{"id":102640,"date":"2023-01-10T08:00:49","date_gmt":"2023-01-10T13:00:49","guid":{"rendered":"https:\/\/www.drift.com\/?p=102640"},"modified":"2023-08-31T12:40:10","modified_gmt":"2023-08-31T16:40:10","slug":"why-try-drift-2023","status":"publish","type":"post","link":"https:\/\/www.drift.com\/blog\/why-try-drift-2023\/","title":{"rendered":"670% ROI (& 5 Other Reasons to Try Conversational Marketing in 2023)"},"content":{"rendered":"

You\u2019ve read the headlines. Layoffs. Budget cuts. Everyone on your go-to-market team is feeling the palpable uncertainty around the economy \u2013 and along with it, the pressure to do more with less.<\/p>\n

But how do you generate more pipeline with less budget? How do you hit higher revenue goals with reduced headcount? And how do you maintain qualified lead volume with fewer campaigns?<\/p>\n

\"\"<\/p>\n

There\u2019s no easy fix for something as complex as generating pipeline in an economic downturn. But I do know one thing that can help \u2014 in a big way.<\/p>\n

Conversations.<\/p>\n

I know what you\u2019re thinking: We have conversations all the time. But the truth is most B2B organizations are not having in-depth conversations with every person that lands on their website. At best, they personalize for just a handful of accounts \u2014 otherwise, they spend too much time on personalization or end up with generic, robotic conversations.<\/p>\n

That\u2019s why, despite spending $14.3 billion to drive website traffic<\/a>, on average, B2B companies saw only a 2.3% conversion rate<\/a> on their landing pages. Meanwhile, with shrinking attention spans and noisy markets, the bar has never been higher for brands to have authentic, meaningful interactions.<\/p>\n

But how do you make the case for a conversational strategy now <\/em>when you\u2019re trying to weigh everything else in your spend? Here are six measurable ways that Drift customers are making the case for one-to-one conversations.<\/p>\n

1. 25% Increase in Sales Team Efficiency<\/h2>\n

Revenue-generating teams are dealing with a constant flow of pings, alerts, and data. There\u2019s only so much that a person can do in one day \u2014 so the trick is to focus on the right tasks at the right time.<\/p>\n

Drift empowers sales teams to focus on why<\/em> and when<\/em> the buyer is showing the strongest intent to buy. According to Forrester\u2019s three-year analysis of Drift customers<\/a>, this has led to a 25% increase in sales team efficiency<\/strong>.<\/p>\n

Drift drives up sales efficiency in three main ways:<\/p>\n

    \n
  1. Keep revenue-generating teams focused:<\/strong> Prevents non-sales requests from getting to your sales team<\/li>\n
  2. Qualify in real time:<\/strong> Recognizes qualified accounts instantly, fast-tracks buyers to the right sellers, and books meetings without tedious back-and-forth<\/li>\n
  3. Automate manual tasks:<\/strong> Scales your existing team with AI chatbots<\/a> which can book meetings and answer common questions without relying on human input<\/li>\n<\/ol>\n

    Instead of spending eight hours going through responses and trying to coordinate demos or gift cards or whatnot, we\u2019re leveraging Drift\u2019s technology to do that for us. And instead, we probably save six or seven hours a day on that one campaign alone.<\/p>\n