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Drift connects manufacturers with website visitors for real-time conversations that surface content, answer questions, fast-track accounts, and efficiently convert qualified buyers to leads.<\/p>\n","author_details":{"image":false,"name":"","date":""},"cta":{"link":{"title":"See Drift in Action","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"drift_playbook_id":"","image":{"image":105050,"wistia_video_id":"","background_color":"","background_image":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/11\/pexels-jopwell-2422278-grain-2.png"},"display_content_on_right":false,"disable_image_lazy_loading":false,"add_brand_icon":"icon","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m10_text_only","title":"70% of the Buying Process Is Done Anonymously","columns":[{"content":"

The best practices of the past decade aren\u2019t the best practices of today. Buyers won\u2019t stand for completing forms, waiting, and unhelpful or generic follow-up. Identify website visitors and instantly personalize their experiences to generate more quality pipeline, revenue, and lifelong customers.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}],"background_color":"","layout_options":{"top_border":"","bottom_border":"thin","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":false}}},{"acf_fc_layout":"m14_logos","title":"TRUSTED BY 200+ INNOVATIVE MANUFACTURING BRANDS","content":"","cta":{"link":"","button_style":"yellow","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"logo_set":"custom","logos":[100245,100246,100442,100443,100253],"background_color":"white","background_slant":"center","disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"thin","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":true},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":true}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"CONVERSATIONAL MARKETING","use_smaller_content":true,"title":"CAPTURE MORE LEADS WITH LESS EFFORT, FASTER ","content":"

Manufacturers who provide outstanding digital experiences are more than 2x as likely to be selected by buyers. That\u2019s why Drift helps you instantly recognize target accounts, welcome them with personalized messages, answer questions 24\/7, and deliver the right information at the right time.<\/p>\n","cta":{"link":"","button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"cyan","image":{"image":100291,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":true,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":true},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":true}}},{"acf_fc_layout":"m11_text_with_photo","title":"BUILD MORE PIPELINE FROM DIGITAL CHANNELS ","content":"

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