{"id":10720,"date":"2018-07-16T13:49:48","date_gmt":"2018-07-16T17:49:48","guid":{"rendered":"https:\/\/www.drift.com\/?page_id=10720"},"modified":"2023-03-14T18:59:26","modified_gmt":"2023-03-14T22:59:26","slug":"principles","status":"publish","type":"page","link":"https:\/\/www.drift.com\/about\/principles\/","title":{"rendered":"Leadership Principles"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":267,"featured_media":105075,"parent":93147,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-leadership-principles.php","meta":{"inline_featured_image":false},"acf":{"columns":[{"pretitle":"","title":"Put the customer at the center of everything you do.","subtitle":"","body":"

We make decisions to solve our customers\u2019 problems. Period. Not to get the company short-term wins. Not to respond to a competitor. No matter your role, put the customer at the center of your decisions instead of yourself or your team. Spend time every day getting to know the customer a little bit better than you did yesterday.<\/span><\/p>\n","image":{"ID":10721,"id":10721,"title":"box-1","filename":"box-1.png","filesize":70279,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","alt":"","author":"357","description":"","caption":"","name":"box-1","status":"inherit","uploaded_to":0,"date":"2018-07-16 17:42:25","modified":"2018-07-16 17:42:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":450,"height":380,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","medium-width":450,"medium-height":380,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","medium_large-width":450,"medium_large-height":380,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","large-width":450,"large-height":380,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","1536x1536-width":450,"1536x1536-height":380,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","2048x2048-width":450,"2048x2048-height":380,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","third_width_square-width":324,"third_width_square-height":274,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","profile_24-width":24,"profile_24-height":20,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","profile_48-width":48,"profile_48-height":41,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","profile_96-width":96,"profile_96-height":81,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","profile_150-width":150,"profile_150-height":127,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-1.png","profile_300-width":300,"profile_300-height":253}}},{"pretitle":"","title":"Create a culture of respect and trust.","subtitle":"","body":"

We all do our part to maintain a culture of inclusion, respect, and trust. When a problem happens, we go to the person who can fix it instead of complaining about it to someone who can\u2019t. We celebrate each other\u2019s wins with excitement and enthusiasm (and maybe a few train
\nwhistles and gongs). We respect different opinions and embrace the fact that we\u2019re not all the same. By doing that, we create unity.<\/p>\n","image":{"ID":10722,"id":10722,"title":"box-2","filename":"box-2.png","filesize":67100,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","alt":"","author":"357","description":"","caption":"","name":"box-2","status":"inherit","uploaded_to":0,"date":"2018-07-16 17:42:57","modified":"2018-07-16 17:42:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":450,"height":306,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","medium-width":450,"medium-height":306,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","medium_large-width":450,"medium_large-height":306,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","large-width":450,"large-height":306,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","1536x1536-width":450,"1536x1536-height":306,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","2048x2048-width":450,"2048x2048-height":306,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","third_width_square-width":324,"third_width_square-height":220,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","profile_24-width":24,"profile_24-height":16,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","profile_48-width":48,"profile_48-height":33,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","profile_96-width":96,"profile_96-height":65,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","profile_150-width":150,"profile_150-height":102,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-2.png","profile_300-width":300,"profile_300-height":204}}},{"pretitle":"","title":"Practice extreme ownership.","subtitle":"","body":"

We take extreme ownership of our results, both the successes and the failures. We never point the finger or make excuses. We take it upon ourselves to understand the mission and believe in it. If you don\u2019t understand the mission, it\u2019s on you to get clear and ensure your plan supports it. Ask questions and speak up if you need clarification. This is our mission, but we\u2019re all responsible for our own understanding.<\/p>\n","image":{"ID":10723,"id":10723,"title":"box-3","filename":"box-3.png","filesize":73312,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","alt":"","author":"357","description":"","caption":"","name":"box-3","status":"inherit","uploaded_to":0,"date":"2018-07-16 17:43:23","modified":"2018-07-16 17:43:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":490,"height":348,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","medium-width":490,"medium-height":348,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","medium_large-width":490,"medium_large-height":348,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","large-width":490,"large-height":348,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","1536x1536-width":490,"1536x1536-height":348,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","2048x2048-width":490,"2048x2048-height":348,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","third_width_square-width":324,"third_width_square-height":230,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","profile_24-width":24,"profile_24-height":17,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","profile_48-width":48,"profile_48-height":34,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","profile_96-width":96,"profile_96-height":68,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","profile_150-width":150,"profile_150-height":107,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-3.png","profile_300-width":300,"profile_300-height":213}}},{"pretitle":"","title":"Have a bias for action and deliver daily results.","subtitle":"","body":"

