{"id":94178,"date":"2022-03-11T00:02:51","date_gmt":"2022-03-11T05:02:51","guid":{"rendered":"https:\/\/www.drift.com\/platform\/custom-chatbots-copy\/"},"modified":"2023-01-25T11:04:16","modified_gmt":"2023-01-25T16:04:16","slug":"audiences","status":"publish","type":"page","link":"https:\/\/www.drift.com\/platform\/audiences\/","title":{"rendered":"Drift Audiences"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":318,"featured_media":0,"parent":93072,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-components.php","meta":{"inline_featured_image":false},"acf":{"internal_page_name":"","custom_css_file_name":"","include_intellimize":[],"include_intellimize_async":false,"inject_into_header":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":false,"wistia_video_id":"","background_color":"","background_image":false},"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}},"components":[{"acf_fc_layout":"m36_breadcrumb"},{"acf_fc_layout":"m2_hero_l2","title":"YOUR NEW WEBSITE ENGAGEMENT TOOL TO UNLOCK MORE REVENUE","content":"

Stop wasting time pushing and pulling data from your audience targeting tools. Drift Audiences brings your data together into one website engagement tool, so you can send the right message to the right people.<\/p>\n","content_options":{"background_color":"lime"},"cta":{"link":{"title":"Get a Demo","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"image":{"image":94954,"image_is_square":true,"wistia_video_id":"","lottie_file":false,"horizontal_alignment":"right","vertical_alignment":"center","background_color":"light_grey","background_image":false},"disable_image_lazy_loading":true,"add_brand_icon":"icon","layout_options":{"top_border":"thin","bottom_border":"thin","desktop":{"add_top_margin":true,"add_bottom_margin":true,"remove_top_padding":true,"remove_bottom_padding":true},"mobile":{"add_top_margin":true,"add_bottom_margin":true,"remove_top_padding":true,"remove_bottom_padding":true}}},{"acf_fc_layout":"m10_text_only","title":"ALL YOU EVER WANTED WAS MORE REVENUE.","columns":[{"content":"

So you went out and invested in all of these tools that promised to drive leads and generate pipeline. But there\u2019s one big problem: the tools you bought don\u2019t talk to each other. Instead of spending time engaging with the potential buyers on your website now, you\u2019re pulling and pushing data to and from an exploding stack of website targeting tools.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"content":"

What if there was a better way? One that would allow you to unify all relevant data from your tech stack into one place?<\/p>\n

That\u2019s where Drift Audiences comes in. <\/strong><\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}],"background_color":"","layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"KNOW WHERE TO TAKE ACTION TO DRIVE MORE PIPELINE","content":"

Drift automatically identifies website visitors and builds target audiences using the data from your tech stack \u2013 including Marketo, Salesforce, and 6sense \u2013 in our website engagement tool to send real-time, personalized messages that convert visitors to revenue.<\/p>\n","cta":{"link":{"title":"Get a Demo","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"green","image":{"image":false,"wistia_video_id":"o5z4c0t51q","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thin","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m23_video","title":"With Drift, Elastic creates a personalized buying experience.","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"align_on_right":false,"display_video_on_right":true,"background_color":"black","background_position":"top","videos":[{"wistia_video_id":"j6l7m0mbka","youtube_id":"","add_cyan_border":false}],"custom_html":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m21_quote","show_quote_icon":true,"quote":"

Being able to leverage intent data to deliver highly relevant content helps increase engagement and encourage consumption. Drift\u2019s integration capabilities deliver value not only within the platform, they also augment and extend the value of other investments in our technology stack.<\/p>\n","name":"Gary Gamitian","headshot":false,"title_and_company":"Director of Web Development at Informatica","link_for_name_and_title":null,"cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"use_smaller_name_font":false,"align_on_right":false,"background_color":"magenta","remove_slash_next_to_name":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"INCREASE THE ROI OF ALL YOUR MARKETING CHANNELS","content":"

Optimize your website to convert more site traffic. Drift Audiences is a website engagement tool that reveals which site visitors are coming from a specific campaign or channel, so you can deliver hyper-targeted experiences to get more out of your marketing spend.<\/p>\n","cta":{"link":{"title":"Learn More","url":"\/platform\/conversational-marketing\/","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"cyan","image":{"image":false,"wistia_video_id":"gth8xg41og","lottie_file":false,"use_larger_video_column":false},"display_content_on_right":true,"disable_image_lazy_loading":false,"layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m8_text_alternating_with_image","eyebrow":"","use_smaller_content":true,"title":"DELIVER A VIP-LEVEL WEBSITE EXPERIENCE FOR YOUR TARGET ACCOUNTS","content":"

Give your target accounts the white glove treatment. 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