{"id":98818,"date":"2022-09-09T16:45:33","date_gmt":"2022-09-09T20:45:33","guid":{"rendered":"https:\/\/www.drift.com\/solutions\/customer-prospecting-copy\/"},"modified":"2023-06-29T19:58:27","modified_gmt":"2023-06-29T23:58:27","slug":"sales-efficiency","status":"publish","type":"page","link":"https:\/\/www.drift.com\/solutions\/sales-efficiency\/","title":{"rendered":"Sales Efficiency"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":318,"featured_media":108806,"parent":93051,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-components.php","meta":{"inline_featured_image":false},"acf":{"internal_page_name":"","custom_css_file_name":"","include_intellimize":[],"include_intellimize_async":false,"inject_into_header":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":false,"wistia_video_id":"","background_color":"","background_image":false},"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}},"components":[{"acf_fc_layout":"m36_breadcrumb"},{"acf_fc_layout":"m2_hero_l2","title":"Empower Your Sales Teams to Do More With Less","content":"

You’re responsible for owning every part of today’s sales process, from creating pipeline to closing deals. Luckily, you can boost sales productivity at every stage with Drift.<\/p>\n","content_options":{"background_color":"light_grey"},"cta":{"link":{"title":"Let's Chat","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"image":{"image":108803,"image_is_square":false,"wistia_video_id":"","lottie_file":false,"horizontal_alignment":"left","vertical_alignment":"center","background_color":"lime","background_image":"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/06\/2306-Sales-Efficiency-HERO-GRAINY.png"},"disable_image_lazy_loading":true,"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":true},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":true}}},{"acf_fc_layout":"m18_stats","title":"The Numbers Are In: You\u2019re Missing Out","content":"

Every missed opportunity to engage with a target account means another step away from a closed deal. Drift ensures you\u2019re connecting with the right buyers at the right time and with the right conversation \u2014 which garners amazing results.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"items_per_row":"two","items":[{"icon":false,"prepend":"","statistic_number":"50","append":"%","subtitle":"","content":"avg increase in sales rep efficiency","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"icon":false,"prepend":"","statistic_number":"30","append":"%","subtitle":"","content":"avg increase in sales velocity","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"icon":false,"prepend":"","statistic_number":"17.5","append":"%","subtitle":"","content":"avg increase in cross-sell and upsell annual contract value","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"icon":false,"prepend":"","statistic_number":"20","append":"%","subtitle":"","content":"avg increase in win rate","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}],"use_small_title":false,"display_content_on_right":false,"use_smaller_font":false,"use_top_border_on_stats":true,"layout_options":{"top_border":"thin","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m12_cta","use_narrow_layout":false,"eyebrow":"","logo":false,"title":"670% ROI","content":"

The results are in \u2013 companies that use Drift can see up to a 670% ROI.<\/p>\n","cta":{"link":{"title":"Read More About Drift's ROI","url":"#teireport","target":""},"button_style":"lime","link_wistia_id":"","link_two":{"title":"What's My ROI?","url":"https:\/\/www.drift.com\/conversion-rate-calculator\/","target":"_blank"},"button_style_two":"white","link_two_wistia_id":""},"drift_playbook_id":"","display_content_on_right":false,"background_color":"black","disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m7_text_wide","eyebrow":"","title":"Inbound with Intent","content":[{"content":"

Don\u2019t make selling a shot in the dark. Shine a light on who your site visitors are and where they are in the buying journey so you can<\/p>\n"},{"content":"

have valuable, real-time conversations that will equip you to create a unique buying experience that\u2019s tailored to them.<\/p>\n"}],"display_content_on_right":false,"cta":{"link":{"title":"Learn More","url":"https:\/\/www.drift.com\/solutions\/visitor-intelligence\/","target":""},"button_style":"lime","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":false,"wistia_video_id":"jzj0m2b5l6","background_color":"","background_image":false},"disable_image_lazy_loading":false,"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m21_quote","show_quote_icon":true,"quote":"

Scoring prospects who are coming onto the site allows us to prioritize highly engaged leads and provide a channel to interact with them. Drift is absolutely invaluable from that perspective.<\/p>\n","name":"Scott Wilson","headshot":96656,"title_and_company":"CRM Manager, Employment Hero","link_for_name_and_title":"","cta":{"link":{"title":"Read the Employment Hero Case Study","url":"https:\/\/www.drift.com\/case-studies\/employment-hero\/","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"use_smaller_name_font":false,"align_on_right":false,"background_color":"","remove_slash_next_to_name":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":true},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":true}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":false,"title":"Engage in Smarter Conversations","content":"