We ship daily, and we don\u2019t just mean software. Across the entire company, everyone is taking action that drives results every single day. We make things happen before we make them perfect. We believe every project can be broken down into small, daily wins. Over time, those small wins help our customers take massive leaps forward.<\/p>\n","image":{"ID":10724,"id":10724,"title":"box-4","filename":"box-4.png","filesize":74799,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","alt":"","author":"357","description":"","caption":"","name":"box-4","status":"inherit","uploaded_to":0,"date":"2018-07-16 17:43:47","modified":"2018-07-16 17:43:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":450,"height":321,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","medium-width":450,"medium-height":321,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","medium_large-width":450,"medium_large-height":321,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","large-width":450,"large-height":321,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","1536x1536-width":450,"1536x1536-height":321,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","2048x2048-width":450,"2048x2048-height":321,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","third_width_square-width":324,"third_width_square-height":231,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","profile_24-width":24,"profile_24-height":17,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","profile_48-width":48,"profile_48-height":34,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","profile_96-width":96,"profile_96-height":68,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","profile_150-width":150,"profile_150-height":107,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-4.png","profile_300-width":300,"profile_300-height":214}}},{"pretitle":"","title":"Seek feedback, not consensus.","subtitle":"","body":"

We seek feedback to get to the best idea, not to create agreement or consensus. We believe consensus creates average ideas, average speed, and average results. We don\u2019t vote on ideas or decisions. The best idea will never sound like the best idea to everyone, so we validate with the customer instead of committees. When a decision is made, we move forward (disagree and commit).<\/p>\n","image":{"ID":10725,"id":10725,"title":"box-5","filename":"box-5.png","filesize":63007,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","alt":"","author":"357","description":"","caption":"","name":"box-5","status":"inherit","uploaded_to":0,"date":"2018-07-16 17:44:12","modified":"2018-07-16 17:44:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":450,"height":306,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","medium-width":450,"medium-height":306,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","medium_large-width":450,"medium_large-height":306,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","large-width":450,"large-height":306,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","1536x1536-width":450,"1536x1536-height":306,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","2048x2048-width":450,"2048x2048-height":306,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","third_width_square-width":324,"third_width_square-height":220,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","profile_24-width":24,"profile_24-height":16,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","profile_48-width":48,"profile_48-height":33,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","profile_96-width":96,"profile_96-height":65,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","profile_150-width":150,"profile_150-height":102,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-5.png","profile_300-width":300,"profile_300-height":204}}},{"pretitle":"","title":"Push for high standards.","subtitle":"","body":"

Our standards should make us uncomfortable. When comfort creeps in, we acknowledge our goals aren\u2019t big enough and we raise the bar. We apply high standards to everything\u2014whether it\u2019s a new feature, a new hire, or event swag. No matter how big or small something seems,
\nit contributes to the sum total of our brand. And we want to build a brand customers love. Despite always knowing that we can reach higher and do better, we take time to celebrate the wins that we have made along the way.<\/p>\n","image":{"ID":10726,"id":10726,"title":"box-6","filename":"box-6.png","filesize":75945,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","alt":"","author":"357","description":"","caption":"","name":"box-6","status":"inherit","uploaded_to":0,"date":"2018-07-16 17:44:56","modified":"2018-07-16 17:44:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":479,"height":337,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","medium-width":479,"medium-height":337,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","medium_large-width":479,"medium_large-height":337,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","large-width":479,"large-height":337,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","1536x1536-width":479,"1536x1536-height":337,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","2048x2048-width":479,"2048x2048-height":337,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","third_width_square-width":324,"third_width_square-height":228,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","profile_24-width":24,"profile_24-height":17,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","profile_48-width":48,"profile_48-height":34,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","profile_96-width":96,"profile_96-height":68,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","profile_150-width":150,"profile_150-height":106,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-6.png","profile_300-width":300,"profile_300-height":211}}},{"pretitle":"","title":"Stay scrappy.","subtitle":"","body":"

