{"id":94016,"date":"2022-03-10T13:04:55","date_gmt":"2022-03-10T18:04:55","guid":{"rendered":"https:\/\/www.drift.com\/solutions\/real-time-personalization-copy\/"},"modified":"2024-01-30T14:27:29","modified_gmt":"2024-01-30T19:27:29","slug":"target-account-engagement","status":"publish","type":"page","link":"https:\/\/www.drift.com\/solutions\/target-account-engagement\/","title":{"rendered":"Target Account Engagement"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":318,"featured_media":109145,"parent":93051,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-components.php","meta":{"inline_featured_image":false},"acf":{"internal_page_name":"","custom_css_file_name":"","include_intellimize":[],"include_intellimize_async":false,"inject_into_header":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":false,"wistia_video_id":"","background_color":"","background_image":false},"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}},"components":[{"acf_fc_layout":"m45_code","content":"          <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n\r\n<div class=\"container hero\">\r\n<div class=\"row align-items-start\">\r\n\r\n  \r\n<div class=\"col-lg-6 hero-img\">\r\n  <lottie-player src=\"https:\/\/lottie.host\/e76c1801-4391-4ffb-984b-0ab760fb25ae\/jooiSUvwP6.json\" background=\"transparent\" speed=\"1\" style=\"padding-right: 40px;\" loop autoplay><\/lottie-player>\r\n<\/div>\r\n\r\n<div class=\"col-lg-6 right-text\">\r\n<div class=\"hero-text\">\r\n  <h1 class=\"convo-title\">Drift For Account-Based Marketing<\/h1>\r\n<p> Launch targeted campaigns that win over your VIP accounts. With Drift\u2019s intelligent insights and engagement tools, it's not just marketing, it\u2019s personal.<\/p>\r\n <div class=\"hero-cta\">\r\n<div class=\"cta-links-wrapper d-flex align-items-start cursor-hover\">\r\n  <a class=\"button cyan viewport-animate animate__animated animate__fadeIn\" data-animation=\"animate__fadeIn\" target=\"\" href=\"#getademo\">Get A Demo<\/a>\r\n  <a class=\"button viewport-animate animate__animated animate__fadeIn white i-added-button\" data-animation=\"animate__fadeIn\" \r\n     target=\"_blank\" href=\"\/tour\/conversational-marketing\/\">See It In Action<\/a><\/div>\r\n  <\/div>\r\n<\/div>  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  <section class=\"m38--expandable-items \">\r\n\t<div class=\"container expandable-items cursor-hover\">\r\n\t  <div class=\"row\">\r\n\t\t<div class=\"col-12\">\r\n\t\t\t\t\t<\/div>\r\n\t  <\/div>\r\n\t  <div class=\"row margin-top__sm cursor-hover\">\r\n\t\t<div class=\"col-12\">\r\n\t\t\t\t  \t\t  <div class=\"expandable-item expandable-item__closed pointer-hover\">\r\n\t\t\t<div class=\"expandable-item-title pointer-hover\">\r\n\t\t\tWhat is account-based marketing?\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"expandable-item-body\">\r\n\t\t\t  <p><a href=\"https:\/\/www.drift.com\/blog\/what-is-account-based-marketing\/\">Account-based marketing<\/a> (ABM) is a form of marketing that uses highly targeted, personalized campaigns to win over particular accounts.<\/p>\r\n\t\t\t<\/div>\r\n\t\t  <\/div>\r\n\t\t  \t\t\t\t  \t\t  <div class=\"expandable-item expandable-item__closed pointer-hover\">\r\n\t\t\t<div class=\"expandable-item-title pointer-hover\">\r\n\t\t\tWhy use Drift for ABM?\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"expandable-item-body\">\r\n\t\t\t  <p> Drift identifies who is on your website, where they came from, and what pages they\u2019re on, so you know you\u2019re targeting the right accounts. From there, Drift <a href=\"https:\/\/www.drift.com\/solutions\/real-time-personalization\/\">personalizes your messages<\/a>, notifies reps when a high-value target account is on your website, and uses custom routing to fast-track those target accounts to the right sales rep.<\/p>\r\n\t\t\t<\/div>\r\n\t\t  <\/div>\r\n\t\t  \t\t\t\t  \t\t\t\t<\/div>\r\n\r\n\r\n\t  <\/div>\r\n\t<\/div><\/section>\r\n  \r\n  \r\n  \r\n  \r\n  <\/div>\r\n  \r\n  <\/div>\r\n  \r\n<\/div>","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":true,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":true,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m45_code","content":"<div class=\"content-bg\">\r\n<div class=\"container\">\r\n  <div class=\"row\">\r\n         <div class=\"col-lg-5 align-self-center content-text\">\r\n      <div><h2>The Art of ABM<\/h2>\r\n      <\/div>\r\n      <p>Learn how to build a modern, best-in-class ABM program for your VIPs.