{"id":93100,"date":"2022-03-02T17:03:13","date_gmt":"2022-03-02T22:03:13","guid":{"rendered":"https:\/\/staging-postdev.temp927.kinsta.cloud\/?page_id=93100"},"modified":"2023-08-31T11:07:17","modified_gmt":"2023-08-31T15:07:17","slug":"conversational-ai","status":"publish","type":"page","link":"https:\/\/www.drift.com\/platform\/conversational-ai\/","title":{"rendered":"Conversational AI"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":109660,"parent":93072,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-components.php","meta":{"inline_featured_image":false},"acf":{"internal_page_name":"","custom_css_file_name":"","include_intellimize":[],"include_intellimize_async":false,"inject_into_header":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","image":{"image":false,"wistia_video_id":"","background_color":"","background_image":false},"add_brand_icon":"","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}},"components":[{"acf_fc_layout":"m45_code","content":"          <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n\r\n<style>\r\n  .hero-img img{\r\nmax-width: 115%;\r\n  }\r\n  .wistia_embed {\r\n    max-height: 670.5px !important;\r\n  }\r\n\r\n  .m29--customer-story-main-image-body {\r\n    height: 500px;\r\n  }\r\n  \r\n@media (max-width: 991px){  \r\n  .feature-bg {\r\n       padding-top: 0px !important;\r\n  }\r\n    .book{\r\n   padding-top: 0px !important;\r\n  }\r\n    .m33--logos-scroll {\r\n    display: none !important;\r\n  }\r\n      .hero-img{\r\ndisplay:none !important;\r\n    }\r\n  .m8--text-image-content-top {\r\n   padding: 0px !important;\r\n}\r\n.m40--content-carousel-main-item {\r\n    min-height: 175px !important;\r\n  }\r\n  \r\n  .m50-faq {\r\n    margin: 25px 0px 0px 0px !important;\r\n}\r\n  .tour-image {\r\n    padding: 0px 15px 0px 15px !important;\r\n  }\r\n  .right-text{\r\npadding-top: 50px !important;\r\n  }\r\n\r\n  .m38--expandable-items 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{\r\n    border-left: 0.75px solid #fff;\r\n  }\r\n.m40--content-carousel-main-nav-next.slick-disabled svg path, .m40--content-carousel-main-nav-prev.slick-disabled svg path{\r\nfill:white !important;\r\n  }\r\n.m40--content-carousel-main-nav-next svg path, .m40--content-carousel-main-nav-prev svg path\r\n{\r\nfill:white !important;\r\n    }\r\n  .m18--stats {\r\n    padding-bottom: 10px;\r\n    padding-top: 125px !important;\r\n    position: relative;\r\n    background: black;\r\n    color: white;\r\n  }\r\n  .m18--stats-main-item.use-top-border .m18--stats-main-item-content {\r\n    border-top: 6px solid white !important;\r\n    padding-top: 28px;\r\n}\r\n  .right-text{\r\npadding-top:10px;\r\n  }\r\n  \r\n  .gpt{\r\ncolor: #FF5AE5;\r\n  }\r\n\r\n<\/style>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"container\">\r\n<div class=\"row align-items-start\">\r\n\r\n  \r\n<div class=\"col-lg-6 align-items-top hero-img\">\r\n<lottie-player src=\"https:\/\/lottie.host\/03af2b43-0384-47c6-b9b4-2a1ac1d25765\/YWGH6JVdvF.json\" background=\"transparent\" speed=\"1\" style=\"padding-right:20px;\" loop autoplay><\/lottie-player>\r\n  <\/div>\r\n\r\n<div class=\"col-lg-6 right-text\">\r\n<div class=\"hero-text\">\r\n  <h1 class=\"convo-title\">Conversational AI<\/h1>\r\n<p>30% more pipeline, with 30% less work. Deliver better buyer experiences without more work for your team with Drift\u2019s patented AI and GPT-powered features.<\/p>\r\n <div class=\"hero-cta\">\r\n<div class=\"cta-links-wrapper d-flex align-items-start cursor-hover\">\r\n  <a class=\"button cyan viewport-animate animate__animated animate__fadeIn\" data-animation=\"animate__fadeIn\" target=\"\" href=\"#getademo\">Get a Demo<\/a>\r\n  <a class=\"button viewport-animate animate__animated animate__fadeIn white i-added-button\" data-animation=\"animate__fadeIn\" \r\n     target=\"_blank\" href=\"\/test-drive\/\">See Drift on My Website<\/a><\/div>\r\n  <\/div>\r\n<\/div>  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  <section class=\"m38--expandable-items \">\r\n\t<div class=\"container expandable-items cursor-hover\">\r\n\t  <div class=\"row\">\r\n\t\t<div class=\"col-12\">\r\n\t\t\t\t\t<\/div>\r\n\t  <\/div>\r\n\t  <div class=\"row margin-top__sm cursor-hover\">\r\n\t\t<div class=\"col-12\">\r\n\t\t\t\t  \t\t  <div class=\"expandable-item expandable-item__closed pointer-hover\">\r\n\t\t\t<div class=\"expandable-item-title pointer-hover\">\r\n\t\t\tWhat is Conversational AI?