization platform <a href=\"https:\/\/www.frase.io\/\" target=\"_blank\" rel=\"noopener\">Frase<\/a> offers AI for drafting blogs. And Drift\u2019s Conversational AI is now able to <a href=\"https:\/\/www.drift.com\/blog\/introducing-drift-x-gpt\/\">automatically suggest replies that your reps can use in live chat<\/a>.\r\n\r\nAnd this is only the beginning. Expect to see hundreds of different marketing platforms adding AI into the mix. It\u2019ll be up to you to figure out which features are worth your time and which are shiny objects \u2014 so, as generative AI becomes more pervasive, make sure that you\u2019re spending your marketing dollars on AI that truly makes a difference.\r\n<h3>Time-Saving Tools for Every Marketing Task<\/h3>\r\nIn addition to your favorite marketing platforms adding AI to their roster, expect to see niche SaaS solutions popping up for everything under the sun. Think<a href=\"https:\/\/www.beatoven.ai\/\" target=\"_blank\" rel=\"noopener\"> Beatoven<\/a>\u2019s background music generator and <a href=\"https:\/\/cleanvoice.ai\/\" target=\"_blank\" rel=\"noopener\">Cleanvoice<\/a>\u2019s automated podcast editor.\r\n\r\nAs a marketer, you\u2019re probably all too familiar with those little tasks that ultimately clog up your to-do list. With new AI solutions coming onto the market though, soon there will be specific tools created just to help you check off those tasks so you can focus on doing the work that impacts your bottom line.\r\n<h3>The Use of AI for Research and Strategy<\/h3>\r\nAt this point in time, many marketers are using AI to automate their customer journeys and complete repetitive work, while very few are using it to set their strategy.\r\n\r\nBut, as more time passes, you can expect to see research AI get a lot more sophisticated. Already, research AI is making waves in other industries. For example, <a href=\"https:\/\/www.looppanel.com\/\" target=\"_blank\" rel=\"noopener\">LoopPanel<\/a> conducts user interviews for you, analyzes them, and tells you exactly how to improve your UX.\r\n\r\nWith AI tools, you can make researching and strategizing much easier and faster. So, that\u2019s why you can expect to see AI tools dedicated to customer research and marketing strategy in the very near future.\r\n<h3>Emerging Roles and Responsibilities<\/h3>\r\nAs marketing AI technology evolves, so do we.\r\n\r\nIn the next few years, we\u2019re likely to see brand new roles popping up on marketing teams. Perhaps AI marketer, AI marketing manager, AI prompt writer, AI content editor, or even AI wrangler will be the job title of your new work BFF.\r\n\r\nOf course, some AI marketing tasks won\u2019t necessitate a whole new hire, so you\u2019ll see changing responsibilities instead. You might see more AI-specific requirements on job listings for social media managers, marketing operations managers, and other roles, where previously AI wasn\u2019t mentioned.\r\n<h2>Getting Started with AI Marketing<\/h2>\r\nArtificial intelligence marketing is all any marketer is talking about these days. So many tools, use cases, and capabilities are being released all of the time, that it\u2019s hard to keep up.\r\n\r\nWe say: Don\u2019t. While you want to stay aware of new technologies, you don\u2019t need to become an expert in all of them.\r\n\r\nInstead, you should leverage marketing AI to solve your biggest problems. Are you struggling with team productivity? Are you failing to use data to optimize your campaigns? Is a lack of AI-powered personalization causing leads to fall through the cracks?\r\n\r\nAssess your gaps and opportunities to use marketing AI wisely, and save the hype for the AI gurus. Because, at the end of the day, the real key to driving more pipeline and revenue is to deliver an experience that delights your customers and addresses their needs.\r\n\r\n<strong>Want to learn how to use AI marketing to create a five-star customer experience? Check out these great books: <a href=\"#marketing-ai\">The State of Marketing AI Report<\/a> and <a href=\"#ai-for-humans\">AI for Humans<\/a>.<\/strong>\r\n\r\n<strong>And if you want to use Conversational AI to proactively engage your customers with relevant, real-time conversations and personalize your website with accurate first-party data, <a href=\"#getademo\">book a demo of Drift today<\/a>.<\/strong>","post_title":"AI Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-marketing","to_ping":"","pinged":"","post_modified":"2024-02-16 16:32:53","post_modified_gmt":"2024-02-16 21:32:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.drift.com\/?p=106043","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything You Need to Know to Lead Your Next AI Conversation | Drift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You Need to Know to Lead Your Next AI Conversation\" \/>\n<meta property=\"og:description\" content=\"A few weeks ago, my roommate, a talent acquisition coordinator, had a demo call with an HR software she was evaluating for her team. On the call, the rep said, \u201cWe gather the information with AI.\u201d When debriefing the call to her boss, my roommate repeated that phrase verbatim \u2014 that the company gathers the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/\" \/>\n<meta property=\"og:site_name\" content=\"Drift\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heydrift\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T12:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T15:38:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/06\/2306-AI-Table-Topic-INDEX-UNFURL.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elizabeth Hilfrank\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Drift\" \/>\n<meta name=\"twitter:site\" content=\"@Drift\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Hilfrank\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/\",\"url\":\"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/\",\"name\":\"Everything You Need to Know to Lead Your Next AI Conversation | Drift\",\"isPartOf\":{\"@id\":\"https:\/\/www.drift.com\/#website\"},\"datePublished\":\"2023-06-07T12:00:01+00:00\",\"dateModified\":\"2023-06-06T15:38:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.drift.com\/#\/schema\/person\/11509adec01f76f6b1abe7f43f98d144\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.drift.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything You Need to Know to Lead Your Next AI Conversation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.drift.com\/#website\",\"url\":\"https:\/\/www.drift.com\/\",\"name\":\"Drift\",\"description\":\"The World&#039;s First and Only Conversational Marketing and Sales Platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.drift.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.drift.com\/#\/schema\/person\/11509adec01f76f6b1abe7f43f98d144\",\"name\":\"Elizabeth Hilfrank\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.drift.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/04\/elizabeth-hilfrank-headshot-150x150.jpeg\",\"contentUrl\":\"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/04\/elizabeth-hilfrank-headshot-150x150.jpeg\",\"caption\":\"Elizabeth Hilfrank\"},\"url\":\"https:\/\/www.drift.com\/blog\/author\/ehilfrank\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Everything You Need to Know to Lead Your Next AI Conversation | Drift","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/","og_locale":"en_US","og_type":"article","og_title":"Everything You Need to Know to Lead Your Next AI Conversation","og_description":"A few weeks ago, my roommate, a talent acquisition coordinator, had a demo call with an HR software she was evaluating for her team. 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