There is no entitlement here. We work like we have something to prove. We don\u2019t always know how we\u2019ll make something happen, but we do know we\u2019ll figure it out.<\/p>\n

It\u2019s this quality that will help us topple any challenge we encounter, regardless of our means or circumstances.<\/p>\n","image":{"ID":10727,"id":10727,"title":"box-7","filename":"box-7.png","filesize":58255,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","alt":"","author":"357","description":"","caption":"","name":"box-7","status":"inherit","uploaded_to":0,"date":"2018-07-16 17:45:21","modified":"2018-07-16 17:45:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":450,"height":326,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","medium-width":450,"medium-height":326,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","medium_large-width":450,"medium_large-height":326,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","large-width":450,"large-height":326,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","1536x1536-width":450,"1536x1536-height":326,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","2048x2048-width":450,"2048x2048-height":326,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","third_width_square-width":324,"third_width_square-height":235,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","profile_24-width":24,"profile_24-height":17,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","profile_48-width":48,"profile_48-height":35,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","profile_96-width":96,"profile_96-height":70,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","profile_150-width":150,"profile_150-height":109,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2018\/07\/box-7.png","profile_300-width":300,"profile_300-height":217}}},{"pretitle":"","title":"Be a curious learning machine.","subtitle":"","body":"

We bring a spirit of learning to everything we do. We seek wisdom so we don\u2019t have to reinvent the wheel whenever possible. We approach learning as both students and teachers, eager to share our discoveries with each other and our customers. We can\u2019t stay comfortable or get stuck in our ways. 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It requires leadership, action, and a willingness to let this customer-centric philosophy guide your decision-making every single day. At Drift, we know that this kind of rigorous application of our beliefs will help us achieve our ultimate vision: become the new way businesses buy from businesses.<\/p>\n

Which is why we recently decided to evolve our thinking into one clear document we call our Drift Leadership Principles.<\/p>\n","form_type":"null","button_color":"white","button_text":"","button_url":"","email_form_description_text":"","include_section_padding":true},{"acf_fc_layout":"line_break","background_color":"bg-white","line_color":"line-break__blue","width":"normal"},{"acf_fc_layout":"principle_section","title":"Put the customer at the center of everything you do","body":"

You make decisions to solve our customers\u2019 problems. Not to get short-term wins for the company, your department, or your team. And while you pay attention to what competitors are doing, you stay focused on our customers. At Drift, we’re all customer obsessed. No matter your role, put the customer at the center of your work and take time to get to know them a little bit better than you did yesterday.<\/p>\n"},{"acf_fc_layout":"line_break","background_color":"bg-white","line_color":"line-break__blue","width":"narrow"},{"acf_fc_layout":"principle_section","title":"Create a culture of respect and trust","body":"

You know that a better workplace starts with empowering teams to make their own decisions and respecting different opinions. That\u2019s why we all work hard to maintain a culture of diversity, equity, inclusion, and belonging. When a problem happens, go to the person who can fix it instead of complaining about it to someone who can\u2019t. We also celebrate each other\u2019s (professional and personal) wins with excitement to create an environment where you can bring your true self to work, every day.<\/p>\n"},{"acf_fc_layout":"line_break","background_color":"bg-white","line_color":"line-break__blue","width":"narrow"},{"acf_fc_layout":"principle_section","title":"Practice extreme ownership","body":"

You take extreme ownership of our results, both the successes and the failures. You never point the finger or make excuses. You take it upon yourself to understand our shared mission and believe in it. You pull the right people in when you need feedback and support.\u00a0 You keep your team informed, share results, and help present a solution when needed.<\/p>\n"},{"acf_fc_layout":"line_break","background_color":"bg-white","line_color":"line-break__blue","width":"narrow"},{"acf_fc_layout":"principle_section","title":"Seek feedback, not consensus","body":"