\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"expandable-item-body\">\r\n\t\t\t  <p>Conversational AI uses artificial intelligence to understand, process, \r\n                and respond to human language in a natural and relevant way. Drift\u2019s patented Conversational AI automates conversations, insights, and recommendations. This means website visitors can state their intent with open-text questions and find answers to their questions while being nurtured in a personalized manner. You can view the latest conversational trends and insights to optimize your go-to-market efforts accordingly. Drift has also partnered with OpenAI to augment our existing AI with GPT capabilities that accelerate B2B conversations, lead generation, and pipeline.<\/p>\r\n\t\t\t<\/div>\r\n\t\t  <\/div>\r\n\t\t  \t\t\t\t  \t\t  <div class=\"expandable-item expandable-item__closed pointer-hover\">\r\n\t\t\t<div class=\"expandable-item-title pointer-hover\">\r\n\t\t\tWhat is the difference between AI chatbots vs. chatbots?\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"expandable-item-body\">\r\n\t\t\t  <p> Chatbots operate based on predefined scripts or decision trees. They respond to specific commands or keywords, so if a website visitor's input deviates from these predefined parameters, the chatbot might fail to provide a helpful response. AI chatbots on the other hand, can tackle complex conversations, \r\n                meaning that visitors can use their own words to have a more human-like, personalized conversation. Conversational AI understands the intent behind user inputs, generates dynamic responses, and learns from each interaction to improve future responses. <a href=\"https:\/\/www.drift.com\/learn\/chatbot\/ai-chatbots\/\">Learn more here.<\/a><\/p>\r\n\t\t\t<\/div>\r\n\t\t  <\/div>\r\n          \t\t\t\t  \t\t  <div class=\"expandable-item expandable-item__closed pointer-hover\">\r\n\t\t\t<div class=\"expandable-item-title pointer-hover\">\r\n\t\t\tHow is Drift\u2019s AI better?\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"expandable-item-body\">\r\n\t\t\t  <p>Unlike other options in the market, Drift\u2019s AI is trained on 100M+ B2B sales and marketing conversations, enabling more relevant, higher converting conversations and seamless context-switching for more efficient lead qualification. It\u2019s also custom-trained for your business, quickly learning your brand's voice and responding just like your best reps. With new features powered by OpenAI, Drift is pushing the envelope on innovation to embed ChatGPT into our products so that marketers and sellers can save time and create more quality pipeline. <\/p>\r\n\t\t\t<\/div>\r\n\t\t  <\/div>\r\n          \r\n          \r\n          \r\n          \r\n\t\t  \t\t\t\t  \t\t\t\t<\/div>\r\n\r\n\r\n\t  <\/div>\r\n\t<\/div><\/section>\r\n  \r\n  \r\n  \r\n  \r\n  <\/div>\r\n  \r\n  <\/div>\r\n  \r\n<\/div>","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":true,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":true,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m45_code","content":"<style>\r\n  \r\n  h2{\r\nfont-weight: 800;\r\n  }\r\n.content-bg{\r\n  background:#000;\r\n  margin-bottom:50px;\r\n  }\r\n\r\n  .content-text{\r\ncolor:white;\r\n  }\r\n  \r\n  .tour-image{\r\n    padding-top: 50px;\r\n    display: block;\r\n            margin: 0 auto;\r\n  }\r\n  .tour-btn{\r\n position: absolute;\r\n            top: 50%;\r\n            left: 50%;\r\n            transform: translate(-50%, -50%);\r\n    padding: 40px !important;\r\n    font-size: 30px !important;\r\n  }\r\n  .book{\r\n   padding-top: 75px;\r\n    object-fit: cover;\r\n    margin-bottom: -2px;\r\n  }\r\n\r\n<\/style>\r\n\r\n\r\n<div class=\"content-bg\">\r\n<div class=\"container\">\r\n  <div class=\"row\">\r\n         <div class=\"col-lg-5 align-self-center content-text\">\r\n      <div><h2>AI For Humans<\/h2>\r\n      <\/div>\r\n      <p>Learn the ins and outs of AI and how it can boost your business today.<\/p>\r\n                  <a class=\"button cyan viewport-animate animate__animated animate__fadeIn pointer-hover\" data-animation=\"animate__fadeIn\" href=\"#ai-for-humans\">Download Now<\/a>\r\n\r\n <\/div>\r\n  \r\n    <div class=\"col-lg-6  offset-lg-1\">    \r\n  <img class=\"book\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/08\/Humans.png\" style=\"width: 100%;\"\/>\r\n    <\/div>\r\n    \r\n\r\n<\/div>\r\n<\/div>","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":true,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m33_logo_scroll","title":"","logo_set":"default","logos":false,"disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"thick","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":true,"remove_bottom_padding":false}}},{"acf_fc_layout":"m45_code","content":"<style>\r\n.highlights li{\r\nfont-size: 1.5rem;\r\n    font-style: normal;\r\n    font-weight: 400;\r\n    line-height: 18px;\r\n  padding-bottom: 