{"id":94153,"date":"2022-03-10T23:20:34","date_gmt":"2022-03-11T04:20:34","guid":{"rendered":"https:\/\/www.drift.com\/platform\/deal-room-copy\/"},"modified":"2023-02-08T09:10:20","modified_gmt":"2023-02-08T14:10:20","slug":"reporting","status":"publish","type":"page","link":"https:\/\/www.drift.com\/platform\/reporting\/","title":{"rendered":"Drift Reporting"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":318,"featured_media":0,"parent":93072,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-components.php","meta":{"inline_featured_image":false},"acf":{"internal_page_name":"","custom_css_file_name":"","include_intellimize":[],"include_intellimize_async":false,"inject_into_header":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":false,"wistia_video_id":"","background_color":"","background_image":false},"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}},"components":[{"acf_fc_layout":"m36_breadcrumb"},{"acf_fc_layout":"m2_hero_l2","title":"INCREASE ENGAGEMENT WITH DRIFT ANALYTICS & INSIGHTS","content":"<div class=\"font-24 margin-top__xs\">Knowledge isn&#8217;t just power, it&#8217;s performance. Drift gives you the website engagement metrics, insights, and analytics to continually optimize and improve across both marketing and sales.<\/div>\n","content_options":{"background_color":"yellow"},"cta":{"link":{"title":"See It In Action","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"image":{"image":94959,"image_is_square":false,"wistia_video_id":"","lottie_file":false,"horizontal_alignment":"right","vertical_alignment":"center","background_color":"light_grey","background_image":false},"disable_image_lazy_loading":true,"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"GET A BETTER PICTURE OF EACH AND EVERY CONVERSATION","content":"<p>Most revenue teams don\u2019t know which customer conversations, on which pages, are best converting into quality leads. Much less which ones are leading to closed deals and revenue. With Drift Analytics &amp; Insights, you get a clear picture of website performance \u2013 analyzing which conversational approaches, on which pages, generate your highest-converting leads. And which source and influence the most pipeline and revenue. So you can do more of what works best.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"violet","image":{"image":94953,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":true,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m20_quote_with_photo","is_full_width":false,"quote":"A lot of the beauty of Drift is that it doesn\u2019t just solve for current pain points. It brings a lot more to the table. It\u2019s like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us.","use_small_font_size":true,"name":"Rob Stevenson","title_and_company":"Director of Performance Marketing at Zenefits","cta":{"link":null,"button_style":false,"link_wistia_id":"","link_two":null,"button_style_two":false,"link_two_wistia_id":""},"background_color":"cyan","image":{"image":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/03\/rob-square@1.5x.png","background_image":"https:\/\/www.drift.com\/wp-content\/uploads\/2022\/03\/rob-square-grain@1.5x.png"},"disable_image_lazy_loading":false,"layout_options":{"top_border":"thin","bottom_border":"thin","desktop":{"add_top_margin":true,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":true,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"TURN WEBSITE ENGAGEMENT METRICS INTO REVENUE","content":"<p>Because Drift allows you to set your qualification and engagement strategy at different levels for different types of customers, you can constantly analyze website performance and take action to up your game for each place you drive revenue from your site \u2013 for example talking to larger enterprise customers on your pricing page versus small business customers reading through your content. With more targeted messaging, you drive higher engagement and leads funnel more quickly into pipeline.<\/p>\n","cta":{"link":{"title":"Learn More","url":"\/platform\/conversational-marketing\/","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"lime","image":{"image":94774,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"KEEP YOUR MESSAGING SHARP BY UNDERSTANDING WHAT CUSTOMERS CARE ABOUT","content":"<p>It\u2019s not just how you engage customers, it\u2019s also what customers ask and say. That\u2019s why Drift Analytics &amp; Insights surfaces relevant messages, topics, and questions to address in your website conversations and across every single marketing asset. With insight into what customers are asking about, you can optimize engagement, qualification, and revenue from your website \u2013 and across your marketing \u2013 to increase your performance over time.<\/p>\n","cta":{"link":{"title":"Get a Demo","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"orange","image":{"image":94952,"wistia_video_id":"","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":true,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thin","bottom_border":"thick","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m15_related_content","title":"OUR CUSTOMERS LOVE DRIFT ANALYTICS & INSIGHTS","content":"<p>See how our customers use Analytics &amp; Insights to inform their marketing from first-touch to closed won.