Drift https://www.drift.com/ The World's First and Only Conversational Marketing and Sales Platform Tue, 05 Mar 2024 22:27:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://www.drift.com/wp-content/uploads/2020/06/cropped-2003-Drift-Bolt-gry-sq-reg-01-32x32.png Drift https://www.drift.com/ 32 32 #7: AI Made Me Do It — Generative AI is Creating a New Kind of Knowledge Work https://www.drift.com/blog/7-ai-made-me-do-it-generative-ai-is-creating-a-new-kind-of-knowledge-work/ Wed, 06 Mar 2024 13:00:35 +0000 https://www.drift.com/?p=111967 A monthly take on what’s new in AI — personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai. Disclosure: This article was generated in partnership with AI. We first recorded an interview and transcribed it with the Whisper.cpp AI model. Then, […]

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]]> A monthly take on what’s new in AI — personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai. Disclosure: This article was generated in partnership with AI. We first recorded an interview and transcribed it with the Whisper.cpp AI model. Then, we condensed it with Google’s Gemini Ultra...

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]]> From A to Z: The Essential AI Glossary for Marketers https://www.drift.com/blog/ai-glossary/ Wed, 28 Feb 2024 13:00:01 +0000 https://www.drift.com/?p=111948 What’s the first thing that comes to mind when you hear “artificial intelligence (AI)”? Maybe you think of a generative AI tool like OpenAI’s ChatGPT or something more specific like a disease mapping tool. Or maybe your mind jumps to early sci-fi films, where humans live alongside sentient AI robots. Perhaps you don’t think about […]

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]]> What’s the first thing that comes to mind when you hear “artificial intelligence (AI)”? Maybe you think of a generative AI tool like OpenAI’s ChatGPT or something more specific like a disease mapping tool. Or maybe your mind jumps to early sci-fi films, where humans live alongside sentient AI robots. Perhaps you don’t think about any of that, and instead find yourself chewing on issues like AI...

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]]> #6: AI Made Me Do It — Goal-oriented AI is better than AI-oriented goals https://www.drift.com/blog/6-goal-oriented-ai/ Wed, 07 Feb 2024 13:00:45 +0000 https://www.drift.com/?p=111843 A monthly take on what’s new in AI — personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Drift’s VP of Engineering, Bernard Kiyanda. What’s On My AI-Mind Like any tool, AI must be applied with precision and forethought. The first step to building a house isn’t to buy a […]

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]]> A monthly take on what’s new in AI — personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Drift’s VP of Engineering, Bernard Kiyanda. Like any tool, AI must be applied with precision and forethought. The first step to building a house isn’t to buy a hammer — it’s to plan out your project and design your blueprint. Similarly, as we introduce AI-powered...

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]]> 2023 Product Round-Up: How Drift’s Platform Improved Last Year https://www.drift.com/blog/product-roundup-2023/ Fri, 26 Jan 2024 18:28:18 +0000 https://www.drift.com/?p=111548 Who can believe it’s 2024 already? I’m sure I’m not the only one who thinks 2023 flew by. Before we dive headfirst into the new year though, I wanted to take a moment to reflect on all of the exciting updates we made to the Drift product suite over the past year. Throughout 2023, our […]

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]]> Who can believe it’s 2024 already? I’m sure I’m not the only one who thinks 2023 flew by. Before we dive headfirst into the new year though, I wanted to take a moment to reflect on all of the exciting updates we made to the Drift product suite over the past year. Throughout 2023, our product team was busy acting on customer feedback and optimizing solutions to empower all of our customers to...

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]]> How Drift and Lift AI 4x’ed Intelex’s Pipeline to Opportunity Speed https://www.drift.com/blog/4x-pipeline-to-opportunity-speed/ Fri, 19 Jan 2024 13:00:52 +0000 https://www.drift.com/?p=111340 Every company that sets out to build a safe workplace environment needs to stay up-to-date on their management policies and procedures — and no one feels this more strongly than the team at Intelex. As the world’s leading environment, health, safety, and quality management software, Intelex is on a mission to ensure their customers reach […]

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]]> Every company that sets out to build a safe workplace environment needs to stay up-to-date on their management policies and procedures — and no one feels this more strongly than the team at Intelex. As the world’s leading environment, health, safety, and quality management software, Intelex is on a mission to ensure their customers reach zero workplace deaths by 2050. To achieve this mission...