10px;\r\n  }\r\n.highlights ul>li {\r\n  padding-left: 0px;\r\n  position: relative;\r\n      margin-left: -20px;\r\n}\r\n.highlights{\r\nborder: solid 1px black;\r\n    border-top: solid 6px black;\r\n    margin: auto;\r\n    padding: 30px 10px 25px;\r\n  }\r\n\r\n\r\n<\/style>\r\n\r\n\r\n<div class=\"m8--text-image content-right cursor-hover\">\r\n\r\n\t<div class=\"m8--text-image-bg bg- bg-on-left  \"><\/div>\r\n\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row align-items-center content-right\">\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-content col-12 col-lg-5\">\r\n\t\t\t\r\n\t\t\t\t<div class=\"m8--text-image-content-top\">\r\n\r\n                  <div class=\"eyebrow\">BEST-IN-CLASS BUYER EXPERIENCE<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"m8--text-image-content-title viewport-animate animate__animated animate__fadeInUp cursor-hover\" data-animation=\"animate__fadeInUp\">MAKE IT EASIER TO BUY FROM YOU<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"m8--text-image-content-body col-12 col-lg-11 text-large viewport-animate animate__animated animate__fadeInRight\" data-animation=\"animate__fadeInRight\">\r\n\t\t\t\t\t<p class=\"cursor-hover\">When buyers can use their own words, it creates practical, 1:1 experiences based on their needs, which pays off in pipeline, shorter deal cycles, and marketing ROI. <br><br>Drift's AI chatbots see 40% more engagement than button-only chat \r\n                      and answer open-text questions around the clock, so you can get your buyers what they want in the 50% of conversations that happen after hours, without straining your team.<\/p>\r\n                           <div class=\"row highlights\">\r\n<div class=\"col-12 col-lg-6\">\r\n\r\n <ul> <li>Conversational messages, not just buttons<\/li>\r\n   <li>Multilingual capabilities<\/li><\/ul>\r\n\r\n\r\n\r\n                            <\/div>\r\n                            \r\n                            <div class=\"col-12 col-lg-6\">\r\n\r\n <ul> <li>Relevant, accurate replies, even to complex questions<\/li>\r\n <li>24\/7 availability<\/li><\/ul>\r\n                          \r\n                          <\/div>        \r\n                          \r\n\r\n\r\n\r\n\r\n                            <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n                          <\/div>\r\n                          \r\n                          \r\n                          \r\n                          \r\n                          \r\n                          \r\n                          <\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-image col-12 col-lg-6 viewport-animate animate__animated animate__fadeInLeft\" data-animation=\"animate__fadeInLeft\">\r\n\t\t\t\t\t\t\r\n<lottie-player src=\"https:\/\/lottie.host\/e61d0e58-b659-4b03-b229-dff29d73507b\/T4DH01do6n.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player>\r\n          \r\n          \r\n          \r\n          \r\n          \r\n          <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"m8--text-image content-bottom cursor-hover\">\r\n\r\n\t<div class=\"m8--text-image-bg bg- bg-on-right  \"><\/div>\r\n\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row content-left align-items-center cursor-hover\">\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-content col-12 col-lg-5\">\r\n\t\t\t\r\n\t\t\t\t<div class=\"m8--text-image-content-top\">\r\n\r\n                  <div class=\"eyebrow\">CUSTOMIZABLE & FLEXIBLE<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"m8--text-image-content-title viewport-animate animate__animated animate__fadeInUp cursor-hover\" data-animation=\"animate__fadeInUp\">ONE SIZE DOESN\u2019T FIT ALL<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"m8--text-image-content-body col-12 col-lg-11 text-large viewport-animate animate__animated animate__fadeInRight\" data-animation=\"animate__fadeInRight\">\r\n\t\t\t\t\t<p class=\"cursor-hover\">Whether you want to add sophisticated AI chatbots to your website or use a single feature like GPT Suggested Replies to save your team time, you can customize Drift\u2019s suite of AI tools to your needs. \r\n                      <br><br>Our patented AI learns from your conversation history, website + content information, and brand voice, and comes trained on 100M+ B2B buying conversations to give you richer, more contextual conversations that don't just respond accurately \u2014 they drive your pipeline growth.