Tired of writing replies from scratch? With Drift x GPT, you can reply to customers within seconds, without having to research answers outside of live chat. Plus, you can easily talk to your customers in the language they prefer with GPT translations to scale your team and reach.<\/p>\n","cta":{"link":{"title":"Learn More","url":"https:\/\/www.drift.com\/platform\/conversational-ai\/","target":""},"button_style":"lime","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":108801,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":true,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m21_quote","show_quote_icon":true,"quote":"

Drift is making a significant impact on our sales cycle by making them go faster. With Conversational Sales, we can attribute more than 4.5x faster from initial engagement to closed won.<\/p>\n","name":"Melissa Raber","headshot":99451,"title_and_company":"Senior Director of Revenue Operations & Sales Development, Workiva","link_for_name_and_title":"","cta":{"link":{"title":"Read the Workiva Case Study","url":"https:\/\/www.drift.com\/case-studies\/workiva\/","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"use_smaller_name_font":false,"align_on_right":false,"background_color":"","remove_slash_next_to_name":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":false,"title":"Humanize Your Outbound Strategy","content":"

No one wants their emails or calls to get lost in the void. Make sure your messages get across by leveraging buyer insights to go after the accounts that will actually convert \u2014 and entice buyers to respond with a hyper-personalized video message.<\/p>\n","cta":{"link":{"title":"Learn More","url":"https:\/\/www.drift.com\/solutions\/customer-prospecting\/","target":""},"button_style":"lime","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":108805,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":false,"title":"Let Your Best Buyers Buy Faster","content":"

Book more meetings from your form fills. Leverage your tech stack data to qualify website visitors in real time and route them directly to your sales team. With Fastlane, your buyers won\u2019t have to wait hours or days to buy \u2014 and neither will you.<\/p>\n","cta":{"link":{"title":"Learn More","url":"https:\/\/www.drift.com\/platform\/fastlane\/","target":""},"button_style":"lime","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":108804,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":true,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":false,"title":"No More Tab Hopping","content":"

Drift integrates seamlessly with your tech stack (57+ integrations and counting), so you can keep work moving. With Drift\u2019s native, bi-directional integrations to CRMs, like SFDC, you can view essential Drift engagement data without ever leaving the tab. <\/span><\/p>\n","cta":{"link":{"title":"Learn More","url":"https:\/\/www.drift.com\/platform\/integrations\/","target":""},"button_style":"lime","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":108802,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m21_quote","show_quote_icon":true,"quote":"

On traditional channels, we wouldn\u2019t know if two people from the same company signed up, and we\u2019d contact them from two different people…With Drift, we have the Salesforce information there and we can see if that lead is assigned to someone. With one click, we can redirect to their account in Salesforce and see all the history.<\/p>\n","name":"Gabrielle Oliveira","headshot":97614,"title_and_company":"Global Inbound Account Executive, Pipefy","link_for_name_and_title":"","cta":{"link":"","button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"use_smaller_name_font":false,"align_on_right":false,"background_color":"","remove_slash_next_to_name":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m15_related_content","title":"Crack the Selling Code","content":"

Find out more about how Drift Conversational Sales<\/a> delivers a customer experience that\u2019s better for both buyers and sellers.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"is_newsletter_items":false,"newsletter_items":null,"items":[{"image":96133,"subhead":"Report","title":"The Total Economic Impact of Drift Report","cta":{"title":"Get the Report","url":"#teireport","target":""},"cta_new_cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"image":98538,"subhead":"Guide","title":"The Go-To-Market Guide to Drift","cta":{"title":"Get the Guide","url":"#gtm-drift","target":""},"cta_new_cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"image":96134,"subhead":"Certification","title":"Conversational Sales Certification","cta":{"title":"The Conversational Sales Certification","url":"https:\/\/www.drift.com\/conversational-sales-certification\/","target":""},"cta_new_cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}],"use_numbers_instead_of_images":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m12_cta","use_narrow_layout":false,"eyebrow":"","logo":false,"title":"Don\u2019t Wait. Start Having More Quality Conversations. ","content":"","cta":{"link":{"title":"Chat with My Account Manager","url":"#customer-sales-efficiency-email","target":""},"button_style":"white","link_wistia_id":"","link_two":{"title":"Get a Demo","url":"#getademo","target":""},"button_style_two":"cyan","link_two_wistia_id":""},"drift_playbook_id":"","display_content_on_right":false,"background_color":"black","disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}}],"disable_image_lazy_loading":false,"disable_drift_bot":false},"yoast_head":"\nImproving Your Team\u2019s Sales Efficiency with Drift<\/title>\n<meta name=\"description\" content=\"Trying to improve sales efficiency and build quality pipeline faster? 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