{"id":93998,"date":"2022-03-10T12:11:08","date_gmt":"2022-03-10T17:11:08","guid":{"rendered":"https:\/\/www.drift.com\/platform\/conversational-sales-copy\/"},"modified":"2024-01-30T15:15:18","modified_gmt":"2024-01-30T20:15:18","slug":"visitor-intelligence","status":"publish","type":"page","link":"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/","title":{"rendered":"Visitor Intelligence"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":318,"featured_media":0,"parent":93051,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-components.php","meta":{"inline_featured_image":false},"acf":{"internal_page_name":"","custom_css_file_name":"","include_intellimize":[],"include_intellimize_async":false,"inject_into_header":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":false,"wistia_video_id":"","background_color":"","background_image":false},"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}},"components":[{"acf_fc_layout":"m36_breadcrumb"},{"acf_fc_layout":"m2_hero_l2","title":"Turn Insights into Pipeline","content":"<p>Drift brings together multiple layers of data to identify website visitors and engage them with a personalized experience, and gives your team the context they need to convert more leads into opportunities.<\/p>\n","content_options":{"background_color":"magenta"},"cta":{"link":{"title":"Get a Demo","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"image":{"image":95075,"image_is_square":false,"wistia_video_id":"","lottie_file":false,"horizontal_alignment":"left","vertical_alignment":"center","background_color":"","background_image":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/03\/visitor-grain@1.5x.png"},"disable_image_lazy_loading":true,"add_brand_icon":"","layout_options":{"top_border":"thin","bottom_border":"thick","desktop":{"add_top_margin":true,"add_bottom_margin":true,"remove_top_padding":true,"remove_bottom_padding":true},"mobile":{"add_top_margin":true,"add_bottom_margin":true,"remove_top_padding":true,"remove_bottom_padding":true}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"Identify & Engage Website Visitors Through the Power of Personalization","content":"<p>Data from Visitor Intelligence personalizes how your\u00a0<a href=\"\/platform\/custom-chatbots\/\">chatbots<\/a>\u00a0talk and interact with each website visitor. And when the customer tells you additional identifying information via chat, like her email address, Drift\u2019s website visitor identification software uses that information to further personalize the conversation and every interaction thereafter. The result: increased website engagement and more highly-qualified leads for your sales reps.<\/p>\n","cta":{"link":{"title":"Learn More","url":"\/platform\/intel\/","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"yellow","image":{"image":95080,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":true,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"Personalize Conversations Using Marketing Automation, CRM, IP Lookup, and Intent Data","content":"<p>Drift\u2019s website visitor identification software brings together data from your marketing automation, CRM, sales, and ABM tools. We then enrich this data using Clearbit, 6sense, ZoomInfo, and Crunchbase. With this augmented intelligence, you know more than ever about who each visitor is, how they\u2019ve interacted with your marketing materials and when and how they\u2019ve engaged with sales.<\/p>\n<p>As a bonus, questions asked and answers given by customers in a conversation on your website also get pushed back into your marketing automation and CRM, so data about their interests and stage in the buyer\u2019s journey update the marketing lists they\u2019re on, and the campaigns you include them in. Every piece of your marketing machine gets smarter.<\/p>\n","cta":{"link":{"title":"Learn More","url":"\/platform\/deal-room\/","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"indigo","image":{"image":94877,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thin","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"Turn Website Intelligence into Action for Your Sales Team","content":"<p>We know it takes intelligence + action to accelerate revenue. So Drift takes the intelligence on your web visitors and uses it to send each of your reps real-time alerts when an account they own visits your site. We also group visitors into specific target audiences and recommend which playbooks to run for each, and constantly provide insight into how well you\u2019re reaching those audiences. So you can engage more website visitors over time, and generate pipeline faster.<\/p>\n","cta":{"link":{"title":"Learn More","url":"\/platform\/prospector\/","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"magenta","image":{"image":false,"wistia_video_id":"jbx1yv3yzy","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":true,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m15_related_content","title":"SEE WHY OUR CUSTOMERS LOVE DRIFT","content":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"is_newsletter_items":false,"newsletter_items":null,"items":[{"image":87907,"subhead":"TENABLE CUSTOMER STORY","title":"3X QUALIFIED PIPELINE","cta":{"title":"Learn More","url":"\/case-studies\/tenable\/","target":""},"cta_new_cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"image":99095,"subhead":"EAB","title":"120% INCREASE IN DEMO REQUESTS","cta":{"title":"Learn More","url":"https:\/\/www.drift.com\/case-studies\/eab\/","target":""},"cta_new_cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"image":82303,"subhead":"ZENEFITS","title":"3.6M