<\/p>\r\n\r\n\t\t\t\r\n                                  \r\n                                    <div class=\"row highlights\">\r\n<div class=\"col-12 col-lg-6\">\r\n\r\n <ul> <li>Expansive suite of AI options<\/li>\r\n   <li>Customized and enriched for your business<\/li><\/ul>\r\n\r\n\r\n\r\n                            <\/div>\r\n                            \r\n                            <div class=\"col-12 col-lg-6\">\r\n\r\n <ul> <li>Richer, more contextual conversations<\/li>\r\n <li>Thoughtful guardrails and control<\/li><\/ul>\r\n\r\n\r\n\r\n                            <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n                          <\/div>\r\n                          \r\n\t\t\t\t\t\t\t\r\n                          \r\n                <\/div>        \r\n                          \r\n                          \r\n                          \r\n                        \r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-image col-12 col-lg-6 viewport-animate animate__animated animate__fadeInLeft cursor-hover\" data-animation=\"animate__fadeInLeft\">\r\n\t\t\t\t\t\t\t\r\n<lottie-player src=\"https:\/\/lottie.host\/5bfbdbf1-0eb6-410a-95b5-c7eeac57e5af\/hooxoCarA7.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player>\r\n          \r\n          \r\n          \r\n          <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"m8--text-image content-right cursor-hover\">\r\n\r\n\t<div class=\"m8--text-image-bg bg- bg-on-left  \"><\/div>\r\n\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row align-items-center content-right\">\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-content col-12 col-lg-5 cursor-hover\">\r\n\t\t\t\r\n\t\t\t<div class=\"m8--text-image-content-top\">\r\n\r\n                  <div class=\"eyebrow\">EASY TO START AND MAINTAIN<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"m8--text-image-content-title viewport-animate animate__animated animate__fadeInUp cursor-hover\" data-animation=\"animate__fadeInUp\">AI THAT\u2019S READY WHEN YOU ARE<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t<div class=\"m8--text-image-content-body col-12 col-lg-11 text-large viewport-animate animate__animated animate__fadeInRight\" data-animation=\"animate__fadeInRight\">\r\n\t\t\t\t\t<p class=\"cursor-hover\">Imagine jumpstarting your AI journey as quickly as brewing a cup of coffee. That's the reality with Drift\u2019s Conversational AI, which comes with 60+ topics ready for use on day 1, requires no code, \r\n                      and can train the model 5x faster than traditional methods. <br><br>It\u2019s made for marketers, which means less time learning data science and more time delivering valuable, lead-generating experiences for buyers. <\/p>\r\n\r\n\t\t\t                          \r\n                            <div class=\"row highlights\">\r\n<div class=\"col-12 col-lg-6\">\r\n\r\n\r\n                               <ul> <li>Fast onboarding<\/li>\r\n   <li>AI model training in minutes<\/li><\/ul>\r\n\r\n\r\n\r\n                            <\/div>\r\n                            \r\n                            <div class=\"col-12 col-lg-6\">\r\n\r\n <ul> <li>Real-time visibility into performance <\/li>\r\n <li>AI support services<\/li><\/ul>\r\n\t\t\t\t\t\t\t\r\n                          \r\n                <\/div>        \r\n                          \r\n                          \r\n\r\n\r\n\r\n\r\n                            <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n                          <\/div>\r\n                          \r\n                          \r\n                        \r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"m8--text-image-image col-12 col-lg-6 viewport-animate animate__animated animate__fadeInLeft\" data-animation=\"animate__fadeInLeft\">\r\n\t\t\t\t\t\t\t<lottie-player src=\"https:\/\/lottie.host\/b9e1ba74-4624-43fb-a7d9-c75205cd793c\/CVe3U7sFfn.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player>\r\n          \r\n          \r\n          \r\n          \r\n          <\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m45_code","content":"<style>\r\n  .bg-gradient{\r\nbackground-image: linear-gradient(\r\n  310deg,\r\n  hsl(309deg 100% 68%) 0%,\r\n  hsl(274deg 100% 77%) 48%,\r\n  hsl(217deg 100% 75%) 88%,\r\n  hsl(192deg 100% 50%) 97%,\r\n  hsl(187deg 100% 50%) 100%,\r\n  hsl(183deg 100% 50%) 100%,\r\n  hsl(180deg 100% 59%) 100%\r\n);\r\n    background-color: #ffff05;\r\n\r\n  }\r\n  \r\n  \r\n  .m29--customer-story-main-image-body-logo{\r\n\r\nbackground-image: linear-gradient(\r\n  310deg,\r\n  hsl(309deg 100% 68%) 0%,\r\n  hsl(274deg 100% 77%) 48%,\r\n  hsl(217deg 100% 75%) 88%,\r\n  hsl(192deg 100% 50%) 97%,\r\n  hsl(187deg 100% 50%) 100%,\r\n  hsl(183deg 100% 50%) 100%,\r\n  hsl(180deg 100% 59%) 100%\r\n);\r\n    background-color: #ffff05;\r\n        padding: 20px 35px 20px;\r\n    margin-right: -.5px;\r\n\r\n  }\r\n\r\n\r\n\r\n\r\n\r\n  }\r\n  .m29--customer-story-main-image-body-logo {\r\n    background-color: #fff005;\r\n  }\r\n.feature-bg{\r\nbackground:linear-gradient(180deg, #000 86%, #fff calc(86% + 1px));\r\npadding-top: 50px;\r\n  }\r\n.m29--customer-story-main-content>div {\r\n    height: 100%;\r\n    padding: 46px 100px 7px 38px;\r\n  }\r\n.m29--customer-story-main-image-body-line {\r\n    display: none;\r\n  }\r\n  .m40--content-carousel-intro {\r\n    padding: 0 0 25px;\r\n    color:white;\r\n}\r\n  .m40--content-carousel-intro-content:before {\r\n    border-left: 0.75px solid #fff;\r\n  }\r\n.m40--content-carousel-main-nav-next.slick-disabled svg path, .m40--content-carousel-main-nav-prev.slick-disabled svg path{\r\nfill:white !important;\r\n  }\r\n.m40--content-carousel-main-nav-next svg path, .m40--content-carousel-main-nav-prev svg path\r\n{\r\nfill:white !important;\r\n    }\r\n  .m29--customer-story {\r\n    padding-bottom: 50px;\r\n    padding-top: 50px;\r\n  }\r\n  \r\n.bg-text {\r\nposition: relative;\r\n    top: 750px;\r\n    left: -20px;\r\n  }\r\n  \r\n  .m29--customer-story-main>.container>.row {\r\npadding-top: 0px;\r\n  }\r\n  \r\n  .bg-text h2{\r\nfont-size: 20vw;\r\n    text-align: center;\r\n  }\r\n  \r\n  @supports (-webkit-text-stroke: 1px RGBA(255,255,255,0.3)) {\r\n  .bg-text h2 {\r\n    -webkit-text-stroke: 1px RGBA(255,255,255,0.3);\r\n    -webkit-text-fill-color: transparent;\r\n  }\r\n}\r\n<\/style>\r\n\r\n\r\n\r\n<div class=\"feature-bg\"> <div class=\"bg-text\"><h2> <\/h2><\/div>\r\n<div class=\"m29--customer-story cursor-hover\">\r\n\r\n  \r\n  \r\n  <div class=\"m29--customer-story-main\" style=\"\">\r\n    <div class=\"container\">\r\n      <div class=\"row\">\r\n\r\n        <div style=\"\r\n    margin-bottom: 2px;\r\n\" class=\"m29--customer-story-main-content   col-12 col-lg-4 viewport-animate animate__animated animate__fadeInLeft\" data-animation=\"animate__fadeInLeft\">\r\n          <div class=\"bg-gradient\">\r\n\r\n                                    <div class=\"m29--customer-story-main-content-item\">\r\n              <h3 class=\"viewport-animate animate__animated animate__fadeInDown\" data-animation=\"animate__fadeInDown\">30%<\/h3>\r\n\r\n                                      <p>Q\/Q increase in pipeline influenced<\/p>\r\n            <\/div>\r\n\r\n                        <div class=\"m29--customer-story-main-content-item\">\r\n              <h3 class=\"viewport-animate animate__animated animate__fadeInDown\" data-animation=\"animate__fadeInDown\">2X<\/h3>\r\n\r\n              <p>higher conversion rate from MQL to SQL with AI<\/p>\r\n            <\/div>\r\n            \r\n                   <div class=\"m29--customer-story-main-content-item\">\r\n              <h3 class=\"viewport-animate animate__animated animate__fadeInDown\" data-animation=\"animate__fadeInDown\">#1<\/h3>\r\n\r\n              <p>fastest channel to convert MQL to pipeline<\/p>\r\n            <\/div>\r\n                        \r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"m29--customer-story-main-image col-12 col-lg-9 viewport-animate animate__animated animate__fadeInTopRight\" data-animation=\"animate__fadeInTopRight\">\r\n          <div class=\"m29--customer-story-main-image-body\"><a class=\"button cyan viewport-animate animate__animated animate__fadeIn pointer-hover\" data-animation=\"animate__fadeIn\" href=\"https:\/\/www.drift.com\/case-studies\/okta\/\" style=\"position: absolute;\r\n    top: 85%;\r\n    left: 72%;\">View Full Case Study<\/a>\r\n\r\n            <div class=\"m29--customer-story-main-image-body-line cursor-hover\"><\/div>\r\n\r\n                          <img style=\"padding-left: 20px;\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/01\/okta-hero.png\" class=\"attachment-full size-full lazy entered loaded\" alt=\"\" loading=\"lazy\">\r\n           <div class=\"m29--customer-story-main-image-body-logo\">\r\n                              <img width=\"120\" height=\"41\" src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/05\/okta-logo-black.svg\" class=\"attachment-large size-large lazy entered loaded\" alt=\"\" loading=\"lazy\" data-src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2021\/05\/okta-logo-black.svg\" data-ll-status=\"loaded\">\r\n                          \r\n            \r\n            <\/div>\r\n            \r\n        <\/div>\r\n                      <\/div>\r\n          \r\n\r\n      <\/div>\r\n    <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m40_content_carousel","title":"Explore Features","content":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","item":[{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\">AI-Powered Chatbots<\/div>\n<p>Engage your website visitors with human-like conversations. Visitors can ask open-text questions, get recommendations, or book a meeting, 24\/7.