The best solution isn\u2019t always your first one, which is why we\u2019re big on cross-functional collaboration. You proactively seek feedback and pressure test the best ideas against diverse perspectives. If you are the directly responsible individual on an initiative, it is up to you to own the decision. You believe that leading from consensus limits creative thinking and hinders growth.<\/p>\n"},{"acf_fc_layout":"image_section","image":{"ID":77557,"id":77557,"title":"Tmjk_82__DSC7090_KePat@2x","filename":"Tmjk_82__DSC7090_KePat@2x.jpg","filesize":282338,"url":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","link":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","alt":"","author":"357","description":"","caption":"","name":"wp-attachment-tmjk_82__dsc7090_kepat2x","status":"inherit","uploaded_to":10720,"date":"2020-10-14 19:01:52","modified":"2020-10-14 19:01:52","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.drift.com\/wp-includes\/images\/media\/default.png","width":2454,"height":1478,"sizes":{"thumbnail":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","medium-width":2454,"medium-height":1478,"medium_large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x-768x463.jpg","medium_large-width":768,"medium_large-height":463,"large":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","large-width":2454,"large-height":1478,"1536x1536":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x-1536x925.jpg","1536x1536-width":1536,"1536x1536-height":925,"2048x2048":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x-2048x1233.jpg","2048x2048-width":2048,"2048x2048-height":1233,"third_width_square":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x-324x324.jpg","third_width_square-width":324,"third_width_square-height":324,"profile_24":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","profile_24-width":24,"profile_24-height":14,"profile_48":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","profile_48-width":48,"profile_48-height":29,"profile_96":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","profile_96-width":96,"profile_96-height":58,"profile_150":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","profile_150-width":150,"profile_150-height":90,"profile_300":"https:\/\/www.drift.com\/wp-content\/uploads\/2020\/10\/Tmjk_82__DSC7090_KePat@2x.jpg","profile_300-width":300,"profile_300-height":181}}},{"acf_fc_layout":"principle_section","title":"Push for high standards","body":"

As an industry disruptor, we\u2019re not just setting standards, we\u2019re also raising the bar on what can be done. That\u2019s why you push for people\u2019s best work \u2014 whether it\u2019s a new feature, a new hire, or new swag \u2014 and encourage outside-the-box thinking. You are not afraid to iterate on your work until it meets your standards. Your creativity and dynamic nature allows us to lead change in the industry, while building a brand customers love. We want you to be proud of the work you do at Drift, and we\u2019re here to help you grow as a professional.<\/p>\n"},{"acf_fc_layout":"line_break","background_color":"bg-white","line_color":"line-break__blue","width":"narrow"},{"acf_fc_layout":"principle_section","title":"Be a curious learning machine","body":"

You bring a spirit of learning to everything we do. You seek wisdom through informal and formal education, so you don\u2019t have to reinvent the wheel. You approach learning as both student and teacher, eager to share your discoveries with each other and our customers. You thrive on challenges and reframe problems into opportunities. We can\u2019t stay comfortable or get stuck in our ways. Staying curious and continuously learning keeps us in motion.<\/p>\n"},{"acf_fc_layout":"line_break","background_color":"bg-white","line_color":"line-break__blue","width":"narrow"},{"acf_fc_layout":"principle_section","title":"Have a bias for action and deliver daily results","body":"

You are a creative thinker who understands that achieving the bigger picture is only possible with smaller wins. We\u2019re in this together and we all win when we take accountability and deliver results every day. Over time, those small wins help our customers take massive leaps forward.<\/p>\n"},{"acf_fc_layout":"line_break","background_color":"bg-white","line_color":"line-break__blue","width":"narrow"},{"acf_fc_layout":"principle_section","title":"Stay scrappy","body":"

There is no entitlement here. We work like we have something to prove. We don\u2019t always know how we\u2019ll make something happen, but we do know we\u2019ll figure it out. Creating the best product with optimal resources will always help our customers.\u00a0 We keep pushing even when no one is watching.<\/p>\n"},{"acf_fc_layout":"text_center","background_color":"bg-black","bolt":"null","pretitle":"","title":"Do the best work of your life at Drift","body":"","form_type":"button","button_color":"border-white","button_text":"Explore Open Positions","button_url":"\/about\/careers\/","email_form_description_text":"","include_section_padding":true}],"include_intellimize_async":false},"yoast_head":"\nLeadership Principles | Drift<\/title>\n<meta name=\"description\" content=\"We make decisions to solve our customers' problems. Period. Not to get the company short-term wins. Not to respond to a competitor. 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