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Salesloft

Drift + Salesloft aligns sales and marketing teams while increasing engagement and conversion with personalized communications.

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About Salesloft

Salesloft’s engagement platform helps sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win.

We partnered with Drift to drive a more hyper-relevant buyer experience and help sales and marketing professionals create meaningful, perfectly-timed connections with prospects while eliminating cold outbound activities.

Whitney Moore, Manager of Inbound Sales Development at Salesloft

Salesloft and Drift

The Drift-Salesloft partnership aligns sales and marketing teams by sharing real-time visibility into their target accounts’ activities. This means they can communicate with buyers in a hyper-personalized and relevant way — increasing engagement and conversion in the process. You’ll receive real-time notifications, identify and target visitors, view Drift events in Salesloft, and easily add prospects to a cadence.

Use Cases

Supercharge your outbound prospecting

Sales reps receive real-time notifications anytime a buyer enrolled in Salesloft cadence is active on the website. This gives reps more relevant information about their target accounts, like who specifically is visiting and what page they’re on. Reps can see which contacts are already in a cadence, identify new contacts, and receive daily emails about buyers who don’t engage on the website. Based on the buyer’s intent, reps can start a live conversation, book a meeting or follow-up.

Hyper-personalize your ABM

Marketers can skip qualification and greet website visitors enrolled in a Salesloft sequence in a personalized way. Based on the buyer’s intent and stage in their journey, you can target them with specific playbooks helping to nurture the buyer with your next best action; more content, scheduling a meeting, a live chat with an SDR or chatting with their account owner.

Easily enroll contacts into a Salesloft cadence from Drift

Sales reps can enroll new contacts into a Salesloft cadence and follow-up with abandoned chats directly from Drift’s activity feed or chat inbox. Sellers can see Drift events in the Salesloft feed and see who’s watching your videos and visiting the website when you send them links via Salesloft.