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\"><span class=\"gpt\">GPT<\/span> Suggested Replies<\/div>\n<p>Automatically generate potential replies in a live chat, based on a customer\u2019s website content, marketing materials, and the context of that specific conversation.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\"><span class=\"gpt\">GPT<\/span> Language Translations<\/div>\n<p>Instantly talk to visitors in their preferred language to deliver relevant conversations that build trust without draining your budget or team.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\">AI Engagement Score<\/div>\n<p>Get an intent score based on a prospective account\u2019s number of engagement activities and the relevance of those activities to your business.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\">AI Insights<\/div>\n<p>Drift&#8217;s patented, best-in-class AI technology surfaces topics coming up in chat, so you can make data-driven decisions across your go-to-market teams.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\">AI Conversational Review and Rating<\/div>\n<p>Get performance transparency and foster continuous improvement with quick, thumbs-up, thumbs-down ratings of how well the AI bots responded to requests.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"title":"","content":"<div class=\"m40--content-carousel-main-item-title\">AI Playbook Templates<\/div>\n<p>Get started fast with our AI playbook templates, which come ready to use with pre-built common conversation paths.<\/p>\n","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}]},{"acf_fc_layout":"m45_code","content":"<\/div><\/div><\/div>\r\n\r\n\r\n\r\n<style>\r\n  .m50-faq{\r\nmargin: 0px 0px 0px 0px;\r\n  }\r\n  .faq{\r\npadding-right: 25px;\r\n  }\r\n  .faq-intro{\r\npadding-bottom: 50px;\r\n  }\r\n\r\ninput {\r\n    display: none;\r\n}\r\n\r\nlabel {\r\n    display: block;    \r\n    cursor: pointer;\r\n    margin-left: 0;\r\n    padding-bottom: 22px;\r\n    padding-top: 19px;\r\n    position: relative;\r\n    transition: ease .5s;\r\n}\r\n\r\n\r\n.content-accord {\r\n    padding: 10px 30px;\r\n    margin: -20px 0px 0px 0px;\r\n}\r\n\r\ninput + label + .content-accord {\r\n    display: none;\r\n}\r\n\r\ninput:checked + label + .content-accord {\r\n    display: block;\r\n}\r\n\r\nlabel.expandable-item-title{\r\n      font-size: 2.2rem;\r\nfont-weight: 800;\r\n    line-height: 30px;\r\n    padding-left: 32px;\r\n  }\r\n  \r\n  .faq-item {\r\n    border-bottom: 1px solid #111;\r\n  }\r\n  \r\n label.expandable-item-title:before {\r\n    content: \"+\";\r\n    display: block;\r\n    font-size: 24px;\r\n    font-weight: 700;\r\n    left: 0;\r\n    position: absolute;\r\n}\r\ninput:checked + .expandable-item-title:before{\r\n    content: \"\u2212\" !important; \r\n  }\r\n  \r\n  .chat{\r\n    padding: 13px 31px 12px 30px;\r\n    display: inline-block;\r\n    float: right;\r\n    font-size: 18px;\r\n    font-style: normal;\r\n    font-weight: 500;\r\n    justify-content: center;\r\n    line-height: 18px;\r\n    background: cyan;\r\n    border-top: 1px solid black;\r\n    border-left: 1px solid black;\r\n    border-right: 1px solid black;\r\n  }\r\n  \r\n  .chat p{\r\n        display: inline-block;\r\n    float: right;\r\n    font-size: 18px;\r\n    font-style: normal;\r\n    font-weight: 500;\r\n    padding-bottom: 0px;\r\n    padding-top: 3px;\r\n    padding-left: 4px;\r\n  }\r\n\r\n  \r\n  .form-clp{\r\nmargin-top: -60px;\r\n  }\r\n  \r\n  .chat img{\r\nmax-width: 35px;\r\n    display: inline-block;\r\n    padding-right: 5px;\r\n  }\r\n\r\n<\/style>\r\n\r\n<div class=\"m50-faq\">\r\n\r\n<div class=\"container\">\r\n      <div class=\"row cursor-hover\">\r\n\r\n                <div class=\"col-12 col-lg-7 faq-intro\">\r\n          <h2 class=\"viewport-animate animate__animated animate__fadeInLeft cursor-hover\" data-animation=\"animate__fadeInLeft\">Frequently Asked Questions<\/h2>\r\n        <\/div>\r\n        \r\n<\/div>\r\n              <\/div>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-md-6\">\r\n  \r\n  <div class=\"faq\">\r\n    \r\n    <div class=\"faq-item\" style=\"border-top: 1px solid #111;\">\r\n\r\n  <input type=\"checkbox\" id=\"title1\" \/>\r\n<label class=\"expandable-item-title\" for=\"title1\">Why should I use AI for website chat?