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"is_newsletter_items":false,"newsletter_items":null,"items":[{"image":87907,"subhead":"TENABLE","title":"3X QUALIFIED PIPELINE","cta":{"title":"Learn More","url":"\/case-studies\/tenable\/","target":""},"cta_new_cta":{"link":null,"button_style":false,"link_wistia_id":"","link_two":null,"button_style_two":false,"link_two_wistia_id":""}},{"image":101678,"subhead":"1PASSWORD","title":"16,000 SERVICE AGENT HOURS SAVED IN 6 MONTHS","cta":{"title":"Learn More","url":"https:\/\/www.drift.com\/case-studies\/1password\/","target":""},"cta_new_cta":{"link":null,"button_style":false,"link_wistia_id":"","link_two":null,"button_style_two":false,"link_two_wistia_id":""}},{"image":82303,"subhead":"ZENEFITS","title":"3.6M INFLUENCED IN PIPELINE","cta":{"title":"Learn More","url":"\/case-studies\/zenefits\/","target":""},"cta_new_cta":{"link":null,"button_style":false,"link_wistia_id":"","link_two":null,"button_style_two":false,"link_two_wistia_id":""}}],"use_numbers_instead_of_images":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m12_cta","use_narrow_layout":false,"eyebrow":"","logo":false,"title":"START CONVERSATIONS WITH YOUR WEBSITE VISITORS NOW WITH LIVE CHAT FROM DRIFT","content":"","cta":{"link":{"title":"Get a Demo","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"drift_playbook_id":"","display_content_on_right":false,"background_color":"black","disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}}],"disable_image_lazy_loading":false,"disable_drift_bot":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Engagement Metrics &amp; Performance | Drift Analytics<\/title>\n<meta name=\"description\" content=\"Drift Reporting gives you the website engagement and performance metrics you need to increase engagement and revenue with better website experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.drift.com\/platform\/reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drift Reporting\" \/>\n<meta property=\"og:description\" content=\"Drift Reporting gives you the website engagement and performance metrics you need to increase engagement and revenue with better website experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.drift.com\/platform\/reporting\/\" \/>\n<meta property=\"og:site_name\" content=\"Drift\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heydrift\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-08T14:10:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Drift\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.drift.com\/platform\/reporting\/\",\"url\":\"https:\/\/www.drift.com\/platform\/reporting\/\",\"name\":\"Website Engagement Metrics & Performance | Drift Analytics\",\"isPartOf\":{\"@id\":\"https:\/\/www.drift.com\/#website\"},\"datePublished\":\"2022-03-11T04:20:34+00:00\",\"dateModified\":\"2023-02-08T14:10:20+00:00\",\"description\":\"Drift Reporting gives you the website engagement and performance metrics you need to increase engagement and revenue with better website experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.drift.com\/platform\/reporting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.drift.com\/platform\/reporting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.drift.com\/platform\/reporting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.drift.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Platform\",\"item\":\"https:\/\/www.drift.com\/platform\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Drift Reporting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.drift.com\/#website\",\"url\":\"https:\/\/www.drift.com\/\",\"name\":\"Drift\",\"description\":\"The World&#039;s First and Only Conversational Marketing and Sales Platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.drift.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Website Engagement Metrics & Performance | Drift Analytics","description":"Drift Reporting gives you the website engagement and performance metrics you need to increase engagement and revenue with better website experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.drift.com\/platform\/reporting\/","og_locale":"en_US","og_type":"article","og_title":"Drift Reporting","og_description":"Drift Reporting gives you the website engagement and performance metrics you need to increase engagement and revenue with better website experiences.","og_url":"https:\/\/www.drift.com\/platform\/reporting\/","og_site_name":"Drift","article_publisher":"https:\/\/www.facebook.com\/heydrift","article_modified_time":"2023-02-08T14:10:20+00:00","twitter_card":"summary_large_image","twitter_site":"@Drift","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.drift.com\/platform\/reporting\/","url":"https:\/\/www.drift.com\/platform\/reporting\/","name":"Website Engagement Metrics & Performance | Drift Analytics","isPartOf":{"@id":"https:\/\/www.drift.com\/#website"},"datePublished":"2022-03-11T04:20:34+00:00","dateModified":"2023-02-08T14:10:20+00:00","description":"Drift Reporting gives you the website engagement and performance metrics you need to increase engagement and revenue with better website experiences.","breadcrumb":{"@id":"https:\/\/www.drift.com\/platform\/reporting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.drift.com\/platform\/reporting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.drift.com\/platform\/reporting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.drift.com\/"},{"@type":"ListItem","position":2,"name":"Platform","item":"https:\/\/www.drift.com\/platform\/"},{"@type":"ListItem","position":3,"name":"Drift Reporting"}]},{"@type":"WebSite","@id":"https:\/\/www.drift.com\/#website","url":"https:\/\/www.drift.com\/","name":"Drift","description":"The World&#039;s First and Only Conversational Marketing and Sales Platform","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.drift.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages\/94153"}],"collection":[{"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/users\/318"}],"replies":[{"embeddable":true,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/comments?post=94153"}],"version-history":[{"count":5,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages\/94153\/revisions"}],"predecessor-version":[{"id":104242,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages\/94153\/revisions\/104242"}],"up":[{"embeddable":true,"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/pages\/93072"}],"wp:attachment":[{"href":"https:\/\/www.drift.com\/wp-json\/wp\/v2\/media?parent=94153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}