<\/p>\r\n                  <a class=\"button yellow viewport-animate animate__animated animate__fadeIn pointer-hover\" data-animation=\"animate__fadeIn\" href=\"#abm-art\">Download Now<\/a>\r\n\r\n <\/div>\r\n  \r\n    <div class=\"col-lg-6  offset-lg-1\">    \r\n<img class=\"tour-image\" target=\"_blank\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/07\/Art-Of.png\" \r\nalt=\"content-image\" style=\" width: 100%;\" loading=\"lazy\" \/>\r\n    <\/div>\r\n    \r\n\r\n<\/div>\r\n<\/div>","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m45_code","content":"<div class=\"m8--text-image content-right cursor-hover\">\r\n\r\n\t<div class=\"m8--text-image-bg bg- bg-on-left  \"><\/div>\r\n\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row align-items-center content-right\">\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-content col-12 col-lg-5\">\r\n\t\t\t\r\n\t\t\t\t<div class=\"m8--text-image-content-top\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"m8--text-image-content-title viewport-animate animate__animated animate__fadeInUp cursor-hover\" data-animation=\"animate__fadeInUp\">Prioritize Key Accounts<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"m8--text-image-content-body col-12 col-lg-11 text-large viewport-animate animate__animated animate__fadeInRight\" data-animation=\"animate__fadeInRight\">\r\n\t\t\t\t\t<p class=\"cursor-hover\">Account-based marketing only works if you fully understand the person on the other end. Engage target accounts in real-time personalized conversations with insights that reveal who is on your website, where they came from, and what pages they\u2019re on.<\/p>\r\n\r\n\r\n\t\t\t\t\t<div class=\"cta-links-wrapper d-flex align-items-start align-items-md-center cursor-hover\"><a class=\"button cyan viewport-animate animate__animated animate__fadeIn pointer-hover\" data-animation=\"animate__fadeIn\" target=\"\" href=\"https:\/\/www.drift.com\/platform\/audiences\/\">Learn More<\/a><\/div>\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                          \r\n                  <br><p>\r\n<a class=\"feature-link\" href=\"https:\/\/www.drift.com\/platform\/conversational-ai\/\">AI-Powered Chatbots<\/a> engage key accounts with human-like conversations, 24\/7<\/p><\/div>        \r\n                          \r\n                          \r\n                          \r\n                          \r\n                          \r\n                          <\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-image col-12 col-lg-6 viewport-animate animate__animated animate__fadeInLeft\" data-animation=\"animate__fadeInLeft\">\r\n\t\t\t\t\t\t\r\n<lottie-player src=\"https:\/\/lottie.host\/4066c56e-69ab-4c2c-878a-1a3cc30ecfe9\/Xwduf7iB70.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player>\r\n          \r\n          \r\n          \r\n          \r\n          \r\n          <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"m8--text-image content-bottom cursor-hover\">\r\n\r\n\t<div class=\"m8--text-image-bg bg- bg-on-right  \"><\/div>\r\n\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row content-left align-items-center cursor-hover\">\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-content col-12 col-lg-5 cursor-hover\">\r\n\t\t\t\r\n\t\t\t\t<div class=\"m8--text-image-content-top\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"m8--text-image-content-title viewport-animate animate__animated animate__fadeInUp cursor-hover\" data-animation=\"animate__fadeInUp\">Create Consistent Web Experiences<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"m8--text-image-content-body col-12 col-lg-11 text-large viewport-animate animate__animated animate__fadeInRight\" data-animation=\"animate__fadeInRight\">\r\n\t\t\t\t\t<p>Drift\u2019s flexible and customizable routing lets you configure who should receive certain conversations. Even on someone\u2019s first visit to your site, you can share personalized messages with their company\u2019s name, size, and other relevant information.<\/p>\r\n\r\n\r\n\t\t\t\t\t<div class=\"cta-links-wrapper d-flex align-items-start align-items-md-center\"><a class=\"button cyan viewport-animate animate__animated animate__fadeIn\" data-animation=\"animate__fadeIn\" target=\"\" href=\"https:\/\/www.drift.com\/solutions\/real-time-personalization\/\">Learn More<\/a><\/div>\t\r\n                          \r\n                          \r\n                 <br><p><a class=\"feature-link\" href=\"https:\/\/www.drift.com\/platform\/live-chat\/\">Live Chat<\/a> connects you to website visitors with real-time conversations<br>\r\n<a class=\"feature-link\" href=\"https:\/\/www.drift.com\/platform\/fastlane\/\">Fastlane<\/a> lets target accounts skip forms by referencing your tech stack data<br>\r\n<a class=\"feature-link\" href=\"https:\/\/www.drift.com\/solutions\/target-account-engagement\/\">Conversational Landing Pages<\/a> take accounts from an ad directly to a