<\/label>\r\n      \r\n\r\n\r\n<div class=\"content-accord\">\r\n<p>AI chatbots enhance website visitors\u2019 experiences throughout the entire buying journey, while also boosting your team\u2019s efficiency and driving business growth. In pre-sales, they respond to visitors 24\/7 with personalized messages to proactively engage, qualify, and convert prospects from any page on your website. And post-sale, they serve an extension of your customer service team, empowering visitors to find answers on their own, recommending additional products and services, and deflecting low-level issues so your team can focus on high-priority issues.\r\n<\/p>\r\n<\/div>\r\n          <\/div>\r\n    \r\n      <div class=\"faq-item\">\r\n\r\n<input type=\"checkbox\" id=\"title2\" \/>\r\n<label class=\"expandable-item-title\" for=\"title2\">What are some Conversational AI chatbot use cases?<\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p>Conversational AI chatbots have a variety of use cases, including:\r\n<ul><li>Website concierge: De-anonymize website traffic to greet prospects and customers with hyper-personalized experiences, product recommendations, and conversations, 24\/7.<\/li>\r\n<li>Lead nurture: Serve up the right resource based on a website visitor\u2019s company and intent to nurture them down the funnel, book more meetings, and customer lifecycle revenue.<\/li>\r\n<li>Self-service: Automatically answer support inquiries by answering questions and jumpstarting actions, like resetting a customer\u2019s password, directly from chat.<\/li>\r\n<li>Performance optimization: Uncover conversation trends, topics, and insights all in one place to continually improve your marketing and sales efforts.<\/li><\/ul><\/p>\r\n<\/div>\r\n    <\/div>\r\n        \r\n         <div class=\"faq-item\"> \r\n<input type=\"checkbox\" id=\"title3\" \/>\r\n<label class=\"expandable-item-title\" for=\"title3\" >What are the qualities of the best AI chatbots?<\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p>The best AI chatbots are relevant, accurate, highly personalized, and maintain context in conversations. They support multiple languages, prioritize data security, scale as your business evolves, and integrate seamlessly with your tech stack for a connected customer experience. Finally, these chatbots provide analytics and transparency to improve your model over time and surface insights that make your business better.<\/p>\r\n<\/div>\r\n    <\/div>\r\n    \r\n          <div class=\"faq-item\">\r\n\r\n<input type=\"checkbox\" id=\"title4\" \/>\r\n<label class=\"expandable-item-title\" for=\"title4\">How does Drift handle security for Conversational AI and Drift x GPT? <\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p>Drift is fully committed to protecting our customer\u2019s data. With DriftxGPT features, we mask PII from being sent to OpenAI and have a contractual agreement that OpenAI cannot store any conversation data from Drift. In addition, we offer context-based prompting and have guardrails to safeguard against hallucination and keep customers in control. Finally, we use OpenAI\u2019s moderation API, which works to prevent GPT output from violating OpenAI\u2019s usage policy.<br><br>\r\n\r\nWe reinforce these policies with our philosophy of keeping humans in the loop, so they\u2019re able to review copy before it goes out, and we scrub sensitive personal information before sending data to OpenAI. You can see our full security and privacy protocols <a href=\"\/security\/\">here.<\/a><\/p>\r\n<\/div>\r\n    <\/div>\r\n    \r\n    \r\n    \r\n          <div class=\"faq-item\">\r\n\r\n<input type=\"checkbox\" id=\"title5\" \/>\r\n<label class=\"expandable-item-title\" for=\"title5\">What\u2019s the difference between Drift x GPT and ChatGPT functionality?<\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p>The core difference between Drift x GPT and ChatGPT or other generative AI offerings is that Drift\u2019s application of GPT is trained and tailored to each customers\u2019 specific business (products, tone of voice, brand, etc.) and then embedded into their existing workflow. Other generative AI integrations are not specifically trained for a unique business, require more legwork to stand-up, and aren\u2019t targeted to high-traffic use cases, like on a website. Finally, data privacy and security are core to how we built our integration with GPT and these precautions provide an additional layer of protection to customers.\r\n<\/p>\r\n<\/div>\r\n    <\/div>\r\n    \r\n    \r\n    \r\n          <div class=\"faq-item\">\r\n\r\n<input type=\"checkbox\" id=\"title6\" \/>\r\n<label class=\"expandable-item-title\" for=\"title6\">What types of businesses use AI Chatbots?<\/label>\r\n\r\n<div class=\"content-accord\">\r\n<p>AI chatbots can help businesses big and small build more efficient workflows without draining their team or budget. Drift\u2019s AI supports a range of industries and business functions, including:<br>\r\n<ul>\r\n<li><a href=\"https:\/\/www.drift.com\/solutions\/financial-services\/\">Financial Services:<\/a> Greet website visitors, get them the resources they need, book meetings, and turn self-service browsing into revenue opportunities.