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]]> Do These Three Things to Win at Conversational Marketing in 2024 https://www.drift.com/blog/conversational-marketing-best-practices-2024/ Tue, 16 Jan 2024 21:59:49 +0000 https://www.drift.com/?p=111286 If you’ve read our Conversation Trends Report, you now know that B2B buyers crave digital buying experiences that get them what they need, when they need it. And if you haven’t read the report yet, then I highly recommend you check it out. Based on the data gathered from that conversation analysis, we’re giving you […]

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]]> If you’ve read our Conversation Trends Report, you now know that B2B buyers crave digital buying experiences that get them what they need, when they need it. And if you haven’t read the report yet, then I highly recommend you check it out. Based on the data gathered from that conversation analysis, we’re giving you even more data to ensure that your Drift instance is performing at its best for...

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]]> #5: AI Made Me Do It — How Will AI Fit Into Your Future? https://www.drift.com/blog/5-how-will-ai-fit-into-your-future/ Wed, 10 Jan 2024 13:00:06 +0000 https://www.drift.com/?p=111243 A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP and Head of Marketing, Emily Singer. What’s On My AI-Mind To move forward with AI, we need to be educated on AI. From governments to universities to movie studios to […]

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]]> A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP and Head of Marketing, Emily Singer. To move forward with AI, we need to be educated on AI. From governments to universities to movie studios to newsrooms, people all over the world are determining how AI should be developed and utilized.

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]]> 2024 Prediction: Amidst AI Innovation, Humanity Will Prevail https://www.drift.com/blog/2024-leadership-predictions/ Thu, 28 Dec 2023 14:45:46 +0000 https://www.drift.com/?p=111112 2023 fundamentally changed everything we know about how we go to market. Between the commercialization of artificial intelligence (AI) and a turbulent economy, companies all over the world have had to rethink how they market, sell, and buy. As a result, the B2B buying space today looks drastically different from how it did at this […]

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]]> 2023 fundamentally changed everything we know about how we go to market. Between the commercialization of artificial intelligence (AI) and a turbulent economy, companies all over the world have had to rethink how they market, sell, and buy. As a result, the B2B buying space today looks drastically different from how it did at this time in 2022. So, with all of these changes already occurring...

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]]> #4: AI Made Me Do It — AI Doesn’t Make You Special https://www.drift.com/blog/4-ai-made-me-do-it-ai-doesnt-make-you-special/ Wed, 13 Dec 2023 13:00:38 +0000 https://www.drift.com/?p=111076 A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP of Global Sales and Partnerships, Lee Zucker. What’s On My AI-Mind It’s no longer sexy to simply use AI or GPT tech. Though AI has been behind the scenes of […]

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]]> A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP of Global Sales and Partnerships, Lee Zucker. It’s no longer sexy to simply use AI or GPT tech. Though AI has been behind the scenes of our Netflix recommendations and Google Maps routes for years, in 2023, for the first time ever, it came to the...

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]]> How to Build a Conversational AI Experience Your Site Visitors Will Love https://www.drift.com/blog/conversational-ai-best-practices/ Tue, 21 Nov 2023 13:00:42 +0000 https://www.drift.com/?p=110995 AI is everywhere. And I’m sure I speak for most of us when I say we’re fascinated by it. Ever since ChatGPT hit the mainstream last year, companies worldwide have not only begun to innovate on AI but also to integrate it within their workflows. It’s helped brands become more productive, data-driven, and even conversational. […]

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]]> AI is everywhere. And I’m sure I speak for most of us when I say we’re fascinated by it. Ever since ChatGPT hit the mainstream last year, companies worldwide have not only begun to innovate on AI but also to integrate it within their workflows. It’s helped brands become more productive, data-driven, and even conversational. Today, many companies use Conversational AI to understand, process...

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