INFLUENCED IN PIPELINE","cta":{"title":"Learn More","url":"\/case-studies\/zenefits\/","target":""},"cta_new_cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}],"use_numbers_instead_of_images":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m12_cta","use_narrow_layout":false,"eyebrow":"","logo":false,"title":"Bring Data from Across Your Tech Stack Together with Drift","content":"","cta":{"link":{"title":"Get a Demo","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"drift_playbook_id":"","display_content_on_right":true,"background_color":"black","disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}}],"disable_image_lazy_loading":false,"disable_drift_bot":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identify &amp; Engage Website Visitors<\/title>\n<meta name=\"description\" content=\"Drift\u2019s website visitor identification software helps you identify website visitors so you can boost website engagement and qualify more traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visitor Intelligence Identify &amp; Engage Website Visitors\" \/>\n<meta property=\"og:description\" content=\"Drift\u2019s website visitor identification software helps you identify website visitors so you can boost website engagement and qualify more traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Drift\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heydrift\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-30T20:15:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Visitor Intelligence Identify &amp; Engage Website Visitors\" \/>\n<meta name=\"twitter:description\" content=\"Drift\u2019s website visitor identification software helps you identify website visitors so you can boost website engagement and qualify more traffic.\" \/>\n<meta name=\"twitter:site\" content=\"@Drift\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/\",\"url\":\"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/\",\"name\":\"Identify & Engage Website Visitors\",\"isPartOf\":{\"@id\":\"https:\/\/www.drift.com\/#website\"},\"datePublished\":\"2022-03-10T17:11:08+00:00\",\"dateModified\":\"2024-01-30T20:15:18+00:00\",\"description\":\"Drift\u2019s website visitor identification software helps you identify website visitors so you can boost website engagement and qualify more traffic.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.drift.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\/\/www.drift.com\/solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Visitor Intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.drift.com\/#website\",\"url\":\"https:\/\/www.drift.com\/\",\"name\":\"Drift\",\"description\":\"The World&#039;s First and Only Conversational Marketing and Sales Platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.drift.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Identify & Engage Website Visitors","description":"Drift\u2019s website visitor identification software helps you identify website visitors so you can boost website engagement and qualify more traffic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"Visitor Intelligence Identify & Engage Website Visitors","og_description":"Drift\u2019s website visitor identification software helps you identify website visitors so you can boost website engagement and qualify more traffic.","og_url":"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/","og_site_name":"Drift","article_publisher":"https:\/\/www.facebook.com\/heydrift","article_modified_time":"2024-01-30T20:15:18+00:00","twitter_card":"summary_large_image","twitter_title":"Visitor Intelligence Identify & Engage Website Visitors","twitter_description":"Drift\u2019s website visitor identification software helps you identify website visitors so you can boost website engagement and qualify more traffic.","twitter_site":"@Drift","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/","url":"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/","name":"Identify & Engage Website Visitors","isPartOf":{"@id":"https:\/\/www.drift.com\/#website"},"datePublished":"2022-03-10T17:11:08+00:00","dateModified":"2024-01-30T20:15:18+00:00","description":"Drift\u2019s website visitor identification software helps you identify website visitors so you can boost website engagement and qualify more traffic.","breadcrumb":{"@id":"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.drift.com\/solutions\/visitor-intelligence\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.drift.com\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/www.drift.com\/solutions\/"},{"@type":"ListItem","position":3,"name":"Visitor Intelligence"}]},{"@type":"WebSite","@id":"https:\/\/www.drift.com\/#website","url":"https:\/\/www.drift.com\/","name":"Drift","description":"The World&#039;s First and Only Conversational Marketing and Sales Platform","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.drift.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages\/93998"}],"collection":[{"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/users\/318"}],"replies":[{"embeddable":true,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/comments?post=93998"}],"version-history":[{"count":6,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages\/93998\/revisions"}],"predecessor-version":[{"id":111570,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages\/93998\/revisions\/111570"}],"up":[{"embeddable":true,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages\/93051"}],"wp:attachment":[{"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/media?parent=93998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}