<\/li>\r\n<li><a href=\"https:\/\/www.drift.com\/solutions\/manufacturing\/\">Manufacturing:<\/a> Share materials, direct traffic to the right product pages, answer questions, fast-track target accounts, and convert qualified buyers to leads.<\/li>\r\n<li><a href=\"https:\/\/www.drift.com\/solutions\/professional-services-industry\/\">Professional Services:<\/a> Provide personalized, timely conversations that boost client satisfaction and loyalty.<\/li>\r\n<li><a href=\"https:\/\/www.drift.com\/solutions\/technology\/\">Technology:<\/a> Start conversations with the right leads and nurture them with the right content at the right time in the right place that drives pipeline and revenue much faster than traditional models.<\/li>\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/ul><\/p>\r\n<\/div>\r\n    <\/div>    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n\r\n  <\/div>\r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n  \r\n\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<div class=\"col-md-6\">    \r\n   <div class=\"form-clp\">\r\n     <div class=\"chat\"><img src=\"https:\/\/www.drift.com\/wp-content\/uploads\/2023\/06\/Arrow.png\"><p> Chat With Us Here <\/p><\/div>\r\n                        \r\n<iframe src=\"https:\/\/now.drift.com\/embed\/260354\/1\" title=\"description\" style=\"width:100%; height: 525px; border-top: 6px solid black; border-bottom: 2px solid black; border-left: 2px solid black;\r\n    border-right: 2px solid black; padding-bottom: 10px;\"><\/iframe>\r\n      <\/div> \r\n\r\n\r\n\r\n     <\/div>\r\n     <\/div>\r\n  <\/div>\r\n       <\/div>\r\n\r\n","layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m22_video_carousel","title":"","content":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","videos":[{"wistia_video_id":"bck2fsojow","youtube_id":""},{"wistia_video_id":"a76f4e0qx8","youtube_id":""},{"wistia_video_id":"3rhu42erph","youtube_id":""},{"wistia_video_id":"xl6y070996","youtube_id":""}],"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m49_three_column_cards","title":"","content":"","cta":{"link":"","button_style":"cyan","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""},"background_color":"","card":[{"image":109433,"title":"THE CONVERSATIONAL AI STARTER GUIDE","item":[{"subtitle":"","content":"Learn how to use Conversational and generative AI to boost your team\u2019s efficiency."}],"cta":{"link":{"title":"Download Guide","url":"#convo-ai-gpt-guide","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"image":109435,"title":"EVERYTHING YOU NEED TO KNOW TO LEAD YOUR NEXT AI CONVERSATION","item":[{"subtitle":"","content":"Get all the answers you need to have an informed conversation around AI."}],"cta":{"link":{"title":"Read the Blog","url":"https:\/\/www.drift.com\/blog\/ai-cheat-sheet\/","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}},{"image":109575,"title":"STATE OF MARKETING AND SALES AI REPORT","item":[{"subtitle":"","content":"See how AI is changing the game for B2B marketing and sales teams."}],"cta":{"link":{"title":"Download Report","url":"#marketing-ai","target":""},"button_style":"white","link_wistia_id":"","link_two":"","button_style_two":"cyan","link_two_wistia_id":""}}],"layout_options":{"top_border":"thick","bottom_border":"","desktop":{"add_top_margin":true,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":true,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}},{"acf_fc_layout":"m12_cta","use_narrow_layout":false,"eyebrow":"","logo":false,"title":"WORK SMARTER, NOT HARDER","content":"<p>There\u2019s a good reason 5,000+ customers love Drift. Engage the right buyers at the right time, every time.<\/p>\n","cta":{"link":{"title":"Get a Demo","url":"#getademo","target":""},"button_style":"cyan","link_wistia_id":"","link_two":{"title":"See Drift on My Website","url":"\/test-drive\/","target":""},"button_style_two":"white","link_two_wistia_id":""},"drift_playbook_id":"","display_content_on_right":false,"background_color":"black","disable_image_lazy_loading":false,"layout_options":{"top_border":"","bottom_border":"","desktop":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false},"mobile":{"add_top_margin":false,"add_bottom_margin":false,"remove_top_padding":false,"remove_bottom_padding":false}}}],"disable_image_lazy_loading":false,"disable_drift_bot":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversational AI<\/title>\n<meta name=\"description\" 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