conversation<\/p>        \r\n                          \r\n                          \r\n                          \r\n                          \r\n                          <\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-image col-12 col-lg-6 viewport-animate animate__animated animate__fadeInLeft cursor-hover\" data-animation=\"animate__fadeInLeft\">\r\n\t\t\t\t\t\t\t\r\n<lottie-player src=\"https:\/\/lottie.host\/a2b811e4-3256-4d91-967f-28180f6ca4f9\/5SRcFgBAEr.json\" background=\"transparent\" speed=\".75\" loop autoplay><\/lottie-player>\r\n          \r\n          \r\n          \r\n          <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"m8--text-image content-right cursor-hover\">\r\n\r\n\t<div class=\"m8--text-image-bg bg- bg-on-left  \"><\/div>\r\n\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row align-items-center content-right\">\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-content col-12 col-lg-5 cursor-hover\">\r\n\t\t\t\r\n\t\t\t\t<div class=\"m8--text-image-content-top\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"m8--text-image-content-title viewport-animate animate__animated animate__fadeInUp cursor-hover\" data-animation=\"animate__fadeInUp\">Accelerate Your Sales Cycle<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"m8--text-image-content-body col-12 col-lg-11 text-large viewport-animate animate__animated animate__fadeInRight\" data-animation=\"animate__fadeInRight\">\r\n\t\t\t\t\t<p class=\"cursor-hover\">Your VIP buyers don\u2019t want to fill out forms \u2014 and they shouldn\u2019t have to. You already know they\u2019re qualified. Accelerate the sales cycle by automatically routing in the account rep. And if they\u2019re not available, have Drift\u2019s chatbot book a meeting for later.<\/p>\r\n\r\n\r\n\t\t\t\t\t<div class=\"cta-links-wrapper d-flex align-items-start align-items-md-center cursor-hover\"><a class=\"button cyan viewport-animate animate__animated animate__fadeIn pointer-hover\" data-animation=\"animate__fadeIn\" target=\"\" href=\"https:\/\/www.drift.com\/solutions\/sales-efficiency\/\">Learn More<\/a><\/div>\t\t\t\r\n                          \r\n                      <br><p><a class=\"feature-link\" href=\"https:\/\/www.drift.com\/platform\/conversational-sales\/\">Real-Time Notifications<\/a> alert you when a target account engages via chat or video<br>\r\n<a class=\"feature-link\" href=\"https:\/\/www.drift.com\/platform\/meetings\/\">Meeting Scheduler<\/a> enables target accounts to schedule sales meetings, 24\/7<\/p>    \r\n                          \r\n                          <\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-image col-12 col-lg-6 viewport-animate animate__animated animate__fadeInLeft\" data-animation=\"animate__fadeInLeft\">\r\n\t\t\t\t\t\t\t<lottie-player src=\"https:\/\/lottie.host\/00d34f55-a1cf-423b-baf6-ee85351cb142\/0iLPQYpS2h.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player>\r\n          \r\n          \r\n          \r\n          \r\n          <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m18_stats","title":"Drift's Customers See These Results","content":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"items_per_row":"three","items":[{"icon":false,"prepend":"","statistic_number":"3.5","append":"X","subtitle":"","content":"more conversations","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"icon":false,"prepend":"","statistic_number":"2.6","append":"","subtitle":"","content":"more meetings per day","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"icon":false,"prepend":"","statistic_number":"8","append":"X","subtitle":"","content":"pipeline generated in 12 months","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}],"use_small_title":false,"display_content_on_right":false,"use_smaller_font":false,"use_top_border_on_stats":true,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":true,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":false}}},{"acf_fc_layout":"m40_content_carousel","title":"We Work Well With Others","content":"<p>ABM technology works better when it works together. With 50+ native integrations and a Zapier connection to over 500+ apps, we\u2019ll fit right in.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","item":[{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\"><a class=\"carousel-click\" href=\"https:\/\/www.drift.com\/platform\/integrations\/6sense\/\"><img style=\"padding-top:5px;\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/02\/6sense.svg\"><\/a><\/div>\n<div class=\"body-click\"><a href=\"https:\/\/www.drift.com\/platform\/integrations\/6sense\/\">Predict which accounts are most likely to buy and get recommendations for the best course of action to engage them.<\/a><\/div>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\"><a class=\"carousel-click\" href=\"https:\/\/www.drift.com\/platform\/integrations\/demandbase\"><img style=\"padding-top:10px;\"  src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/08\/demandbase-30.svg\"><\/a><\/div>\n<div class=\"body-click\"><a href=\"https:\/\/www.drift.com\/platform\/integrations\/demandbase\">Identify target accounts based on intent, personalize conversations with account data, and measure performance.<\/a><\/div>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\"><a class=\"carousel-click\" href=\"https:\/\/www.drift.com\/platform\/integrations\/rollworks\"><img style=\"padding-top:10px;\"  src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/02\/rollworks-logo.png\"><\/a><\/div>\n<div class=\"body-click\"><a href=\"https:\/\/www.drift.com\/platform\/integrations\/rollworks\">Identify target accounts through firmographic attributes and engage them with relevant conversations. <\/a><\/div>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}]},{"acf_fc_layout":"m45_code","content":"<div class=\"m50-faq\">\r\n\r\n<div class=\"container\">\r\n      <div class=\"row cursor-hover\">\r\n\r\n                <div class=\"col-12 col-lg-7 faq-intro\">\r\n          <h2 class=\"viewport-animate animate__animated animate__fadeInLeft cursor-hover\" data-animation=\"animate__fadeInLeft\">Frequently Asked Questions<\/h2>\r\n        <\/div>\r\n        \r\n<\/div>\r\n              <\/div>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-md-6\">\r\n  \r\n  <div class=\"faq\">\r\n    \r\n    <div class=\"faq-item\" style=\"border-top: 1px solid #111;\">\r\n\r\n  <input type=\"checkbox\" id=\"title1\" \/>\r\n<label class=\"expandable-item-title\" for=\"title1\">How can ABM improve my marketing effectiveness?<\/label>\r\n      \r\n\r\n\r\n<div class=\"content-accord\">\r\n<p>Since ABM is a targeted approach, you&rsquo;ll focus your resources on high-value accounts that are most likely to convert rather than a broad market. This will not only unify your efforts and&nbsp;<a href=\"https:\/\/www.drift.com\/solutions\/marketing-efficiency\/\">boost marketing efficiency<\/a> across teams, but it&rsquo;ll also help you create personalized campaigns that lead to better engagement, higher conversion rates, and a smoother sales process.<\/p>\r\n<\/div>\r\n          <\/div>\r\n    \r\n      <div class=\"faq-item\">\r\n\r\n<input type=\"checkbox\" id=\"title2\" \/>\r\n<label class=\"expandable-item-title\" for=\"title2\">How can Drift help align sales and marketing teams?<\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p>Drift\u2019s ABM capabilities allow both your sales and marketing teams to hone in on one goal: converting the same list of target accounts. Our platform supports your entire customer lifecycle, giving you a 360-degree view of your VIPs and the ability to create a cohesive account-based strategy across teams.<\/p>\r\n<\/div>\r\n    <\/div>\r\n        \r\n         <div class=\"faq-item\"> \r\n<input type=\"checkbox\" id=\"title3\" checked \/>\r\n<label class=\"expandable-item-title\" for=\"title3\" >Are Drift\u2019s ABM tools included in all pricing plans?<\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p>Drift offers&nbsp;<a href=\"https:\/\/www.drift.com\/pricing\/\">three pricing plans<\/a> (Premium, Advanced, and Enterprise) for our Conversation Cloud product. The three plans include varying levels of ABM capabilities to provide customers with customizable workflows based on their needs.<\/p>\r\n<\/div>\r\n    <\/div>\r\n    \r\n          <div class=\"faq-item\">\r\n\r\n<input type=\"checkbox\" id=\"title4\" \/>\r\n<label class=\"expandable-item-title\" for=\"title4\">Does Drift provide analytics and reporting on ABM campaigns?<\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p>Our platform provides&nbsp;<a href=\"https:\/\/www.drift.com\/platform\/reporting\/\">comprehensive analytics and reporting<\/a> to help you measure the effectiveness of your ABM campaigns. These valuable insights allow you to further optimize your marketing and sales efforts to win over your target accounts.<\/p>\r\n<\/div>\r\n    <\/div>\r\n    \r\n    \r\n    \r\n          <div class=\"faq-item\">\r\n\r\n<input type=\"checkbox\" id=\"title5\" \/>\r\n<label class=\"expandable-item-title\" for=\"title5\">What kind of customer support does Drift offer for ABM?<\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p><a href=\"https:\/\/www.drift.com\/solutions\/professional-services\/\">Drift&rsquo;s Professional Services team<\/a> helps customers customize Drift to their business needs and ABM strategies. 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